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AI-Powered Sales and Marketing: Customer Acquisition in the Modern Era

Business to Business (B2B) companies are increasingly recognizing the potential of artificial intelligence (AI) to boost their sales and marketing efforts, streamline processes, and foster revenue growth. Traditional, one-size-fits-all methods of customer acquisition have become obsolete.  The rise of AI in business leverages cutting-edge algorithms, predictive analytics, and machine learning. These tools enable them to […]

Proven approaches of Lead generation for manufacturers in Asia Pacific

Proven Approaches of Lead Generation for Manufacturers in APAC

Manufacturers have distinctive marketing challenges, whether it’s generating leads, driving traffic, or increasing brand exposure. The buying cycle in the said sector is longer, the price points are relatively higher, and the buying process involves numerous decision-makers, which makes lead generation different and quite challenging for manufacturers. Check the following factors that have a profound influence on how manufacturers attract leads

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