5 Things Every Prospecting Email Must Have Before Hitting ‘Send’

5 Things Every Prospecting Email Must Have Before Hitting 'Send'There are 5 things you must do before you jump out of bed in the morning and sip your morning tea: express gratitude, set your intentions for the day, take a few long deep breaths, smile and flex your muscles and forgive yourself from yesterday’s mistakes.

Must dos and must haves are prerequisites to achieving or accomplishing things. In business prospecting, email communication is one tactical task that requires a certain process and must include substantial data to support the content of the message.

Hey,hold on….don’t press the SEND button yet instead double check if you have these 5 important things every prospecting email must include:

#1: Personalized Greeting and Charismatic Opening

“Hi” and “Hello” are sweet words to the ears but may not be catchy enough to use as a greeting in a business email as using their first names like:

“Hello Brian” which sounds more personalized and professional.  

Keep the prospect glued to reading your message with a charismatic opening line that tells something about them, their product or their recent achievement like:

“I saw your latest product on your website…” or “Congratulations for the success of your…”, rather than first taking the stage to introduce yourself which would most probably shun the prospect away from reading your email. See more tips here..

Related: 7 Stats that Says Email Marketing is the BEST Among Other Channels [INFOGRAPHIC]

#2: Your Reason and the Prospect’s Reason

What other reasons would you have for sending your prospect an email but to make a sale. However, it may sound so straightforward to say:

“I am Fred, a salesman and I’d like to see if you’d be interested to ……” .

Make your message discreetly sound like you have the solution to their problem:

“We provide a full package HR solution from Consultation to Reporting which would be streamline all tasks from different departments”.

Thus, will give your prospect a reason to continue reading and crave for more substantial information in your email.

Related: The Timeless Email Marketing Tips in Promoting Industry Events in Singapore

#3: Quick, Specific Call-To-Actions

Support your message with valid data so provide CTAs in your email to promptly address your prospect’s’ concerns. This way you’ll be able to track your prospects actions and take further steps to reach out to them even without them replying to your email.  

  • Links to your company website
  • Chat/Query box
  • Downloadable Forms
  • Brochures

#4: Thrust on Gaining TRUST

There’s no better way to gain your prospect’s’ trust than telling them the truth and presenting facts.

  • Do a research and present validated facts in your message in order to boost your prospect’s confidence in what you say.
  • If you are not sure of the answer to their question, never assume, instead take a parking lot and get back to your prospect once you have the legit information.
  • Promise only what you can deliver

Related: Make Prospects Feel Satisfied in Purchasing your Software Products

#5: Get close with your prospect before you close and sign off

Closing an email conversation is just as critical as the opening part. How do you end? What would you say to make the prospect warmly welcome your follow up emails? Again, this would lead back to how well you know your prospect:

  • Their interests
  • The circles they are in
  • Their engagements.

Take a look at the closing spiel samples below from hubspot:

“Always a pleasure chatting with a fellow Red Sox fan,”

John Doe

A pleasant extro connoting similar interests between you and the prospect is remarkable.

“Congratulations again on the [trigger event]”

Beth Smith

Leave an impression of valuing your prospect’s success. Take note of the five important things discussed  above when drafting prospecting emails by personalizing your greeting followed by a charismatic opening, provide yourself and the prospect as well valid reasons to continue communicating, include CTAs, gain the prospect’s trust by stating facts and establish a little rapport with your prospect even in your closing spiel.

Take these things as your business “must dos’ and “must haves” and you’ll definitely be successful not just for a day but for life.

 

Watch this full Email Marketing Video Series on How to Make your Emails Impossible to Ignore

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Components of Lead-generating LinkedIn Profile Page
B2B Lead Generation Channels and Tactics (and What Not To Do with Them)
How to Score Your Leads for Better Conversion (Featured Image)
Problem with “Counter-Content”? Take these B2B Lead Generation Tips

Problem with “Counter-Content”? Take these B2B Lead Generation Tips

Problem with “Counter-Content”? Take these B2B Lead Generation Tips

So, you already have a social media campaign specifically for generating qualified B2B leads. You have provided it with articles and all the works for a nifty lead generation program.

But is there even any guarantee that what you feed your content platforms can actually produce your intended results?

A great deal about content marketing involves an ever present uncertainty. This is not surprising at all when you are targeting a market highlighted by the erratic behaviors of decision-makers. The point here is that it is always impossible to determine a content strategy that ties up loose ends.

Eager businesses, however, still undertake content marketing without using it effectively. Their activities only result in producing “counter-content,” or content that makes your business lose more than it can gain. Also, it can only foster negative sentiments about your company, pulling your credibility down along with your marketing campaign.

Any business in the industry has in some point experienced counter-content. Still, there are ways to remedy this and here they are:

Have a clear plan.

plan

 

 What do you intend to do with your content marketing arm? For branding and market awareness? For education and thought leadership?

Knowing the main purposes of your campaign can effectively help you in focusing your marketing endeavors on a particular goal, whatever that is.

 Related: Give your B2B Blog a Major Makeover with these Tips from Pardot

 

Determine a content platform.

social media

When it comes to content distribution, marketers instantly light up and say that social media is ideal.

No question about that, but in-person events as well as e-mail marketing should also be considered as these allow for direct audience engagement. Complemented by social media marketing, these platforms can prove best in generating quality B2B leads.

 

Related:Lead Generation Horoscope in the Year of the Monkey (for Singapore)

 

 

Do you know your social marketing goals?Check this out!

Outsource your lead generation.

Managing your blogs, landing pages and email distribution can be pretty daunting. It costs a great deal of your time, and not to mention the stress that comes along with tracking individual decision-makers.

Outsourcing your marketing operations to a trusted company on the other hand can streamline your processes, deliver reliable results, and free you from the tricky part of content personalization.

Related: Content Marketing Hacks: 5 Things You Should Be Writing for Cloud Buyers

 

 

Track your progress.

outsource

 

Marketing analytics should also be considered, since it is for determining the strengths and weaknesses of your campaign. Paying special attention to MQL volumes, conversion rates, pageviews and unique traffic can give you a glimpse of what works and what doesn’t.

This enables better planning that avoids the production of “counter-content.”

 

Related: Comprehensive Guide for Content Marketing in Malaysia 2016

 

 

 

 

Check out our Dummy’s Guide for Content Marketing!

Dummy’s Guide for Content Marketing

Read more sales and marketing tips for your campaign!

Generate more qualified customer for your business in Singapore.

Dial +65 6248.5023 or +65 3159.1112

 

 

 

Email Lead Generation: How to Fashion Messages with High Response Rates

Email Lead Generation: How to Fashion Messages with High Response Rates

Email Lead Generation: How to Fashion Messages with High Response Rates

In sales, fully maximizing your potential to convert leads into customers is important. Reaching out and nurturing prospects through multiple channels – email, voice, web, mobile, social and chat is the best way to do it.

Unfortunately, I have to admit, not everyone is doing it.

According to statistics by Forrester Research, among all the channels mentioned, at least 89% of marketers use email as their primary lead generation channel. 86% of professionals prefer to use email when communicating for business purposes.


While at least 86% of consumers would like to receive promotional emails from companies they want to do business with and 15% of them would want to get it daily.


This goes to show that direct mail marketing is still a relevant tool, both for B2C and B2B purposes.

Sad but true, while email is said to be a widely used lead generation platform, not all email lead generation campaigns are successful. Many marketers still struggle in attaining a higher response rate. Well, except those who have nurtured and streamline their email components.

There are several factors to blame to such as; the title, the headline and the quality of the content delivered.

If you are leading a business that confronts similar issues, consider these tips for creating emails that go straight to your audience’s heart – and not their spam folders.

#1) Email often but NOT every day.

For a business to become more profitable, you must get your prospects and customers to trust you. In order to do so, you have to slowly develop a bond and build rapport with them.

Just like when you meet new friends. You constantly build a bond and relationship with them in order for them to trust you. Who would you trust more? A friend you talk to at least once a month or a friend you get to speak with 3 or 5 times a week?

I’ve managed a lot of campaigns and have seen amazing results when we start emailing our prospects more often. The more often we emailed our prospects, the more leads we’ve generated.

But, you have to be smart about it.

DO NOT email blast your list every day. Why? They’ll surely label your email as spam. Instead, treat them like a friend. How? By sending information such as problems they can relate to and make them feel like your product or service is the only solution.

Related: 5 Things Every Prospecting Email Must Have Before Hitting ‘Send’

#2) Personalize your emails.

The Aberdeen Group showed that personalized emails, or messages that take into account the needs of specific groups of decision-makers, “improve click-through rates by 14%, and conversion rates by 10%.”

So, don’t write boring emails. Different prospects have different needs. Regardless if you’re talking to a teenager, a new grad or a CEO of one of the biggest companies in Singapore, the fact is, they’re all people.

And what do they all want?

They want to deal with real people. They want to be engaged. They want a little drama. Give them something they can relate to.

So, the next time you email your prospects, be sure to remember that before clicking “send”.

Related: 10 Obvious Reasons Why you Need an Email List

#3) Create a sense of urgency.

When a prospect feels a sense of urgency, they are more likely to make a quick decision. But why should your prospects open and respond to you in the first place? It has been revealed that people react more to messages that present certain issues. For example; “Having trouble with poor sales? Talk with us.”

How to create a sense of urgency in your emails?

  • Set a deadline. For example, “Offer is good for today, only.”
  • Use time-sensitive language. For example; “Here’s your last chance, offer expires tomorrow.”

These tips will help you grab the attention of your prospects that will make them act immediately.

Related: 40 B2B Sales Email Templates for Every Situation [Free PDF]

#4) Simplify your language.

The tricky part of email marketing is constructing compelling calls-to-action in as few words as possible. So, to get prospects to take actions, use a clear and direct call-to-action. This way, it’ll be easier for your readers to know what you want them to do.

You may want to provide your prospects with all the information they need, but it’s best to reserve that part of the sales appointment.For now, provide your emails with simple and clear language. Sticking to this principle will help keep your audience to listen.

Related: Should I Cold Email my prospects or do Cold Call first?

#5) Do split testing.

Before you decide to blast, it is best to split your list into 2 portions ( or more depending on the size of your list). Create different emails – short teasers or longer emails with more information, a negative or positive subject lines. Then, start testing to know what can give you insights into what your prospects want and who responds to it.

Each test will give you insights that you can use in the future as to what works best depending on the behavior of your prospects. Over time you’ll seem to develop a 6th sense – the ability to “predict” what your market will respond to, which leads to higher profits!

“To open or not to open?” or “To respond or not to respond?” These are the dilemmas all of us are going through whenever we open our inbox or reading an email. But over time, the tips mentioned above will help you develop the ability to predict the behavior of your prospects which leads to higher response rates and conversion.

 

 

Grab a FREE copy of 40 B2B Sales Email Templates for Every Situation! These 40 examples have all been hand-picked from a variety of sources that tested these templates in terms of opens, click-throughs, and replies

40 B2B Sales Email Templates for Every Situation {Free PDF}

B2B Lead Generation Channels and Tactics (and What Not To Do with Them)
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How-to-Leverage-Multiple-Channels-for-your-B2B-Events-in-Singapore

10 Fresh Email Marketing Ideas You Should Try Today

Email Marketing

Email marketing is not dead, but over the years, a few unsavory email marketing behaviors have soured a lot of recipients to the email messages that were filling up their inboxes. On the other hand, consumers jump for joy when they actually get an email that is interesting, helpful or innovative.

There’s an art on how to craft an email newsletter that recipients will actually read, so we’ve put together ten examples of some awesome email marketing ideas that may convince you to reexamine how you think about using email today:

1. Ecommerce Email Marketing

Truly great companies are always changing and evolving, and it’s something your customers expect. What they don’t expect is to be told ahead of time about those changes. It’s unusual indeed if you’re going to change the way you communicate with a lead or customer, to give them clear and fair warning. That way, if they aren’t happy with the proposed changes, they’ll just make the necessary adjustments to keep their inbox clean.

2. A Sense of Urgency

You should create a sense of urgency with a call-to-action. If it’s done right, that’s what makes a lead take action. However, often, the call-to-action is positioned in such a way that makes urgency look like being pushy.

3. The Compliment Sandwich

There’s nothing better than asking for as well as receiving feedback from your users, even if they aren’t exactly a power user. In fact, the power users are often the ones who can make your product or service even better. They have identified roadblocks to success that other leads and customers might be facing.

4. AmazonLocal

Email from AmazonLocal is short and sweet, with only one call-to-action. When you click through email you can tell them what you like and dislike. That way, the deals they send you in the future can be more in line with what you are more likely to actually want.

5. ModCloth Style Whiz Quiz

AmazonLocal’s method of to personalize email content is very effective, but props should be given to e-retailer ModCloth with its Style Whiz Quiz email. The end results are precisely the same, both ModCloth and AmazonLocal know what their email recipients like, and they can better segment their email lists in order to provide more relevant content. But ModCloth’s email lets recipients take a fun survey to get their answers.

6. Focus Pointe Global

Focus Pointe Global provides focus groups so your business can get some meaty market research. Their email asks you to participate in one of their online surveys, and it’s the simplest email you could possibly imagine. All of the information you need to know to determine whether you want to participate is called out in bold, with extremely short copy that explains everything immediately afterward.

7. Zipcar

Zipcar’s abandonment email calls the reader back to their website with some lighthearted copy that nudges you in the right direction. It also reminds them of the value of using Zipcar, being so economical and helping our planet. If the visitors to your site are abandoning shopping carts or landing pages, then use your email marketing in this same way to remind them that they have some unfinished business on your website.

8. ModCloth Referral

If you have a referral program, do your customers know about it? ModCloth’s recognizes that even engaged customers might not know you offer referral benefits. Email marketing can be ideal for ongoing communication with prospects and engaged leads, never forgetting about keeping them in the know.

9. UncommonGoods Lets Customers Sell

UncommonGoods leverages the power of social proof to beef up their Mother’s Day email marketing campaign. This email provides recommendations for those who struggle to decide on a gift, but it also can highlight what other customers have to say about them.

10. Zizinya Web Solutions

Zizinya Web Solutions uses email in one of its lead nurturing email series, and it’s a great example of a principle that so many email marketers forget: Your inbox recipients don’t always remember who you are.

Use a reminder somewhere in the first paragraph of your email to tell the reader who you are and why they are being contacted. Reminders like this are critical to preventing deletions and unsubscribes.

These are just ten examples of some unusual email marketing ideas that may help convince you to reexamine how you think about using email in today’s marketing universe. Try some or all of them in your next marketing push. You might be pleasantly surprised at the results.

 

About the Author:

Timm

Timm Danny

Timm is a content editor @ Key Difference. He is passionate about SEO service, technology, email marketing services, etc. He wishes to share his knowledge with others and jump into blogging.

 

Make People Click: Tips to make your web content interesting

Make People Click Tips to make your web content interesting

Everyday there are more than 2 million blog posts published, 294 Billion emails sent, 250 million photos uploaded, and 860,000 hours of YouTube videos uploaded. Think of these godlike statistics of interactions happening in the Web everyday as you write down your own blog or upload a picture and video, probably you’ll start wondering how people will ever notice your web contents.

How to make people click? This question is perhaps buzzing in your head. In a congested E-market where everyone has the equal ability to create their own content, it is extremely difficult to get an edge in lead generation and conversion. Here are some tips to make people click:

Be yourself

Don’t write because someone else told you to do so. Write because it interests you, not because you think it’s going to be interesting for others. The content becomes even more effective if the writer knows what he is talking about.

Be concise

On the average, readers take 45 seconds or less before they give up reading certain content. They will not read more than two paragraphs unless they will find it really interesting. Establish the focal point of the content and don’t go beyond it. Keep it short but direct.

Give exclusive scoop

People will always want to be the first in every exclusive scoop.Give people information they can’t get anywhere else.

Connect to the reader

No one will ever want to read an article they can’t relate to, even it’s very informative. Yield with an idea that will connect the article to the needs of the reader. Make the context of the connection broad so that it can cater more diverse readers.

Avoid industry jargon

In marketing, it is very important to understand your target audience. Never try to use words or phrases the readers might not recognize. Take the perspective of the content where the reader can immediately understand the idea imposed by the content.

Add pictures and illustrations

Pictures will not only make the content attractive, it can also help tell the story to the reader. It adds credibility to articles and retains interest of the readers.

Give the convenience of contacting you

Add contact information everywhere so it’s easy to find. It should be just a click away otherwise, they might not bother to contact you anymore.

The Web is information-saturated making users impatient. They are skeptical about web contents that are focused too much on advertising. Use this not as a disadvantage but as an opportunity by making your web content relatively interesting and striking.

Source:

7 Easy Ways to Make Your Content More Interesting
15 Tips to Create Killer Website Content
Top 10 Tips to a Great Web Page

 

Facebook, Twitter and Google+: Creating Effective Lead Generation Content

Facebook, Twitter and Google+- Creating Effective Lead Generation Content

Through the years, social media has been strengthening its reputation as one of the reliable online marketing channels out there. It’s proven to be an effective hub for B2B lead generation content and also an effective tool for demand generation.

LinkedIn has already been established as the ultimate B2B marketing site. But what about Facebook, Twitter, and Google+? These three are not purely B2B in nature, and certain adjustments have to be made  – in terms of the substance and manner of content posting – to cater to B2B leads.

A post at JeffBullas.com shares how lead generation marketers can optimize their content on Facebook, Twitter, and Google+:

Facebook

Facebook has three posting options: link posts, image posts, and video posts.

1. Link Posts

As soon as you enter the URL in the posting window, Facebook will detect the link and automatically supply you with information—like a preview image and short description.

2. Image Post

Some users don’t utilize the image post very much. In fact, image posts—if done right—can actually spark more engagement than just a link. Image posts allow for quite a bit of creativity. The key is to select the right image and pair it with the right copy.

3. Video Post

A video post is similar to an image post. However, a video is sometimes more effective if your audience needs extra convincing to click the link. Rather than posting a link to a YouTube video, you can actually add the video directly to the post. This means users will see the video on Facebook; they won’t be sent to another site.

Twitter

Compared to Facebook, Twitter is much simpler. And now that you have some of the basic writing tips down, it is just a matter of tweaking them for a different audience.

When using images with your Tweets, you have two options.

  1. Option one is to use images that relate directly to the topic of your post. Users will be able to quickly identify and relate to the topic based on the image you chose.

  2. Option two is to use loosely connected images that are used for the sole purpose of capturing attention. If you go this route, be sure to write copy that ties everything together.

#Hashtags

Like images, hashtags produce much more user engagement. But it is possible to have too much of a good thing; don’t abuse the power of the hashtag.

  • Don’t use more than two hashtags per post.

  • Only hashtag things that relate directly to the content you’re sharing.

Google+

While the audience and general use are different, Google+ is a mashup of Facebook and Twitter.

Embracing the Circles

In order to take full advantage of Google+, you must embrace the circle. Create several different circles—one for each of your different audiences. This will make sharing content much easier.

You can create the perfect headline and description according to who is in each group. It might take a while longer to get your content out there, but it will be much better received.

Rules of Engagement

Communities provide direct access to your target audience. But the privilege shouldn’t be abused. Consider the following:

  • Don’t keep posting the same content over and over. Once is enough.

  • Always reply to comments. You want to keep the dialog going.

  • If you want people to engage with your post, engage in theirs.

  • Make sure you are involved with the right community. For example, business owners would benefit from this particular article, but it might not be well received in a business community.

 Source: How to Create Awesome Content for Facebook, Twitter and Google+

 

 

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How to Maximize AdWords For Your B2B Marketing Strategy

How to generate more traffic from your B2B Social Media Campaigns

How to generate more traffic from your B2B Social Media Campaigns

Social media is tricky. It can either give you an awful lot of traffic or it can cause long term damage to your reputation. While some marketers are still on the fence with regards to social media’s true power, it cannot be denied that it inherently possesses the potential to brand a business with almost unlimited reach.

And reach is what marketing is all about.

Nevertheless, it’s still a delicate process to carry out. All the elements – timing, consistency, targeting, and measuring – must be present to make the most out of this enormous power.

One of the tricks out there is to post a piece of content more than once, with just a few tweaks in the way it is shared. This strategy not only increases the likelihood of your content getting found, but it also manifests presence, which is very important in building a reputation as a ‘go-to’ entity for business wisdom and niche authority.

Kissmetrics offers a 4-step approach on how to double your traffic from your social media lead generation campaigns:

Step 1 – Develop a Sharing Schedule

To begin sharing your content over social media more than once, you need to develop a simple schedule that will provide some guidelines for how often you want to share your content on each network. With this schedule, you will be tackling questions like:

Step 2 – Never Share the Same Message Twice

For most of us, when we share a blog post on social media, we include the title of the post, a link, and a few hashtags. This is fine. Once! But, it can get pretty monotonous for your followers if you aren’t careful.

The better strategy is to add some simple variety by asking questions or including pull-quotes from the post itself.

Step 3 – Optimize Your Content for Each Network

We all know that each social network handles images and text differently, but how much do you take that into account when you are creating social messages? One way to add some variety and value to your posts is to take advantage of the strengths of each network.

Step 4 – Monitor Your Results

As always, it is important to monitor your results to make sure the changes you make to your social publishing schedule actually work. Here are a few of the things you want to watch out for:

  • A decrease or an increase in post activity.

  • Negative feedback from your audience.

  • A slowly fading interest in your content.

Read the full article at http://blog.kissmetrics.com/double-your-social-media-traffic/

Don’t Bore Your Prospects to Death with your B2B Social Media Posts

Don’t Bore Your Prospects to Death with your B2B Social Media Posts

Don’t Bore Your Prospects to Death with your B2B Social Media Posts

Have you ever visited a business-to-consumer (B2C) page on Facebook, Twitter or Pinterest?

These social media pages are usually fun and entertaining, because they can pretty much post anything that’s trivial or funny or just plain attractive. Consumers don’t really demand for things that dwell so much on the product.

But for business-to-business (B2B) social media pages, it’s a different scenario.

These pages are mostly viewed by corporate managers, executives and small business owners. It’s also where certain field specialists and techies scout for product and software information. There is that demand for intellectual satisfaction, and little to no tolerance for anything otherwise.

For B2B, it’s strictly for business.

That, though, doesn’t mean marketers should bore the hell out of their page visitors. With the right balance between professionalism and creativity, social media posts can also be pleasant to the senses. How?

#1: Insert relevant keywords into titles

Regardless of what you are writing on, you need to incorporate the words that your prospects are using when discussing about your product, business and industry. Find the right keywords for people to use when searching for your topic. These keywords are helpful for the search engine to relate it to your article.

Related: Top 7 Ultimate Enhancement Tips for Business Websites Worldwide

#2: Include images that are captivating

Sometimes, words aren’t necessary. In some social media channels such as Instagram and Pinterest, people communicate purely with pictures. Never use the same stock photography images such as that of a light bulb or a group of people around a conference room table. Instead, find for interesting images that are related to your post. Make sure your images are helpful to your target audience if you want them to be shared a lot. There are lots of captivating images online, just make sure to give credit back to the photographer.

Related: 5 Most Effective Ways to Use Social Media Marketing to Promote Your Event

#3: Don’t promote your product.

Engage with your prospect. Start a conversation and ask questions. Social media is meant to be social. Try solving prospects’ business problems. B2B prospects visit your page or read your posts because they are trying to find answers to their problems. If you expect results, you have to be social. If you only promote your business and do not engage at all, your success will be limited. Be human.

Related: The Strategic Marketing of Using Events to Improve Customer Loyalty

#4: Share customer stories

Customer stories are candid. They’re not there to promote a product but real, human stories and experiences. Ask your existing customers to share their stories of how you’ve helped them solve their problems.  

Yes, social media marketing isn’t easy but that shouldn’t stop you from letting the world know about your product. Tweak your approach with the strategies mentioned above. You’ll find out the results will be worth your efforts.

 

Combine social media with other marketing channel and generate more customers!

Check out our lead generation services today. Dial +65 6248.5023 or +65 3159.1112

 

 

Will Google’s NoFollow Link Policy Kill Your SEO? Not if you follow these tips

At one point or another, marketing teams resort to using techniques that are generally frowned upon by the online community. It will probably take a long time until the marketing realm is totally rid of these so-called “black hat” strategies, but Google is determined in its crusade against stopping it once and for all.

One of these resolutions is the recent requirement of nofollow tags in links from other websites.

The modus operandi

One of the traditional, overused tactics in SEO is to try and get as many backlinks from authority websites as possible. This is because those websites regarded as having high PR can influence the “linkers” in terms of authority, thus boosting their chances of getting a high rank. This happens despite of Google’s insistence that PageRank be treated as the strongest factor in SERP rankings.

This activity also poses a dilemma for websites in their fear that Google may suspect them as a “link seller”. But now, Google requires links to include the rel=”nofollow” tag to stop passing on authority “credit” to other sites, and to thus avoid being penalized.

 So when do you need to use a nofollow link?

If your site supports paid links, you need to use nofollow in order to keep these links from giving credit to other sites. Also, if your site has a comment section that you don’t always monitor, using nofollow links prevents commenters from getting credit from you, as well as posting bad links that could hurt your SERP rankings. This also applies to content posts that other people may contribute on your business blog.

Nofollow is also helpful when embedding media (such as infographics) or widgets that you obtained from other sites. The thing is, you don’t want Google to think that you’re endorsing those sources, so you need to make sure credit is not passed on to them.

Obviously, you also wouldn’t want to boost the authority of your competitors, so you need to make sure you attach a nofollow tag when linking to a site that most probably belongs in the same industry as yours.

There is nothing to fear so long as you stick by the rules

Google’s intentions are, at the end of the day, for everyone’s welfare. It may be a hurdle to our current marketing situation, especially to those who have been accustomed to using their own strategies, but it’s healthier to compete in leveled field rather than allowing a few to get ahead by not following the rules.

Web Marketing 101: Using Design to Connect With Your Audience

Web Marketing 101- Using Design to Connect With Your Audience

Marketers may not directly correlate excellent web design with conversion rates, but it doesn’t take a business analyst to conclude that when people find a website pleasant to use, the chances of acquiring a lead becomes greater.

But more often than not, our definition of “good” web design is limited to aesthetics. We think that as long as a website is nice to look at, all is well. However, it is also essential to take into account the quality of how a web site functions.

A fully-functioning website is a marketer’s avenue in connecting with its audience, because when their process of exchanging information is made pleasant, they would feel that your business cares  for them.

In a post at CopyBlogger.com, there are 3 ways in which web design can be used to connect with audiences:

1. Design for humans

Your website’s design creates a first impression with your users, and you want to make their interaction with your site as human-friendly as possible. Nobody wants to be greeted and instructed by a robot.

Making your website human-centered means making it easy to use and not making people guess what they are supposed to do next. It means that you focus your design around people’s actions and how your visitors expect your website to work for them.

You can improve user experience on your site by easily solving common problems that would otherwise take your visitors’ time to figure out.

2. Design for emotions

Emotions have a big influence on most of our decisions. Therefore, we can’t ignore emotions when designing websites. It all matters when it comes to people’s feelings. By using specific fonts, shapes, icons, photos, or colors we can affect the way people feel about our products, services, or brand.

You can see big brands playing with our emotions all the time. Just look at companies like Apple, Target, or Starbucks.

Product design is definitely one of the main factors in Apple’s success. Apple spends a lot of time and money making sure their products look sleek, sexy, and modern.

3. Design to tell a story

The age of making home pages look like airplane dashboards is over. We avoid overusing buttons, calls to action, and all the other distractions these days.

The new role of website design is to tell a story.

Your website can tell a story too: Design a layout that enhances exploring. Try to keep your page content in a proper narrative and progressive order. Use a simple vertical design for easy visual eye movement and flow.

You may want to start with a good eye-catching headline and a simple description above the fold. Then, tell the visitor about your best features, show your clients’ stories, list people who are using your services or products, and finally lead to one — and only one — call to action.

Read the full post at http://www.copyblogger.com/design-that-connects

Quick Fix for Lead Generation Content that isn’t Getting Found

Quick Fix for Lead Generation Content that isn’t Getting Found

In a typical content marketing lifespan, you cannot avoid getting into a phase when you start wondering why your pieces of great content – those which are with quality and viral potential – are not stumbled upon by your target market.

It’s a frustrating time, especially when you’ve become really proud of your content outputs yet they don’t really help in generating leads for your team.

Apparently, there’s a whole lot of difference between creating good content and promoting it, and the latter is what ultimately decides the “searchability” of your posts. There are things you could do to effectively promote your content, as proposed by Sonia Simone, co-founder and Chief Content Officer of CopyBlogger Media.

From CopyBlogger.com:

#1: Build your network

Today, tomorrow, next week, and next year, you need to be building your network of web publishers.

Those are the bloggers, web journalists, social media power users, and others who have the audience you’re looking for.

2 tips for expanding your network and making connections with influential folks on the web:

  1. Do something epic.
  2. Be a good egg.

You have to do something (like create some fantastic content) worth paying attention to. And you have to be the kind of person that others can stand to hang out with.

Incidentally, don’t try to only cultivate a network of “big” publishers. Those are nice, too, but you also want to expand your network of publishers whose audiences are close in size to yours.

Networking isn’t about sucking up to people you don’t like. It should be about cultivating relationships with publishers who are passionate about the same things you are. Spend your time on people you respect and like — it just works better all around.

#2: Make it shareable

As you’re building your network and creating that epic content, remember to make it easy to share.

  • Format it to be reader-friendly.
  • Put a decent headline on it.
  • Make it easy to share on social sites.
  • Make it entertaining and useful.

Make a careful study of the content that gets lots of shares on your favorite sites. Try to model your content on that — not just superficial elements like a Buzzworthy-style headline, but in delivering an experience that the audience wants to share with others.

#3: Clones don’t win

You’ll never be able to really effectively promote stale, “me-too” content. Even if you make it useful and interesting. Even if it has good headlines.

Your content needs a unique voice. It needs a point of view. You have to stand for something. You need a thumbprint — something about you, your approach, and your content that no one else has.

No matter how crowded and cluttered your topic is, there’s always a way to differentiate. But you need to put the work in. It can take time, and thought, and a lot of words written. But there is always a way.

Read the full post at http://www.copyblogger.com/content-promotion/