6 Marketing Moves Singapore Financial Businesses Should Make

6 Marketing Moves Singapore Financial Businesses Should Make

6 Marketing Moves Singapore Financial Businesses Should Make

Believe it or not, B2B financial firms’ lead generation campaigns don’t differ from other industries.

In this article, we’ll show you how you can generate leads for your B2B financial establishments and actionable ways of creating new markets.

There are limitless marketing solutions for your business that you can choose from, but here are our best recommendations to help you get ahead in the market.

 

#1 Invest in an Efficient Lead Generation Program

Being able to connect and sell to the right people or company is key to selling your products or services. When you send out marketing campaigns, you would naturally want them to hit the right target. It merely means that you are reaching the right people in the right industry who can best complement what you are offering.

The easiest way to get leads is to invest in a program that does precisely that. This software will come up with accurate and helpful information that you can use in designing and strategizing your marketing plans.

There are also specialist services available for you to streamline your marketing campaigns and lead generation.

Related: Are Financial Services in Singapore Finally Embracing Outsourced Lead Generation?

 

#2 Create a Killer Marketing Content for Your Target Market

Nothing beats marketing content that makes a substantial and lasting impact on the clients that you are targeting. Marketing content is not just about enticing people to consider what you have to offer. It is also about making your potential clients want your product even if they don’t need it.

In most cases, you will find that a well thought out content makes a whole lot of difference for clients who are looking for value more than cost efficiency. Of course, you must make sure that your content is truthful about the quality of your product. Otherwise, you might turn off clients and lose them at the same time.  

 

#3 Optimization

Take advantage of Search Engine Optimisation (SEO) services that will boost your company’s presence online. An SEO specialist would know best how to improve your ranking in various search engines such as Google. This will include identifying possible keywords that your target clients are using when they search for services or products that you provide. The higher your ranking is, the bigger the opportunity for your target market to click your link.

You do not have to be very hands-on in this area. All you need to do is to hire an SEO and CRO specialist that will work on “popularizing” your website. A strong online presence can be one of your most promising strategies in advancing your B2B company.

Related: Hunting for the Best SEO Agency to help you with B2B Lead Generation

 

#4 Make a Strong Presence on Social Media

Choose a platform that has one of the biggest potentials of connecting you with the right clients – social media! If your business is not yet on social media such as Facebook, Twitter, and Instagram to mention a few, your team must be doing something wrong. Social media is one of the most affordable and easy to manage platforms that can give your product the mileage that it needs in order to penetrate the market.

You can never go wrong when you invest in social media marketing. Aside from being very cheap, you have the potential of reaching millions upon millions of people. For one, should you decide to pay a certain amount to reach your desired demographics, social media sites such as Facebook can narrow them down for you. It is not only pragmatic, but it also saves you and your team a lot of time.

Related: Facebook and Twitter Metrics to Track in 2018 [INFOGRAPHIC]

 

#5 Create Strong Partnerships

You are better off building alliances rather than isolating yourself from other companies for fear of losing out on them. Collaborative work can go a long way for you and your business. Partnerships and collaborations with other companies can help you get by in this very competitive generation. Instead of going the extra mile to discredit your competitors or get ahead of them, make them your allies by establishing a mutually beneficial professional relationship with them.

 

#6 Engage in Influence Marketing

Whether you realized it already or not, the truth is, influencers on the Internet can convince potential consumers. From places where they could shop a good pair of shoes, have brunch in, get a good hair trim, to items that will make their faces look younger, influencers are making significant waves for a lot of big companies worldwide, influencers can maker a difference. Also, this is not only limited to consumer goods, a lot of financial institutions actually partner up with celebrities or other influencers to drive growth.

Influence marketing merely is identifying an individual who has a considerable amount of influence over a group of people. At present, a lot of food, travel and fashion bloggers have become influencers online because of the products and services they endorse in their respective social media accounts or websites.

Related: Trends and Updates in the Singaporean Financial Services Sector

 

At the end of the day, all you need is an actionable plan, a robust sales pipeline, and consistency in your marketing and sales departments to create maximum avenues for the growth of your B2B business.

 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

 

 

Do you want more leads?

Dial +65 3159.1112 | Chat on WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

Enterprise Marketing Tactics That Will Win You Large Deals in Singapore
How to Seek Out and Qualify the Right Decision Makers
Regional Marketing Strategies in Singapore (and APAC)
Enterprise Marketing Tactics That Will Win You Large Deals in Singapore

Enterprise Marketing Tactics That Will Win You Large Deals in Singapore

Enterprise Marketing Tactics That Will Win You Large Deals in Singapore

Marketers love to see numbers and live with statistics in almost every account in their job. They make it a goal to achieve the targeted returns for every business strategy they throw their time and effort at. Skyword has a lot of numbers to share. In the recent study they conducted together with Researchscape International, showed that transformative organization is in the process of shifting in six key enterprise-level marketing areas:

 

Organizational Structure

A process of reorganizing teams to eliminate silos, and streamline communication and collaboration. Enterprise marketers must adopt new technologies, expand their content marketing efforts and add new roles to the marketing team.

38% of enterprise companies have reorganized their marketing teams, out of this number, 26% of them claimed extreme success.

 

Technology

This is a process of rolling out new technologies to support the transformation. Companies must reorganize their marketing team as well as adopt new technologies. Utilize top technologies like social media monitoring and measurement, and leverage on design, analytics, and content marketing software. Use 4-10 languages in their content.

86% of marketing teams have adopted new technology

Related: B2B Marketers’ Love-Hate Relationship With Marketing Technology

 

Team And Skill Set

Hiring and developing team member with skill sets aligned with a pattern for publishing original content in a scalable way. Enterprise companies have a designated content marketer and editor. Utilize skills and knowledge of the most common in-house roles on enterprise marketing teams like advertising managers, marketing operations, and brand managers. Enterprise marketing department’s content leaders must have a media background

28% of enterprise companies have a designated content marketer and 33% have an editor

 

Content Marketing

Transition from interrupt marketing strategies to publishing strategy in line with the audience’s information consumption preferences. Enterprise marketers must create more content via videos, blogs and through mobile applications. And to be able to relay their brand’s message, enterprise marketers must produce webinars.

The most common types of content produced are (49%), blogs (45%), mobile applications (41%)

Related: Shocking Statistics in Content Marketing in Asia [INFOGRAPHIC]

 

Taking The Story Global

This can be successfully done by executing a multinational approach to brand storytelling and publishing, by having a global content marketing strategy. Marketers must create content in four or more languages

30% of enterprise companies are creating content in four languages

Related: Your Guide to a Successful International Social Media Campaign

 

Communicating Brand Story

Internally and externally growing a brand’s story, while expanding the expertise of communicating it throughout the organization. Content marketing is still the name of the game, which involves the executive team and all other departments by effectively telling their brand story.

65% of enterprise marketers said that their executive team is extremely effective or very effective in telling their brand story

 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

 

 

Do you want more leads?

Dial +65 3159.1112 | Chat on WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

Enterprise Marketing Tactics That Will Win You Large Deals in Singapore
How to Seek Out and Qualify the Right Decision Makers
Regional Marketing Strategies in Singapore (and APAC)
How to Seek Out and Qualify the Right Decision Makers

How to Seek Out and Qualify the Right Decision Makers

How to Seek Out and Qualify the Right Decision Makers

In terms of increasing revenue goals, businesses will need to make sure their sales pipelines are filled with qualified leads. One thing’s for sure, this is one goal that’s too difficult to achieve, at least for B2B companies dealing with a lot of marketing tasks.

Indeed, as 42 percent of businesses say their main challenge is to use the right strategies for generating quality leads, it has become even more essential for them to invest heavily on optimizing their lead acquisition processes.

The dilemma lies in the fact that buyer preferences change over time. Moreover, it has become difficult for businesses, especially those in Southeast Asian markets, to keep up with industry trends. While innovation is constant in industries like IT and software development, businesses will have to change the way they market their offers and get the desired outcomes to this end.

Come to think of it, the best way to move forward is simply to adapt to the times. When it comes to seeking out and qualifying the right decision makers for your product or service, it’s imperative to determine which approaches can bring the most benefit.

For this, make sure you apply these methods that will help you supply your sales pipeline with the best possible leads to nurture and to close.

 

Learn from the best

Imitation is a form of flattery. In the field of B2B marketing, you need to follow what your industry regards as best practices in audience outreach. To begin, you can find large companies which have implemented successful campaigns. Observe how they structure their marketing strategies, from the frequency of their social media posts as well as the lead capturing devices they employ. You can also adopt tactics that are commonly mentioned in articles by influencers. If a prominent personality in your industry endorses a better lead generation method, consider it as a best practice you can replicate in your marketing.

Related: What the Great Singapore Sale’s Turnaround Can Teach B2B Marketers

 

Know your audience

Still, even if you apply best practices in your industry, you will still need to craft your very own approaches. By that, it helps to know what your target audience wants. After all, they are the reason you are in business anyway, so by knowing what they need to get ahead, you will be able to create more effective campaigns that will drive engagements and improve your conversion numbers. Audience insights reports are ideal for acquiring a 360-degree view of behaviors and expectations. You can get the most value from the intelligence you have gathered from potential clients.

Related: Utilize Customer Profiling and Buyer Personas to Achieve Revenue Goals

 

Research and Test

Creating an effective marketing plan involves a great deal of knowledge on which elements should be used that could result in higher lead conversions. You also need to know the numbers that will support your decision in the planning process. Once you have identified the most crucial numbers that will inform your strategy, you can then set your key performance indicators or KPIs. Use these as your benchmarks when testing out your marketing copies and graphics. In fact, do A/B testing from time to time in order to determine the optimum content elements to use.

Related: A Visual Guide to Telemarketing Performance Metrics [INFOGRAPHIC]

 

Optimize your marketing lists

Every opt-in or sign up is an opportunity for making a sale. Once you direct your leads to the sales pipeline and build an essential marketing list. But consider the fact that lead quality deteriorates over time, you will need to make sure your database is cleansed regularly to ensure that it’s populated by the right decision-makers. You can use lead management systems that have data cleansing features to better secure the quality of your leads.

Related: Ways to Optimize your Marketing List for your Multi-Channel Campaigns

 

Outsource your efforts

Indeed, seeking out the right decision-makers and position them for an appointment with a sales rep can eat up a great deal of your time and resources. Fortunately, there’s always the option of outsourcing your lead generation and appointment setting. This will help you free up your in-house staff, leaving them with ample time to focus on closing deals and creating their marketing collaterals.

For this, you only need to find the right company to do the job of supplying you with the best possible leads.

Related: How Outsourced Appointment Setting Teams help Accelerate Growth

 

If you opt to increase your conversions by selling to the right decision makers, go for a firm that offers a full-stack CRM service.

 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

 

 

Do you want more leads?

Dial +65 3159.1112 | Chat on WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

4 B2B Marketing Trends in Asia for 2019 (That Aren’t AI or Blockchain)
How To Sell Your ERP Solution to the Modern Tech Buyer
Regional Marketing Strategies in Singapore (and APAC)
Regional Marketing Strategies in Singapore (and APAC)

Regional Marketing Strategies in Singapore (and APAC)

Regional Marketing Strategies in Singapore (and APAC)

Big guys come strong. Here are three wise strategic marketing moves from the biggest brands in Singapore that you can pattern for your regional office.

 

Partnership

Singapore’s giant telco, SingTel Group, together with gaming hardware manufacturing leader, Razer and other supporting organizations, launched the PVP eSports Championship, a multi-title and regional league which aims to grow the gaming and digital content across the Asia Pacific. The strategy will pave the way for the group to re-organize e-sports activities and content, and leverage its mobile customer base. More so, capitalize on its telco assets and partnerships to gain a part of the e-sports industry.   

Singtel International Group Ceo, Arthur Lang sees that e-sports is becoming more mainstream, and is set to be included in the upcoming Asian Games in 2018 in Jakarta as a demonstration sport, as well as considered to be a potential medal event in the 2024 Olympics in Paris.

Lang believes that with e-sports, Singtel will be able to generate new content for their subscribers via different channels like TV and OTT.

Related: 5 Out-of-the-Box Lead Generation Tactics

 

Expansion

Major digital advertising technology platform, OpenX, will launch its regional hub in Singapore in the third quarter of this year as it continues to experience international growth. The company is looking on making the necessary investments in talent to ensure success and growth by increasing headcount in the region and expansion into other markets, including Australia which is due to launch by the end of the year.

Good leadership really counts. The expansion move was resolved after OpenX made success tracks in Japan with 52% year-over-year growth revenue with the hiring of a new senior business leader and the doubling of publisher partnerships in the region.

The company’s expansion is supposed to boost OpenX’s presence in other Asian markets and open up even greater possibilities to drive consumer engagement at a scale.

Related: Lessons from Singapore’s Top Marketing Firms in Tech

 

Digitalization

GSS or the Great Singapore Sale is underway but the then looked out season sale by local and foreign consumers slipped behind the digital advent. GSS has become quieter in the past three years due to digital-savvy consumers like millennials, the biggest buying market in Singapore, who are making their buying decisions based on online research, social media and peer recommendations.

In order to address the challenge, the SRA or Singapore Retail Association made improvements to their GoSpree app, which was first launched last year, by using personalization technologies and connecting offline and online shopping experiences.

The GoSpree app is believed to bring effective digital marketing and omnichannel tactics, and lift the GSS back to being a premium-shopping event. By leveraging the digital channels to launch full-scale marketing campaign that could effectively draw potential local and foreign buyers.

Related: What the Great Singapore Sale’s Turnaround Can Teach B2B Marketers

 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

 

 

Do you want more leads?

Dial +65 3159.1112 | Chat on WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

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What the Great Singapore Sale’s Turnaround Can Teach B2B Marketers

What the Great Singapore Sale’s Turnaround Can Teach B2B Marketers

What the Great Singapore Sale’s Turnaround Can Teach B2B Marketers

In 2017, the annual Great Singapore Sale (GSS) snapped out of a three-year slump as retail revenues slightly picked up during the June-August period. Billed as a success, last year’s GSS owed much of its strong performance to digital channels playing a more crucial role in creating buzz and engagement for the months-long event.

There’s, of course, more to this improvement than the surprising uptick in retail sales. The 2017 Great Singapore Sale shows us how the right use of digital marketing strategies can make or break results, and the lessons go beyond the B2C space. The shopping event also provides plenty of key learning points for B2B marketers to take to heart. That’s what we’ll dive into in this post.

 

Why should B2B folks pay attention to B2C retail?

First, let’s take a closer look at the case for providing a B2C-like buying journey to a B2B audience. The consumerization of the B2B buying experience means that business buyers now behave a lot like retail shoppers at important points along their paths to purchase.

Much of this shift boils down to the changing B2B buyer profile which, according to Think With Google, is evident in the following trends:

  • B2B buyers are getting younger (Nearly half of B2B researchers are 18-34 years old).
  • Purchase decisions are becoming more decentralized (81% of non-C-suite employees influence B2B purchases, while 24% of non-C-suiters have the final say).
  • B2B researchers rely on traditionally B2C-oriented tools throughout the purchase process (90% use search engines; 42% use a mobile device; 70% watch videos throughout their buying journey).

As a result, writes Brian Gladstein, B2B buyers now resemble consumers in terms of how they go about with their purchases (even for complex products/services):

  • They talk to peers.
  • They look for unbiased recommendations.
  • They connect with people in the same situation as they’re in.
  • They first get a feel for a vendor.
  • They try before they buy.
  • They can turn into your biggest fan or your worst critic.

Related: How Coke Beats Pepsi: Top-Of-Mind-Awareness in Marketing

 

What can B2B marketers learn from the GSS?

The GSS turnaround story holds some valuable lessons for B2B marketers to better adapt to the changing buyer landscape. That’s because the shopping event was able to finally put together a digital strategy (something that it didn’t previously have) that helped it reverse years of subpar performance.

During its heyday, before the advent of digital ecommerce, the Great Singapore Sale attracted scores of domestic and foreign consumers as local stores, malls, and hotels offered steep discounts and deals, making the event the highlight of Singapore’s shopping season.

But with the rise of online retail, the (mainly) brick-and-mortar shopping event struggled to maintain a healthy pace of sales growth. In 2016, the GSS recorded its third consecutive year of sales declines, leaving many industry watchers to call the shopping event’s future into question.

In response, the event’s organizer, the Singapore Retailers Association (SRA), promptly refined their digital strategy and rolled out a number of digital marketing initiatives (including the GoSpree app) to promote the 2017 GSS.

The new strategy saw very promising results. Retail sales during the nine-week period (from June to August) rose by 4.1% compared to the same period in 2016, and was the biggest recorded increase since 2012.

The SRA credited much of last year’s GSS success to the GoSpree app, which recorded more than 34,000 downloads and showcased exclusive deals from over 200 participating brands. The app essentially remade the GSS and drove a huge chunk of shopper traffic into physical stores.

Here’s a few lessons to pick up from the GSS’s turnaround:

 

1. Sell the way your customers buy

With 60% of consumers making at least one online purchase each month, Singapore currently has the highest online spending per capita in Southeast Asia. It’s clear that this trend played a huge role in the GSS’s decline, since the shopping event mainly includes brick-and-mortar stores.

But with its new digital focus, the GSS is clearly taking a step in the right direction, embracing tools that enable (instead of competing with) the way its target audience actually makes their purchase.

Related: 5 Hyperlocal Marketing Tips for Singaporean Businesses

 

2. Invest in the customer experience

That’s according to Gartner, and here’s why that’s a useful piece of advice. As digitally-savvy customers continue making smarter buying choices through self-guided research and peer recommendations, the challenge for marketers now shifts toward capturing a longer section of the purchase process (for both B2B and B2C customers). This means making the buying experience as smooth and consistent as possible.

That’s exactly what the new GSS digital marketing initiative set out to accomplish with the GoSpree app. The app serves as the digital hub for all GSS-related offers, deals, attractions, etc., making the entire shopping event available to customers on a single platform.

Related: B2B Marketers’ Love-Hate Relationship With Marketing Technology

 

3. Always be connecting (ABC)

Another important reason why the GSS encountered a prolonged sales slump was the event’s late adoption of a GSS-focused mobile platform. It was only last year that the GSS finally established a visible mobile presence with its GoSpree app.

Reaching out and engaging your target customers in different channels help ensure that you connect with your audience where they are. This is especially true in today’s buying landscape where potential customers interact with a vendor via 6 different channels on average.

Related: Ways to Optimize your Marketing List for your Multi-Channel Campaigns

 

Conclusion:  At the time of writing, the Great Singapore Sale 2018 is in full swing, and it’s easy to see that the shopping event has learned from its experience and expanded on its lessons. Now that business customers start to look like consumers, B2B marketers need to take some cues from their B2C counterparts.

With 14+ years of experience helping Singapore companies exceed their revenue and growth targets, Callbox knows what works and what doesn’t when it comes to sales lead generation and booking qualified sales meetings. Talk to us today and find out how we can apply these valuable lessons to your current marketing initiatives.

 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

 

 

Do you want more leads?

Dial +65 3159.1112 | Chat on WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

Enterprise Marketing Tactics That Will Win You Large Deals in Singapore
How to Seek Out and Qualify the Right Decision Makers
Regional Marketing Strategies in Singapore (and APAC)
Ways to Optimize your Marketing List for your Multi-Channel Campaigns

Ways to Optimize your Marketing List for your Multi-Channel Campaigns

Ways to Optimize your Marketing List for your Multi-Channel Campaigns

When it comes down to increasing their sales margins, B2B marketers will need to make sure they have the right kind of people to sell to. In other words, they need leads that are likely to result in purchases. After all, as much as you want to focus on your social and content marketing campaigns, your mailing list provides your business with a roadmap towards increasing its ability to sell its products and services.

In fact, businesses could hardly keep up with their competitors when there’s a lack of a list of possible clients. What’s more, it’s essential for B2B companies to build marketing lists that can help them unify their multi-channel processes and gain an even greater control over the sales cycle across various lead generating sources. But more than building a large database of leads, marketers will still need to focus on making sure their lists offer high value and, not to mention, generate higher ROI.

In other words, quality should always be a priority if you are focusing on getting the best results from your multi-channel marketing efforts. This HubSpot article by Chelsea Hunersen makes a valid point by saying that optimizing your marketing lists (notwithstanding your email campaigns) is essential.

And as more companies are adopting multi-channel approaches in their marketing, a well-composed and, more importantly, a well-maintained list can bring in a large volume of potential customers. Keeping your list optimized can help you focus on core activities that provide the best value.

Here are some of the ways you can do to improve the quality of your marketing list.

 

#1 Make use of an effective lead management system

A marketing list can give out the best results if you are using the right tools for managing it. For this reason, implementing the right lead management system can help you streamline your lead generation efforts. Moreover, such a system works well in keeping your list aligned with your overall marketing strategy.

To make sure your lead management system works well within your expectations makes sure that it consists of a prospect tracking feature as well as other CRM options that can effectively help you zero in on high value leads.

Related: Lead Management: Put Lapsed Leads Back Into Your Sales Pipeline

#2 Scrub your database clean

Over time, the data contained in your marketing list can deteriorate. Which means to say, the contacts in your database can decrease in terms of quality. For sure, contacts age quickly, and often times, businesses can transfer to new locations or update their contacts without a moment’s notice. Sending messages to these addresses can only result in email bounces that can affect your reputation.

For this reason, B2B businesses will need to scrub their marketing lists clean of invalid addresses as well as duplicate data that can mislead your email marketing and telemarketing campaigns. Using a data cleansing tool, these companies can increase the efficiency and accuracy of their marketing efforts, resulting in higher sales.

Related: The Importance of Updated Database When Targeting IT C-Level in Singapore

#3 Improve your data validation

Whether you capture leads through cold calling or through your landing pages, you need to make sure that these contacts are the right people you are looking for. In this sense, it’s important to review the leads you have generated.

Anyone can sign up for a newsletter or a webinar, but if you intend on reaching out to these users without knowing they are the right fit for your products and services, you will be wasting resources rather than closing deals.

With an effective data validation process in place, you are able to populate your databases with only those contacts that suit your targeted audience profile. And speaking of profile…

Related: Have You Been Calling the Wrong Company? Here’s How to Put an End to This!

#4 Define your audience

The most basic and yet the most effective way to optimize your marketing list is to define your ideal audience profile from the get-go. This should be included in your overall business strategy. What’s more, defining your target audience allows you to maximize your resources, making sure that each lead you acquire translates to a sure sale.

In order to define the specifics of your ideal audience profile, it’s always best to work with sales. After all, it’s your sales reps that directly deal with potential clients, and they are the ones that should know which sales leads can end up purchasing your offers.

Related: Utilize Customer Profiling and Buyer Personas to Achieve Revenue Goals

 

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Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

 

 

Enquire now

or Dial +65 3159.1112 | WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

How to Seek Out and Qualify the Right Decision Makers
Regional Marketing Strategies in Singapore (and APAC)
Lead Management: Put Lapsed Leads Back Into Your Sales Pipeline

Lead Management: Put Lapsed Leads Back Into Your Sales Pipeline

Lead Management: Put Lapsed Leads Back Into Your Sales Pipeline

Even the best marketers are guilty of forgetting about lapsed leads and admittedly even some digital marketers – with all the technology available – sometimes mistakenly fail to get old customers and leads back in the funnel.

The good news is that there are plenty of ways for you to get lapsed leads back into the sales pipeline and it’s never too late to do something about this.

In this short article, we’ll show you a couple of tricks that you can try out today to make sure that no previous or potential customer is ever left behind!

 

The Importance of Taking Care of Lapsed Leads

Each customer has to be taken care of properly, and this includes your old customers or other clients that have happened to fall out of your pipeline. Believe it or not, a significant proportion of those who work in sales and marketing don’t even know how many customers they lose on an annual basis.

However, just because everyone’s been in that position at least once doesn’t mean it’s a good marketing practice. Statistics have shown that it is more expensive to take on new customers than to revisit ones that you have already marketed to before.

There is so much wastage in allowing lapsed leads and customers to remain as such, and they should consistently be tapped. On the plus side, they also help maintain loyalty to your brand, and that’s a great thing to have.

Related: New Customers and Repeat Business: Leverage Both for Win-Win Results

 

Ways That You Can Reach Out to Lapsed Leads

Remember, any lapsed lead or customers used to be exposed to your marketing, so they are, in a sense, familiar with your products or services. However, due to the time that has lapsed, it only makes sense that you try to reignite that “spark” that you had with them.

The first step is reaching out, and there are plenty of ways that you can do this.

 

Use a Personalized Email

Email is usually used at this step with a message that is short and sweet enough to encourage old leads to re-engage with them.

Avoid hitting them with anything too sales-oriented, but you should still include a benefit of being able to join your service. Make sure that it’s short; you don’t want to come off too hungry at this point.

At this point, you should be able to make sure that the email is personalized enough for them so that they will be able to see that their business matters to you and that you have taken your time to get in touch with them.

Personalization can be automated, too, with a simple mail merge you can be set to go with your list of lapsed leads.

Get creative with your subject titles because studies have shown that an email subject line could mean the difference between your emails getting read or being flagged as spam – and you can’t have that.

Related: Crafting the Perfect Personalized Email

 

Good Content is King

Putting great content in front of their eyes can help, but you need to be able to target it for their eyes only. You can include this in an email or any channel that you know they frequently use and achieve excellent results in no time.

Make sure you utilize rich content strategies that can be engaging. Examples include infographics, videos and even lead magnet-type spreadsheets and calculators.

Related: Shocking Statistics in Content Marketing in Asia [INFOGRAPHIC]

 

Social Media

If your lapsed leads use social media, then you’re in for a treat because social media is a great way to lure old prospects back. However, it can be a little tricky because you do not want to come off as a stalker of theirs.

Don’t be frightened to engage with customers on social media and make sure that you try to help them out without pushing your product or service on them. This might seem a little daunting in the beginning, but you’ll find that interacting with people on social media as a business has its benefits, too.

Related: Facebook and Twitter Metrics to Track in 2018 [INFOGRAPHIC]

 

Remember How You First Got The Lead?

This is our all-time favorite way to interact with a lapsed lead. Find how you have communicated with them in the beginning and let them relive that experience – in a better package of course. This way you can remind them of your services in a way that they have been previously comfortable with.

Whether it was through social media, an email or a phone call. One of the best ways of reaching out to people that you have marketed to before is just by bridging the distance again.

 

Final Thoughts

Whatever method you use, you can’t be too pushy because nobody likes high-pressure sales tactics. Learn the fundamental principle of marketing: they are people, too – so you have to appeal in a way that’s human.

So what are you waiting for? Get ready to get cracking and get those lapsed leads back into the pipeline!

 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

 

 

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How To Sell Your ERP Solution to the Modern Tech Buyer
Regional Marketing Strategies in Singapore (and APAC)
Quick Telemarketing and Email Campaign Fixes You Need to Know

Quick Telemarketing and Email Campaign Fixes You Need to Know

Quick Telemarketing and Email Campaign Fixes You Need to Know

B2B marketers are faced with a lot of tasks in terms of generating quality leads. No doubt, much of these efforts involve contacting the right audiences using a variety of marketing channels.

Aside from social media, B2B companies also depend on good old-fashioned telemarketing and email marketing in seeking out potential opportunities and nurturing people into buying product or solution.

Sure enough, various industries focus a bulk of their marketing resources on these two approaches, considering the value that they entail towards the bottom line. Telemarketing, for example, provides a lot of benefits along the lines of filling prospects in on your services and goods. For B2B buyers, sales calls are still effective in terms of informing them about a product they will find a need to purchase. In much the same way, emails can make for effective follow-ups to initial discussions, enabling prospects to learn a lot more about an offer and make a decision.

Telemarketing and email marketing makes it possible to educate target audiences about your offers. But just like any marketing approach, B2B telemarketing and email market have challenges that should be addressed.

Sure enough, both strategies have been at the receiving end of complaints by potential clients. Invalid phone numbers, inaccurate mailing details, and improper call scripting can no doubt result in lackluster results.

These reasons and more have contributed to telemarketing and email’s supposed unpopularity. Still, it all depends on how well B2B marketers are able to recover from errors, mistakes, and failures in the way they talk to a potential client or structure a newsletter.

Different companies have different ways of dealing with these issues, but often you will find these common solutions to engagements that went downhill.

 

Using inaccurate data

When you are out looking for the right audiences to engage, data should always stay at the top. But even more than that, accurate data is always the best way to make sure you interact with the right people.

Inaccurate marketing data is a problem, especially to B2B companies. It becomes even more complicated as businesses will have to handle and manage large volumes of lead generation data, creating a path to unsuccessful marketing campaigns that would put a brand in an uneasy position.

If your campaign fails due to incorrect data, never fret. On your next campaign, implement a marketing automation platform to help you validate your contacts list, eliminate inconsistencies and bad addresses, and enable your team to focus on real-deal prospects.

Related: The Importance of Updated Database When Targeting IT C-Level in Singapore

 

Ignoring your prospects’ needs

Forming potential partnerships involves a great deal of understanding what your audiences want. But in this case, it doesn’t help if you look at the general picture and formulate a strategy on general assumptions.

B2B clients are unique in their own little way, and being able to communicate in their own individual terms helps in building stronger ties with them. Marketing personalization is key to building relevant discussions around your product or service and keeping prospects interested, so it’s always best to consider the things your contacts know about the most and the issues that would affect the way they grow their businesses.

Implement your campaign again and this time, listen attentively to what the prospect says, conduct intensive research on the nature of their business, and create emails that “talk” to them on a personal level. You can enhance your conversions significantly, for sure.

 

You lack a call-to-action

Any marketing message should end with giving the prospect an idea of what to do next. In this case, a call-to-action, whether through voice or through email, is essential to making a conversion happen.

As much as they want to learn more about your offers, your prospects need a subtle kick to get them to buy in. It sounds easy enough, but it involves a great deal of warming them up by providing them the things they need to make an informed decision. Once your prospects are warmed up, it’s time for you to use a CTA and reel them in.

You can experiment with different kinds of CTAs and identify the ones to incorporate into your email campaign. Effective telemarketing, meanwhile, should involve creating a good script that could end a prospect up in a sales appointment later on.

Related: 5 Things Every Prospecting Email Must Have Before Hitting ‘Send’

 

What are your telemarketing and email marketing troubleshooting tips?

Share them in the comments below! 🙂

 

 

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8 Factors that Influence Payroll & Accounting Software Buyers

8 Factors that Influence Payroll and Accounting Software Buyers

8 Factors that Influence Payroll & Accounting Software Buyers

A new research found by experts at the London School of Economics and the University of Massachusetts that very unattractive employees earn more than their better-looking peers. The data showed that “very unattractive” people are less open to new experiences and much likely to commit to their current job, allowing them to climb the professional ladder more effectively than “attractive” and “open” participants. It looks like the popularity game has strayed.

The most popular payroll software for 2018 have been named but the stars and reviews attached to these names won’t guarantee a 100% effectiveness on your business. End users have specific needs and that’s what you need to find out in order to attract or influence payroll and accounting software buyers.

Here are 8 factors that buyers are looking for:

 

#1 Online vs. Desktop

Online and desktop are two types of software which buyers may compare in choosing payroll services. Make them choose the one that best fits their type of business, lifestyle, as well as personal preference.

The difference:

Online or cloud means users may access the payroll anywhere and anytime via the internet from more than one device. Payroll information is protected; however, requires a continual subscription fee.

While for desktop software, the program must be downloaded onto a computer and can be run without internet access. Fees are most likely at flat rates but may require future upgrades with fees and poses data loss when crashed.

Related: Top Strategies for Boosting Cloud Services Sales

 

#2 Cost

Cost is the utmost priority, especially for small businesses. Your customers may also compare costs so explain what features comprise the total cost of your payroll services pricing model. Make them understand that the more features contained the higher the pricing would be.

 

#3 Features

Some buyers would look for more features other than what their business requires but it’d be best if you could tailor them a full accounting service that would perform tasks their business needs.

Payment type

The payroll system must be able to accommodate how they pay their employees. Do they pay employees via direct deposit, paychecks or payroll cards?   

Pay period

Pay frequency is also a factor so know how they would want to pay employees: weekly, every two weeks or monthly.

Taxes

Your payroll system must also perform filing and depositing taxes. This will help them avoid mistakes or late payments.

Supplemental wages

Supplemental wages like bonuses, commissions or tips must also be handled by your accounting software.

Time and attendance

This is a good extra feature which could be integrated into the payroll system.

Related: Finding and Reaching the Right Buyers for your ERP Software

 

#4 Support

A strong payroll system that offers strong support can make your customers feel more comfortable running their own payroll. Take the customer’s personal preference in the type of support: online, over the phone or booth.

 

#5 Difficulty Level

Make sure to equip your buyer with enough knowledge to run their payroll and accounting software system.

 

#6 Free Trial

Offer a free trial to make your customer get the hang of it, making it easier for them to run a system which they are already familiar with.

 

#7 Security

Buyers would look for data security in your payroll system. It should also be bonded and insured with high-security encryption

 

#8 No-contract Deal

Lastly, some customers may opt for a no-contract deal – this may sound unpopular and unattractive to you but could absolutely attract or influence payroll and accounting software buyers.

Related: 150+ B2B Tech Marketing Stats to Help You Plan for 2018 [Free eBook]

 

 

Reach new Software customers using Callbox Multi-channel Marketing Strategy!

Contact us or Dial +65 3159.1112

Add us on WhatsApp: +65 8232.2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide on targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

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5 Hyperlocal Marketing Tips for Singaporean Businesses

5 Hyperlocal Marketing Tips for Singaporean Businesses

5 Hyperlocal Marketing Tips for Singaporean Businesses

B2B businesses are no stranger to the term hyperlocal marketing. As users are continuously barraged by large volumes of information, being able to create messages for a specific audience has become imperative.

In the age of big data, it has become increasingly important for B2B companies to get as close to their potential clients as possible. This encourages them to become more accurate and specific in the way they engage the communities they want to target. By determining the interests of a particular focus group, companies are able to create effective messages that are sure to turn in a large volume of conversions.  In this sense, location-based marketing is an essential activity to undertake considering its impact to the bottom line – if the done the right way, of course.

Hitting the Bull’s Eye in Singapore

Hyperlocal marketing is an approach that Singaporean businesses with long-term goals should adopt. For one, it allows them to cater towards the interests of certain groups, thereby enabling their messages to be disseminated faster within a single location.

Forbes contributor Steve Olenski, on the other hand, sees a lot more advantages lying on the table. When a company decides to localize its message, it allows its outreach to grow at the national level, hence opening itself up to potential clients who are exposed to the message. This would mean an increase in engagement rates and a stronger brand, but the high investment returns it produces is certainly one benefit you would not want to downplay.

With that said, it makes sense for B2B enterprises in Singapore to focus more on local communities rather than splurge a lot of their resources onto a bigger canvas. As lead quality continues to be a difficult challenge that these businesses will have to address, it is essential to make use of the right methods in getting their message across.

 

#1 Stay on mobile

Singapore enjoys one of the highest mobile penetration levels in the world. The island-nation has some 3.2 million active mobile users, with each person owning an average of 3.3 connected devices, the most popular of which are smartphones. With that being said, it’s crucial for businesses to maximize their mobile marketing efforts by optimizing their sites for tablet and smartphone users. More importantly, the sites should be tested and continually improved to give utmost satisfaction and convenience to itinerant prospects.

#2 Establish your presence across multiple locations

When you are joining a raffle, having the most means increasing your chances of winning the grand prize. The same principle can also be applied in B2B marketing. If you opt to target multiple communities, you will need to establish a beachhead in all of them. This involves creating separate landing pages that cater to the interests of specific groups in these locations. This goes hand in hand with the next tip on this list.

#3 Do keyword research

Like it or not, SEO is still valuable to any effort towards getting higher localized web traffic. You need your message to be visible in the search results, and using keywords that coincide with the needs of a specific group can help you increase your exposure to the right audiences. It is only a matter of knowing which keywords to use in the content you are making and being able to carefully develop content that maximizes the use of these keywords.

Related: How to Maximize AdWords For Your B2B Marketing Strategy

#4 Perform newsjacking techniques

Relevance is the key to getting noticed by the right clients, so it is always best to take cues from the current local issues and problems that matter to them. Following the trending hashtags on Twitter and Facebook and learning as much as you can about the day’s most talked about topics should help you determine the type of content to include in your marketing plan. Singaporean businesses, in particular, should add a dash of local flavor to their content mix.

#5 Align your channels

Finally, when it comes right down to getting qualified data, it is always crucial to align your channels with each other and create a greater impression for your brand. An integrated marketing plan is one that allows you to take your audience’s expectations and needs to heart. This comes as you build trust through consistent engagements that put focus in what matters to the people you want to engage.

Related: The Increasing Importance of Multi-Channel Marketing in Asia

 

 

Contact us or Dial +65 3159.1112

Add us on WhatsApp: +65 8232.2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide on targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

How To Sell Your ERP Solution to the Modern Tech Buyer
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Targeted B2B Marketing: Guide, Checklists and Worksheets [Free eBook]

Targeted B2B Marketing: Guide, Checklists and Worksheets [Free eBook]

Targeted B2B Marketing: Guide, Checklists and Worksheets [Free eBook]

Everybody claims to be doing targeted marketing, but few actually get it right. Marketers allocate a significant portion of the budget on tools for better marketing precision (like advanced analytics and marketing automation). But only a minority (around 45%) of marketers believe they’re able to nail down targeted marketing, while an even smaller percentage of marketers (around 30%) think strategies like personalization and segmentation are delivering the right results.

While the exact details vary from industry to industry and from organization to organization, the difficulties that B2B marketers face today when targeting their customers all boil down to four key issues:

  • Getting in front of the right decision maker
  • Connecting with decision makers at the right time
  • Leveraging the right marketing channels
  • Crafting the right message

To help B2B marketers meet each of these four challenges head-on, the Callbox team is publishing a complete handbook on targeted marketing available as a downloadable eBook.

The handbook provides comprehensive, step-by-step guides on each of the four key areas of targeted marketing (customers, buying process, channels, and message), as well as detailed checklists and actionable worksheets to put these concepts into action.

Here’s a little sneak peek.

 

Getting in Front of the Right Decision Maker

The biggest reason why marketers find it difficult to build relationships with the right decision makers is that the average B2B buying decision now involves nearly 7 stakeholders, each coming from a different background and performing unique roles. Now, more than ever, B2B marketers need to define their ideal customer profiles (ICPs) and identify their buyer personas.

  • Ideal customer profile (ICP):  A hypothetical business or organization that’s a perfect fit for your solution.
  • Buyer persona:  An idealized representation of your target customer based on demographic, firmographic, and psychographic attributes.

The handbook devotes an entire section on building ideal customer profiles and buyer personas, and then concludes with two worksheets to put everything about your target audience in more concrete terms. At the end of this section, you’ll be able to clearly document the types of companies and decision-makers that impact your marketing results.

Related: Utilize Customer Profiling and Buyer Personas to Achieve Revenue Goals

 

Connecting at the Right Time

In case you haven’t noticed, the average length of the B2B buying process has significantly increased. DemandGen Report says more than 3 out of 5 B2B marketers think their purchase process has gotten longer and that they’re doing more research before signing off on a purchase.

This highlights marketing’s growing role in the lead-to-revenue cycle, which also points to marketing’s increasing involvement in activities traditionally carried out by sales. In order to attract prospects and win deals, B2B marketers need to proactively engage potential customers at every buying stage through providing the information they’re looking for. Specifically, B2B marketers should:

  • Map/Remap their sales funnel to align with the new path to purchase using the 5 W’s of the B2B buying process
  • Refine their lead scoring and ranking capabilities to more accurately reflect how potential customers move from one stage of the buying journey to the next

At the end of the sales funnel/buying journey alignment section of the handbook, you’ll be able to outline and map out the different buying stages that your target customers go through. The section also ends with a checklist for sales funnel/buyer journey alignment, plus worksheets on persona-buyer stage mapping and a lead scoring template.

 

Leveraging the Right Channels

There’s no doubt engagement takes place across different marketing channels and platforms. This creates both opportunities and challenges for targeted marketing, not least of which is the growing need to keep the marketing message consistent from one channel to another.

This is where having a robust multi-channel strategy comes in handy. Multi-channel marketing goes beyond simply interacting with potential buyers on different platforms; it’s about combining these channels into a single, cohesive set of touch points. Keep in mind that:

  • A B2B customer regularly uses 6 different interaction channels throughout the decision journey.
  • But 65% of these prospects become disappointed because of inconsistent experiences across channels.
  • Outbound channels improve inbound tactics’ effectiveness by enabling scalable, direct, and one-on-one outreach for marketing messages.

The section on multi-channel marketing also walks you through a thorough checklist of steps to do and things to have prior to launching multi-channel programs. It then provides a planning worksheet to help you document your multi-channel strategy.

Related: The Increasing Importance of Multi-Channel Marketing in Asia

 

Crafting the Right Message

The key to generating consistent targeted marketing results (attracting and winning customers) is to deliver marketing messages that move potential buyers from one buying stage to the next. The “right message” consists of any content or material that:

  • Drives awareness of a business problem
  • Draws attention to potential solutions
  • Builds a business case for change vs. the status quo
  • Motivates a purchase

The average B2B buyer reviews around 10.4 pieces of content before making a purchase decision. The more costly and complex the solution involved, the higher the number of content sources B2B customers consult. A LinkedIn Business study finds that B2B buyers want both product information and educational (thought leadership) content, depending on where they are in the buying journey.

This means that your messages need to contain information that’s relevant to the prospect’s current buying context:

  • Awareness stage:  Prospects need help identifying the problem and narrowing it down.
  • Consideration stage:  They’re laying out all possible solutions.
  • Decision stage:  The prospect is evaluating a potential vendor.

Obviously, not all paths to purchase exactly follow the three-step model, but it’s a good starting point for most B2B marketers. That’s why the final section in the handbook provides an in-depth checklist for mapping marketing messages with buying stages and concludes with a content planning worksheet.

Related: The Perfect Sales Process to Surefire Business Success [INFOGRAPHIC] 

 

The Takeaway

Getting targeted marketing right can be very daunting for most B2B marketers, especially since it evidently involves many moving parts and requires a lot of resources. But with the guides, checklists, and worksheets in this handbook, you’re in a better position to deal with today’s marketing challenges. Get your copy now.

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide on targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

How To Sell Your ERP Solution to the Modern Tech Buyer
Regional Marketing Strategies in Singapore (and APAC)
Finding and Reaching the Right Buyers for your ERP Software

Finding and Reaching the Right Buyers for your ERP Software

Finding and Reaching the Right Buyers for your ERP Software

Finding the best-fitting running shoe isn’t always easy. To ensure you walk out with active feet, you need to ensure the shoe fits properly from heel to toe.

This is how you will find the right buyers for your ERP Software – requires a process to ensure that you have the right target and the right product to offer :

 

Value Proposition

Know your product and what it can do to your target customers. Be the subject matter expert on your product. Know and understand the numerous components, functions and deployment options.

Related: How to make Prospect Realize They Need your Product or Services

Solutions to Customer Pain Points

It is also important for your targets will be made to understand that your ERP software will streamline and improve the efficiency of their operations, and will save them time and money. Furthermore, never miss out on this point: standardize and automate many business processes to eliminate manual effort.

Customer Profiling

Profile your target customers: Filter every important data about them which will give you a clear picture of who they are and their buying behaviours. Most important is, probe on the business need as this shall give you the concrete idea of the solution structure that you will provide them.

Related: Utilize Customer Profiling and Buyer Personas to Achieve Revenue Goals

Understanding Your Customers’ Needs and Risks

Also, know what your customers want not only for the product you offer but also what they are looking for from a provider. Every new investment comes with a risk. Your customers understand this, but since ERP system offers a single repository for company-wide data that is accessible to everyone, they would definitely want that the risks associated with working with distinct systems and data like potential errors or duplicating business functions in different departments, can be reduced.

Are you the Right Provider?

Big companies want to implement a single ERP system that can take the place of these earlier systems, and which can also get rid of the operational ineffectiveness and time delays.

Different Customers, Different Requirements

Midsize businesses want the same advantages, too; however, a way to level the playing field with their larger competitors. These companies may choose to select an ERP system that can pace up with business processes as they grow.

The Scale of the Job

Also, get to know if your customer would want you to run the system and at the same time provide business ERP consulting, specifically for vendors known as software as a service, or SaaS. In some cases, companies may opt to require a hybrid approach to ERP, have some systems run in-house while others run in the cloud.

Lastly, make sure that your ERP software fits the company’s existing operations and systems, being able to deliver key performance and profitability goals that the company’s existing systems are not capable of.

 

Finding the right buyers for your ERP software would first require you to first have the right knowledge about your target customer – company size and business need; thus having these data will enable you to customize the best fitting ERP software solutions for their business to run.

Related: The Many Ways of Selling your ERP Software Products

 

 

Reach more Software buyers using Callbox Multi-Channel Marketing Strategy

Contact us or Dial +65 3159.1112

Add us on WhatsApp: +65 8232.2417

 

 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

The-Ultimate-Lead-Generation-Kit-to-Jumpstart-Your-Business-2018-Edition

How To Sell Your ERP Solution to the Modern Tech Buyer
Regional Marketing Strategies in Singapore (and APAC)