
The Best Marketing Channels to Get B2B Leads in 2024
B2B (business-to-business), like any marketing approach, focuses on promoting products and services to a specific audience. What sets it apart from B2C (business-to-customer) is its target buyers, who are other businesses rather than individual consumers. B2B marketing employs diverse channels and mediums that businesses use to market their offerings to fellow enterprises. When B2B marketing […]