Lead Generation Archives - B2B Lead Generation Singapore

6 Marketing Moves Singapore Financial Businesses Should Make

August 8, 2018/0 Comments/in Lead Generation /by Katrina Chua

Believe it or not, B2B financial firms’ lead generation campaigns don’t differ from other industries.

In this article, we’ll show you how you can generate leads for your B2B financial establishments and actionable ways of creating new markets.

There are limitless marketing solutions for your business that you can choose from, but here are our best recommendations to help you get ahead in the market.

#1 Invest in an Efficient Lead Generation Program

Being able to connect and sell to the right people or company is key to selling your products or services. When you send out marketing campaigns, you would naturally want them to hit the right target. It merely means that you are reaching the right people in the right industry who can best complement what you are offering.

The easiest way to get leads is to invest in a program that does precisely that. This software will come up with accurate and helpful information that you can use in designing and strategizing your marketing plans.

There are also specialist services available for you to streamline your marketing campaigns and lead generation.

#2 Create a Killer Marketing Content for Your Target Market

Nothing beats marketing content that makes a substantial and lasting impact on the clients that you are targeting. Marketing content is not just about enticing people to consider what you have to offer. It is also about making your potential clients want your product even if they don’t need it.

In most cases, you will find that a well thought out content makes a whole lot of difference for clients who are looking for value more than cost efficiency. Of course, you must make sure that your content is truthful about the quality of your product. Otherwise, you might turn off clients and lose them at the same time.

#3 Optimization

Take advantage of Search Engine Optimisation (SEO) services that will boost your company’s presence online. An SEO specialist would know best how to improve your ranking in various search engines such as Google. This will include identifying possible keywords that your target clients are using when they search for services or products that you provide. The higher your ranking is, the bigger the opportunity for your target market to click your link.

You do not have to be very hands-on in this area. All you need to do is to hire an SEO and CRO specialist that will work on “popularizing” your website. A strong online presence can be one of your most promising strategies in advancing your B2B company.

#4 Make a Strong Presence on Social Media

Choose a platform that has one of the biggest potentials of connecting you with the right clients – social media! If your business is not yet on social media such as Facebook, Twitter, and Instagram to mention a few, your team must be doing something wrong. Social media is one of the most affordable and easy to manage platforms that can give your product the mileage that it needs in order to penetrate the market.

You can never go wrong when you invest in social media marketing. Aside from being very cheap, you have the potential of reaching millions upon millions of people. For one, should you decide to pay a certain amount to reach your desired demographics, social media sites such as Facebook can narrow them down for you. It is not only pragmatic, but it also saves you and your team a lot of time.

#5 Create Strong Partnerships

You are better off building alliances rather than isolating yourself from other companies for fear of losing out on them. Collaborative work can go a long way for you and your business. Partnerships and collaborations with other companies can help you get by in this very competitive generation. Instead of going the extra mile to discredit your competitors or get ahead of them, make them your allies by establishing a mutually beneficial professional relationship with them.

#6 Engage in Influence Marketing

Whether you realized it already or not, the truth is, influencers on the Internet can convince potential consumers. From places where they could shop a good pair of shoes, have brunch in, get a good hair trim, to items that will make their faces look younger, influencers are making significant waves for a lot of big companies worldwide, influencers can maker a difference. Also, this is not only limited to consumer goods, a lot of financial institutions actually partner up with celebrities or other influencers to drive growth.

Influence marketing merely is identifying an individual who has a considerable amount of influence over a group of people. At present, a lot of food, travel and fashion bloggers have become influencers online because of the products and services they endorse in their respective social media accounts or websites.

At the end of the day, all you need is an actionable plan, a robust sales pipeline, and consistency in your marketing and sales departments to create maximum avenues for the growth of your B2B business.

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

Do you want more leads?

Talk to an Expert

Dial +65 3159.1112 | Chat on WhatsApp +65 8232 2417

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Enterprise Marketing Tactics That Will Win You Large Deals in Singapore

How to Seek Out and Qualify the Right Decision Makers

Regional Marketing Strategies in Singapore (and APAC)

Enterprise Marketing Tactics That Will Win You Large Deals in Singapore

August 7, 2018/0 Comments/in Lead Generation /by Katrina Chua

Marketers love to see numbers and live with statistics in almost every account in their job. They make it a goal to achieve the targeted returns for every business strategy they throw their time and effort at. Skyword has a lot of numbers to share. In the recent study they conducted together with Researchscape International, showed that transformative organization is in the process of shifting in six key enterprise-level marketing areas:

Organizational Structure

A process of reorganizing teams to eliminate silos, and streamline communication and collaboration. Enterprise marketers must adopt new technologies, expand their content marketing efforts and add new roles to the marketing team.

38% of enterprise companies have reorganized their marketing teams, out of this number, 26% of them claimed extreme success.

Technology

This is a process of rolling out new technologies to support the transformation. Companies must reorganize their marketing team as well as adopt new technologies. Utilize top technologies like social media monitoring and measurement, and leverage on design, analytics, and content marketing software. Use 4-10 languages in their content.

86% of marketing teams have adopted new technology

Team And Skill Set

Hiring and developing team member with skill sets aligned with a pattern for publishing original content in a scalable way. Enterprise companies have a designated content marketer and editor. Utilize skills and knowledge of the most common in-house roles on enterprise marketing teams like advertising managers, marketing operations, and brand managers. Enterprise marketing department’s content leaders must have a media background

28% of enterprise companies have a designated content marketer and 33% have an editor

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Content Marketing

Transition from interrupt marketing strategies to publishing strategy in line with the audience’s information consumption preferences. Enterprise marketers must create more content via videos, blogs and through mobile applications. And to be able to relay their brand’s message, enterprise marketers must produce webinars.

The most common types of content produced are (49%), blogs (45%), mobile applications (41%)

Taking The Story Global

This can be successfully done by executing a multinational approach to brand storytelling and publishing, by having a global content marketing strategy. Marketers must create content in four or more languages

30% of enterprise companies are creating content in four languages

Communicating Brand Story

Internally and externally growing a brand’s story, while expanding the expertise of communicating it throughout the organization. Content marketing is still the name of the game, which involves the executive team and all other departments by effectively telling their brand story.

65% of enterprise marketers said that their executive team is extremely effective or very effective in telling their brand story

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Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

Do you want more leads?

Talk to an Expert

Dial +65 3159.1112 | Chat on WhatsApp +65 8232 2417

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Enterprise Marketing Tactics That Will Win You Large Deals in Singapore

How to Seek Out and Qualify the Right Decision Makers

Regional Marketing Strategies in Singapore (and APAC)

How to Seek Out and Qualify the Right Decision Makers

July 31, 2018/0 Comments/in Lead Generation /by Katrina Chua

In terms of increasing revenue goals, businesses will need to make sure their sales pipelines are filled with qualified leads. One thing’s for sure, this is one goal that’s too difficult to achieve, at least for B2B companies dealing with a lot of marketing tasks.

Indeed, as 42 percent of businesses say their main challenge is to use the right strategies for generating quality leads, it has become even more essential for them to invest heavily on optimizing their lead acquisition processes.

The dilemma lies in the fact that buyer preferences change over time. Moreover, it has become difficult for businesses, especially those in Southeast Asian markets, to keep up with industry trends. While innovation is constant in industries like IT and software development, businesses will have to change the way they market their offers and get the desired outcomes to this end.

Come to think of it, the best way to move forward is simply to adapt to the times. When it comes to seeking out and qualifying the right decision makers for your product or service, it’s imperative to determine which approaches can bring the most benefit.

For this, make sure you apply these methods that will help you supply your sales pipeline with the best possible leads to nurture and to close.

Learn from the best

Imitation is a form of flattery. In the field of B2B marketing, you need to follow what your industry regards as best practices in audience outreach. To begin, you can find large companies which have implemented successful campaigns. Observe how they structure their marketing strategies, from the frequency of their social media posts as well as the lead capturing devices they employ. You can also adopt tactics that are commonly mentioned in articles by influencers. If a prominent personality in your industry endorses a better lead generation method, consider it as a best practice you can replicate in your marketing.

Know your audience

Still, even if you apply best practices in your industry, you will still need to craft your very own approaches. By that, it helps to know what your target audience wants. After all, they are the reason you are in business anyway, so by knowing what they need to get ahead, you will be able to create more effective campaigns that will drive engagements and improve your conversion numbers. Audience insights reports are ideal for acquiring a 360-degree view of behaviors and expectations. You can get the most value from the intelligence you have gathered from potential clients.

Research and Test

Creating an effective marketing plan involves a great deal of knowledge on which elements should be used that could result in higher lead conversions. You also need to know the numbers that will support your decision in the planning process. Once you have identified the most crucial numbers that will inform your strategy, you can then set your key performance indicators or KPIs. Use these as your benchmarks when testing out your marketing copies and graphics. In fact, do A/B testing from time to time in order to determine the optimum content elements to use.

Optimize your marketing lists

Every opt-in or sign up is an opportunity for making a sale. Once you direct your leads to the sales pipeline and build an essential marketing list. But consider the fact that lead quality deteriorates over time, you will need to make sure your database is cleansed regularly to ensure that it’s populated by the right decision-makers. You can use lead management systems that have data cleansing features to better secure the quality of your leads.

Outsource your efforts

Indeed, seeking out the right decision-makers and position them for an appointment with a sales rep can eat up a great deal of your time and resources. Fortunately, there’s always the option of outsourcing your lead generation and appointment setting. This will help you free up your in-house staff, leaving them with ample time to focus on closing deals and creating their marketing collaterals.

For this, you only need to find the right company to do the job of supplying you with the best possible leads.

If you opt to increase your conversions by selling to the right decision makers, go for a firm that offers a full-stack CRM service.

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

Do you want more leads?

Talk to an Expert

Dial +65 3159.1112 | Chat on WhatsApp +65 8232 2417

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

4 B2B Marketing Trends in Asia for 2019 (That Aren’t AI or Blockchain)

How To Sell Your ERP Solution to the Modern Tech Buyer

Regional Marketing Strategies in Singapore (and APAC)

July 24, 2018/0 Comments/in B2B Marketing and Strategy, Lead Generation /by Katrina Chua

Big guys come strong. Here are three wise strategic marketing moves from the biggest brands in Singapore that you can pattern for your regional office.

Partnership

Singapore’s giant telco, SingTel Group, together with gaming hardware manufacturing leader, Razer and other supporting organizations, launched the PVP eSports Championship, a multi-title and regional league which aims to grow the gaming and digital content across the Asia Pacific. The strategy will pave the way for the group to re-organize e-sports activities and content, and leverage its mobile customer base. More so, capitalize on its telco assets and partnerships to gain a part of the e-sports industry.

Singtel International Group Ceo, Arthur Lang sees that e-sports is becoming more mainstream, and is set to be included in the upcoming Asian Games in 2018 in Jakarta as a demonstration sport, as well as considered to be a potential medal event in the 2024 Olympics in Paris.

Lang believes that with e-sports, Singtel will be able to generate new content for their subscribers via different channels like TV and OTT.

Expansion

Major digital advertising technology platform, OpenX, will launch its regional hub in Singapore in the third quarter of this year as it continues to experience international growth. The company is looking on making the necessary investments in talent to ensure success and growth by increasing headcount in the region and expansion into other markets, including Australia which is due to launch by the end of the year.

Good leadership really counts. The expansion move was resolved after OpenX made success tracks in Japan with 52% year-over-year growth revenue with the hiring of a new senior business leader and the doubling of publisher partnerships in the region.

The company’s expansion is supposed to boost OpenX’s presence in other Asian markets and open up even greater possibilities to drive consumer engagement at a scale.

Digitalization

GSS or the Great Singapore Sale is underway but the then looked out season sale by local and foreign consumers slipped behind the digital advent. GSS has become quieter in the past three years due to digital-savvy consumers like millennials, the biggest buying market in Singapore, who are making their buying decisions based on online research, social media and peer recommendations.

In order to address the challenge, the SRA or Singapore Retail Association made improvements to their GoSpree app, which was first launched last year, by using personalization technologies and connecting offline and online shopping experiences.

The GoSpree app is believed to bring effective digital marketing and omnichannel tactics, and lift the GSS back to being a premium-shopping event. By leveraging the digital channels to launch full-scale marketing campaign that could effectively draw potential local and foreign buyers.

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

Do you want more leads?

Talk to an Expert

Dial +65 3159.1112 | Chat on WhatsApp +65 8232 2417

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

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What the Great Singapore Sale’s Turnaround Can Teach B2B Marketers

July 17, 2018/0 Comments/in B2B Marketing and Strategy, Lead Generation /by Katrina Chua

In 2017, the annual Great Singapore Sale (GSS) snapped out of a three-year slump as retail revenues slightly picked up during the June-August period. Billed as a success, last year’s GSS owed much of its strong performance to digital channels playing a more crucial role in creating buzz and engagement for the months-long event.

There’s, of course, more to this improvement than the surprising uptick in retail sales. The 2017 Great Singapore Sale shows us how the right use of digital marketing strategies can make or break results, and the lessons go beyond the B2C space. The shopping event also provides plenty of key learning points for B2B marketers to take to heart. That’s what we’ll dive into in this post.

Why should B2B folks pay attention to B2C retail?

First, let’s take a closer look at the case for providing a B2C-like buying journey to a B2B audience. The consumerization of the B2B buying experience means that business buyers now behave a lot like retail shoppers at important points along their paths to purchase.

Much of this shift boils down to the changing B2B buyer profile which, according to Think With Google, is evident in the following trends:

B2B buyers are getting younger (Nearly half of B2B researchers are 18-34 years old).
Purchase decisions are becoming more decentralized (81% of non-C-suite employees influence B2B purchases, while 24% of non-C-suiters have the final say).
B2B researchers rely on traditionally B2C-oriented tools throughout the purchase process (90% use search engines; 42% use a mobile device; 70% watch videos throughout their buying journey).

As a result, writes Brian Gladstein, B2B buyers now resemble consumers in terms of how they go about with their purchases (even for complex products/services):

They talk to peers.
They look for unbiased recommendations.
They connect with people in the same situation as they’re in.
They first get a feel for a vendor.
They try before they buy.
They can turn into your biggest fan or your worst critic.

What can B2B marketers learn from the GSS?

The GSS turnaround story holds some valuable lessons for B2B marketers to better adapt to the changing buyer landscape. That’s because the shopping event was able to finally put together a digital strategy (something that it didn’t previously have) that helped it reverse years of subpar performance.

During its heyday, before the advent of digital ecommerce, the Great Singapore Sale attracted scores of domestic and foreign consumers as local stores, malls, and hotels offered steep discounts and deals, making the event the highlight of Singapore’s shopping season.

But with the rise of online retail, the (mainly) brick-and-mortar shopping event struggled to maintain a healthy pace of sales growth. In 2016, the GSS recorded its third consecutive year of sales declines, leaving many industry watchers to call the shopping event’s future into question.

In response, the event’s organizer, the Singapore Retailers Association (SRA), promptly refined their digital strategy and rolled out a number of digital marketing initiatives (including the GoSpree app) to promote the 2017 GSS.

The new strategy saw very promising results. Retail sales during the nine-week period (from June to August) rose by 4.1% compared to the same period in 2016, and was the biggest recorded increase since 2012.

The SRA credited much of last year’s GSS success to the GoSpree app, which recorded more than 34,000 downloads and showcased exclusive deals from over 200 participating brands. The app essentially remade the GSS and drove a huge chunk of shopper traffic into physical stores.

Here’s a few lessons to pick up from the GSS’s turnaround:

1. Sell the way your customers buy

With 60% of consumers making at least one online purchase each month, Singapore currently has the highest online spending per capita in Southeast Asia. It’s clear that this trend played a huge role in the GSS’s decline, since the shopping event mainly includes brick-and-mortar stores.

But with its new digital focus, the GSS is clearly taking a step in the right direction, embracing tools that enable (instead of competing with) the way its target audience actually makes their purchase.

2. Invest in the customer experience

That’s according to Gartner, and here’s why that’s a useful piece of advice. As digitally-savvy customers continue making smarter buying choices through self-guided research and peer recommendations, the challenge for marketers now shifts toward capturing a longer section of the purchase process (for both B2B and B2C customers). This means making the buying experience as smooth and consistent as possible.

That’s exactly what the new GSS digital marketing initiative set out to accomplish with the GoSpree app. The app serves as the digital hub for all GSS-related offers, deals, attractions, etc., making the entire shopping event available to customers on a single platform.

3. Always be connecting (ABC)

Another important reason why the GSS encountered a prolonged sales slump was the event’s late adoption of a GSS-focused mobile platform. It was only last year that the GSS finally established a visible mobile presence with its GoSpree app.

Reaching out and engaging your target customers in different channels help ensure that you connect with your audience where they are. This is especially true in today’s buying landscape where potential customers interact with a vendor via 6 different channels on average.

Conclusion: At the time of writing, the Great Singapore Sale 2018 is in full swing, and it’s easy to see that the shopping event has learned from its experience and expanded on its lessons. Now that business customers start to look like consumers, B2B marketers need to take some cues from their B2C counterparts.

With 14+ years of experience helping Singapore companies exceed their revenue and growth targets, Callbox knows what works and what doesn’t when it comes to sales lead generation and booking qualified sales meetings. Talk to us today and find out how we can apply these valuable lessons to your current marketing initiatives.

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

Do you want more leads?

Talk to an Expert

Dial +65 3159.1112 | Chat on WhatsApp +65 8232 2417

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Enterprise Marketing Tactics That Will Win You Large Deals in Singapore

How to Seek Out and Qualify the Right Decision Makers

Regional Marketing Strategies in Singapore (and APAC)

Ways to Optimize your Marketing List for your Multi-Channel Campaigns

July 3, 2018/0 Comments/in Data Cleaning and Verification, Lead Generation /by Katrina Chua

When it comes down to increasing their sales margins, B2B marketers will need to make sure they have the right kind of people to sell to. In other words, they need leads that are likely to result in purchases. After all, as much as you want to focus on your social and content marketing campaigns, your mailing list provides your business with a roadmap towards increasing its ability to sell its products and services.

In fact, businesses could hardly keep up with their competitors when there’s a lack of a list of possible clients. What’s more, it’s essential for B2B companies to build marketing lists that can help them unify their multi-channel processes and gain an even greater control over the sales cycle across various lead generating sources. But more than building a large database of leads, marketers will still need to focus on making sure their lists offer high value and, not to mention, generate higher ROI.

In other words, quality should always be a priority if you are focusing on getting the best results from your multi-channel marketing efforts. This HubSpot article by Chelsea Hunersen makes a valid point by saying that optimizing your marketing lists (notwithstanding your email campaigns) is essential.

And as more companies are adopting multi-channel approaches in their marketing, a well-composed and, more importantly, a well-maintained list can bring in a large volume of potential customers. Keeping your list optimized can help you focus on core activities that provide the best value.

Here are some of the ways you can do to improve the quality of your marketing list.

#1 Make use of an effective lead management system

A marketing list can give out the best results if you are using the right tools for managing it. For this reason, implementing the right lead management system can help you streamline your lead generation efforts. Moreover, such a system works well in keeping your list aligned with your overall marketing strategy.

To make sure your lead management system works well within your expectations makes sure that it consists of a prospect tracking feature as well as other CRM options that can effectively help you zero in on high value leads.

#2 Scrub your database clean

Over time, the data contained in your marketing list can deteriorate. Which means to say, the contacts in your database can decrease in terms of quality. For sure, contacts age quickly, and often times, businesses can transfer to new locations or update their contacts without a moment’s notice. Sending messages to these addresses can only result in email bounces that can affect your reputation.

For this reason, B2B businesses will need to scrub their marketing lists clean of invalid addresses as well as duplicate data that can mislead your email marketing and telemarketing campaigns. Using a data cleansing tool, these companies can increase the efficiency and accuracy of their marketing efforts, resulting in higher sales.

#3 Improve your data validation

Whether you capture leads through cold calling or through your landing pages, you need to make sure that these contacts are the right people you are looking for. In this sense, it’s important to review the leads you have generated.

Anyone can sign up for a newsletter or a webinar, but if you intend on reaching out to these users without knowing they are the right fit for your products and services, you will be wasting resources rather than closing deals.

With an effective data validation process in place, you are able to populate your databases with only those contacts that suit your targeted audience profile. And speaking of profile…

#4 Define your audience

The most basic and yet the most effective way to optimize your marketing list is to define your ideal audience profile from the get-go. This should be included in your overall business strategy. What’s more, defining your target audience allows you to maximize your resources, making sure that each lead you acquire translates to a sure sale.

In order to define the specifics of your ideal audience profile, it’s always best to work with sales. After all, it’s your sales reps that directly deal with potential clients, and they are the ones that should know which sales leads can end up purchasing your offers.

Discover how our tailored financial marketing solutions helped an SG financial firm

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

Enquire now

or Dial +65 3159.1112 | WhatsApp +65 8232 2417

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Enterprise Marketing Tactics That Will Win You Large Deals in Singapore

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August 7, 2018

#1 Invest in an Efficient Lead Generation Program

#2 Create a Killer Marketing Content for Your Target Market

#3 Optimization

#4 Make a Strong Presence on Social Media

#5 Create Strong Partnerships

#6 Engage in Influence Marketing

At the end of the day, all you need is an actionable plan, a robust sales pipeline, and consistency in your marketing and sales departments to create maximum avenues for the growth of your B2B business.

Do you want more leads?

Organizational Structure

Technology

Team And Skill Set

Content Marketing

Taking The Story Global

Communicating Brand Story

Do you want more leads?

Learn from the best

Know your audience

Research and Test

Optimize your marketing lists

Outsource your efforts

If you opt to increase your conversions by selling to the right decision makers, go for a firm that offers a full-stack CRM service.

Do you want more leads?

Partnership

Expansion

Digitalization

Do you want more leads?

Why should B2B folks pay attention to B2C retail?

What can B2B marketers learn from the GSS?

1. Sell the way your customers buy

2. Invest in the customer experience

3. Always be connecting (ABC)

Do you want more leads?

#1 Make use of an effective lead management system

#2 Scrub your database clean

#3 Improve your data validation

#4 Define your audience

The Importance of Taking Care of Lapsed Leads

Ways That You Can Reach Out to Lapsed Leads

Use a Personalized Email

Good Content is King

Social Media

Remember How You First Got The Lead?

Using inaccurate data

Ignoring your prospects’ needs

You lack a call-to-action

What are your telemarketing and email marketing troubleshooting tips?

Share them in the comments below! 🙂

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#2 Cost

#3 Features

#4 Support

#5 Difficulty Level

#6 Free Trial

#7 Security

#8 No-contract Deal

Hitting the Bull’s Eye in Singapore

#1 Stay on mobile

#2 Establish your presence across multiple locations

#3 Do keyword research

#4 Perform newsjacking techniques

#5 Align your channels

Getting in Front of the Right Decision Maker

Connecting at the Right Time

Leveraging the Right Channels

Crafting the Right Message

The Takeaway

Value Proposition

Solutions to Customer Pain Points

Customer Profiling

Understanding Your Customers’ Needs and Risks

Are you the Right Provider?

Different Customers, Different Requirements

The Scale of the Job

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