hat can we Expect from the Singapore Consulting Industry this 2019?

What can we Expect from the Singapore Consulting Industry this 2019?

hat can we Expect from the Singapore Consulting Industry this 2019?

It looks like the Singaporean government is seeing a bigger picture of the consulting industry in the country. Singaporean city statesmen, the Ministry of Finance, in particular, launched a roadmap for the professional services industry. The pack of new initiatives will focus on innovation and developing specialised skills in consulting, accounting, legal, advertising, and engineering services sectors. The Industry Transformation Map (ITM) aims to generate 5,500 more jobs in the sector annually and projected a value-add of S$31 billion come year 2020. (C)

However, before the great news happens, let us take a quick review of the last couple of years state of the consulting industry in Singapore:

  • Singapore is one of the South East Asian countries that impacted the region’s market to grow at 8.2% or US$2.778m in 2015

  • Consultants from Singapore continue to enjoy high demands for services from neighboring countries

  • The other side of the coin, however, shows a deficit not on the financial aspect, but local talents, this restricting expansion of service across all markets

  • Despite the overwhelming span of digitisation across industries and in different regions, Singapore remains to be the most advanced Financial services remained to be the fastest growing among all industries

  • Singapore consulting industry became more competitive which resulted in consultants excessive pricing pressure. The big guys handled the challenge well, leveraging on global competitiveness at a lesser price.

  • The last two years though left consultants optimistic that the coming years would bring them continuous growth

The industry, in the last couple of years, had its ups and downs but was able to navigate through and now leans toward global market leadership. The Singapore government’s initiative is a ‘nationwide effort to take professional services to the next higher level’. Together with other stakeholders, the program will focus on specific growth areas like data analytics, artificial intelligence, and cybersecurity.

B2B Prospecting and Lead Generation

Future-proof your marketing strategy using insights for the upcoming year. Check out the 4 B2B marketing trends in Asia for 2019.

 

What can we expect from the industry next year?

The consulting industry in Singapore is in its best shape to capture opportunities in transforming and digitalising, making the city-state a reference market for complex cross-border projects.

the ITM is an integrated plan that will enable our firms to scale, innovate and increase their productivity while preparing Singaporeans to take on exciting new jobs such as digital product developers, data modelers, and risk advisory professionals.

– Indranee Rajah, Senior Minister, Ministry of Finance, Singapore

Related: Trends and Updates in the Singaporean Financial Services Sector

 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

 

 

Do you want more leads?

Dial +65 3159.1112 | Chat on WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

How to Optimize your B2B Mobile Marketing Strategy
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B2B Prospecting: Top-of-funnel Marketing Activities to Attract Prospects

B2B Prospecting: Top-of-funnel Marketing Activities to Attract Prospects

B2B Prospecting: Top-of-funnel Marketing Activities to Attract Prospects

We read many different contents about marketing strategies every day, but what do these writings tell us? Do they even contribute to us in making a sage approach to apply to our business? What’s the point of researching more data and acquiring more knowledge when all our posts on social media have already reached more than a thousand likes and shares?

From the data provided by Hubspot below, check which marketing strategy you are currently using and see its sustainability powers to keep your business thrive.

 

Content Strategy

  • Content marketing gets three times more leads than paid search advertising (Content Marketing Strategy)
  • 97% of marketers are using prescriptive content (Curata)
  • 96% of B2B buyers want content with more input from industry thought leaders (Demand Gen Report)

Check back:

  • Are you using content strategy?
  • If yes, what is the percentage difference from when you were not using it yet?
  • Do you feature inputs from industry leaders to your content?

Related: Understanding How Audience Consume Content and How to Turn Them Into Leads

 

Social Media

  • As of June 2018, Facebook daily active users reached 1.47 billion, and 2.23 billion monthly active users (Facebook)
  • As of January 2018, the age group with the most Instagram users worldwide is 18-24, followed by 25-34-year-olds (Statista)
  • 80% of millennial Pinterest users say the Platform help them decide what they should buy (CoSchedule Blog)

Check back:

  • Which social media platform do you use the most, and which one gives you ROI?
  • Are you using the right social media platform to cater to your target market?
  • Do you monitor and have data of your social media followers?

Related: Facebook and Twitter Metrics to Track in 2018 [INFOGRAPHIC]

 

Video Marketing

  • Product videos can increase purchases by 144%, as per Neil Patel.
  • 64% of consumers say watching a marketing video on Facebook has influenced their purchase decision in the last month (Animoto 2017)
  • About 5 billion Youtube videos are viewed on average every day, said Omnicore.

Check back:

  • Are you using product videos for promotion? If you do, has it increased customer purchase?
  • Have you ever done a survey on how many of your customers have viewed your marketing video, and if this has influenced their buying reasons?
  • Is your video one of those 5 billion Youtube viewers every day?

 

Email Marketing

  • 56% of brands using an emoji in their subject line had a higher open rate than those who did not, as per Statista
  • Recipients are 75% more likely to click in emails from segmented campaigns than non-segmented campaigns (Statista)
  • IT, B2B, and wholesale companies have the weakest mobile opens, while TV/radio/film, events, and real estate, have the strongest (Campaign Monitor)

Check back:

  • What’s your subject line approach?
  • Is campaign segmentation well optimized as your marketing strategy?
  • If mobile opens is not making a track, what are other, best options?

Related: Quick Telemarketing and Email Campaign Fixes You Need to Know

You may just be looking into the current results, but how long can your strategy sustain positive output for the business? Is your marketing tactic up for a long-term goal, or just good for a short-term success?

 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

 

 

Do you want more leads?

Dial +65 3159.1112 | Chat on WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

B2B Prospecting: Top-of-funnel Marketing Activities to Attract Prospects
Understanding How Audience Consume Content and How to Turn Them Into Leads

Maximizing Your B2B Prospecting Campaign Using B2C Marketing Tactics

Maximizing Your B2B Propsecting Campaign Using B2C Marketing Tactics

Organisations need to stay ahead of the key B2B prospecting and marketing trends in order to thrive in the tough world of business. It is imperative that business operators learn how to create engaging content that is geared toward their target buying audience, and at the same time be able to bridge the gap between or among target markets from different generations. That’s a thought advice from Chris Quiocho, CEO and Founder of  www.offland.com, and here’s more.

 

Create Engaging Content For Mobile Devices

Currently, there are 4.41 million smartphone users in Singapore and that number is predicted to increase to 4.82 million in 2022. Take advantage of this statistics by putting out content that could easily grab the reader’s attention. Make sure that your content is engaging enough to keep the readers hooked and understand your message.

Switch Focus

Marketing experts develop strategies that focus on making products and services appealing. However, no matter how good your product is, but don’t have the right audience to sell to, will put all your efforts to waste. Reach the right consumers for your product by profiling your customers based on demographics, and from there you’ll be able to create a sage content and run a successful product campaign.

B2B Prospecting and Lead Generation

Gain solid sales results with Callbox’s B2B Prospecting and Lead Generation services:

  • Get 79% more meeting with prospects
  • 250% increase in won deals
  • 33% shorter time to close

Profile Your Audience

You have to know who your target customers are and their buying behaviours before you can design a buying process for them, which would eventually lead them to realize the ‘need’ for your product. Put them into segments based on growing sectors, consumer behaviour, consumer profile and purchasing power, and consumer recourse to credit

Related: Utilize Customer Profiling and Buyer Personas to Achieve Revenue Goals

Appealing Content to Your Audience’s Buying Preferences

Once you have fully and properly identified your target consumers, it’s time to create an appealing content for your audience that would convey the message of your product or service. Be guided on creating the great content that speaks to your target audience, fits a specific place in the buying cycle, tells your story with customer-centric examples, uses meaningful images, can be used in interesting, varied media, employes a clear call-to-action, and can be parsed into additional pieces for optimum use and visibility.

Also, add these B2C lead generation reminders to boost your B2B prospecting content:

  • Create a user-friendly content
  • Choose the right marketing channel
  • Utilize proper tools
  • Create attractive landing pages
  • Wrap up your message

Add these to the key B2C tactics listed above and you will definitely achieve a successful B2B prospecting campaign.

Related: Understanding How Audience Consume Content and How to Turn Them Into Leads

 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

 

 

Do you want more leads?

Dial +65 3159.1112 | Chat on WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

B2B Prospecting: Top-of-funnel Marketing Activities to Attract Prospects
Understanding How Audience Consume Content and How to Turn Them Into Leads
Understanding How Audience Consume Content and How to Turn Them Into Leads

Understanding How Audience Consume Content and How to Turn Them Into Leads

Understanding How Audience Consume Content and How to Turn Them Into Leads

Content has always been king and it is not about to step down the throne anytime soon. There is a reason why so many digital marketers have been so eager to try out new techniques that work in garnering better engagement on content.

When we talk about buyer content consumption it simply means the steps that your potential customer undertakes before making a decision to buy a product such as researching, checking out reviews, going over comments regarding the item, or asking pertinent questions. Consuming content or information for a buyer may also mean listening to a testimony, interacting with other buyers in a forum or going over a case study included in a printed material.

Customers normally go through 5 stages when they are seriously considering buying something. These stages include:

  1. Problem or need recognition
  2. Information search
  3. Evaluation of alternatives
  4. Purchase
  5. Post-purchase behavior

Being mindful of these stages helps you to better understand the behavior of consumers and the effectiveness of your marketing content. If they immediately proceeded to press the “buy” button and complete the transaction within the same day, you must have surely done something right with your campaign. If you have abandoned carts or if potential customers are taking too long to complete the transaction, there may be a need to clarify some aspects of your campaign or rethink the whole thing for that matter.

In this highly digital age, here are a few important things you need to consider where it concerns varied consumer responses to content:

 

#1 Consumers possibly go over them using their mobile phones while they are on the go.

Having this in mind, your content must be designed and sequenced in such a way that it is easy to read even when the reader is mobile. Whether your potential client is on a train on his way to work or walking the street on his way to get his daily caffeine fix, you would still want to have the ability to catch the person’s attention.

Getting a customer’s attention does not end with a catchy phrase offering a valuable product that is within the person’s budget. The challenge also lies in presenting all the important details the person needs to know about your product or service in just a short read. You would want the reader to be satisfied with your content. It should be written in such a way that it leaves no room for grey areas, leaving your potential buyer wondering about something you cannot readily answer unless he sends you a message.

Related: Voice vs Text: A Comparison of Voice-based and Text-based Search [INFOGRAPHIC]

 

#2 They mostly want you to get down to business right away.

Long marketing campaigns or sales letters worked in the past. Up to some degree, they can still work in this present generation most especially if you are trying to sell something that requires a lengthy explanation. However, knowing the short attention span of your readers must compel you to be more creative. This means, present what you are trying to sell to the reader sooner than expected without really sounding like you are trying to do so.

Modern day online shoppers want to be able to make easy decisions right away. Naturally, they will ask themselves, “Do I really need this.” What you would want, however, is the kind of content that makes them say, “Hey! I Need this!”

Consumers easily get bored. Most people do not want to spend so much time reading historical accounts and the like unless really necessary. Keep your words simple and clear. Some online shoppers have mastered the unique ability to scan content and make a decision after a few minutes of viewing the campaign.

Related: 4 B2B Marketing Trends in Asia for 2019 (That Aren’t AI or Blockchain)

 

#3 Your content must be something they can easily read on their smartphones.

Design your content in such a way that it suits the standard size of a smartphone. Do not inconvenience your reader by requiring them to open another site in order for them to read all the details they need to know. Prepare your content in such a way that it provides them the ease of simply scrolling up or down and then end by clicking the “buy” button.

 

#4 They use popular search engines such as Google.

Knowing that Google is such a popular place to look for reliable data, it is very helpful for your business of you have a high ranking. This is made possible with the help of an SEO specialist.

 

#5 Buyers always check other sources of the product.

Okay, so your content is fine. But then again, there will be those who would opt to check other potential sources of the product to see if they can get it for a lesser price. Make sure that your prices are competitive and reasonable.

Related: What the Great Singapore Sale’s Turnaround Can Teach B2B Marketers

Strategize and rethink the way you use content with your marketing tactics and strategies today!

 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

 

 

Do you want more leads?

Dial +65 3159.1112 | Chat on WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

B2B Prospecting: Top-of-funnel Marketing Activities to Attract Prospects
Understanding How Audience Consume Content and How to Turn Them Into Leads

Voice vs Text: A Comparison of Voice-based and Text-based Search [INFOGRAPHIC]

Understanding the evolution that our present-day technology undergoes is vital in order to have a clear grasp of the needs of future generations where it concerns the use of devices and online tools or applications. Year by year, devices and online programs are evolving making our day-to-day work more efficient and easier. Aside from the welcome changes in devices and programs, the behavior of users also varies significantly. Being able to predict these changes in the way users maximize modern devices and programs is helpful in understanding how the future will look like for your organization and strategies.

The infographic below gives you a clear and comprehensive picture of the future of voice and text search trends through well-researched statistics provided by various reliable media measurement and analytics companies. It gives you a grasp of the potential future of voice searches and how it will overtake text searches in a few years. Additionally, it is worthy to note how the voice recognition market will become a lucrative and worthy investment in the very near future.

 

 

If you are in the marketing, mobile phone production or software development industries, knowing these relevant and helpful data allows you to foresee what technology will most likely appeal to your target clients. Moreover, it is also advisable that you study the depth of your target market’s knowledge when it comes to existing office assistants or A.I. that offer the convenience of use. “‘Voice vs Text” will help you acquire a better understanding of these things.

The data included in the infographic also makes mention of statistics pertaining to the number of devices that highlight voice-first features. It will also help you realize an accurate percentage of present-day users who prefer the voice search feature more than the text search. Having this in mind, you may be able to come up with your own theories on the preferences and behavior of users related to voice and text search trends.

It might also interest you and your company to know how frequently people use voice search features on a day-to-day basis. Aside from Google, you would also need information on other AI’s developed by other telecommunications companies that are attracting users worldwide and how they are making an impact on the preferences of consumers.

Related: Take Your Business to The Next Level with Omnichannel Marketing

Voice-first features are not limited to voice search tasks. The infographic also includes statistics on audiobooks and how they are making waves in the market. Included in the list of data are also the percentages of users who enjoy listening to audiobooks and voice searches on other search engines.

The comparison is designed to help you and your team get ahead of your competitors by being a forward thinker – being aware of the inclinations and behavior of your target clients and banking on these details to help you strategize your marketing and sales campaigns. It is not enough that you are in the loop about the latest trends, it is important that you also have the capacity to create new trends.

Related: 4 B2B Marketing Trends in Asia for 2019 (That Aren’t AI or Blockchain)

 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

 

 

Do you want more leads?

Dial +65 3159.1112 | Chat on WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

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Advertising Lead Generation: The Top 5 Sales and Marketing Objections

Advertising Lead Generation: The Top 5 Sales and Marketing Objections

Advertising Lead Generation: The Top 5 Sales and Marketing Objections

‘You can’t please everyone’ is a common cliche which is true in almost every aspect of life, and even in Sales. No matter how good and of high quality your product is or how beneficial your services may be, there will always be objections that will arise that you would need to deal with.

 

Here are the top 5 sales and marketing objections and how you can deal with them.

 

#1 “Your product costs too much”

Price may not be the top reason why prospects object but one of the most important factors to consider when they do. When a prospect promptly tells you that your product or service costs too much, pacify him by breaking down the amount into pieces, starting with the basic package, then wait for the prospect to ask about add-ons or other services before you give him the total cost.

Related: How Much should Appointment Setting Services Cost?

 

#2 “We’re good at the moment, I don’t think we need an upgrade at the moment”

That’s a prudent reason next to cost. When a prospect tells you that their process or system is doing good, never think or look at it on a finish line. Instead, ask him probing questions that would make him realize the need to upgrade or change. Show him some data of colleagues in the industry who already made the change, as this will make him ponder on taking steps to keep up with competitors.

Related: 4 B2B Marketing Trends in Asia for 2019 (That Aren’t AI or Blockchain)

 

#3 “We already have a provider who has been with us for a while now”

If a prospect expresses a fear of change, present examples of change and its positive effects. Show the prospect some data on how the industry has changed over the years and how potential customers have adapted to that change.

 

#4 “We don’t easily deal with people we hardly know”

Trust is something that is built. When a prospect appears apprehensive to deal with you, you can’t easily convince him to buy your product or take your service by just positioning all the benefits he could get from it. Share with him testimonials, case studies, and references that would resolve his doubts.

 

#5 “We’re not looking into that right now, maybe in six months time”

Timing. Would you know when the prospect would need the change or upgrade? No, not unless you would be able to uncover the challenges they are experiencing. That would be the time you can build a proposal designed with the best solutions that would address their challenges. Make sure to note the benefits of your offer and the most convenient way they can get started with you.

Related: What the Great Singapore Sale’s Turnaround Can Teach B2B Marketers

 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

 

 

Do you want more Advertising leads?

Dial +65 3159.1112 | Chat on WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

B2B Prospecting: Top-of-funnel Marketing Activities to Attract Prospects
Understanding How Audience Consume Content and How to Turn Them Into Leads
Sales and Marketing Insights From 3 Successful Salespeople

Sales and Marketing Insights From 3 Successful Salespeople

Sales and Marketing Insights From 3 Successful Salespeople

Successful people are the ones who see, hear and feel things above the standards. They have the power to turn challenges into opportunities, and each declined sale, a learning curve to productivity. Steve Cody, Co-Founder of Peppercomm speaks of three very successful salespeople and how they learn, build and nurture customers.

 

Restaurateur, Massimo Biberaj, studies his customers through their eyes. Each night, he welcomes every diner eye-to-eye.

Biberaj said:

I read the whites of their eyes. It tells me whether they want another glass of sauvignon or to engage in conversation with me or simply to be left alone.

Biberaj emphasized that trust is important to a salesperson’s success.

Look. It’s simple. It’s the Golden Rule. Treat others the way you, yourself, want to be treated. If you do, trust will follow.


Wells Fargo Advisor, Steven L. Nadell, on the other hand, is not an email person but prefers to engage in a worthwhile conversation with clients face-to-face.

Nadell does not believe in pursuing customers.

I believe the best salespeople should be interviewing clients and at the same time, we’re having our tires kicked. I only want clients who want to be here and want to work with me.


Modesto G. Gonzales, manager at Garmany, a Red Bank, New Jersey, clothing store, is also an expert in in-person interaction, but more of ears-over-eyes.

When I meet a customer, I listen. I don’t try to push. My goal is to first establish a customer’s confidence by being truthful and honest with them.

Gonzales knows his timing on customers

I try not to call or text customers more than three times a year, but on their birthday or wedding anniversary, to let them know of a new clothing line’s arrival.

 

Here are some more thoughts from the three sales experts:

Be honest with yourself and the customer. I always ask the chef to eat his own food each night before I’ll offer it to my customers. If it’s not good enough for him, I won’t put it on the specials list.

– Massimo Biberaj

You have to truly love what you do for a living in order to be successful in attracting and retaining customers. Clients always come first. In fact, try to put yourself in the clients’ shoes and imagine what their wants and needs are. It’ll make you a better salesperson.

– Steven L. Nadell

Every one of Garmany’s customers is highly successful in their field of work. As a result, they’re finely attuned to giving and receiving top-notch service. If you can’t provide the very best service, they’ll find someone else who can.

– Modesto G. Gonzales

 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

 

 

Do you want more leads?

Dial +65 3159.1112 | Chat on WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

B2B Prospecting: Top-of-funnel Marketing Activities to Attract Prospects
Understanding How Audience Consume Content and How to Turn Them Into Leads
Build a Solid Marketing Foothold For Your Overseas Business in Singapore

Build a Solid Marketing Foothold For Your Overseas Business in Singapore

Build a Solid Marketing Foothold For Your Overseas Business in Singapore

Singapore is a great place for both business and pleasure. If you are thinking of marketing your business in the beautiful island state, then it’s fine time to find out how you can do it effectively. Here are a few tips to help you!

The World Bank considers Singapore the second easiest place to do business in. It is considered the gateway to the Asian region by so many business operators and private organizations alike. It is considered the 18th largest trading partner of the United States. In 2017 alone, the U.S. exported $29.8 billion worth of goods to Singapore. It is 11.3% higher than the value of exported goods in 2016.

Simply put, you have the potential of growing your business exponentially in Singapore. Hard work and creative thinking have to be put into your work in order to make sure that your business will soar.

Here are a few things to consider when you want to market your business in Singapore:

 

#1 Come up with a well thought out marketing strategy.


Of course, just like any other business strategy, your marketing plan has to be sold and well planned. When attempting to market your business in Singapore, however, the level of commitment to make it work must be higher than what you are normally willing to give. Singapore is a city where anything can happen. You can grow your business there with a lot of help from fail-proof marketing strategies.

Related: 4 B2B Marketing Trends in Asia for 2019 (That Aren’t AI or Blockchain)

 

#2 Promote something that is innovative.


Being a major ICT, logistics and distribution hub in Southeast Asia and home to various advanced engineering and biomedical companies, Singaporeans are used to seeing very innovative products come to life in their city. Understandably, you can expect consumers to not only be very particular about the makeup of a product but also responsive when they see it as groundbreaking work.

Related: 5 Out-of-the-Box Lead Generation Tactics

 

#3 Tap on the powerful influence of social media.


One of the surest ways to grow your business in Singapore is to use social media to your advantage. A big percentage of potential buyers in Singapore have internet connection. In 2015, it was recorded that 4 million people living in Singapore had broadband Internet. That number was expected to increase by at least 20% this year. Additionally, studies show that 74% of Singaporeans check their social media accounts on a daily basis. Just imagine how vast your market is and how easy the tool is in order to reach them.

Related: Your Guide to a Successful International Social Media Campaign

 

#4 Consider using radio, TV and print advertising


Radio, TV and print media have played a very powerful role in helping businesses grow themselves in Singapore. Even with the advent of digital advertising, these three still remain very powerful tools in advertising products and services. Statistics show that 47% of people consider radio as a very reliable source of information. While considered to be quite costly, radio, TV and print advertising continue to flourish just the same. This simply means that marketers and advertisers still consider them a priority platform.

 

#5 Use telemarketing.


Numerous businesses have succeeded in Singapore by using telemarketing to promote products. This simply involves calling the target customers and informing them about the items and services you are selling. Mostly, businesses that are involved in cable services, charitable work, finance management services, Internet, and home security systems are the most aggressive users of telemarketing in Singapore.

Related: Why Telemarketing Brings In More Qualified Leads

 

#6 Do lead generation in advance for your sales emails.


A lot of business in Singapore use email marketing to promote their products, services or events. As a new player coming in for the first time, this can be tricky as you still need to build your network. However, the best solution to this is tapping the services of local marketing firms and do lead generation for your business.

Related: 5 B2B Email Marketing Goals that Make or Break Results [VIDEO]

 

#7 Support charities and do sponsorships.


Consumers in Singapore are known to respond very well to marketing initiatives of companies who are known to support local causes and advocacies the help locals directly. In fact, one poll showed that 90% of consumers expect the companies they patronize to be able to extend some form of help to members of society. Having this in mind, it is best to promote your business side-by-side with a unique initiative that illustrates how much you care about the community.

It may be in the form of an awareness campaign, a fund-raising or a drive to alleviate the lives of specific groups of people. However, way you wish to show consumers in the city that you are committed to helping them further improve the lives of its residents, remembers to always make it simple, sincere and doable.

 

Needless to say, Singapore is a thriving market that can help propel your business further. Make sure you take advantage of proper pipelines and establish a repertoire earlier on.

 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

 

 

Do you want more leads?

Dial +65 3159.1112 | Chat on WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

B2B Prospecting: Top-of-funnel Marketing Activities to Attract Prospects
Understanding How Audience Consume Content and How to Turn Them Into Leads
How Can Enterprise Software Marketers Thrive in APAC

How Can Enterprise Software Marketers Thrive in APAC

How Can Enterprise Software Marketers Thrive in APAC

Enterprise software marketers can find a great market in the Asia-Pacific, but sometimes it can seem a little daunting to start marketing in this region. Here are a few things that you can keep in mind before starting on your efforts.

Asia is a harvest field when it comes to groundbreaking digital services. In spite of the very advanced digital tools being used in Western countries, there are still businesses in Asia that have not fully embraced the benefits of marketing automation, digital analytics, and social media. Either they find it too complicated to manage or too trivial to spend on. The most that they will mostly allow their businesses to spend on is a company website that will display products and process purchases.

This simply means that there is a pressing need for enterprise software marketers in Asia. Some companies may not know it yet, but the new generation of entrepreneurs are realizing more and more that the way to survive and remain competitive is to go digital. Knowing this pressing need and open opportunity should embolden you enough to be more aggressive in selling your products and services in the Asian market.

Here are tips on how you can thrive in Asia as an enterprise software marketer:

Offer automation tools.


While there are strong IT services already established in Asia, it is always safe to assume there is always something new you can offer when it comes to automation. The beauty about digital tools is that they need to be constantly upgraded and marketers are always trying to discover new ways of making processes faster and their efforts easier.

Whether it’s an organization that has yet to embrace automation or one that already has but needs an upgrade, companies in Asia from schools, hospitals, factories, and retail businesses have so much to gain from automation. Ask an enterprise software company, continue to offer tools that will make their day-to-day operations more efficient and productive. The ever-changing digital landscape in Asia will always call for new and innovative products. How to convince organizations to trust you with what they need is the real challenge.

Related: How Marketing Automation can make an impact on Singapore B2B Marketing

 

Come up with relevant content


Your products should be something that organizations will look for. Beyond addressing a need is being able to come up with something that will add to their list of needs. Companies have the tendency to get easily complacent once the systems have been established. What most business leaders often do not understand is that advanced technologies are also constantly changing and along with these changes is the need to keep up and be competitive.

Provide relevant content that will help organizations take their businesses to the next level. Knowing that the competition for growing industries in Asia is very tough, offer something that will not only differentiate businesses but also propel them further than their competitors.

Related: Shocking Statistics in Content Marketing in Asia [INFOGRAPHIC]

 

Meet a need


Surviving and thriving in any type of business is always about meeting a need. Companies and groups will always be needing something most especially if they are gearing towards staying on top of the game. Those who want to be forerunners in the market need to be groundbreaking in terms of promoting content about their company, products, and services. You can meet that needs.

Other needs may be in the form of tools or applications that will streamline processes, make computing faster, data collection more accurate, and marketing more strategic. In the end, companies respond better to proposals that meet a need that has never been addressed before. Innovative ideas are always attractive even among traditional business practitioners.

Related: SaaS Marketing Insights: A Guide to Selling Software Plus Services

 

Stay ahead of the competition


Thrive in the Asia Pacific by making sure you are on top of the heap. Always stay ahead of your competitor by offering software products that are innovative, affordable, efficient, and reliable. Companies are willing to spend on something that will eventually translate to bigger sales and productivity. They will not hesitate to consider your product if they see its benefits, understand its functions and grasp its many benefits.

Staying ahead of the competition also means improving your communication processes, being clear about your goals, taking risks where it concerns new practices, and knowing the cultural landscape you belong in. Additionally, make time to listen to your clients. Generate feedback as part of a healthy practice of improving your products and services. This also guarantees that you will not fall into the trap of resting on your laurels when business is starting to look good.

Related: Finding and Reaching the Right Buyers for your ERP Software

 

Using these simple tips, you can definitely make strides with your marketing campaigns and succeed in delivering the message to your potential customers. Simple lead nurturing has to be done right in order for you to establish a foothold. So make sure you stay ahead of the competition today.

 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

 

 

Do you want more Software leads?

Dial +65 3159.1112 | Chat on WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

B2B Prospecting: Top-of-funnel Marketing Activities to Attract Prospects
Understanding How Audience Consume Content and How to Turn Them Into Leads
SaaS Marketing Insights: A Guide to Selling Software Plus Services

SaaS Marketing Insights: A Guide to Selling Software Plus Services

SaaS Marketing Insights: A Guide to Selling Software Plus Services

Software-as-a-Service (SaaS) is undeniably becoming a multi-billion dollar industry, playing a key role in every business, and to many different organizations. How does this cloud-based technology compete and thrive?

Josh Pigford, Founder of Baremetrics shared some sage insights on keys to effective SaaS selling.

 

Build For Yourself


Build a software that would first address your needs. This way, you would very well know your product’s selling points based on your experiences, and eventually would address actual customer pain points.

I was just building something internally for me, and then I mentioned it to some other founders I knew, and they said, ‘Hey, we need the exact same thing,” Pigford recalls. “I just built what I needed at the time. That was how I kept it focused—I worked on it until it did what I needed it to do.

 

Create Strategically And Solve Individual Needs


Emphasize the strategic elements of your software, and be willing to assist individual customers with fine-tuning certain elements of their strategy as well, in order to stand out in the marketplace

As per Junaid Shams, founder of Rooam:

Anybody can design an app or program. The days when you could make money simply by contributing to the pool of software are long gone—now you have to actively add value to specific customers’ business models.

Related: The Top Consultancy Sector Challenges and How to Handle Them

 

Charge Money To Get Better Feedback


Pigford suggests:

Start charging for it right away. Don’t hesitate to ask people to pay for what you’re building. Otherwise, the feedback you’re getting will be from people who aren’t necessarily willing to pay for it anyway… and you don’t want to build stuff for those people.

Build your product for people who have the need for it and willing to purchase it, as this will give insights on building a successful SaaS business.

 

Get Social


Build a social media presence. Post infographics or screenshots of how you do things as this will build interest in your target customers on your software.

Most of my first customers came from just talking about my service on Twitter

says Pigford.

Related: Facebook and Twitter Metrics to Track in 2018 [INFOGRAPHIC]

 

Build A Strong Referral Model


Word of mouth is still the strongest tactic to grow your brand.

Arash Asli of the Forbes Technology Council shares:

Reviews matter to customers when choosing which SaaS business is best, but word-of-mouth referrals are typically what generate the best results, with 82 percent of consumers saying they want recommendations from family, colleagues, and friends about considering buying products and services.

Give out promotional discounts and incentives, this will make your referral program easy for your customers to do.

Related: Enterprise Marketing Tactics That Will Win You Large Deals in Singapore

 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

 

 

Do you want more leads?

Dial +65 3159.1112 | Chat on WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

B2B Prospecting: Top-of-funnel Marketing Activities to Attract Prospects
Understanding How Audience Consume Content and How to Turn Them Into Leads
6 Marketing Moves Singapore Financial Businesses Should Make

6 Marketing Moves Singapore Financial Businesses Should Make

6 Marketing Moves Singapore Financial Businesses Should Make

Believe it or not, B2B financial firms’ lead generation campaigns don’t differ from other industries.

In this article, we’ll show you how you can generate leads for your B2B financial establishments and actionable ways of creating new markets.

There are limitless marketing solutions for your business that you can choose from, but here are our best recommendations to help you get ahead in the market.

 

#1 Invest in an Efficient Lead Generation Program

Being able to connect and sell to the right people or company is key to selling your products or services. When you send out marketing campaigns, you would naturally want them to hit the right target. It merely means that you are reaching the right people in the right industry who can best complement what you are offering.

The easiest way to get leads is to invest in a program that does precisely that. This software will come up with accurate and helpful information that you can use in designing and strategizing your marketing plans.

There are also specialist services available for you to streamline your marketing campaigns and lead generation.

Related: Are Financial Services in Singapore Finally Embracing Outsourced Lead Generation?

 

#2 Create a Killer Marketing Content for Your Target Market

Nothing beats marketing content that makes a substantial and lasting impact on the clients that you are targeting. Marketing content is not just about enticing people to consider what you have to offer. It is also about making your potential clients want your product even if they don’t need it.

In most cases, you will find that a well thought out content makes a whole lot of difference for clients who are looking for value more than cost efficiency. Of course, you must make sure that your content is truthful about the quality of your product. Otherwise, you might turn off clients and lose them at the same time.  

 

#3 Optimization

Take advantage of Search Engine Optimisation (SEO) services that will boost your company’s presence online. An SEO specialist would know best how to improve your ranking in various search engines such as Google. This will include identifying possible keywords that your target clients are using when they search for services or products that you provide. The higher your ranking is, the bigger the opportunity for your target market to click your link.

You do not have to be very hands-on in this area. All you need to do is to hire an SEO and CRO specialist that will work on “popularizing” your website. A strong online presence can be one of your most promising strategies in advancing your B2B company.

Related: Hunting for the Best SEO Agency to help you with B2B Lead Generation

 

#4 Make a Strong Presence on Social Media

Choose a platform that has one of the biggest potentials of connecting you with the right clients – social media! If your business is not yet on social media such as Facebook, Twitter, and Instagram to mention a few, your team must be doing something wrong. Social media is one of the most affordable and easy to manage platforms that can give your product the mileage that it needs in order to penetrate the market.

You can never go wrong when you invest in social media marketing. Aside from being very cheap, you have the potential of reaching millions upon millions of people. For one, should you decide to pay a certain amount to reach your desired demographics, social media sites such as Facebook can narrow them down for you. It is not only pragmatic, but it also saves you and your team a lot of time.

Related: Facebook and Twitter Metrics to Track in 2018 [INFOGRAPHIC]

 

#5 Create Strong Partnerships

You are better off building alliances rather than isolating yourself from other companies for fear of losing out on them. Collaborative work can go a long way for you and your business. Partnerships and collaborations with other companies can help you get by in this very competitive generation. Instead of going the extra mile to discredit your competitors or get ahead of them, make them your allies by establishing a mutually beneficial professional relationship with them.

 

#6 Engage in Influence Marketing

Whether you realized it already or not, the truth is, influencers on the Internet can convince potential consumers. From places where they could shop a good pair of shoes, have brunch in, get a good hair trim, to items that will make their faces look younger, influencers are making significant waves for a lot of big companies worldwide, influencers can maker a difference. Also, this is not only limited to consumer goods, a lot of financial institutions actually partner up with celebrities or other influencers to drive growth.

Influence marketing merely is identifying an individual who has a considerable amount of influence over a group of people. At present, a lot of food, travel and fashion bloggers have become influencers online because of the products and services they endorse in their respective social media accounts or websites.

Related: Trends and Updates in the Singaporean Financial Services Sector

 

At the end of the day, all you need is an actionable plan, a robust sales pipeline, and consistency in your marketing and sales departments to create maximum avenues for the growth of your B2B business.

 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

 

 

Do you want more leads?

Dial +65 3159.1112 | Chat on WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

B2B Prospecting: Top-of-funnel Marketing Activities to Attract Prospects
Understanding How Audience Consume Content and How to Turn Them Into Leads
Enterprise Marketing Tactics That Will Win You Large Deals in Singapore

Enterprise Marketing Tactics That Will Win You Large Deals in Singapore

Enterprise Marketing Tactics That Will Win You Large Deals in Singapore

Marketers love to see numbers and live with statistics in almost every account in their job. They make it a goal to achieve the targeted returns for every business strategy they throw their time and effort at. Skyword has a lot of numbers to share. In the recent study they conducted together with Researchscape International, showed that transformative organization is in the process of shifting in six key enterprise-level marketing areas:

 

Organizational Structure

A process of reorganizing teams to eliminate silos, and streamline communication and collaboration. Enterprise marketers must adopt new technologies, expand their content marketing efforts and add new roles to the marketing team.

38% of enterprise companies have reorganized their marketing teams, out of this number, 26% of them claimed extreme success.

 

Technology

This is a process of rolling out new technologies to support the transformation. Companies must reorganize their marketing team as well as adopt new technologies. Utilize top technologies like social media monitoring and measurement, and leverage on design, analytics, and content marketing software. Use 4-10 languages in their content.

86% of marketing teams have adopted new technology

Related: B2B Marketers’ Love-Hate Relationship With Marketing Technology

 

Team And Skill Set

Hiring and developing team member with skill sets aligned with a pattern for publishing original content in a scalable way. Enterprise companies have a designated content marketer and editor. Utilize skills and knowledge of the most common in-house roles on enterprise marketing teams like advertising managers, marketing operations, and brand managers. Enterprise marketing department’s content leaders must have a media background

28% of enterprise companies have a designated content marketer and 33% have an editor

 

Content Marketing

Transition from interrupt marketing strategies to publishing strategy in line with the audience’s information consumption preferences. Enterprise marketers must create more content via videos, blogs and through mobile applications. And to be able to relay their brand’s message, enterprise marketers must produce webinars.

The most common types of content produced are (49%), blogs (45%), mobile applications (41%)

Related: Shocking Statistics in Content Marketing in Asia [INFOGRAPHIC]

 

Taking The Story Global

This can be successfully done by executing a multinational approach to brand storytelling and publishing, by having a global content marketing strategy. Marketers must create content in four or more languages

30% of enterprise companies are creating content in four languages

Related: Your Guide to a Successful International Social Media Campaign

 

Communicating Brand Story

Internally and externally growing a brand’s story, while expanding the expertise of communicating it throughout the organization. Content marketing is still the name of the game, which involves the executive team and all other departments by effectively telling their brand story.

65% of enterprise marketers said that their executive team is extremely effective or very effective in telling their brand story

 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

 

 

Do you want more leads?

Dial +65 3159.1112 | Chat on WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

B2B Prospecting: Top-of-funnel Marketing Activities to Attract Prospects
Understanding How Audience Consume Content and How to Turn Them Into Leads