Voice vs Text A Comparison of Voice-based and Text-based Search

Voice vs Text: A Comparison of Voice-based and Text-based Search [INFOGRAPHIC]

Understanding the evolution that our present-day technology undergoes is vital in order to have a clear grasp of the needs of future generations where it concerns the use of devices and online tools or applications. Year by year, devices and online programs are evolving making our day-to-day work more efficient and easier. Aside from the welcome changes in devices and programs, the behavior of users also varies significantly. Being able to predict these changes in the way users maximize modern devices and programs is helpful in understanding how the future will look like for your organization and strategies.

The infographic below gives you a clear and comprehensive picture of the future of voice and text search trends through well-researched statistics provided by various reliable media measurement and analytics companies. It gives you a grasp of the potential future of voice searches and how it will overtake text searches in a few years. Additionally, it is worthy to note how the voice recognition market will become a lucrative and worthy investment in the very near future.

Voice vs Text A Comparison of Voice-based and Text-based Search

If you are in the marketing, mobile phone production or software development industries, knowing these relevant and helpful data allows you to foresee what technology will most likely appeal to your target clients. Moreover, it is also advisable that you study the depth of your target market’s knowledge when it comes to existing office assistants or A.I. that offer the convenience of use. “‘Voice vs Text” will help you acquire a better understanding of these things.

The data included in the infographic also makes mention of statistics pertaining to the number of devices that highlight voice-first features. It will also help you realize an accurate percentage of present-day users who prefer the voice search feature more than the text search. Having this in mind, you may be able to come up with your own theories on the preferences and behavior of users related to voice and text search trends.

It might also interest you and your company to know how frequently people use voice search features on a day-to-day basis. Aside from Google, you would also need information on other AI’s developed by other telecommunications companies that are attracting users worldwide and how they are making an impact on the preferences of consumers.

Related: Take Your Business to The Next Level with Omnichannel Marketing

Voice-first features are not limited to voice search tasks. The infographic also includes statistics on audiobooks and how they are making waves in the market. Included in the list of data are also the percentages of users who enjoy listening to audiobooks and voice searches on other search engines.

The comparison is designed to help you and your team get ahead of your competitors by being a forward thinker – being aware of the inclinations and behavior of your target clients and banking on these details to help you strategize your marketing and sales campaigns. It is not enough that you are in the loop about the latest trends, it is important that you also have the capacity to create new trends.

Related: 4 B2B Marketing Trends in Asia for 2019 (That Aren’t AI or Blockchain)

How to Maximize AdWords For Your B2B Marketing Strategy

How to Maximize AdWords For Your B2B Marketing Strategy

B2B marketers are always aiming for higher traffic. It’s not that difficult to figure out why. Being able to generate higher site visits means opening up to numerous opportunities for growth. What this means is that higher traffic numbers can lead to higher sales numbers, so it becomes a priority for B2B brands to go the extra mile in terms of implementing a lead generation strategy. This is exactly where Google’s AdWords fits in.

For sure, there are countless methods and tactics that can help marketers achieve their goals. And while adopting a social media campaign is a no-brainer, marketers will need to diversify their strategy by incorporating other tools and platforms that focus on other important approaches such as retargeting.

No doubt, we can count AdWords as among the most powerful implements a B2B brand should have in its arsenal. The benefits it brings to companies struggling with their marketing campaigns are just too important to ignore.

The Merits of AdWords

Writing for Forbes, John Rampton is able to underline the essential benefits that only AdWords can provide. One such benefit, according to Rampton, is that the service allows for a higher click-through-rate compared with other online strategies such as SEO.

With that in mind, Google has been incessant in improving the service, giving B2B companies a potential window through which high-quality leads can enter. What’s more, it also comes useful in remarketing your products and offers to visitors who declined during the first engagement. AdWords locates them online and makes sure that they are continually exposed to your message.

Another important reason is its value in targeted marketing. Accuracy is everything in the world of B2B and it becomes essential to create content that’s relevant to a certain demographic. In this case, the service allows for effective behavioral marketing. Companies can define their target audiences better and deliver content that pulls at their heartstrings.

The fact that it is “faster than SEO” in delivering results and that it is easier to track makes the platform that much popular to both large and smaller companies. It’s only a matter of practice and using the right approach to be able to bring out the best that this nifty marketing tool has to offer.

Tips and Tricks

Know your goals

Just like any other B2B marketing strategy, using AdWords should start from square one – defining your goals. Before you can embark on using the service, you will need to identify what you want to achieve first. This is vital as it allows you to create clearer approaches. If your main focus is to generate high-quality leads, then you might as well focus on keyword matching. And speaking of keywords…

Conduct keyword research

Ah, yes, keywords. The fuel that powers many a digital campaign and also a difficult resource to master. Google has become a lot stricter in regulating the number of online ads being promoted through its search pages. The situation has compelled marketers to take up keyword research more seriously. Using a combination of broad and phrase matching can certainly get things going, but to be sure you’re on the right track, you will need to use the Keyword Planner to determine the best search queries and phrases to use in crafting your messages.

Use negative keywords

You can’t always expect the right user to click on your ad. More often than not, PPC campaigns can also generate a ton of unqualified traffic. You can effectively get around this issue through the use of negative matching. This works by simply telling Google to ignore certain keywords that would target the wrong people and by promoting your message to the right people.

Know your numbers

To know the extent of your successes, it’s always important to look at your numbers and see whether your campaign is delivering the expected results. For this reason, you need to make use of analytical tools that can aid you in planning future PPC campaigns. Accurate reporting can lead you in the right direction in your efforts to generate higher quality B2B leads. By knowing which keywords to use and which to drop, you can improve your messaging and eventually improve your online traffic. More importantly, analyzing the successes of your campaign allows better control over ad spending, ensuring that your bottom line remains unscathed.

How To Use Your Customer’s Voice To Create Powerful Content That Converts [GUEST POST]

Attracting customers is no longer as simple as creating a compelling billboard campaign, or even a series of PPC ads. More and more, marketing has become about connecting with potential customers. With the Internet at play, this kind of connection requires content that speaks to the needs and desires of your target audience. Using this mindset, marketers can use their customer’s voice to create content that makes this connection.

Why Honest & Authentic Reviews Are Important In the First Place

The first step in using your customer’s voice to create powerful content is to actually encourage and gather authentic customer reviews. Without these quality reviews, you won’t have much of a foundation for creating powerful content.

But why are honest and authentic reviews important for companies? Word of mouth has always been the primary way that products and brands gain awareness, and this process has only grown exponentially with social media and user-friendly review platforms.

  • Reviews build credibility. The trend of relying on personal recommendations has not decreased just because people get their information online. In fact, one study shows that over 80% of people trust online reviews as much as their personal friends. That’s a huge number – and it shows how reviews build the credibility of your brand more than any marketing language ever could.
  • Reviews help your SEO. There’s still no exact science to perfecting Search Engine Optimization. But the experts agree: customer reviews on your website make it higher quality, and therefore more likely to be ranked higher on the results page.
  • Reviews give you authentic content. More than giving credibility to your brand and increasing your SEO ranking, quality reviews gives you a pool of content to pull from for marketing purposes. Reviews don’t have to remain on their platform – they can be used for landing pages, social media posts, videos, email blasts and more.

Tips for Using Your Customer’s Voice for Great Content

So you’re sold on the idea that authentic reviews can be a powerful source of content – but now what? How do you actually get started in using your customer’s voice to create powerful content that converts? We may not have an exhaustive guide handy for you, but you can start out by taking these tips to heart.

Tip #1: Don’t Be Afraid of Authentic Reviews

When you are first getting started, it can be tempting to cave paid reviews as an easy way to gain traction. But as with most things in life, the quick and easy route is not the best route in actually using your customer’s voice. Consumers can often tell the difference between fake reviews and genuine feedback. Taking the time to solicit honest, authentic reviews will prove worth it in the long run as you look for that powerful content. Similarly, incentivizing positive reviews can be damaging to what you’re trying to accomplish, even if it seems to give you a boost in the short term.

Tip #2: Identify All of Your Review Listings

It’s a lot harder to keep track of customer reviews and use them for content marketing if you don’t know where to find them. As you start out, take time to find out all of the places your company or product is listed and open to review. Using these review platforms, such as TrustRadius, you can make sure that your company is accurately represented on the Internet. Inaccurate information is a bad start for any customer, and can easily lead to a bad review. From there, you can get organized in following these customer reviews as they come in.

Tip #3: Feature Reviews on Your Landing Pages

This is where using customer reviews for content gets fun. When bringing reviews into the content marketing mix, it’s not enough to simply monitor reviews and respond on the same platform. Instead, you should actively look for ways to integrate insightful and positive reviews into your content marketing strategy. One of the most promising ways to do this is by incorporating reviews onto your landing pages. In some cases this can bo beyond including a review section at the bottom – you can actually feature a particularly insightful quote at the top of the page. Potential customers often respond better to this personalized approach than any sales copy you could come up with.

Related: The Anatomy of an Effective Landing Page for APAC Businesses [INFOGRAPHIC]

Tip #4: Engage in Social Listening

Knowing what your customer’s like (and don’t like!) will help you know what to focus on for marketing content. This is where social listening comes in. With more and more customers taking to the Internet to make their opinion known, the overlap between community management and customer relations has increased. By responding to comments, questions and complaints online you are not only opening up the door for more customer reviews – you are actually listening to your customer’s voice.

Related: Your Guide to a Successful International Social Media Campaign

Tip #5: Stay Engaged with the Review Process

Using your customer’s voice for content marketing is not a passive process. It actually takes quite a bit of work, even though it is work that pays off. Once you have the basics set up, make sure that you take the time to continue encouraging reviews, respond to reviews as they come in, and use the feedback you receive to inform your content creation. Over time, this will make your brand much more authentic.

Finding the Tools You Need to Create Powerful Content Using Your Customer’s Voice

If this process sounds involved, that’s because it is. But there are plenty of tools available for small and big businesses alike to get started in using their customer’s voice for content creation. Social media management tools will help you connect with your customers. Marketing tools will help you publish their voice. Collaboration tools will help you take a real project management approach to this process.

If you’re not sure which tools to start out with, online customer reviews can be a great place to start in identifying which software options will work for you. As long as you are doing your best to listen to your customers and translate their feedback into content, you’re on the right path.

Author’s Bio:
Brooklin Nash writes about the latest tools and small business trends for TrustRadius. When he’s not writing, you can find him reading YA dystopian fiction (with guilty pleasure) and cooking.

Check out our recently published Client Success Stories!

12 Tools to Hack Your Content Creation Workflow [Plus Free Content Calendar]

12 Tools to Hack Your Content Creation Workflow [Plus Free Content Calendar]

In case you haven’t noticed, coming up with engaging content isn’t easy. In fact, 3 out of 5 B2B marketers today say it’s the number one challenge they face. That’s why it’s important to follow a clear content creation workflow, since having one paves the path toward producing quality content at scale. But processes can only take you so far. You also need to choose and use the right tools for the job.

From apps for brainstorming content ideas all the way to dashboards that keep track of content performance, we’ve rounded up the 12 best tools available out there to bring your content creation workflow up to snuff. These tools help you more efficiently carry out the usual sets of tasks involved in the content production, including:

  • Identifying and targeting audience segments
  • Researching content topics and ideas
  • Crafting and polishing content
  • Monitoring and tracking content performance

First off, though, let’s make one thing very clear. To get the most out of your content creation workflow, it has to be tied to a good content marketing calendar. A content calendar translates your content marketing goals into specific activities and timelines. It improves how well you plan and manage your content marketing program’s overall direction.

So, if you haven’t put one together already, we’ve got you covered. We’ve included a downloadable content calendar template with this post to help you plan for a year’s worth of content marketing activities.

Now, onto the content creation tools…

Identifying and Targeting Audience Segments

Knowing your content’s target audience in advance saves time and resources later on in the content creation process. You need to define the different content marketing personas you want to target before anything else, so that you know which content topics and ideas to prioritize and which ones to avoid altogether.

#1. MakeMyPersona.com

MakeMyPersona is HubSpot’s handy online tool for quickly building custom buyer personas that you can then use to segment your content marketing audience. The tool asks you a series of questions about your ideal customer and generates a buyer persona based on your answers. It’s a good starting point for refining your content audience. Plus, it’s free.

#2. Persona Topic Matrix

This free tool from Inflow helps you identify gaps in your content marketing program. It points to stages in the buying cycle that you haven’t yet covered in any of the content you’ve published. The Persona Topic Matrix complements the research you did with HubSpot’s MakeMyPersona tool, so that you can precisely map content ideas to audience segments and stages in the purchase cycle.

Related: Shocking Statistics in Content Marketing in Asia [INFOGRAPHIC]

Researching Content Topics and Ideas

Now that you’ve defined your audience personas and mapped the stages in your sales cycle, it’s much easier to brainstorm relevant ideas and topics. The following tools help you quickly narrow down topics that are most likely going to resonate with your target audience.

#3. Keyword Explorer

MOZ’s Keyword Explorer is a staple in any content marketer’s toolkit. It allows you to quickly find the keywords your audience personas are searching for. With this tool, it becomes simpler and faster to uncover what topics your target audience is interested in. Plus, Keyword Explorer gives you insights to make your content easier to find for both people and search engines.

#4. Answer The Public

The most engaging content pieces are those that answer actual questions. An online tool called Answer The Public helps you find common questions people are asking about a given keyword. This tool is a great resource for generating tons of engaging content ideas, especially if you also need to filter results by location.

#5. BuzzSumo

On most lists of content research tools, BuzzSumo almost always ranks in the top two or three–and for good reasons, too. BuzzSumo works well at finding actual content topics that appeal to audiences in an industry or niche, as well as for identifying potential influencers who can amplify your content’s reach. You can use BuzzSumo for both keyword-based and domain-based research in order to find the most shared content (and content format) on a keyword or a website.

Google Trends reinforces the insights you gain from using tools like BuzzSumo. Google Trends’ focus on organic searches expands BuzzSumo’s social metrics-based results so that you get a complete picture on the level of interest a particular topic receives.

Related: How to use Eventbrite and Content Marketing in getting Event Leads

Crafting and Polishing Content

Whether it’s a blog post, infographic, slide deck, video, or what have you, There are countless tools that help you churn out content. But combining the next three tools can give you almost everything you need to cook up compelling, publishable content pieces.

#7. Headline Analyzer

By now, it’s common knowledge that 80% of readers never make it past the headline. tweet this!

That’s why it really pays to invest time and effort at crafting engaging headlines and titles. CoSchedule’s Headline Analyzer is an indispensable tool for optimizing your content’s titles. It scores your headlines based on its overall quality and its potential for generating shares, traffic, and links.

#8. Grammarly + Hemmingway

Technically, these are two different tools, but they complement each other so well that they’re best used together. Grammarly helps make your copy grammatically spotless. Hemmingway, on the other hand, makes your writing more readable and clear.

#9. Pixlr

Another well-established content marketing fact is that visual content (and content with images/graphics) produce better engagement and response metrics. That’s why Adobe Photoshop is a standard part of the modern marketer’s toolbox. But, for those unable to work with this paid platform, Pixlr is a viable free Photoshop alternative. Pixlr comes shipped with one-click photo/image editing options that replicate many of the things you can do with Photoshop.

RelatedHow to Create a Content Marketing Funnel for Your WordPress Website [GUEST POST]

Monitoring and Tracking Content Performance

A critical part of content creation is knowing what works and what doesn’t.  So, you need to keep track of content pieces you’ve already published to see which ones drive results and why. Some of the tools that let you do this include:

#10. Google Analytics

About 54.3% of all websites use Google Analytics. No other free web analytics platform comes close in terms of insights and features offered.

In content marketing, Google Analytics is a handy tool for measuring your content’s impact on traffic, engagement (bounce rates and time on site), navigation, conversions, and ROI.

#11. Scoop.it

Scoopt.it is both a content curation platform and analytics dashboard. It lets you deliver content through different channels such as social media and email. It allows you to keep track of content engagement metrics including visitors, views, shares, and comments. This helps you find out which content topics and formats to focus on.

#12. SEMRush

SEMRush remains one of the most trusted tools in the online marketing space today. While it’s primarily used as an all-in-one SEO tool, content marketers also use SEMRush to monitor content and reshape strategy. It allows you to keep track of links and mentions, find out how your content impacts your keyword and Google rankings, and measure how your content drives traffic volume.

Putting It All Together

Your content creation workflow seamlessly weaves the people, processes, and tools needed to produce content on a regular basis. In order to align your day-to-day workflow toward your content marketing objectives, you’re going to need a solid content calendar. A good content calendar lets you:

  • Publish content regularly and on schedule
  • Put resources to work when and where they’re needed
  • Assign and delegate responsibilities ahead of time
  • Make it easier for your team to collaborate
  • Capture seasonal trends in your industry
  • Avoid overlaps and redundancies
  • Stay consistent with your messaging
  • Identify opportunities and issues in your content marketing program
  • Modify your content ideas in response to developments

In other words, a content calendar helps ensure that your content creation workflow runs smoothly. That’s why we’re making an actionable content calendar template available for download. The template covers everything you need to turn your content marketing strategy into a concrete one-year plan, broken down into monthly, weekly, and daily schedules. It’s the perfect way to flesh out your content ideas for the rest of the year and start planning for the next.

The Anatomy of an Effective Landing Page for APAC Businesses

The Anatomy of an Effective Landing Page for APAC Businesses [INFOGRAPHIC]

Your landing page is arguably the most important component of your marketing campaign. After all, it’s the one that makes visitors into paying customers. For Asian companies that want to make an impact in the region, it pays to have a highly effective site.

Still, in order for that to happen, you will have to be familiar with the qualities of a good landing page. It’s challenge for many marketers in terms of allocating resources to the right components.

So what makes a truly effective landing page?

The Anatomy of an Effective Landing Page for APAC Businesses

A catchy call to action.

Don’t just put a subscribe button for the heck of it. You wouldn’t want your audience thinking, “ Why should I?” You need to convince them into taking action by showing what they
would expect after they take action.

That and a good CTA design will essentially boost your site conversions. Not sure how? Well, you can always consider customized CTA’s since they are sure to give 42% more conversions.

An alluring headline.

What does your article talk about? Well, your headline describes that for you. It also lures a prospect into reading what the content actually says.

What’s more, at least 90% of site visitors who read your call to action also read your headline. tweet this!

So, a few things about making content titles: keep them short, simple and strong enough to pull prospects in.

A compelling design.

While minimalist design schemes are the trend today, not all of these work well enough to keep prospects in asking for more. Good design is basically a principle in digital marketing, and not investing too much on this aspect may cost your leads.

Related: 15 Brilliant Web Design Hacks That Convert Traffic into Leads

Using unclickable graphics can lower conversion rates, as is the case with companies that render only 58% of their graphics clickable.

Testimonials and reviews.

Why should prospects want to purchase your product in the first place? Before they become paying customers, they want compelling reasons to trust you. 

Which is why at least 90% of B2B marketers consider testimonials and reviews highly effective. tweet this!

With this in mind, you can use testimonials and reviews from previous and existing clients to give your brand the level authority it needs to boost its lead generation.

Related: Online and Offline Marketing Tactics to Position your Business in the APAC Market

Relevant ad copy.

Aside from making the headline irresistible, you also need to make an ad copy that outlines your service. At least 75% of marketers struggle in this area, which only requires using the right keywords to attract your target audience.

Moreover, make sure that the copy coincides with the headline of the article.

Related: 40 B2B Sales Email Templates for Every Situation {Free PDF}

An easy fill form.

46% of marketers consider filling form optimization to increase the impact of their landing sites. tweet this!

For this reason, these effective lead capturing tool should be kept short. Adding too many requests for information will only turn visitors off, thereby increasing your bounce rate. A safer way is to get only a visitor’s email address. That’s all you really need!

Sources: marketingexperiments.comwww.impactbnd.comwww.marketingcharts.comblog.hubspot.comwww.pardot.com

How to use Eventbrite and Content Marketing in getting Event Leads

How to use Eventbrite and Content Marketing in getting Event Leads

How to use Eventbrite and Content Marketing in getting Event Leads

Running an event is difficult and time-consuming. But despite this, why do people host, participate or attend events?

  • To learn what’s new within your industry
  • It’s a great opportunity to network with influencers and other business owners of large companies in your industry
  • Meet new vendors and suppliers
  • Develop a reputation as an expert to your clients and potential customers

In order to reach out to a wider audience, marketers like us, create a social media page or utilize content marketing to generate profit. Since most of our audience subscribe to our newsletter and read our blog posts to learn, get more information and know about certain events within our industry.

But how can content marketing get us event leads?

Whenever we are posting blogs for an event, we use Eventbrite to help us book appointments with our prospects, get to know them and eventually meet with them during the event.

What is Eventbrite?

Eventbrite is the world’s largest event technology platform. It is a technology that allows anyone to create, share, find and attend events and new things to do. Whether it’s a music festival, venues, marathons, conferences, hackathons, air guitar contests, political rallies, fundraisers, gaming competitions and business events — you name it, they power it.

Here’s how we use Eventbrite and Content Marketing to get event leads during this year’s Intrigue Summit Event.

  1. We create content about the event.
  2. At the bottom of our blog post, we put CTA with a link that goes directly to our Eventbrite page

Intrigue Summit - Sign Up - CTA

For example:

  1. Sign up to Eventbrite to create, post and promote your event. Here’s an example of our Eventbrite content.


Content marketing allows us to reach our audience through a blog post, share it and feed our social media engine and send out emails and deliver the right message to the right audience through multiple channels.

Increase event attendees with effective event marketing campaign

Fill this short form or Dial +65 3159.1112

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

New and Improved Ultimate Lead Generation Kit to Jumpstart your Business! for FREE

Lead Nurture Tools to help Marketers Turn Cold Prospects to Warm

5 Lead Nurture Tools to Turn Cold Singapore Prospects to Warm

Lead nurturing plays an important role in your overall marketing effort. Nowadays, prospects tend to research online before they make a decision to purchase whatever it is that they need. If a prospect is not ready to buy, it is best to nurture him and walk him through every stage of his buying process until he decides to purchase from you.

Here are my top 5 lead nurture tools that can help your reach out, engage and build the relationship with your cold prospects to turn them into warm leads.

1) Pipeline Lead Nurture Tool by Callbox

Pipeline Lead Nurture Tool is easy to use tool that lets you launch a multi-channel campaigns in minutes. Capture your prospect’s attention, educate and engage with them by delivering personalized messages they need to receive at certain points in the sales process.

Callbox Lead Nurture Tool

How does it work?

Step #1: Automate behavior-based actions.

Take control of your process by defining your next move for any actions – send email, send SMS, send postal mail, prompt to call.

Step #2” Create personalized marketing messages across all channels.

Customize email templates, landing pages, postal mail contents and SMS message.

custom email - callbox lead nurture 4

Step #3: Respond to prospects in real-time.

Touch base with your prospects right when they are more interested and ready to hear from you.

lead nurture tool 3 - callbox

Step #4: Track all activities of your sales team through Callbox Pipeline.

lead nurture tool 4 - callbox

Learn more about  Callbox Lead Nurture Tool!

2) Pardot: B2B Marketing Automation Tool by Salesforce

pardot - lead nurture tool

Pardot lets you;

  • Accelerate your sales cycle and close deals faster by:
    • Identifying your best leads
    • Track engagement with campaigns
    • Improve follow up speed
    • Combine your marketing and sales to turn your leads into loyal customers for life
  • Generate and fill your sales pipeline with high-quality leads by:
    • Creating landing pages and forms
    • Run a highly-targeted email campaign
    • Personalize your buyer’s experience from click to close
  • Build meaningful relationship with your prospects
  • Track all campaign performance and marketing ROI with a customizable dashboard

Related: 20 FREE Marketing Tools to Get your Brand Out There

3) Act-on

act on - lead nurture tool

Act-on is a SaaS, cloud-based marketing automation solution that lets you;

  • Manage and optimize all stages of the customer experience.
  • Track each prospect’s activity from initial engagement to closed sales and beyond.
  • Measure report on all campaigns

You can use Act-on for the following;

  • Inbound tracking
  • Keep track of who is visiting your site, even if they haven’t converted
  • Lead scoring
  • Email campaigns
  • Automated email drips
  • Salesforce Integration

Related: Monthly Top 5 List: Digital Marketing Tools and How to Use Them to Capture B2B Clients

4) Infusionsoft

Infusion - lead nurture tool

Infusionsoft is a CRM for small businesses and helps them with their marketing automation. It lets you;

  • Import and organize all contacts that come to your business (both online and offline) with tagging and segmentation
  • It collects data about contacts’ behaviors, score them based on marketing interactions, and prioritize hot leads and ready to buy prospects
  • Build relationships and track engagement with your audience
  • Creates personalized messages and automate when to follow-up your prospects.

Related: Follow up Inbound Leads with 5 to 5 Calling Rule (And Increase Sales)

5) Eloqua by Oracle

oracle - lead nurture tool

Eloqua is a lead and campaign management tool and is more popular to large enterprises. It lets marketers engage to the right audience with the right message at the right time while providing real-time reporting and insights.

Related: How to Farm for Leads and Harvest Hefty Conversions

Regardless what lead nurture tool you’re using, your main goal as a marketer is to nurture your leads on every stage of their buying process. These lead nurture tools can help you guide your prospects until they’ve reached the final stage of their buying journey.

6 Ways to Use Blog as a Lead Generation Machine

6 Ways to Use Blog as a Lead Generation Machine

Companies that create 15 or more blog posts per month drives more traffic to their websites. However, the kind and the quality of your content is also important.

Compounding blog post is those that are still relevant over time. These are the kind of content that you wish to have for your websites to attract visitors and eventually convert into leads.

However, it’s not enough to put your blog out there and spread it on social media. You also need to be aggressive in capturing them. Here are some cool and easy ways to do it.

#1. Use CTAs in your blog posts.

If you want your readers to do something for you, instead of waiting for them to do it, use CTAs in your blogs to generate more response from them.

What can CTAs do for your blog?

  • Direct audience to the service page of your website
  • Get your audience to do or take actions for you
  • Improve your conversion rates

Where to place CTAs on your blog?

  • Anywhere within your post as long as it is relevant to you content.
  • At the end of your blog post

Related: How to Create a Content Marketing Funnel for Your WordPress Website [GUEST POST]

#2. Answer comments on the blog post with CTAs

Whenever I post a blog, I always put CTA at the end of my blog post to encourage my readers to post a comment or share my post. However, when one of your readers posted a comment through a question or a statement, don’t hesitate to put another CTA at the end of your comment.

For example:

Comments with CTAs

Related: Shocking Statistics in Content Marketing in Asia [INFOGRAPHIC]

#3. Offer perks

One way to generate leads through blogs is by offering your readers or subscribers additional information that could solve their problems and apply within their organizations.

What to offer?

  • Downloadable ebooks
  • White paper
  • Infographics
  • Newsletter

Just like what we did on this blog post, Hot Reads: A List of FREE Marketing Ebooks in Singapore.

#4. Implement pop-ups

Pop-ups can help you increase your subscribers. At the same time, it can help grow your mailing list.  When to use pop-ups?

Use pop-ups upon opening your blog post to increase subscribers and exit pop-ups for downloadables such as ebooks, white paper, etc.

TIP: Don’t use too many pop ups. It can be irritating to your readers.

#5. Provide contents that offer solutions to your audience’s problems

I understand that you are excited to let people know how your product works. However, your blogs must provide valuable information to your readers that will help solve their problems. By doing so, you will attract more readers on your blog post. Create contents that have tips, techniques and ‘how to‘ articles to your readers and distribute it on social networking sites. Here’s a starter, 20 FREE Marketing Tools to Get your Brand Out There.

Put links to your blogs that could redirect your audience to your service page for readers to know more about what you can do for their business. Make sure not to be too promotional, though.

For example:

Many businesses nowadays are looking for ways on how to generate leads through different channels. You can use ‘how to generate leads’ and add links to it that could direct your reader to your service page or to another blog post.

Blogging is a great way to become visible through the search engine and a great way to generate leads too if you know how to do it effectively. Follow the 6 ways mentioned above and turn your blogs into a lead generating machine.

How to Create a Content Marketing Funnel for Your WordPress Website [GUEST POST]

How to Create a Content Marketing Funnel for Your WordPress Website [GUEST POST]

There are several ways to drive traffic to your websites, such as paid advertisements, social media, and search engine optimization (SEO). However, all of these will bring no results if your WordPress website lacks one thing: content. This is why it is extremely important that the content in your website are strategically created and positioned in order to ensure that the visitors will develop a positive outlook on your business, and ultimately, become a full-paying customer.

To do this, you need to plan a content marketing funnel. Content marketing funnel simply means providing the right content to your audience as they move through the sales funnel – Attention, Interest, Desire, and Action. By having this on your website, you are not only helping them create smarter purchase decision, but also bring them closer to your brand thus increasing your chance to win them.
To know how you can build a content marketing funnel for your WordPress website today, check out the infographic below from Newt Labs.

How to Create a Content Marketing Funnel for Your WordPress Website (Infographic)

Author Bio:

Steven Watts shows aspiring bloggers and WordPress website owners simple, practical steps for improving their WordPress websites. Check out his free WordPress guides and tutorials at Newt Labs UK[https://www.newtlabs.co.uk]. The free tips, explanations, and tutorials he provides are sure to take your WordPress website to the next level.  Twitter

Twitter: @bboywattsy @wpshrug

20 FREE Marketing Tools to Get your Brand Out There

20 FREE Marketing Tools to Get your Brand Out There

Are you a small business with a limited budget for marketing?

Regardless of the size of your company, businesses invest in their marketing to increase brand awareness. However, even big companies don’t spend their entire budget on marketing alone. With all the need for managing your website, running social media campaigns, building of email marketing lists, creating quality contents, tracking online visibility and other ways to engage and reach out to your target market but making sure you’ve maximized your marketing effort without exceeding your budget can be very stressful.

Luckily, there are a lot of free marketing tools and apps to use that are proven effective. Here are 20 FREE Marketing tools that can help you increase brand awareness and grow your business.

Mailchimp lets you build a list of up to 2,000 subscribers and send 12,000 emails monthly. Send, sell, automate and grow your business. Sign up here for free.

SEMrush is an all-in-one marketing tool with over 1 million users, 800 million keywords, 100 geodatabases and 130 million domains to help you boost your digital marketing efforts. 

emCredit www.seerinteractive.comem

Hootsuite. It’s free plan lets you sync 3 social media profiles. Manage, post and respond on all of your social media profiles using only one dashboard. 

Credit: www.modgirl.consulting

Create your Hootsuite free account here.

Youtube. More and more people prefer to watch a short video than reading about a company. Knows as the second largest search engine, you can use Youtube to promote your business and increase brand awareness. Create your free account here.

Callbox Youtube Page

Google Analytics, known as a freemium web analytics service by google that lets you keep track and measure your website traffic. Create your google account here.

Credit: www.readtheunread.com

NOTE: You can also use your old google account to log in to google analytics.

Buffer can let you connect multiple accounts, schedule, publish and analyze all of your social media posts in one dashboard. Sign up for free here.

Credit: www.stukent.com

Evernote is an app designed to take note, organize and archive all of your marketing ideas even if you’re on the go. Never again that you’ll forget your marketing ideas for your next campaign when inspiration strikes. Create an account and sign in here

Credit: evernote.com

Google Alert helps you monitor what drives traffic to your site. It also sends you an alert whenever your brand or keywords are mentioned. Here’s how Google Alert works.

Google Alert
Credit: swensonbookdevelopment.com

Social Mention. Don’t have a way to automate and streamline your social media process? Social Mention lets you monitor your social media presence using 4 major metrics; strengths, sentiments, passion, and research.

Credit: davidleeking.com

Addict-o-matic helps you monitor your influence as well as your competitors based on searches from Google, Bing, Youtube, etc.

Credit: digipolitics.wordpress.com

IceRocket lets you monitor specific keywords on social media, track your mentions and generate reports for your specific keywords.

Ice Rocket
Credit: shoutmeloud.com

Google Trends enables you to search for keywords that are trending within your target area. Create your google account here.

NOTE: You can also use your old google account to log in to google trends.

Google Trends
Credit: googlesystem.blogspot.com

Similarweb lets you compare traffic between two different websites. For example, your site and your competitors. Sign up for free here.

Credit: thenextweb.com

Copyscape enables you to identify if you have duplicate contents online that can kill your SEO efforts.

Credit: softstribe.com

Grammarly, a tool that automatically checks and edits what you write or publish on the internet. Log in for free here.

Credit: www.grammarly.com

Wideo enables you to create, edit, and share simple and short animated videos at no cost. Create an account and log in here.

emCredit ambernavigatingcurriculum.blogspot.comem

Wistia is a video platform to boost your video marketing and help you communicate with your audience more creatively. Type in your email and sign up for free.

Credit: www.explainify.com

Hemingway highlights common errors in your content such as unnecessary adverbs and wordy sentences to make your writing bold and clear.

Credit: techtoolsforwriters.com

QuickSprout monitors website traffic and shows what improvements are important. Enter your URL here to analyze your website.

Credit: www.tmblast.com

SharedCount is a social URL analytics that lets you track your URL shares, likes, tweets and more. Enter your URL here and analyze.

Credit: masterblogster.com
Shocking Statistics in Content Marketing in Asia for 2017 [INFOGRAPHIC]

Shocking Statistics in Content Marketing in Asia for 2017 [INFOGRAPHIC]

So you know who and how many are reading and sharing your content but have you got any idea on how your marketing efforts compete with other Asian counterparts?

If you feel like finding your feet on your current marketing efforts, wait til you see some shocking statistics in Content Marketing in Asia in this infographic:

Shocking Statistics in Content Marketing in Asia for 2017 [INFOGRAPHIC]

Transcript here:

Key Statistics Revealing The State Of Content Marketing In Asia Pacific In 2016 Marketers in Asia Pacific believe in the power of content marketing to generate ROI

49% of businesses in APAC intend to increase their content marketing resources during the rest of 2016.

Business in Asia Pacific are doing content marketing, but haven’t quite cracked it yet.

70% of APAC businesses feel their content marketing efforts are limited, basic, or inconsistent

62% of APAC businesses are creating more content in 2016 than they did in 2015.

50% of businesses in APAC are doing content marketing, but have no strategy.

Related: NEVER Forget these 7 Ground Rules for Creating Engaging Content

The key issues with managing content in this region are the creation of quality content and developing a strategy

57% of APAC marketers say producing quality content is an obstacle to their success.

56% of marketers in Asia Pacific struggle with content strategy.

53% of marketers in APAC struggle to produce enough content.

Related: Dummies Guide for Content Marketing

Apac marketers are finding success with blogging and promotion on Facebook.

47% of marketers in APAC have the most success with blog posts and articles

35% of APAC marketers rate e-newsletters or online magazines as effective forms of content marketing.

37% of marketers in APAC find Facebook advertising to be the most effective form of paid promotion.

Asia marketer are focused mainly on top-of-funnel when it comes to measuring the success of their content marketing

69% of APAC businesses use website traffic to measure of content marketing success.

62% of APAC marketers measure their content success using social shares.

Additional content marketing stats that you should know:

Only 40% of businesses in Asia are convinced of the value of content marketing & can measure its ROI.

62% of businesses in Asia struggle to create sufficient volumes of quality content.

51% of marketers in Asia plan to increase investment in promoting their content via earned media (PR & social sharing).

58% of marketers in Asia struggle to define the best content & influencers to build reach and support conversion.

The current statistics in Content Marketing will help marketers discover which aspect should they focus their efforts on, cope with the challenges and create action plans to improve strategies in 2017 .

5 Things Every Prospecting Email Must Have Before Hitting ‘Send’

5 Things Every Prospecting Email Must Have Before Hitting ‘Send’

There are 5 things you must do before you jump out of bed in the morning and sip your morning tea: express gratitude, set your intentions for the day, take a few long deep breaths, smile and flex your muscles and forgive yourself from yesterday’s mistakes.

Must dos and must haves are prerequisites to achieving or accomplishing things. In business prospecting, email communication is one tactical task that requires a certain process and must include substantial data to support the content of the message.

Hey,hold on….don’t press the SEND button yet instead double check if you have these 5 important things every prospecting email must include:

#1: Personalized Greeting and Charismatic Opening

“Hi” and “Hello” are sweet words to the ears but may not be catchy enough to use as a greeting in a business email as using their first names like:

“Hello Brian” which sounds more personalized and professional.  

Keep the prospect glued to reading your message with a charismatic opening line that tells something about them, their product or their recent achievement like:

“I saw your latest product on your website…” or “Congratulations for the success of your…”, rather than first taking the stage to introduce yourself which would most probably shun the prospect away from reading your email. See more tips here..

Related: 7 Stats that Says Email Marketing is the BEST Among Other Channels [INFOGRAPHIC]

#2: Your Reason and the Prospect’s Reason

What other reasons would you have for sending your prospect an email but to make a sale. However, it may sound so straightforward to say:

“I am Fred, a salesman and I’d like to see if you’d be interested to ……” .

Make your message discreetly sound like you have the solution to their problem:

“We provide a full package HR solution from Consultation to Reporting which would be streamline all tasks from different departments”.

Thus, will give your prospect a reason to continue reading and crave for more substantial information in your email.

#3: Quick, Specific Call-To-Actions

Support your message with valid data so provide CTAs in your email to promptly address your prospect’s’ concerns. This way you’ll be able to track your prospects actions and take further steps to reach out to them even without them replying to your email.  

  • Links to your company website
  • Chat/Query box
  • Downloadable Forms
  • Brochures

#4: Thrust on Gaining TRUST

There’s no better way to gain your prospect’s’ trust than telling them the truth and presenting facts.

  • Do a research and present validated facts in your message in order to boost your prospect’s confidence in what you say.
  • If you are not sure of the answer to their question, never assume, instead take a parking lot and get back to your prospect once you have the legit information.
  • Promise only what you can deliver

Related: Make Prospects Feel Satisfied in Purchasing your Software Products

#5: Get close with your prospect before you close and sign off

Closing an email conversation is just as critical as the opening part. How do you end? What would you say to make the prospect warmly welcome your follow up emails? Again, this would lead back to how well you know your prospect:

  • Their interests
  • The circles they are in
  • Their engagements.

Take a look at the closing spiel samples below from hubspot:

“Always a pleasure chatting with a fellow Red Sox fan,”

John Doe

A pleasant extro connoting similar interests between you and the prospect is remarkable.

“Congratulations again on the [trigger event]”

Beth Smith

Leave an impression of valuing your prospect’s success. Take note of the five important things discussed  above when drafting prospecting emails by personalizing your greeting followed by a charismatic opening, provide yourself and the prospect as well valid reasons to continue communicating, include CTAs, gain the prospect’s trust by stating facts and establish a little rapport with your prospect even in your closing spiel.

Take these things as your business “must dos’ and “must haves” and you’ll definitely be successful not just for a day but for life.