Winning High-Value Accounts with Multi-Channel ABM

Winning High-Value Accounts with Multi-Channel ABM

 

Video transcript:

Andrew heads sales at a B2B tech firm.

His team leverages multi-channel ABM (Account-based marketing).

With this approach, Andrew’s ABM program is on a winning streak…

  • Targeted 6.3x more tier 1 accounts
  • Booked 17x more meetings
  • Grew pipeline value by 8x

How?

By connecting with the right stakeholders at the right time with the right touch

 

Step 1: Identify

Andrew’s team picked their most promising accounts and mapped org charts for each.

Step 2: Expand

They then researched each contact to build detailed profiles.

Step 3: Engage

The team then reached out to contacts via different marketing channels and personalized messaging.

Step 4: Convert

They turned contacts into opportunities using a cadence of touches.

 

In short, multi-channel ABM sets the stage and opens doors for Andrew.

 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

Drive your sales with more leads, meetings and data




Grab a copy of our FREE EBOOKBy the Numbers: Marketing Stats that Drive Top B2B Industries in 2019! Get an in-depth look at marketing trends in nine (9) key B2B industries.

Best Practices for Writing Effective B2B Lead Generation Emails
Lead-Generation-Strategies-for-Accounting-and-Tax-Consulting-in-Singapore
Sales Prospecting and Lead Generation for SAP ERP Solutions
Best Practices for Writing Effective B2B Lead Generation Emails

Best Practices for Writing Effective B2B Lead Generation Emails

Best Practices for Writing Effective B2B Lead Generation Emails

When we discuss the effectiveness of different marketing strategies for lead generation campaigns, it’s hard to defy email marketing among all other tactics. Statistics show that email marketing was able to set a towering status for itself in the last decade, $44 ROI for every dollar spent, open rates at 68% and 174% conversions generated than social media, are just a few of the success numbers that email marketing contributes to businesses; the reason why regardless of how many newcomer strategies invade the B2B market, email marketing remains to be the most significant. Below are the 7 tips for writing effective B2B lead generation emails which can help your business count in.

 

One Target

Don’t just send anything to anybody or your unread email would get dumped easily, rather profile your target recipients for a specific send out activity, containing one message, but expect to receive varied replies and questions. The results will then determine your next actions steps in the process.

 

Personalize

Personalize your emails is the experts’ advice. This will save your emails from diving directly to the trash or spam folders especially when you’re sending in bulk. As mentioned above, you will be sending one message, but your individual responses will draw the essence of personalization. Gusto.com suggests some email platforms that you can utilize for bulk emails (like 100, 200, 300 or 500 per day), but are personalized like the first names:

 

CTA (call to action)

No matter how flawless your email template is, but if there is no single call-to-action button utilized in it, you are less likely to receive a response from your recipients. Include at least one CTA button in your email templates like a link to your company’s website, downloadable forms or registration page. This would increase the chance of getting higher conversion rates.

 

Subject Line Rules

Avoid commanding your recipients to open and read your email, rather get them interested, fussed or intrigued by using functional subject lines that convey an idea.

 

Short, Focused

Ideally, a lead generation email containing 50 words, complete with introduction, body and one CTA, is enough to grab your recipient’s attention from his 5-minute break to read your message and send a short reply. And with just one CTA to click, your email would look neat and undemanding to the reader.

 

Avoid Too Many Attachments

Too many attachments to open or access in your email might get your recipient bored and tired. It is best to attach just one or two files in your email for quick browsing.

 

Lastly, Proofread and Respond Promptly

Read back, check for errors, you might have attached the wrong file or the wrong link, so reread to make sure that you have written the right message (in the body) for the right person (To:) at the right time.

 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

Drive your sales with more leads, meetings and data




Grab a copy of our FREE EBOOKBy the Numbers: Marketing Stats that Drive Top B2B Industries in 2019! Get an in-depth look at marketing trends in nine (9) key B2B industries.

Winning High-Value Accounts with Multi-Channel ABM
Sales-Prospecting-for-BI-and-Analytics-Software-Companies
3 Lead Magnet Ideas to Grow Your Sales Pipeline
Lead-Generation-Strategies-for-Accounting-and-Tax-Consulting-in-Singapore

Lead Generation Strategies for Accounting and Tax Consulting in Singapore

Lead-Generation-Strategies-for-Accounting-and-Tax-Consulting-in-Singapore

Engaging prospects on a personal level is essential to any business, whether startup or stabled, big or small, business to consumer or business to business, to build lasting and trustful relationships and grow sales. This is why lead generation, despite its foes’ press releasing its death, continue to thrive and is still regarded to be one of the many ultra practical marketing tools in growing a business by most industries like accounting and tax consulting.

 

Lead Generating Websites

Alibaba.com, eWorldTrade, Manufacturers & Suppliers Directory, manta.com, DHgate.com are some of the top b2b websites. Although these are not fully designed to generate leads but are the best go-to online help for your clients to better understand your value proposition, download collaterals, and request information.

 

Pay Per Click

This tool is proven to drive traffic to your website, giving you the opportunity to choose your audience based on demographics (location, language, and device). PPC campaigns are cost effective as you only pay when a user actually clicks your link and can be set up to measure effectiveness to determine returns on your PPC efforts.

 

Search Engine Optimization

‘Google it’ would be the answer to someone who asks a question, and as long as clients are on their computer or have their smartphones handy, SEO tools are there to help. Search Engine Optimization tools let you perform keyword search, competitor analysis, backlink research, content research, page rank tracking, and backlink tracking.

 

Online Networking

Online networking can produce the reputation and referrals associated with traditional business networking. Expect to get results in proportion to the level of your investment of time and attention.

 

Webinars

Long, expensive and time-consuming travels are off the agenda. A computer, internet, and substantial information about your products and services will get your message to your target audience free of charge.

 

Industry Research Reports

IRRs let you gain a better perspective and understanding of your market, identify potential threats and get you into your competitor’s world, as well as discover their strengths and weaknesses.

 

E-Newsletter

E-newsletters can get you significant number of leads and could be a great way to nurture existing leads in your database. It’s also a medium to disseminate information and offers for some firms. You’ll be able to build a subscribers list if you have quality content that would make readers look forward to your content, and not set them as spam messages.

 

Blogging

People blog to express ideas or share information, but some do it to make money, build their network or gain exposure. Although blogging doesn’t generate direct leads, it is still considered by marketers as an essential tool in directing traffic to websites.

 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

Drive your sales with more leads, meetings and data




Grab a copy of our FREE EBOOKBy the Numbers: Marketing Stats that Drive Top B2B Industries in 2019! Get an in-depth look at marketing trends in nine (9) key B2B industries.

Actionable-Competitive-Analysis-Tips-for-your-Sales-Prospecting-Campaign
How-Manufacturing-Leads-Find-and-Research-Solutions
How-to-Run-a-Successful-Marketing-Campaign-(Lessons-from-KFC)
Sales Prospecting and Lead Generation for SAP ERP Solutions

Sales Prospecting and Lead Generation for SAP ERP Solutions

Sales Prospecting and Lead Generation for SAP ERP Solutions

They say that SAP ERP buyers are the hardest to close a sale with. Well that may be true since an ERP is a business’ major investment, and it’s but proper for top-level executives to be cautious in choosing and implementing the best ERP for the business. Here is a short list of tips to help you go through generating leads for SAP ERP solutions.

 

First, Hear Your Client

Know what they need, what they want, then create the best project proposal that would address their concerns. Remember, you are not just selling a household appliance to the client, but an investment that would eventually become an integral part of a business. Focus on long-term impact.

 

Profile Your Target Customers

Find, profile and reach the right customers for your ERP by interacting with potential buyers. Research and back yourself up with substantial data as this will provide you with considerable insights into the ERP market and trends. Get to know the prospect’s buying behaviour.

 

Exemplify The Risks

The benefits are given, and no matter how often they hear and see the same positioning, they would always expect you to present what’s in it for them from your product. Share the possible risks of not implementing an ERP like utilizing staff to spend extra time on routine administrative tasks, persistent problem of wrong data entry and confining in disadvantage behind competitors.

 

Emphasize Cost Savings

Cut costs, maximize revenue, is what every top-level management wants to happen in a business. Highlight the cost aspect by giving sample data to your client; and that an ERP allows staff to work efficiently which results in higher productivity, leading to more profit for the business.

 

Show Streamlined Process

Not all the big bosses have the idea of how tortuous your existing financing, accounting and inventory process is. It is best to demonstrate how all these repetitive tasks put lots of time and money to waste, and how an ERP would change and improve the process once in place.

 

Describe The Implementation Process

Not everyone in the pack of executives is tech-savvy so explain the step by step process of the project implementation from start to finish, and even the after work routines, in case you need to do so. Usually, they would be concerned about the disruption of operations during the implementation process.

(Digitalist)

 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

Drive your sales with more leads, meetings and data




Grab a copy of our FREE EBOOKBy the Numbers: Marketing Stats that Drive Top B2B Industries in 2019! Get an in-depth look at marketing trends in nine (9) key B2B industries.

Database-Solutions-for-Improving-and-Managing-your-Marketing-List
The-Future-of-the-Singapore-FinTech-Industry (Blog Image)
Sales-Prospecting-for-BI-and-Analytics-Software-Companies

Sales Prospecting for BI and Analytics Software Companies

Sales-Prospecting-for-BI-and-Analytics-Software-Companies

Crafting an elevator pitch which you practiced for hours just to appear confident and knowledgeable before the prospect, though might help, may not be the best selling strategy these days anymore, especially when you’re selling Business Intelligence and Analytics Solutions. So, what’s the best way to get your point across and win the sale?

 

Identify Your Target Market

Business intelligence and analytics solutions’ best market are medium-sized businesses with at least $50 million in sales. Such technologies are much appealing to professional services, wholesale and logistics, including manufacturing industries and companies that require visibility into financial market data using multiple currencies.

 

Identify The Customer’s Business Need

You just don’t sell any platform to any client as that will put everything you do to waste. If they’re the kind of business with a time-sensitive approach which requires real-time data in order to make fast decisions, and where every line manager ought to respond at once at every matter, then cloud begets the most advantage.

 

Provide a Holistic Business Package

Always bear in mind that your clients do not decide outright on an offer but rather gather several proposals from providers and choose which one would best serve their need. So make sure that your package includes all the possible resources that the business requires: data maintenance, hardware, and infrastructure, as well as infrastructure management and cost around security, storage, backup and recovery.

 

Know The Strength And Weakness Of Your Product

Be ready for any question your customers would ask, and the most common would be data security. It is best to provide customers with information and show them how you do the hosting. Bring the subject into the discussion table with company stakeholders like COOs and CEOs. However, if the big guys aren’t that tech-savvy then help them navigate through the system.

 

Expect Special Requests

If customers request for a specific location for data in the cloud BI systems, channel this via SAP, where the capability to perform when they need it can be found.

 

Prepare Add Ons

Customers would always get their money’s worth – extra services, freebies, etc. Wholesale distributors’ supply chain range from simple to complex. However, Sap is not tacked with the enterprise version into the SMB product but can be filled with Host Analytics or Arena to provide the same BI cloud product as that of an enterprise-grade.

 

Do An Extra Mile

Every time you sell a system to a customer consider cost vs value, deployment timing and functionality. It would also add value if you could provide a system that requires lesser administration and management.

Intelligent selling does not mean getting the customer to sign up and purchase your BI and Analytics Solutions but providing them with tools and systems that would take their business at its most competitive level in the future.

 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

Drive your sales with more leads, meetings and data




Grab a copy of our FREE EBOOKBy the Numbers: Marketing Stats that Drive Top B2B Industries in 2019! Get an in-depth look at marketing trends in nine (9) key B2B industries.

Best Practices for Writing Effective B2B Lead Generation Emails
Lead-Generation-Strategies-for-Accounting-and-Tax-Consulting-in-Singapore
Sales Prospecting and Lead Generation for SAP ERP Solutions
3 Lead Magnet Ideas to Grow Your Sales Pipeline

3 Lead Magnet Ideas to Grow Your Sales Pipeline

3 Lead Magnet Ideas to Grow Your Sales Pipeline

Driving tons of leads into your sales pipeline will not guarantee expansion and growth to your business, but filling it up with high-quality leads that were filtered using the right tools and strategies and profiled and nurtured by the right representative, is a sure win.

 

The Lead – Acquire high quality leads thru predictive analytics

The quality of leads generated and the effectiveness of the marketing message are two important factors that affect conversion rates. Each lead must be viewed differently, and this is where lead scoring helps out in the process. It enables businesses to identify which leads convert quickly and which are not, minimizes conversion decay during the early stages of lead generation process and lets you determine the best converting demographic to create a more holistic messaging for your target customers; more so, giving you granular insights into customer behaviour.

(Innovation Enterprise)

 

The Rep – Consider outsourcing B2B lead generation options

If you have not done it yet, you might ask “why would I let other people look for customers for me’? That’s fine, but if you think you have too much on your plate or feel like running out of fresh ideas and strategies, then consider outsourcing your B2B lead generation campaign.

However, make sure to consider someone who has expertise in your specific market (with case studies to back their credentials up), sets smart expectation (how many leads in a week, month), with well-trained representatives and utilizes multi-channel solution toolkit. Outsourcing b2b campaigns will save you time, increase efficiency and expand your marketing horizons.

(Forbes)

 

The Tool – Engage in content marketing

There are many different lead generation tools in the market that you can employ. Each of these tools claims effectiveness and promises success to your business. However, you have to take one at a time to gauge what wonders such a tool could do to boost your sales pipeline.

Content marketing for one can deliver your brand by way of educating your audience and not pitching a sale. As most customers now read labels and brochures before they buy a product, it is imperative that you are able to distribute content via all available channels accessible to your target customers like email, blogs (Tumblr), videos (youtube), photos (Instagram), and podcasts. Create contents that would get your target audience to engage with your brand instead of boring PDFs with lame reasons why they should purchase.

 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

Drive your sales with more leads, meetings and data




Grab a copy of our FREE EBOOKBy the Numbers: Marketing Stats that Drive Top B2B Industries in 2019! Get an in-depth look at marketing trends in nine (9) key B2B industries.

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Actionable-Competitive-Analysis-Tips-for-your-Sales-Prospecting-Campaign

Actionable Competitive Analysis Tips for your Sales Prospecting Campaign

Actionable-Competitive-Analysis-Tips-for-your-Sales-Prospecting-Campaign

There are a lot of ways to win some leads and clients from your competitors. In fact, by just by being around them can keep you head-to-head in the competition or even get you ahead of the track.

However, the game requires more than just having an afternoon coffee or watching ball games with your competitors – secretly watch their webinars, browse their website, follow their blogs and do a competitive analysis are some of the further steps you need to take. These semi-stalking tactics may look very striking, however, still, may not guarantee success with every lead you poach. So here are some key competitive analysis tips to help you get new leads and clients.

 

Follow Them

You’ll surely cross paths with your competitors in events or trade fairs and or even randomly bump into them in some restaurants, but such won’t make an impact on your goals. Following their trace, strategically, is what will help you out.

Convince&Convert suggests:

  • Uncover the keywords your competitors are targeting for paid and organic search, and use this information to identify any keyword they are currently missing
  • Analyze their ranking against keywords using tools that can track your progress against them  
  • Research their most shared content
  • Stay alert for new content and track the traffic for each
  • Track new links as these might lead you to some more important information
  • Monitor their social activity
  • Read their blogs and newsletters

 

Be in the places they frequent

While Inc says get involved with the things your competitors engage with.

  • Gather both online and offline research and studies from reports like Gartner about your competitors and see which tactics are doing well for them
  • Pick interesting facts about your competitors via social media
  • Speak to new customers and find out which or who they used before and maybe probe on why they switched to you
  • Learn deeper about your competitors by joining industry associations, trade shows, and conferences
  • Get some information from your suppliers
  • Hire people from your competitor or better yet hire your competitor
  • Watch who they hire and profile the potentials
  • Conduct a survey to get comprehensive reports of all industry players
  • Call them and talk to them directly. Know how to play “who” in the game

 

Tie up with them

There’s no better way to know your competitors than working with them.

  • Join them in a charity work
  • Collaborate business potentials with and enter a new market
  • Work together to cross up-sell – your core product and your competitors’ accessories may set a new trend in the industry

 

And as the Godfather said: “keep your friends close, but your enemies closer”, now how’s that for a business strategy?

 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

Drive your sales with more leads, meetings and data




Grab a copy of our FREE EBOOKBy the Numbers: Marketing Stats that Drive Top B2B Industries in 2019! Get an in-depth look at marketing trends in nine (9) key B2B industries.

Best Practices for Writing Effective B2B Lead Generation Emails
Lead-Generation-Strategies-for-Accounting-and-Tax-Consulting-in-Singapore
Sales Prospecting and Lead Generation for SAP ERP Solutions
How-Manufacturing-Leads-Find-and-Research-Solutions

How Manufacturing Leads Find and Research Solutions [INFOGRAPHIC]

Technical buyers, like engineers and other industrial professionals, hold a huge influence over the purchase process in the manufacturing space. That’s why converting manufacturing leads into customers requires the right messaging approach tailored for a technical audience.

But today’s buyers control much of the purchase process and determine which path to follow toward a buying decision. This makes it absolutely crucial to ask: How do manufacturing leads search and evaluate potential solutions?

The below infographic helps answer this question by highlighting the latest research on technical professionals’ content consumption and behavior. Many of these findings are based on IEEE GlobalSpec’s 2017 Smart Marketing for Engineers report.

 

Infographics-How-Manufacturing-Leads-Find-and-Research-Solutions-1

How-Manufacturing-Leads-Find-and-Research-Solutions-2

 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

Drive your sales with more leads, meetings and data




Grab a copy of our FREE EBOOKBy the Numbers: Marketing Stats that Drive Top B2B Industries in 2019! Get an in-depth look at marketing trends in nine (9) key B2B industries.

hat can we Expect from the Singapore Consulting Industry this 2019?
B2B Prospecting: Top-of-funnel Marketing Activities to Attract Prospects
How-to-Run-a-Successful-Marketing-Campaign-(Lessons-from-KFC)

How to Run a Successful Marketing Campaign (Lessons from KFC)

How-to-Run-a-Successful-Marketing-Campaign-(Lessons-from-KFC)

The Fortune 500 companies list for 2018 is largely contained by telecommunications, automobile, and financial corporations. It looks like even just the list per se is quite a value as it requires a purchase to download a copy of the Datastore.

On the other hand, KFC (Kentucky Fried Chicken), one of the biggest global fast-food chain in 123 countries won a prestigious award in the recently concluded SMARTIES awards, in five (5) categories: Lead Generation, Location Based, Relationship Building/CRM and Social Media Impact) which resulted in their Best In Show achievement – this, despite its rank (472nd) on the Fortune 500 list.

Here’s how the fast food mogul made the difference in getting their customers engaged, and the lesson we can learn from it.

 

Brand Recall

The fried chicken chain recently launched a nostalgic marketing strategy by reviving its iconic personality in a string of ads and social media marketing campaign, at its 75th anniversary. The campaign hit its target to draw back its customers as well as lure millennial customers. The ad content was not well applauded, but it was ‘talked’ about. Even overhaul plans on new equipment and store renovations are in place, but KFC is aware that they need more than just divisive marketing campaign to reclaim its top position via customer engagement

 

Brand Love

KFC branches underwent training and development which significantly helped employee retention.

 

KFC’s Herbs And Spices

Also, KFC was included in Single Grain’s 20 top marketing companies with a dynamic digital marketing strategy that increased company ROI and added value to their customers. The fried chicken chain utilized social media to generate leads, Twitter in particular, by tweeting ‘Kentucky Fried Chicken. Founded by The Colonel. Practitioners Of The Hard Way. Purveyors Of The World Best Chicken’, which followed only 11 people. However, these people were significant: the five Spices and guys named Herb, which netizens later on noticed, and gained over 318,172 retweets, over 700,000 likes and nearly 5,000 comments, and was one of the tons of user-generated Tweets, memes, Reddit posts and personal messages from consumers.

 

Lesson – the campaign was not something massive fancy digital campaign that took months of planning or production, but that simple strategy brought huge results which every marketer dream of.

 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

Drive your sales with more leads, meetings and data




Grab a copy of our FREE EBOOKBy the Numbers: Marketing Stats that Drive Top B2B Industries in 2019! Get an in-depth look at marketing trends in nine (9) key B2B industries.

7 Lessons B2B Marketers Can (and Should) Learn from Retailers
25_Must-Track_Tradeshow_KPIs_to_Make_your_B2B_Events_Count
Asia_s-Top-Digital-Marketing-Events-in-2019
Database-Solutions-for-Improving-and-Managing-your-Marketing-List

Database Solutions for Improving and Managing your Marketing List

Database-Solutions-for-Improving-and-Managing-your-Marketing-List

Fortune 50, Global 2000, and even medium-sized companies are all aware that data drives business transformation. That is why, it is no surprise that even the biggest players in the field, Delphix and Datical, are taking their partnership to the next higher level to bring new data solutions to the digital world. (DevOps.com)

 

Data Profiling

A process of analyzing data for accuracy which helps organizations manage data quality. Leveraging data profiling tools and human skills combined, data profiling will help you achieve: (Experian)

  • Identify data anomalies right from the very source
  • Discover data quality problems which need to be addressed upon migration from one system to another
  • Highlight critical areas  
  • Uncover issues such as invalid values, misspellings, missed and duplicates
  • Help you identify where and which data problems exist in your system

 

Data Cleansing

Data cleansing, aka data scrubbing, is a step by step process of detecting and correcting inaccurate records from a list to: (Invensis)

  • Increase efficiency on customer acquisition activities
  • Better decision-making process
  • Streamline business practices
  • Increase productivity
  • Increase revenue

The 5 F’s of Data Hygiene for Deeper Sales Conversations [VIDEO] (Blog Thumbnail)

Turn sales conversations into sales conversions using sharper prospect insights brought to you by the 5 F’s of data hygiene best practices.


 

Data Segmentation

Data segmentation is a process of creating classes or categories for groups (demographic, psychographic) to understand their behavior and establish commercial values for each group, and achieve the following results: (CAS)

  • Scale up profitability
  • Refine resource management
  • Better communication

Callbox Adds Interactive Data Preview Tool as New Website Feature (Blog Thumbnail)

Try out our website tool and quickly get a feel for how big the target audience you can potentially reach with a Callbox campaign.


 

Data Deduplication

Data deduplication is a process of eliminating redundant copies of data and reducing storage overhead, ensuring a unique instance of data is retained on storage to: (WebWorks)

  • Clear storage space, this allows organizations to save far more data on the same system and extends disk purchase intervals automatically.
  • Adept replication, the deduplication process writes only unique data on the disk and thus, there’s a need to replicate only these set of blocks. Depending on the type of application, the traffic for data replication can be reduced by 90%.
  • Effective use of network bandwidth
  • Cost effective, fewer disks are required, storage cost is reduced significantly. More so, tends to improve disaster recovery as a lesser amount of data is transferred.

 

Data Expansion

Data Expansion is a process reproducing data from its original form that has undergone data compression. With the fast innovation of marketing tools and processes, big data is one which can never be undervalued with its first-rate benefits: (Datameer)

  • The ability to ask and answer complex questions more robustly in a short period of time, from months or weeks to maybe just days, hours or minutes
  • Gives you confidence by providing an accurate and complete view of your data gathered from a huge number of resources
  • Can empower a new generation of employees. With a powerful BI platform, companies are able to achieve cognitive improvement in the question-answer process, thus creating an environment in the workplace that encourages creativity, outside-the-box thinking and analytic analyses

Ways to Optimize your Marketing List for your Multi-Channel Campaigns (Blog Thumbnail)

Improve the quality of your marketing list with the help of this checklist and start driving more qualified potential customers into your sales pipeline.


 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

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7 Lessons B2B Marketers Can (and Should) Learn from Retailers
25_Must-Track_Tradeshow_KPIs_to_Make_your_B2B_Events_Count
Asia_s-Top-Digital-Marketing-Events-in-2019

Quiz: Which Music Genre Matches Your Selling Style?

Quiz - Which Music Genre Matches Your Selling Style (Blog Image)

If you could put together the perfect soundtrack to your sales career, what would it sound like? Rock? Reggae? A bit Jazzy? Or perhaps Classical? We all know that personality shapes musical tastes. So it wouldn’t be a huge stretch to think that your playlists reflect your selling style, too. This short quiz lets you discover the right music genres for your particular sales personality.

Selling styles generally fall into four main types, each with its own set of representative personality traits:

  1. Hunter (driven)
  2. Farmer (expressive)
  3. Shopkeeper (amiable)
  4. Repairman (analytical)

While musical tastes come down to individual preferences, research continues to show some pretty striking links between music genres and personality types. Find out how well your favorite tracks align with your sales personality.

Take the quiz

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7 Lessons B2B Marketers Can (and Should) Learn from Retailers
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Asia_s-Top-Digital-Marketing-Events-in-2019
The-Future-of-the-Singapore-FinTech-Industry (Blog Image)

The Future of the Singapore FinTech Industry

The-Future-of-the-Singapore-FinTech-Industry (Blog Image)

Financial institutions in SG will be exploring bigger and wider digital transformations in 2019 via AI platforms. Artificial intelligence, also known as machine intelligence, is one of the many innovative platforms widely used by financial companies in Singapore because of its vast technology potentialities: can cut costs, provide human and systemic efficiencies, boost customer experience, promote loyalty and returns. (E&T)

AI is no ordinary programming tool that provides answers or results to your issue, rather a holistic tool that performs tasks and thinks like that of a human. It includes planning, understanding language, recognizing objects and sounds, learning and problem-solving. (medium.com)

What exactly is AI doing or will do to the finance industry in 2019? (Maruti Techlabs)

 

Risk Assessment

AI’s very basis is learning from past data that is why it is able to make recommendations for next steps forward, less possibility of mistake and analyzing vast volumes of data; AI has established automation to the areas which require, intelligent analytical and clear-thinking.

Top Trends in Lead Generation: A Field Guide for Fintech Startups (Blog Image)

Learn about the top trends in lead generation for FinTech startups using insights from our guide.

 

Fraud Detection And Management

It has reduced risk conditions that surround the financial processes. Undoubtedly, AI is on top when it comes to security and fraud identification, using use past spending behaviors on different transaction instruments to point out odd behavior, such as using a card from another country just a few hours after it has been used elsewhere, or an attempt to withdraw a sum of money that is unusual for the account in question.

 

Financial Advisory Services

Robo-advisors are the new financial consultants and we can expect more of them in 2019 as financial institutions see a decrease in rates in commissions on individual investments. Same with bionic advisory, which combines machine calculation and human insight to provide options that are more efficient than what individual components offer.

 

Trading

Having AI tools to accurately predict the future and determine data anomalies from which trading and investments greatly rely on is a must. These tools can crunch a large amount of data in just a short time and can observe patterns in past data and forecast how the same may occur in the future.

4 B2B Marketing Trends in Asia for 2019 (That Aren’t AI or Blockchain) (Blog Image)

Future-proof your 2019 strategy by taking into account these 4 key marketing trends in Asia hand-picked from the latest research and industry studies.

 

Managing Finance

AI is helping almost every one of us manage our finances. PFM (personal finance management) is one of the latest features of the AI-based wallet, building algorithms to make consumers make smart decisions about their spending.

 

Certainly, AI is the future of the finance industry.
 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

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