Database-Solutions-for-Improving-and-Managing-your-Marketing-List

Database Solutions for Improving and Managing your Marketing List

Database-Solutions-for-Improving-and-Managing-your-Marketing-List

Fortune 50, Global 2000, and even medium-sized companies are all aware that data drives business transformation. That is why, it is no surprise that even the biggest players in the field, Delphix and Datical, are taking their partnership to the next higher level to bring new data solutions to the digital world. (DevOps.com)

 

Data Profiling

A process of analyzing data for accuracy which helps organizations manage data quality. Leveraging data profiling tools and human skills combined, data profiling will help you achieve: (Experian)

  • Identify data anomalies right from the very source
  • Discover data quality problems which need to be addressed upon migration from one system to another
  • Highlight critical areas  
  • Uncover issues such as invalid values, misspellings, missed and duplicates
  • Help you identify where and which data problems exist in your system

 

Data Cleansing

Data cleansing, aka data scrubbing, is a step by step process of detecting and correcting inaccurate records from a list to: (Invensis)

  • Increase efficiency on customer acquisition activities
  • Better decision-making process
  • Streamline business practices
  • Increase productivity
  • Increase revenue

The 5 F’s of Data Hygiene for Deeper Sales Conversations [VIDEO] (Blog Thumbnail)

Turn sales conversations into sales conversions using sharper prospect insights brought to you by the 5 F’s of data hygiene best practices.


 

Data Segmentation

Data segmentation is a process of creating classes or categories for groups (demographic, psychographic) to understand their behavior and establish commercial values for each group, and achieve the following results: (CAS)

  • Scale up profitability
  • Refine resource management
  • Better communication

Callbox Adds Interactive Data Preview Tool as New Website Feature (Blog Thumbnail)

Try out our website tool and quickly get a feel for how big the target audience you can potentially reach with a Callbox campaign.


 

Data Deduplication

Data deduplication is a process of eliminating redundant copies of data and reducing storage overhead, ensuring a unique instance of data is retained on storage to: (WebWorks)

  • Clear storage space, this allows organizations to save far more data on the same system and extends disk purchase intervals automatically.
  • Adept replication, the deduplication process writes only unique data on the disk and thus, there’s a need to replicate only these set of blocks. Depending on the type of application, the traffic for data replication can be reduced by 90%.
  • Effective use of network bandwidth
  • Cost effective, fewer disks are required, storage cost is reduced significantly. More so, tends to improve disaster recovery as a lesser amount of data is transferred.

 

Data Expansion

Data Expansion is a process reproducing data from its original form that has undergone data compression. With the fast innovation of marketing tools and processes, big data is one which can never be undervalued with its first-rate benefits: (Datameer)

  • The ability to ask and answer complex questions more robustly in a short period of time, from months or weeks to maybe just days, hours or minutes
  • Gives you confidence by providing an accurate and complete view of your data gathered from a huge number of resources
  • Can empower a new generation of employees. With a powerful BI platform, companies are able to achieve cognitive improvement in the question-answer process, thus creating an environment in the workplace that encourages creativity, outside-the-box thinking and analytic analyses

Ways to Optimize your Marketing List for your Multi-Channel Campaigns (Blog Thumbnail)

Improve the quality of your marketing list with the help of this checklist and start driving more qualified potential customers into your sales pipeline.


 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

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How to Optimize your B2B Mobile Marketing Strategy
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Quiz: Which Music Genre Matches Your Selling Style?

Quiz - Which Music Genre Matches Your Selling Style (Blog Image)

If you could put together the perfect soundtrack to your sales career, what would it sound like? Rock? Reggae? A bit Jazzy? Or perhaps Classical? We all know that personality shapes musical tastes. So it wouldn’t be a huge stretch to think that your playlists reflect your selling style, too. This short quiz lets you discover the right music genres for your particular sales personality.

Selling styles generally fall into four main types, each with its own set of representative personality traits:

  1. Hunter (driven)
  2. Farmer (expressive)
  3. Shopkeeper (amiable)
  4. Repairman (analytical)

While musical tastes come down to individual preferences, research continues to show some pretty striking links between music genres and personality types. Find out how well your favorite tracks align with your sales personality.

Take the quiz

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The-Future-of-the-Singapore-FinTech-Industry (Blog Image)

The Future of the Singapore FinTech Industry

The-Future-of-the-Singapore-FinTech-Industry (Blog Image)

Financial institutions in SG will be exploring bigger and wider digital transformations in 2019 via AI platforms. Artificial intelligence, also known as machine intelligence, is one of the many innovative platforms widely used by financial companies in Singapore because of its vast technology potentialities: can cut costs, provide human and systemic efficiencies, boost customer experience, promote loyalty and returns. (E&T)

AI is no ordinary programming tool that provides answers or results to your issue, rather a holistic tool that performs tasks and thinks like that of a human. It includes planning, understanding language, recognizing objects and sounds, learning and problem-solving. (medium.com)

What exactly is AI doing or will do to the finance industry in 2019? (Maruti Techlabs)

 

Risk Assessment

AI’s very basis is learning from past data that is why it is able to make recommendations for next steps forward, less possibility of mistake and analyzing vast volumes of data; AI has established automation to the areas which require, intelligent analytical and clear-thinking.

Top Trends in Lead Generation: A Field Guide for Fintech Startups (Blog Image)

Learn about the top trends in lead generation for FinTech startups using insights from our guide.

 

Fraud Detection And Management

It has reduced risk conditions that surround the financial processes. Undoubtedly, AI is on top when it comes to security and fraud identification, using use past spending behaviors on different transaction instruments to point out odd behavior, such as using a card from another country just a few hours after it has been used elsewhere, or an attempt to withdraw a sum of money that is unusual for the account in question.

 

Financial Advisory Services

Robo-advisors are the new financial consultants and we can expect more of them in 2019 as financial institutions see a decrease in rates in commissions on individual investments. Same with bionic advisory, which combines machine calculation and human insight to provide options that are more efficient than what individual components offer.

 

Trading

Having AI tools to accurately predict the future and determine data anomalies from which trading and investments greatly rely on is a must. These tools can crunch a large amount of data in just a short time and can observe patterns in past data and forecast how the same may occur in the future.

4 B2B Marketing Trends in Asia for 2019 (That Aren’t AI or Blockchain) (Blog Image)

Future-proof your 2019 strategy by taking into account these 4 key marketing trends in Asia hand-picked from the latest research and industry studies.

 

Managing Finance

AI is helping almost every one of us manage our finances. PFM (personal finance management) is one of the latest features of the AI-based wallet, building algorithms to make consumers make smart decisions about their spending.

 

Certainly, AI is the future of the finance industry.
 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

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How B2B Marketers Can Leverage Micro-moments

How B2B Marketers Can Leverage Micro-moments (Blog Image)

What do you do in moments when you are in a grocery waiting for your turn to pay at a cashier, in a restaurant for your check to be brought in or at a train station hoping for the next train to arrive sooner? I bet you are either browsing some friend’s profile pic on Facebook or googling for airline season travel packages during these micro-moments.

Micro-moments are the new breed of consumers’ spare moments utilized within a period while waiting for a certain task to finish, to learn something, do something, discover something or buy something via their mobile device. And research shows how smartphones have become an indispensable part of consumers lives:

 

micro-moments statistics

How to Optimize your B2B Mobile Marketing Strategy (Blog Image)

What’s the current state of your B2B mobile marketing strategy? Take a look at some insights to help you optimize your B2B mobile marketing strategy.

 
The curious consumer is research-obsessed who turns to the web for answers for every question that pops in his mind, the demanding consumer expects every digital experience to be personalized just for them, while the impatient consumer makes a decision faster than ever, and expect to act on those decisions right away.

This new breed of consumers are more curious, much demanding, and quite tougher to reach and pleased, thus compelling marketers to address these intent-driven micro-moments by constantly innovating strategies and for businesses to continually take their products and services to the next higher level, otherwise fail.

B2B marketers have their own share of the micro-moments pie: a VP for Marketing sits on a bench in an airport waiting for his plane to arrive, when suddenly a prospective client sends him an email asking a question that could factor their decision whether to accept the deal or not. This micro-moment now becomes a significant period as he instantly answers the client, otherwise, he loses an opportunity.

Successful brands are those who are able to provide their clients with the how to’s, cost breakdowns, feature comparisons, educational videos, product demonstrations, and other B2B needs during their micro-moments.

4 B2B Marketing Trends in Asia for 2019 (That Aren’t AI or Blockchain) (Blog Image)

Future-proof your 2019 strategy by taking into account these 4 key marketing trends in Asia hand-picked from the latest research and industry studies.

 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

 

 

Master lead management in 6 easy lessons delivered straight to your inbox!

Take our FREE Lead Management Bootcamp today.

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5 Ways to Optimize Your Last Quarter Marketing Approach (Blog Image)

5 Ways to Optimize Your Last Quarter Marketing Approach

5 Ways to Optimize Your Last Quarter Marketing Approach (Blog Image)

Forbes cited five trends shaping the future of marketing: better data hygiene, successful content marketing, deeper AI integration, building brand loyalty, and the blurring effectiveness of display ads. This is a good reference for marketers in crafting a good last quarter marketing approach.

 

#1 Better Data Hygiene

Marketers must conduct data hygiene process to ensure cleanliness of data that is free from duplicate records, incomplete or outdated data, and rid of improper parsing of record fields from disparate systems. These problems must be addressed to avoid bad results like sending emails to the wrong address or the same customer multiple times, talking to the wrong prospect or business and contaminating the system with negative results like no answer, not interested or wrong number.

The 5 F’s of Data Hygiene for Deeper Sales Conversations (Video Thumbnail)

Check out our video on how to drive more leads into your sales pipeline using the 5 F’s of data hygiene best practices

 

#2 Successful Content Marketing

Content marketing has become one of the essentials of business strategies across industries, but not everyone who runs a content marketing strategy gains favorable results. Content marketers must incorporate these key components in the process: understand and profile your audience, keyword search and integration, identifying effective content for your audience, choosing the channel to place your content, developing a brand ‘personality’, consistency, analyze results and trying out other or new technologies.

Understanding How Audience Consume Content and How to Turn Them Into Leads (Blog Thumbnail)

Learn how to convert your audience into leads by analyzing and understanding their content consumption (and engagement) behaviour.

 

#3 Deeper AI Integration

AI key features streamline workforce strategies with business strategies, enables businesses to keep up with multidimensional pieces of training to prep for new technologies and embed optionality, lets HR and the workforce help to define the problem, solution options and workforce adjustments, and interrelate workforce strategy development building on worker engagement. AI can take on human tasks and may work even better in areas where there are a greater number of events or data points.

 

#4 Build Brand Loyalty

Marketers must be creative in building brand loyalty. There are various ways to be competitive at this but the top-tier includes maintaining your product quality high to keep your customers coming back, frequently and consistently engaging your target market via information and setting expectation, giving your customers the reason to choose you over competitors by giving out incentives and good deals, being keen on your competitors, adding value to customer purchases via complimentary shipping or discounts and showing appreciation through staging events and season greetings.

 

#5 Display Ads Effectiveness

Display ads are not that effective anymore as some marketing experts observe, but there is a number who believe that display ads are still an essential strategy to business. Setting precise campaign goals that include raising brand awareness, increasing email subscribers, traffic and sales; reaching out to the target audience by creating ads that impact their interest, choosing the right tools for campaign execution, creating compelling banners and optimizing your landing page are the winning display ads strategies for businesses.

4 B2B Marketing Trends in Asia for 2019 (That Aren’t AI or Blockchain) (Blog Thumbnail)

Take a look at the 4 key marketing trends in Asia and start future-proofing your 2019 marketing strategy.

 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

 

 

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Take our FREE Lead Management Bootcamp today.

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The 6-Day Lead Management Bootcamp [Free Email Course]

The 6-Day Lead Management Bootcamp [Free Email Course]

The 6-Day Lead Management Bootcamp [Free Email Course]

We know that all leads aren’t created equal, but most marketers handle prospects like they’re all the same anyway.

  • 68% of marketers still haven’t figured out their funnel.
  • 33% send leads directly to sales upon receipt.
  • 79% don’t have any system in place for ranking and scoring leads.

That’s why a great deal of marketing effort and resources end up falling short:

  • 8 in 10 leads don’t turn into customers
  • 50% of sales time is wasted on unproductive prospecting activities
  • 42% of reps feel they don’t have enough information before engaging leads

Having a solid lead management process is what separates great marketers and sales professionals from the rest of the pack. According to Forrester, 46% of marketers with well-planned lead management programs have sales teams that follow up on 75% of leads.

That’s because proper lead management helps you track leads better, engage them the right way, and improve conversions. It’s an essential component of any modern marketing and sales operations.

To help you develop a solid grasp of this critical area, we recently launched Lead Management Bootcamp, a free email course designed to give marketers the essential knowledge and tools to create and implement an effective lead management program.

The course material is divided into six in-depth lessons, each tackling a key lead management topic.

 

Pinpointing Your Target Leads

Lead management relies on exact lead definitions and categories. That’s why the process starts with an identification of what specifically makes up your target leads.

In the course, you’ll learn how to develop ideal customer profiles (ICPs) and buyer personas to help make your lead definitions more precise and concrete. You’ll find out which characteristics and attributes to monitor so that your leads resemble your target customers as closely as possible.

Related: Utilize Customer Profiling and Buyer Personas to Achieve Revenue Goals

 

Capturing Crucial Lead Information

There can be a daunting amount of lead information you can collect about your leads and prospects, but only a handful will be very useful for lead management.

The course helps you gain a firm understanding of the two main kinds of prospect information: fit data and intent data. Here, you’ll learn how to navigate the often-bewildering process of lead data collection, and apply best practices to narrow the amount of prospect information down to the absolute essentials.

 

Scoring and Ranking Leads

Once you know what types of prospect data to collect, it’s time to develop a lead scoring model. A lead score helps you determine how likely prospects will convert based on the different fit and intent information they’re showing.

It can be a bit challenging to set up a lead scoring model. That’s why this part of the course walks you through the design and implementation process step by step while including handy tips and best practices along the way.

Callbox Lead Scoring Ebook CTA

Callbox’s Guide to Lead Scoring walks you through an overview of the lead scoring system we follow here at Callbox.

 

Lead Nurturing

In today’s complex B2B purchase process, your main role is to guide prospects throughout their buying journey. You do this by matching prospects with a lead nurture path that best aligns with how they research and evaluate potential purchases.

We devote an entire lesson in this course for a thorough discussion of lead nurturing. You’ll learn how to create a lead nurture plan from scratch—from choosing an appropriate buyer journey model to filling out a persona-funnel matrix, all the way to defining a lead nurture cadence.

Lead Nurture Tool Video CTA

Callbox’s Lead Nurture tool demo video shows an automated lead nurturing process in action.

 

The Lead Handoff

Ensuring a smooth transfer of leads from marketing to sales is one of the top reasons for having a robust lead management program.

This course teaches you how to lay the groundwork for a seamless lead handoff process by making sure your lead management plan facilitates marketing-sales alignment. You’ll also learn how to create a lead handoff plan using a proven five-step guide.

 

Tracking Leads and Measuring Results

Your lead management program won’t function without a robust way to monitor leads and measure results throughout the conversion process. That’s why lead tracking ties everything in the lead management process together.

Adequate lead tracking requires three things: a closed-loop reporting system, lead management metrics, and an appropriate attribution model. Each of these requirements is thoroughly discussed in the final lesson of the course.

Related: Lead Management: Put Lapsed Leads Back Into Your Sales Pipeline

 

In short, this course covers everything you need to know to build a lead management program from the ground up or to improve your current process further. Sign up for the free email course today.
 

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hat can we Expect from the Singapore Consulting Industry this 2019?

What can we Expect from the Singapore Consulting Industry this 2019?

hat can we Expect from the Singapore Consulting Industry this 2019?

It looks like the Singaporean government is seeing a bigger picture of the consulting industry in the country. Singaporean city statesmen, the Ministry of Finance, in particular, launched a roadmap for the professional services industry. The pack of new initiatives will focus on innovation and developing specialised skills in consulting, accounting, legal, advertising, and engineering services sectors. The Industry Transformation Map (ITM) aims to generate 5,500 more jobs in the sector annually and projected a value-add of S$31 billion come year 2020. (C)

However, before the great news happens, let us take a quick review of the last couple of years state of the consulting industry in Singapore:

  • Singapore is one of the South East Asian countries that impacted the region’s market to grow at 8.2% or US$2.778m in 2015

  • Consultants from Singapore continue to enjoy high demands for services from neighboring countries

  • The other side of the coin, however, shows a deficit not on the financial aspect, but local talents, this restricting expansion of service across all markets

  • Despite the overwhelming span of digitisation across industries and in different regions, Singapore remains to be the most advanced Financial services remained to be the fastest growing among all industries

  • Singapore consulting industry became more competitive which resulted in consultants excessive pricing pressure. The big guys handled the challenge well, leveraging on global competitiveness at a lesser price.

  • The last two years though left consultants optimistic that the coming years would bring them continuous growth

The industry, in the last couple of years, had its ups and downs but was able to navigate through and now leans toward global market leadership. The Singapore government’s initiative is a ‘nationwide effort to take professional services to the next higher level’. Together with other stakeholders, the program will focus on specific growth areas like data analytics, artificial intelligence, and cybersecurity.

B2B Prospecting and Lead Generation

Future-proof your marketing strategy using insights for the upcoming year. Check out the 4 B2B marketing trends in Asia for 2019.

 

What can we expect from the industry next year?

The consulting industry in Singapore is in its best shape to capture opportunities in transforming and digitalising, making the city-state a reference market for complex cross-border projects.

the ITM is an integrated plan that will enable our firms to scale, innovate and increase their productivity while preparing Singaporeans to take on exciting new jobs such as digital product developers, data modelers, and risk advisory professionals.

– Indranee Rajah, Senior Minister, Ministry of Finance, Singapore

Related: Trends and Updates in the Singaporean Financial Services Sector

 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

 

 

Master lead management in 6 easy lessons delivered straight to your inbox!

Take our FREE Lead Management Bootcamp today.

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How to Optimize your B2B Mobile Marketing Strategy
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B2B Prospecting: Top-of-funnel Marketing Activities to Attract Prospects

B2B Prospecting: Top-of-funnel Marketing Activities to Attract Prospects

B2B Prospecting: Top-of-funnel Marketing Activities to Attract Prospects

We read many different contents about marketing strategies every day, but what do these writings tell us? Do they even contribute to us in making a sage approach to apply to our business? What’s the point of researching more data and acquiring more knowledge when all our posts on social media have already reached more than a thousand likes and shares?

From the data provided by Hubspot below, check which marketing strategy you are currently using and see its sustainability powers to keep your business thrive.

 

Content Strategy

  • Content marketing gets three times more leads than paid search advertising (Content Marketing Strategy)
  • 97% of marketers are using prescriptive content (Curata)
  • 96% of B2B buyers want content with more input from industry thought leaders (Demand Gen Report)

Check back:

  • Are you using content strategy?
  • If yes, what is the percentage difference from when you were not using it yet?
  • Do you feature inputs from industry leaders to your content?

Related: Understanding How Audience Consume Content and How to Turn Them Into Leads

 

Social Media

  • As of June 2018, Facebook daily active users reached 1.47 billion, and 2.23 billion monthly active users (Facebook)
  • As of January 2018, the age group with the most Instagram users worldwide is 18-24, followed by 25-34-year-olds (Statista)
  • 80% of millennial Pinterest users say the Platform help them decide what they should buy (CoSchedule Blog)

Check back:

  • Which social media platform do you use the most, and which one gives you ROI?
  • Are you using the right social media platform to cater to your target market?
  • Do you monitor and have data of your social media followers?

Related: Facebook and Twitter Metrics to Track in 2018 [INFOGRAPHIC]

 

Video Marketing

  • Product videos can increase purchases by 144%, as per Neil Patel.
  • 64% of consumers say watching a marketing video on Facebook has influenced their purchase decision in the last month (Animoto 2017)
  • About 5 billion Youtube videos are viewed on average every day, said Omnicore.

Check back:

  • Are you using product videos for promotion? If you do, has it increased customer purchase?
  • Have you ever done a survey on how many of your customers have viewed your marketing video, and if this has influenced their buying reasons?
  • Is your video one of those 5 billion Youtube viewers every day?

 

Email Marketing

  • 56% of brands using an emoji in their subject line had a higher open rate than those who did not, as per Statista
  • Recipients are 75% more likely to click in emails from segmented campaigns than non-segmented campaigns (Statista)
  • IT, B2B, and wholesale companies have the weakest mobile opens, while TV/radio/film, events, and real estate, have the strongest (Campaign Monitor)

Check back:

  • What’s your subject line approach?
  • Is campaign segmentation well optimized as your marketing strategy?
  • If mobile opens is not making a track, what are other, best options?

Related: Quick Telemarketing and Email Campaign Fixes You Need to Know

You may just be looking into the current results, but how long can your strategy sustain positive output for the business? Is your marketing tactic up for a long-term goal, or just good for a short-term success?

 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

 

 

Do you want more leads?

Dial +65 3159.1112 | Chat on WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

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Maximizing Your B2B Prospecting Campaign Using B2C Marketing Tactics

Maximizing Your B2B Propsecting Campaign Using B2C Marketing Tactics

Organisations need to stay ahead of the key B2B prospecting and marketing trends in order to thrive in the tough world of business. It is imperative that business operators learn how to create engaging content that is geared toward their target buying audience, and at the same time be able to bridge the gap between or among target markets from different generations. That’s a thought advice from Chris Quiocho, CEO and Founder of  www.offland.com, and here’s more.

 

Create Engaging Content For Mobile Devices

Currently, there are 4.41 million smartphone users in Singapore and that number is predicted to increase to 4.82 million in 2022. Take advantage of this statistics by putting out content that could easily grab the reader’s attention. Make sure that your content is engaging enough to keep the readers hooked and understand your message.

Switch Focus

Marketing experts develop strategies that focus on making products and services appealing. However, no matter how good your product is, but don’t have the right audience to sell to, will put all your efforts to waste. Reach the right consumers for your product by profiling your customers based on demographics, and from there you’ll be able to create a sage content and run a successful product campaign.

B2B Prospecting and Lead Generation

Gain solid sales results with Callbox’s B2B Prospecting and Lead Generation services:

  • Get 79% more meeting with prospects
  • 250% increase in won deals
  • 33% shorter time to close

Profile Your Audience

You have to know who your target customers are and their buying behaviours before you can design a buying process for them, which would eventually lead them to realize the ‘need’ for your product. Put them into segments based on growing sectors, consumer behaviour, consumer profile and purchasing power, and consumer recourse to credit

Related: Utilize Customer Profiling and Buyer Personas to Achieve Revenue Goals

Appealing Content to Your Audience’s Buying Preferences

Once you have fully and properly identified your target consumers, it’s time to create an appealing content for your audience that would convey the message of your product or service. Be guided on creating the great content that speaks to your target audience, fits a specific place in the buying cycle, tells your story with customer-centric examples, uses meaningful images, can be used in interesting, varied media, employes a clear call-to-action, and can be parsed into additional pieces for optimum use and visibility.

Also, add these B2C lead generation reminders to boost your B2B prospecting content:

  • Create a user-friendly content
  • Choose the right marketing channel
  • Utilize proper tools
  • Create attractive landing pages
  • Wrap up your message

Add these to the key B2C tactics listed above and you will definitely achieve a successful B2B prospecting campaign.

Related: Understanding How Audience Consume Content and How to Turn Them Into Leads

 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

 

 

Do you want more leads?

Dial +65 3159.1112 | Chat on WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

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Understanding How Audience Consume Content and How to Turn Them Into Leads

Understanding How Audience Consume Content and How to Turn Them Into Leads

Understanding How Audience Consume Content and How to Turn Them Into Leads

Content has always been king and it is not about to step down the throne anytime soon. There is a reason why so many digital marketers have been so eager to try out new techniques that work in garnering better engagement on content.

When we talk about buyer content consumption it simply means the steps that your potential customer undertakes before making a decision to buy a product such as researching, checking out reviews, going over comments regarding the item, or asking pertinent questions. Consuming content or information for a buyer may also mean listening to a testimony, interacting with other buyers in a forum or going over a case study included in a printed material.

Customers normally go through 5 stages when they are seriously considering buying something. These stages include:

  1. Problem or need recognition
  2. Information search
  3. Evaluation of alternatives
  4. Purchase
  5. Post-purchase behavior

Being mindful of these stages helps you to better understand the behavior of consumers and the effectiveness of your marketing content. If they immediately proceeded to press the “buy” button and complete the transaction within the same day, you must have surely done something right with your campaign. If you have abandoned carts or if potential customers are taking too long to complete the transaction, there may be a need to clarify some aspects of your campaign or rethink the whole thing for that matter.

In this highly digital age, here are a few important things you need to consider where it concerns varied consumer responses to content:

 

#1 Consumers possibly go over them using their mobile phones while they are on the go.

Having this in mind, your content must be designed and sequenced in such a way that it is easy to read even when the reader is mobile. Whether your potential client is on a train on his way to work or walking the street on his way to get his daily caffeine fix, you would still want to have the ability to catch the person’s attention.

Getting a customer’s attention does not end with a catchy phrase offering a valuable product that is within the person’s budget. The challenge also lies in presenting all the important details the person needs to know about your product or service in just a short read. You would want the reader to be satisfied with your content. It should be written in such a way that it leaves no room for grey areas, leaving your potential buyer wondering about something you cannot readily answer unless he sends you a message.

Related: Voice vs Text: A Comparison of Voice-based and Text-based Search [INFOGRAPHIC]

 

#2 They mostly want you to get down to business right away.

Long marketing campaigns or sales letters worked in the past. Up to some degree, they can still work in this present generation most especially if you are trying to sell something that requires a lengthy explanation. However, knowing the short attention span of your readers must compel you to be more creative. This means, present what you are trying to sell to the reader sooner than expected without really sounding like you are trying to do so.

Modern day online shoppers want to be able to make easy decisions right away. Naturally, they will ask themselves, “Do I really need this.” What you would want, however, is the kind of content that makes them say, “Hey! I Need this!”

Consumers easily get bored. Most people do not want to spend so much time reading historical accounts and the like unless really necessary. Keep your words simple and clear. Some online shoppers have mastered the unique ability to scan content and make a decision after a few minutes of viewing the campaign.

Related: 4 B2B Marketing Trends in Asia for 2019 (That Aren’t AI or Blockchain)

 

#3 Your content must be something they can easily read on their smartphones.

Design your content in such a way that it suits the standard size of a smartphone. Do not inconvenience your reader by requiring them to open another site in order for them to read all the details they need to know. Prepare your content in such a way that it provides them the ease of simply scrolling up or down and then end by clicking the “buy” button.

 

#4 They use popular search engines such as Google.

Knowing that Google is such a popular place to look for reliable data, it is very helpful for your business of you have a high ranking. This is made possible with the help of an SEO specialist.

 

#5 Buyers always check other sources of the product.

Okay, so your content is fine. But then again, there will be those who would opt to check other potential sources of the product to see if they can get it for a lesser price. Make sure that your prices are competitive and reasonable.

Related: What the Great Singapore Sale’s Turnaround Can Teach B2B Marketers

Strategize and rethink the way you use content with your marketing tactics and strategies today!

 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

 

 

Do you want more leads?

Dial +65 3159.1112 | Chat on WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

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Voice vs Text: A Comparison of Voice-based and Text-based Search [INFOGRAPHIC]

Understanding the evolution that our present-day technology undergoes is vital in order to have a clear grasp of the needs of future generations where it concerns the use of devices and online tools or applications. Year by year, devices and online programs are evolving making our day-to-day work more efficient and easier. Aside from the welcome changes in devices and programs, the behavior of users also varies significantly. Being able to predict these changes in the way users maximize modern devices and programs is helpful in understanding how the future will look like for your organization and strategies.

The infographic below gives you a clear and comprehensive picture of the future of voice and text search trends through well-researched statistics provided by various reliable media measurement and analytics companies. It gives you a grasp of the potential future of voice searches and how it will overtake text searches in a few years. Additionally, it is worthy to note how the voice recognition market will become a lucrative and worthy investment in the very near future.

 

 

If you are in the marketing, mobile phone production or software development industries, knowing these relevant and helpful data allows you to foresee what technology will most likely appeal to your target clients. Moreover, it is also advisable that you study the depth of your target market’s knowledge when it comes to existing office assistants or A.I. that offer the convenience of use. “‘Voice vs Text” will help you acquire a better understanding of these things.

The data included in the infographic also makes mention of statistics pertaining to the number of devices that highlight voice-first features. It will also help you realize an accurate percentage of present-day users who prefer the voice search feature more than the text search. Having this in mind, you may be able to come up with your own theories on the preferences and behavior of users related to voice and text search trends.

It might also interest you and your company to know how frequently people use voice search features on a day-to-day basis. Aside from Google, you would also need information on other AI’s developed by other telecommunications companies that are attracting users worldwide and how they are making an impact on the preferences of consumers.

Related: Take Your Business to The Next Level with Omnichannel Marketing

Voice-first features are not limited to voice search tasks. The infographic also includes statistics on audiobooks and how they are making waves in the market. Included in the list of data are also the percentages of users who enjoy listening to audiobooks and voice searches on other search engines.

The comparison is designed to help you and your team get ahead of your competitors by being a forward thinker – being aware of the inclinations and behavior of your target clients and banking on these details to help you strategize your marketing and sales campaigns. It is not enough that you are in the loop about the latest trends, it is important that you also have the capacity to create new trends.

Related: 4 B2B Marketing Trends in Asia for 2019 (That Aren’t AI or Blockchain)

 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

 

 

Do you want more leads?

Dial +65 3159.1112 | Chat on WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

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Advertising Lead Generation: The Top 5 Sales and Marketing Objections

Advertising Lead Generation: The Top 5 Sales and Marketing Objections

Advertising Lead Generation: The Top 5 Sales and Marketing Objections

‘You can’t please everyone’ is a common cliche which is true in almost every aspect of life, and even in Sales. No matter how good and of high quality your product is or how beneficial your services may be, there will always be objections that will arise that you would need to deal with.

 

Here are the top 5 sales and marketing objections and how you can deal with them.

 

#1 “Your product costs too much”

Price may not be the top reason why prospects object but one of the most important factors to consider when they do. When a prospect promptly tells you that your product or service costs too much, pacify him by breaking down the amount into pieces, starting with the basic package, then wait for the prospect to ask about add-ons or other services before you give him the total cost.

Related: How Much should Appointment Setting Services Cost?

 

#2 “We’re good at the moment, I don’t think we need an upgrade at the moment”

That’s a prudent reason next to cost. When a prospect tells you that their process or system is doing good, never think or look at it on a finish line. Instead, ask him probing questions that would make him realize the need to upgrade or change. Show him some data of colleagues in the industry who already made the change, as this will make him ponder on taking steps to keep up with competitors.

Related: 4 B2B Marketing Trends in Asia for 2019 (That Aren’t AI or Blockchain)

 

#3 “We already have a provider who has been with us for a while now”

If a prospect expresses a fear of change, present examples of change and its positive effects. Show the prospect some data on how the industry has changed over the years and how potential customers have adapted to that change.

 

#4 “We don’t easily deal with people we hardly know”

Trust is something that is built. When a prospect appears apprehensive to deal with you, you can’t easily convince him to buy your product or take your service by just positioning all the benefits he could get from it. Share with him testimonials, case studies, and references that would resolve his doubts.

 

#5 “We’re not looking into that right now, maybe in six months time”

Timing. Would you know when the prospect would need the change or upgrade? No, not unless you would be able to uncover the challenges they are experiencing. That would be the time you can build a proposal designed with the best solutions that would address their challenges. Make sure to note the benefits of your offer and the most convenient way they can get started with you.

Related: What the Great Singapore Sale’s Turnaround Can Teach B2B Marketers

 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

 

 

Do you want more Advertising leads?

Dial +65 3159.1112 | Chat on WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

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