FREE Virtual Event: Social Media Strategy

FREE Virtual Event  Social Media Strategy

FREE Virtual Event: Social Media Strategy
This Friday, August 9

How to Use Social Media to Engage Customers, Drive Leads, and Increase Sales

Sessions include:

  • Social Media Ringmaster: Directing a Three-Ring Strategy—In our opening session, you’ll learn how to be a ringmaster who successfully navigates the three rings of the social media circus. We’ll also share key steps for developing a solid foundation for your social media program.
  • KEYNOTE: Why Social Media, Content, and Great Websites are Today’s Key to Business Success—Shelly Kramer will walk you through the basics of how social media and relevant content contribute to a vibrant online presence that will drive more leads and increase sales.
  • Ten Commandments of Social Media—If you’re looking to get started with some building blocks of social media, then our final presentation is for you. Broken into two sections, this session will provide five ways you can engage customers using social media, as well as teach five invaluable lessons you will never want to forget.

When you claim your FREE virtual event pass, you get access to:

  •     Three actionable sessions
  •     Live, interactive Q&A
  •     A fully stocked resource library, filled with special attendee-only extras!

Read more: http://www.marketingprofs.com/events/24/aug2013#ixzz2bAjGa5Ka

Need More Sales Leads? Dispose Of Garbage Content

Need More Sales Leads_Dispose Of Garbage Content_DONE

Yes, you read the title right. Despite what pundits are saying all the time (now, I wonder what happened to them?), content still plays a key role in generating sales leads for your business in Singapore. It can come in many forms, like a simple tweet, Facebook post, a video, a webinar, or a blog article. There are great ones, as well as really bad ones, but as for the best of these lead generation tools, you will notice a similarity in all of them: the best ones have the best content. Now, more than ever, you need to keep your content fresh, helpful, and direct to the point. And here are the reasons why:

  1. More and more marketers understand the power of content – yes, be it the information written on an email or the main points enumerated during a telemarketing call, if you use the right kind of content, then you will attract more B2B leads. That is the truth.
  2. More marketers are competing now in terms of content – since they now understand the power of content, a lot of marketers will be fighting each other to release their content first. If one succeeds, you can be sure that others are not far behind.
  3. More content is needed – if last year, a press release or white paper is enough to last a year, then expect that this will not be enough today. In fact, if you want to stay on the same level of productivity last year, you need to release a whitepaper every month. For every persona that your company has.
  4. More marketing tools are becoming content-powered – email, web advertising, search, social media, all these disciplines have to depend on the quality of their content if they want to cultivate interest during their appointment setting campaigns. This is the first step they need to generate more B2B leads.
  5. More efficiency is being made in terms of information dissemination – with the development of new technologies and platforms in which to share and disseminate information, a lot of marketers today can send more content with the same budget.

What does this say about content marketing and its future? Perhaps one word can best explain it: flood. Yes, it will be a deluge of content. Maybe it is happening now, what with the virtual information overload we have now. So, what should we do about it? How can we get an edge over the competition?

The keyword here is quality. You need to create and share quality content. It is no longer enough to just share the latest market figures to your business prospects. You now need to present it in an engaging and entertaining manner. True, the data is still the same, but you need to make it more interesting. Cultivating interest is crucial in your lead generation campaign in Singapore.  Without it, you will not get anywhere near generating any sales leads.

Quality is important, there is no doubt about that. Not just in the products or services you offer, it also includes the content you share with others.

 

How Can Telemarketing Help Social Media Marketing?

The marketing landscape is constantly changing. What may seem to be a sure-fire marketing tactic may not be an appropriate method today. And the lead generation tools we scoff at in the past may be the latest aid we need for the modern market. Such is the case with social media. Nowadays, companies and marketers are touting this mediums ability to generate sales leads, as well as engage customers in meaningful conversations. But is that enough? Will social media be the answer all marketers are looking for? Can it replace the other marketing tools that are currently used today? Or will it be a marketing fad that will fade in time? There are just too many questions that has to be answered.

 

We must first understand what social media is all about. Social media is a marketing strategy that uses social media networks like Twitter, Facebook, Pinterest, etc. The aim here is to increase the online presence of the company, encouraging more customer engagement and conversation. While this is very effective in increasing the awareness of the market, it is just that – increasing market awareness. Social media, for all the things it can do and achieve, is still not that effective in generating qualified B2B leads. Remember the Pepsi Refresh campaign? It is a major advertising campaign used by the company to hype up its social responsibility and presence to the market., and look at what it got the company into. From being second to Coke, Pepsi slid down to the third spot. What made it more painful was the new second place: Diet Coke. Considering the millions spent on this social marketing campaign, you can tell that this was a real sales disaster. This is certainly something that you do not wish to happen.

 

In order for social media marketing to effectively generate more sales leads, you need another marketing tool to assist. It can come in many forms, but it seems like the best methods are the most disruptive in nature. In other words, these are marketing methods that actively and aggressively get in touch with prospects and help you with the task. Among the most preferred methods employed would be telemarketing. Yes, you would probably be complaining that this is an old (if not a negative) means of engaging prospects to buy or sign up to our offer. But in terms of effectiveness, when paired with social media marketing, you will see better results in terms of appointment setting success.

 

What does it tell you about social media and lead generation? For one, it tells you that social media, as a marketing tactic, cannot bring sales leads on its own. You can spend a lot of money in your social media campaign, but just like the case with Pepsi, it might not be a bright idea. In order for it to be effective, you need to combine it with other marketing tools, like professional telemarketing services. Whether done in-house or through outsourcing, it will give you the right results.

 

Redefining Lead Generation With SEO Marketing

Having a hard time generating qualified sales leads? That is to be expected. With the world economy still feeling the after-effects of the financial meltdown in the United States and Europe (and there is no denying that everyone still feels it), finding prospects can be pretty difficult at this point. Still, that is no reason to just sulk around, mope about your fate, or perhaps do a dozen other unproductive things in your office. Rather, this should be an opportunity for new lead generation tactics. That is where interest in search engine optimization (SEO)  marketing take off. And believe me, there are a lot of interested people here.

 

This form of marketing works by improving the standing a website, or group of websites, in internet search pages. This is a rather subtle operation, and results will definitely take longer than telemarketing, but it does present some interesting possibilities. Think of SEO as a form of support in the general marketing campaign. You have to admit that generating B2B leads using old channels is hard. Right now, sales is slow. But your priority is to keep your business visible in the internet. As long as you are there, it would be easy to promote your business to potential buyers. So how will you start on this?

 

  1. Remember to research your market well. Analyze what keywords they are most likely to use and incorporate that in your over-all SEO marketing campaign.
  2. In SEO marketing, your aim is to provide information, not to sell. The selling part can be done later. What is important is that you engage the interest of prospects, prove that you are an industry authority, and that you and your company can be relied on in the future.
  3. Social networking sites like Facebook and Twitter are great mediums to engage prospects and customers in conversation. This will help increase your presence in the online community. Just keep in mind that your aim here is simply to have a conversation at this point.
  4. Try hosting a webinar or a video conference with interested prospects and attendees. This will help cement your reputation as an industry expert, as well as put an edge over your competitors. You will need the help of appointment setting specialists on this.
  5. Be active blogging and article contributions. In this way, you can promote your own business through other online channels. It would be a good boost to your reputation as well.

 

Once you have established your presence in the Internet, and search engine results appear to be favorable, then it is the time for you to engage in a more aggressive sales campaign. Seek your from your network interested prospects in the United Kingdom. Once they express willingness to talk business with you, now is the time for you to give them a telemarketing call. And it will be an easier job, since it will no longer be a cold call anymore.

 

Of course, if you have a hard time negotiating and doing business with prospects on the phone, it would be a good idea to work with a professional lead generation agency, then.

 

Will Social Media Replace Telemarketing-

Will Social Media Replace Telemarketing?

Social media is the rage, there is no doubt about it. With the Facebook, Twitter, blogs, and pictures all catching the attention of a huge number of people, it does have a lot of potentials for a professional lead generation campaign. It is new, it attracts a lot of prospects, and it can certainly help you engage them in a conversation. Surely, this is the best way to attract more B2B leads. It could very well replace telemarketing, right? Well, some marketers might disagree. Before you start saying that those who beg to differ are relics of the past, we must first identify the reasons why social media could not replace telemarketers in generating qualified sales leads.

For one, social media is just that, social. It is merely a platform in which to engage prospects in a conversation, probably about things in common and interests. While it is good to talk to business prospects, the problem here is that some marketers are tempted to replace their entire campaign process with social media – which is a very bad move. Social media is meant to communicate with prospects. Other methods like telemarketing is meant to convert prospects into qualified sales leads. Believe it or not, calling people on the phone is a much needed medium for inside sales people.

Another point to consider are the required steps in qualifying business leads. Social media will help you find prospects, yes, but it is not that efficient in qualifying the prospects. Indeed, there will be some details that will not be clear through this medium. If you want to be sure that your prospects will indeed become viable leads, then you need to perform a more in-depth check on them. And you can only do that by talking directly to them. Even if you cannot do it in person, at least you can use the phone for the job. A skilled lead generation specialist will be able to wring out the true details when the call.

Of course, there is no reason to look at social media as below telemarketing. Indeed, both should be working side by side. You can only say so much on the phone without the prospect losing you. In case you need to say a few more details, social media services can provide that. You have to admit that these can be very powerful tools for inside sales. There are a lot of opportunities that can be found this way. And there are other tools available, like email and blogging. These can help you bring more customers to your business. Which will be all good for you.

Basically speaking, the aim here is to make talking to prospects easier to make. Sure, cold calling may have its detractors, but this is where social media can help. While talking to prospects in blog posts and tweets, you can create there an opportunity, an opening in which you can directly communicate with them on the phone. That will help you get the job done better.

The 5 Most Common Problems With Content Marketing For Lead Generation

Using content marketing to have a good b2b lead generation is clearly on the rise globally, with the increasing demand for more valuable content driven by the b2b sales leads themselves. B2B companies in Singapore are seeing the positive results of this method and are making the most of it. However, this great demand has also brought to light the common problems associated with the content marketing. Here they are, in no particular order:

  • Creating engaging content – with so many distractions to take the attention of your Singapore business leads away from you, creating truly engaging content becomes all the more important. When your b2b sales leads have hundreds of other sources on the internet, you need to be able to capture their attention completely to make your lead generation campaigns more successful.
  • Maintaining content quality – as your need for more content increases, there will surely be sacrifices in keeping up with this demand. The first to suffer is almost always content quality. This may be due to lack of talent, or the lack of marketing budget to hire additional talent.
  • Creating enough content for each campaign – your existing content creators can only produce so much content. This isn’t a matter of giving the right incentives; often, time and skills limit the amount of content your creators can produce, and unless you’re willing to add more talent, you’ll have to get used to feeding your business leads the same content over and over again.
  • Developing a content creation and distribution strategy – without an effective strategy for creating and distributing content, your content marketing campaign might end up as a complete waste of time and effort. However, without proper guidance and knowledge, creating your own content marketing strategy can be a daunting and complicated task. A professional BPO company with enough experience in content marketing lead generation for Singapore can help you create a solid strategy for your business.
  • Measuring campaign results – there are a lot of factors to consider when measuring the effectiveness of content marketing for lead generation purposes. Traffic, conversions, client feedback, inquiries, and such are among the most often measured.

What To Write In Your Company Blog To Help Your Leads Find You

Content marketing is the vehicle upon which online companies rely to generate quality sales leads, attract business opportunities and ultimately make a profit. But content marketing is not simply about writing on a topic you are passionate about. If you want your online business to be truly profitable, you have to tailor your posts for search engines and most especially your readers. Here are the important things to consider when deciding what to write on your company blog.

Keywords

Content marketing is all about keywords. Before you write something, you have to check how much competition you have for those keywords. The more competition you have, the less likely your target sales leads will be able to find your blog. You can use Google’s Adwords Keyword Tool to help you choose relatively easy keywords related to your niche that you can use on your posts.

Content

What you write about in your blog basically represents your website, so if you want people coming to your website and purchasing your products, you have to make convincing and interesting content to make this happen. Your blog posts should contain your chosen keywords (but not too much or you could end up penalized by the largest search engine right now: Google) and these should be seamlessly integrated into the topic of your post. To better get the attention of your target sales leads, write about something that they can identify with, or write about a problem that their demographic is constantly experiencing. If you provide solutions on your blog before they even happen with your sales leads, then they will see your blog and your website as a very valuable resource. Write about things that are not only “good to know” but also things that they “have to know”. This will help establish you as a thought leader within your niche and help make your products become more reliable.

Schedule

A schedule is imperative if you want to keep readers coming back to your blog, aside from great content. A posting schedule will help you regularly update your blog, and sticking to it religiously is the only way to make a lead generation tool out of a series of blog posts. In the words of blogger Chris Guillebeau: “I know if I missed a day and nothing happened, then it would be much easier to miss another day. Pretty soon I wouldn’t have much of a sched­ule, and then I’d have less motivation. It’s a downward spiral that I want to avoid, so I keep the schedule sacred. ” To help you keep up with your posts even if life becomes too busy, a great idea from Chris is to write 10 posts in advance. This way, if you become pressed for time, you can still post according to your schedule and keep your readers happy.

If you don’t have time to write for your blog, then consider hiring a lead generation company who is experienced with online marketing. A good company will help you create great content for your blog while you concentrate on your business website.

How To Start An Interesting Blog For Your Small Business

This week, we’re going to tackle the basics of how to set up your own blog for your business. A good blog will attract quality sales leads using your content and can eventually become the main lead generation channel of your business.

Every day, there are about 2 blogs created every second around the world, and a significant percentage of these blogs are by beginners. Due to the popularity of online entrepreneurship, most of these blogs are probably connected to a company website from a fledgeling business, much like yours. If you really want to make a significant dent in your target niche, then you have to make sure that your company blog will be able to attract your sales leads. To help your businesses get better returns for your efforts on blogging, we have provided here the essential tips on how to start a company blog from scratch.

The best way to start a blog is by using available free platforms for blogging, the most popular of which are WordPress and Blogger. Both platforms have their own strengths; Blogger, being affiliated with Google, allows for faster integration with Google-owned business tools while WordPress, being a bit more for professionals, offers more customizability for your blog. Using free hosting sites such as these will save you from the expense of purchasing the services of a hosting company. If you have funds set aside for you blog however, you can make use of a self-hosted WordPress blog for a few dollars, the cheapest web hosting service being about $3-$4 a month.

After you’ve selected a good blogging platform, it’s now time to create the design of your blog. A free hosted blog provides free templates from which you can choose and easily apply to your site. A self-hosted blog will let you create a more customized blog or, if you want, you can hire a web designer to design your blogsite for you from scratch. This is the best choice if you want to integrate your blog design to that of your website.

The important things to consider about design are:

  • It should be user friendly – you don’t want your sales leads to have a hard time finding previous or recent posts on your blog, much the the RSS button.
  • The colors should be appealing to the eyes and, ideally, reflect the colors from your website.
  • It would be best if you have a responsive design for your blog so that the template automatically adjusts when your leads view your blog through their mobile devices.
  • All elements of the site should load quickly so that your readers won’t bounce off, so as much as possible, keep flash designs to a minimum.
  • Integrate good SEO tactics like using meta and title tags in the framework of your blog to make it search engine friendly.

Do not forget to include a call to action on your blog. A splash page which instructs your viewers to sign up for newsletters will allow you to easily add them to your business list in case you have to email them or need your telemarketer to call them about product updates.

The next post will be all about what to write on your blog, what your posts are about, and how to make these easily searchable through search engines.

How To Turn Your Website Into An Effective Lead Generation Tool

SEO is an important prerequisite process for search engines to work efficiently. If not for SEO, search engine crawlers will have a hard time indexing web pages, especially Google, who boast of delivering the best quality content on their initial SERPs. As advanced as the algorithm seems to be, it would still not be able to fully comprehend a web page’s content if there is not any effort to do SEO. Surely, the site would be indexed by search engine crawlers, but the really quality sites will have a minimum chance of showing up at the top of search results. The only chance that your sales leads will find your site is for them to type the exact URL of your lead generation website, and that is nearly impossible, unless these leads have already been contacted through email marketing or by professional b2b telemarketers.

If you really want your b2b site to be an effective lead generation tool, you have to make it so that your business sales leads will not have a hard time finding it. By following these basic guidelines, your website will become the reliable sales leads generation tool that you’ve always wanted it to be. Use the following checklist to make sure that your b2b website has proper SEO:

Research your target keywords thoroughly. There is little point in entering a highly saturated and competitive niche, especially if you have no prior experience in online marketing or your product is not a proven disruptive innovation that could give you any significant advantage.

  • Use appropriate meta tags, meta descriptions and meta titles on all your content.
  • Provide a sitemap on your website. This helps search engine crawlers index your website and every page in it faster.
  • Use your target keywords on your titles, headlines, and adequately in the body of your content. Be careful not to overuse your keywords.
  • Add descriptions and titles on any images, videos or any other media used in your website.
  • Anything without a text description will likely be unindexed by crawlers.
    Make sure that links pointing to your website are reliable and reputable so that your website won’t be penalized.

Converting the sales leads who visit your site but don’t make an immediate purchase requires patience and consistency. Once you get their contact information, add them to your emailing list, or your telemarketing list—if you want a more direct approach—and send them to a reliable call center to be contacted for any updates.

Top Three SEO Tactics To Avoid (Wait, Is SEO Still Relevant Anyway?)

Search Engine optimization (SEO) was the buzzword of years long ago, like, 17 years ago. One might think that because it’s been around for so long everyone knows how to leverage it for their personal use and drive hordes of potential sales leads to their website. Although there have been a few successful stories, SEO is still a science of such fluid structure that even now marketers are having difficulty taming it.

When it first gained popularity, everyone who was anyone adopted it as an online marketing strategy. Then Google released the Panda update and everyone’s efforts went back to zero. Now that almighty Google is promoting value-rich content, has SEO become a thing of the distant past? With today’s digital marketing terrain, is SEO still optimal for promoting your website?

SEO is still very much relevant, although is has taken a considerable step backwards to make room for other digital marketing strategies such as social media, email and especially content marketing. Good SEO cannot exist without equally good content, as is highlighted by Google’s algorithm. Sales leads are driven towards your site by these relevant, well-researched, reliable and authentic content.

Whether you are still using these top 3 detrimental SEO tactics or plan to use them in the future – DON’T:

  1. Keyword Stuffing. The number one no-no for SEO and considered as spamming. Relevant content discusses topics using more than one word, so do yourself a favor and try to expand your own blogging vocabulary. Also, readers (i.e. sales leads) generally abandon a site the moment they read the same word used more than three times in a sentence.
  2. Reciprocal links and link farms. Almighty Google hates it. Period.
  3. Spreading articles through article marketing directories. These artificial link generating sites provide little benefit for your website. It’s much better to share your articles with topic-related websites that help promote your authority about your chosen keywords.

The moral of this story is that there is no holy grail for lead generation marketing. Each and every effective marketing strategy is the result of careful research and implementation where ROI is measured by carefully defined statistics. The main purpose of optimizing one’s website is  still sales leads generation, so whether your digital marketing makes use of this age-old marketing model, as long as it’s not broken and is doing its purpose, there is no need to abandon it just to join the current fad.

Search Engine Optimization is a Continuous Process

by: MindGeneis

Many of us must have heard the saying ‘Plan your work and work your plan’, and that the one who actually believes and works on it succeeds in the rat race of proving his or her worth. This certainly stands true for the corporate world which is continuously upgrading itself with the latest technology and where every organization faces new competition in every aspect of the business world. Marketing is an integral part of all these aspects. No business enterprise can survive without marketing and promotion of its products and services. The main reason for this promotion is the fact that ‘out of sight is out of mind’. This is why, it is essential to maintain the visibility of the business enterprise in the eyes of the potential customers.

With the Internet coming up with new conveniences and benefits, both for customers and for business enterprises, it has become a perfect marketplace in the present-day scenario. Along with many benefits such as the potential to find customers worldwide, it also has many drawbacks to it. The challenge involved in online marketing is to combat the competitors from all over the world. The internet has meant that restrictions of geographical boundaries do not hold true anymore. This is where the visibility of the website comes into question. Search engine optimization (SEO) is the process that rates the website based on various factors and delineates their rankings. Business organizations therefore have to recognize these factors that affect their rankings with search engines and make the required amendments in their websites accordingly. Once a website has achieved a higher ranking search engine marketing, one can say that the business organization is almost halfway through on the path of success. We can say that diverting traffic to a website by way of higher SEO ranking via search engine optimization is a key to reaching the zenith of success.

The better your research, the more improved your website’s ranking. The main aim of search engines is to satisfy Internet users by providing them the exact information that they were looking for. They want content that is not only relevant, but also upgraded according to the latest developments. This is the reason why search engine optimization is also known to be an ongoing process. That is to say, providing the relevant information and achieving a higher ranking once is not enough. The website has to be continuously updated to maintain that high position with the search engines.

The content of the website holds the most important position when it comes to improving search engine rankings. ‘Content is king’ is a phrase that each one of us, who is acquainted with the workings of SEO techniques, must have heard. This is primarily because this is the basic requirement of the user. The content should always be relevant and easily comprehensible. Plagiarized content is not required at all. Ensure that you do not stray from the topic or repeat points. The keywords that will be used should fit in well with the flow of the text. Enlighten Internet users with your knowledge and impress them with your interesting writing style and do not bother about the consequences after that. It is necessary to make the content rich in keywords. Though one should also be cautious not to exceed the ideal keyword density, otherwise it may draw the suspicion of spam towards the site and may lead to the site being banned. This is also why you should be careful when choosing a company that provides SEO services.

There is a need to conduct constant and extensive research to find the keywords that potential users are expected to submit in the search engines. The keywords chosen should be such that it best describes the crux of the entire website. Also, the keywords selected should draw fewer competitive website results, but it should not be so unique that a general user would not even think of that keyword while searching. Technically speaking, it is advisable to go for keywords that draw less than 5000 competitive websites, but is searched at an average of 1000 times per month. Do not forget to incorporate the selected keyword in the header tag, keyword tag, title and in the description tag, including a few times in the actual content of the website.

Apart from the content and keywords, there are some other factors that greatly influence the rankings of a website on the search engines. Interlinking is a method of promotion that mentions the link of your website to the visitors of another site that has the same theme, and vice versa. This could be a reference link for the users of that website. Uploading numerous articles related to the theme of the website is another standard component included in SEO techniques to enhance the rankings with search engines. These articles can also be submitted with famous article directories that will drive more traffic to the site as the hyperlink of the website can be mentioned in the resource box at the end of the article. At times, the site map of a website can also be of great help in achieving a higher ranking. As the site map lists all the content mentioned on the website, when the SEOs trace the required keyword on the sitemap, they simply index it with the search engines. This enhances the ranking of the website.

However, there are many SEO consultants who claim to provide top rankings with search engines within a few days and they undoubtedly, prove themselves right in claiming that. But, one should remain alert not to be carried away by such claims as there are two techniques of SEO that gives higher rankings – white hat and the black hat SEO techniques. While white hat makes use of ethical techniques, black hat employs unfair strategies to achieve the top position with the search engines in a matter of a few days. The latter technique is the one that is also employed by SEO services providers  who claim a quick higher SEO ranking. For long term benefit, one should always look forward to white hat techniques to avoid any inconveniences such as spamming and other related things. Hence, we can say that SEO serves a two way purpose by providing the user with the required information, and business organizations their soaring profits.