Track These KPIs and Learn How to Increase Sales Call Volume [VIDEO]

Track These KPIs and Learn How to Increase Sales Call Volume [VIDEO]

 

Telemarketing still pretty much remains a numbers game.

 

To deliver results, calls need to be made at scale.

 

Not convinced?

 

Let’s do the math…

 

Let’s say your funnel looks like this:

15% of contacts you reach are decision makers
25% of decision makers contacted become qualified leads
50% of qualified leads become sales-ready

 

If you want your reps to meet 20 opportunities,
you need to call up over 1,000 prospects.

 

Keep in mind that’s all based on some pretty decent conversion rates.

 

If those percentages go down,
you have to call more contacts to hit your targets.

 

That’s why you need volume to get results.

 

To manage and improve sales call volume,
keep a close eye on these 4 crucial metrics…

 

#1 Calls Per Hour

  • This shows you the average rate an agent/rep places calls.
  • High calls-per-hour numbers are generally a good sign.
  • But when this metric is too high, it indicates low-quality conversations.
  • So, don’t look at this metric by itself.

 

#2 Average Call Length (Average Talk Time)

  • This indicates how much time an agent/rep usually spends on each call.
  • You want to keep average talk times below some threshold.
  • But very low call lengths can also mean low-quality conversations.
  • To understand this metric, also look at script complexity and amount of admin work required.

Related: 4 Sales Call Rapport-Building Techniques That AI Can’t Yet Do [VIDEO]

 

#3 Occupancy Rate

  • This is the ratio of time spent on calls versus time spent between calls.
  • It tells you how efficiently agents/reps use their time.
  • Occupancy rates greater than 1 indicate agents are spending more time calling than not calling.
  • If it’s below 1, it means something is keeping an agent preoccupied between calls.

 

#4 Calls Per Record

  • This shows how many times an agent/rep dials a record, on average.
  • It tells you how persistently agents pursue each contact.
  • Keep in mind that it takes up to 18 touches to reach a lead.
  • So, always be sure this metric is flashing on your dashboard.

Related: The Follow-up Strategies in Cold Calling to Counter the Five “NOs”

 

To start managing your sales call volume, keep track of:

  • Calls per hour
  • Average talk time
  • Occupancy rate
  • Calls per record

 

 

Drive more customers into your sales funnel using Callbox Multi-Channel Marketing Strategy

Ready to talk? Schedule a consultation 

or Dial +65 3159.1112 | WhatsApp: +65 8232.2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

4 Sales Call Rapport-Building Techniques That AI Can't Yet Do [VIDEO]
Why Telemarketing Brings In More Qualified Leads
A Visual Guide to Telemarketing Performance Metrics [INFOGRAPHIC]
4 Sales Call Rapport-Building Techniques That AI Can't Yet Do [VIDEO]

4 Sales Call Rapport-Building Techniques That AI Can’t Yet Do [VIDEO]

 

By 2050, machines will take over half of all jobs.

… and telemarketers will be the first ones to go.

 

An Oxford study says

there’s a 99% chance
AI will replace human telemarketers soon.

 

But until AI learns how to build genuine rapport,

sales calls will remain a person-to-person interaction.

That’s because there are four building blocks of rapport

that only we humans can do for now.

 

#1 Listening and Empathy

Talking about oneself releases feel-good chemicals in the brain.

It’s even more rewarding with a person who’s really listening.

How Not to Sound Like a Machine:

Start with an open-ended question;

let them share a bit about themselves.

 

#2 Being Authentic

People do business with people they like.

No matter how well AI mimics human speech,

there’s nothing like the real thing.

How Not to Sound Like a Machine:

Let the conversation flow naturally and show genuine interest,

but don’t overdo it.

 

#3 Finding Common Ground

AI knows more about your prospects than you do.

But only people can connect and find common ground in a conversation.

How Not to Sound Like a Machine:

Bring up interesting tidbits that prospects can relate to.

Build on these points at different moments in the call.

Related: Telemarketing: Why Singaporean Prospects Turn You Down

 

#4 Creating Shared Experiences

The secret to building rapport is creating shared experiences.

Whether it’s defining the prospect’s problem or identifying a solution,

working together brings people closer.

How Not to Sound Like a Machine:

Turn sales calls into collaborative brainstorming sessions.

Use “we”, “our”, and “us” in the conversation.

 

Rapport is a two-way connection between people.

It’s going to stay that way unless machines master these four skills.


Get Started: Effective Telemarketing Scripts for All Industries [FREE TEMPLATES]


 

 

Get more customers in your sales funnel using Callbox Multi-Channel Marketing Strategy

Contact us or Dial +65 3159.1112

Add us on WhatsApp: +65 8232.2417

 

 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

The-Ultimate-Lead-Generation-Kit-to-Jumpstart-Your-Business-2018-Edition

4 Sales Call Rapport-Building Techniques That AI Can't Yet Do [VIDEO]
Why Telemarketing Brings In More Qualified Leads
A Visual Guide to Telemarketing Performance Metrics [INFOGRAPHIC]
Why Telemarketing Brings In More Qualified Leads

Why Telemarketing Brings In More Qualified Leads

Why Telemarketing Brings In More Qualified Leads

If you visit the Jobstreet website and filter your job search Telemarketing you will find more than half a thousand jobs are available, daily. This means that telemarketing has kept its popularity level despite the apparent expanse of digital marketing strategies like mobile, email, content and social media.

Of course, we’d like to give credit to new technology. In fact, these digital marketing tools largely contribute to the businesses’ goal achievement as their effectiveness are specific and measurable. See how they fare:

 

Mobile Marketing

Who doesn’t have a mobile phone these days? Statistics show that there are about 4.41 million smartphone users in Singapore this 2018 and is expected to surge to 4.82 by 2022. (Statista)

A large scale of this data comes from the business category.

Related: Callbox Rolls Out WhatsApp Click-to-Chat Integration on Website

Email Marketing

Singaporeans are more confident to engage with personal advertising via email. In fact, they sign up largely on emails (62%) over other media like SEO (47%), social networks (46%) and online banner (38%); checking their emails at least once per week. This is a good reference on how to quickly generate leads in Singapore.

Related: A Visual Guide to Email Marketing Analytics [INFOGRAPHIC]

Content Marketing

Globally, 91% of B2B marketers and 86% of B2C marketers use content marketing as part of their overall marketing strategy. Customers have become more curious about what more a product can offer aside from its usage, price, and effect. (MarketingProfs)

Related: Shocking Statistics in Content Marketing in Asia [INFOGRAPHIC]

Social Media Marketing

Singapore’s top brands rely much on social media. The top five industries that utilize facebook are Services, Retail, E-commerce, Retail Food, and Accommodation. The Shilla Duty-Free has the most number of interactions, while Singtel is the most responsive. (Socialbikers)

 

But where does telemarketing come in the picture?

But where does telemarketing come in the picture?

Statistically, telemarketing comes less familiar to digital; indeed, the very word itself may connote a negative meaning or impression to end users. What’s worse is some marketing specialists claim that they are now fully engaged with digital innovations and even declared telemarketing dead.

However, what they have not realized is that these digital marketing tactics are just start points of the holistic lead generation process which would lead them to the capping stage – telemarketing. 


A Visual Guide to Telemarketing Performance Metrics [INFOGRAPHIC]


Take a look…

A lead that was generated from any of these digital marketing channels remains as is until it goes through customer profiling to validate information, and accuracy of demographic and psychographic data of the prospect. Data that were filtered with positive results would then be the qualifying factors for the prospect to become a candidate for gauging interest which is done via calling. A prospect that was confirmed as interested and identified that has a need of the product or service is then fully classified as a Qualified Lead. Note that this whole process is done by calling, talking to the prospect on his landline or mobile phone which either way, by the way, is still called “telemarketing”.

Related: Ways to Improve The Quality of Your Leads

 

In conclusion, leads generated from digital marketing tactics can only be classified as Qualified Leads once gone through the final stage of the whole lead generation process which is Telemarketing.

Related: Follow up Inbound Leads with 5 to 5 Calling Rule (And Increase Sales)

 

 

Trouble handling early sales objections? Check out our Telemarketing Tips Video 

How to Handle Early Sales Objections, According to Science [VIDEO]

Read the latest updates on The Savvy Marketer’s Blog

Get a targeted sales leads or a sample sales and telemarketing script

Contact us or Dial +65 3159.1112

Add us on WhatsApp: +65 8232.2417

 

 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

The-Ultimate-Lead-Generation-Kit-to-Jumpstart-Your-Business-2018-Edition

8 Factors that Influence Payroll & Accounting Software Buyers
5 Hyperlocal Marketing Tips for Singaporean Businesses
Targeted B2B Marketing: Guide, Checklists and Worksheets [Free eBook]
A Visual Guide to Telemarketing Performance Metrics [INFOGRAPHIC]

A Visual Guide to Telemarketing Performance Metrics [INFOGRAPHIC]

Telemarketing boosts marketers’ performance by delivering leads at scale and producing results in real-time. Given this channel’s current function, the success of today’s telemarketing campaigns, argues Robert Howells of the Global Marketing Associates, hinges on better use of data.

One crucial data-related aspect that needs a major rethink is telemarketing performance metrics. As the channel evolves, so do the yardsticks used to measure performance. Today’s marketers rely on a dizzying array of metrics and indicators to gauge how well each component of their strategy is working, including telemarketing. Modern telemarketing performance metrics help marketers answer five key questions about their campaigns:

  • Database Quality – Is your database accurate and relevant?
  • Activity and Volume – Are you making the right number of calls?
  • Reach Rate – Are you talking to the right people?
  • Conversions – Are calls driving the desired action?
  • Costs, Revenues, and ROI – Is your campaign making or losing money?

These are the five areas to look at when evaluating telemarketing performance—whether you’re running campaigns in-house or outsourcing to an agency. In this post, we’ll go over the important telemarketing performance metrics to keep track of under each category and find out how to make informed decisions based on the numbers.

 

A Visual Guide to Telemarketing Performance Metrics

 

Transcript:

 


Database Quality – Is your database accurate and relevant?


Overall List Health

The ratio of known errors to the number of records. These errors include missing values, duplicates, invalid contacts, data entry errors, etc.

Segmentation Fields

The level of segmentation a list allows. Does your list contain valid industry codes, job titles, etc.? How well do the segments match your target buyer profiles or personas?

List Penetration Rates

The number of positive contacts, conversations with decision makers, and the number of conversions your campaign generates.

New Information Gathered

The amount of new information obtained or verified through phone calls. How many new records were you able to add? How many fields did you update or verify?

Related: The Secrets to Increase your Database with Qualified Contacts [VIDEO]

 


Activity and Volume – Are you making the right number of calls?


Calls per Hour

This metric indicates the average rate at which an agent or rep places calls. While high calls-per-hour figures are generally a good sign, the quality of each call matters more than quantity alone.

Average Call length (Average Talk Time)

This is the average amount of time an agent or rep spends on each call. To make meaningful comparisons, make sure you take factors like the length of the call script and admin work required.

Occupancy Rate

This metric refers to the time an agent or rep spends on calls versus the time spent between calls. Occupancy rates tell you how productively agents allocate their time.

Calls per Record

According to data cited by HubSpot, It takes 18 calls on average to actually reach a B2B buyer.

 


Reach Rates – Are you talking to the right people?


Positive Contact Ratio

The percentage of dialed records where agents are able to speak with the target contact.

Related: 4 Ways to Get Past Gatekeepers and Reach Prospects Every Time [VIDEO]

Abandonment Rate

The percentage of calls which aren’t picked up by the target contact.

Unique Decision Maker Conversations

This metric gives insight into data quality as well as lets you compare initial contact versus callbacks and follow-ups.

Requests for Information (RFIs)

This metric looks at how many positive contacts asked for materials about the offer or company.

Not Interested

A very high number of not interested prospects can mean you’re targeting the wrong audience, but it can also indicate that agents are doing a good job filtering unqualified leads.

Related: How to Handle Early Sales Objections, According to Science [VIDEO]

 


Conversions – Are calls driving the desired action?


Lead Conversion Rates

This is the percentage of decision makers reached that qualify as leads(schedule a face-to-face meeting, sign up for a free trial, verify some information, etc.).

Call-to-Close Ratio

This is the percentage of telemarketing-generated leads that actually convert into paying customers.

Calls per Outcome

This metric tells you how many calls it takes to get a result (conversion). Calls per outcome measures how efficiently a campaign generates results and you largely want to minimize this metric.

 


Costs and ROI – Is your campaign making or losing money?


Cost per Lead and Cost per Opportunity

This is the total costs incurred in the campaign divided by the total telemarketing-generated leads (or opportunities).

ROI

The revenues attributable to the channel divided by the total telemarketing costs. This is usually estimated through attribution models such as first touch, last touch, weighted, time decay, linear, and position-based attribution.

Related: Get Started: Effective Telemarketing Scripts for All Industries [FREE TEMPLATES]

 

 

Read the latest updates on The Savvy Marketer’s Blog

Get a targeted sales leads or a sample sales and telemarketing script

Contact us or Dial +65 3159.1112

Add us on WhatsApp: +65 8232.2417

 

 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

The-Ultimate-Lead-Generation-Kit-to-Jumpstart-Your-Business-2018-Edition

4 Sales Call Rapport-Building Techniques That AI Can't Yet Do [VIDEO]
Why Telemarketing Brings In More Qualified Leads
A Visual Guide to Telemarketing Performance Metrics [INFOGRAPHIC]
How to Handle Early Sales Objections, According to Science [VIDEO]

How to Handle Early Sales Objections, According to Science [VIDEO]

 

 

Objections pop up anywhere in the sales process.

We know they prevent deals from closing.

But they also stop sales conversations from moving forward.

That’s why you need to handle early sales objections.

With a little help from science,

these obstacles become guideposts.

Related: 4 Ways to Get Past Gatekeepers and Reach Prospects Every Time [VIDEO]

 

Objection: “Just send me some info…”

How to Respond:

“Sure, I want to make sure I send the right info. Tell me more about…”

Why it Works:

  • This uses the ‘Context Effect’ in psychology.
  • The context surrounding an event affects how it’s perceived.

Related: How to Spot a “Requested More Information” in Every Sales Objection

 

Objection: “We already work with your competitor.”

How to Respond:

“That’s great. What results are you getting?”

Why it Works:

  • This response reverses the direction of change.
  • It’s the best way to overcome status quo bias.

Related: Telemarketing: Why Singaporean Prospects Turn You Down

 

Objection: “Call me back in 6 months…”

How to Respond:

“What are your company’s other priorities right now?”

Why it Works:

  • Prioritizing activities is better than time management.
  • Best-selling author Rory Vaden shows this approach defeats procrastination.

Related: The Follow-up Strategies in Cold Calling to Counter the Five “NOs”

 

Objection: “We don’t have any budget right now.”

How to Respond:

“That’s okay. I’m not calling to sell you anything today.
But if I could ask you about…”

Why it Works:

  • This response shows empathy.
  • Harvard neuroscience research finds that trust depends on empathy.

Related: How to make Prospect Realize They Need your Product or Services

 

Try these tactics out for yourself
…and take the conversation to the next level.

 

 

Read the latest updates on The Savvy Marketer’s Blog

Get a targeted sales leads or a sample sales and telemarketing script

Contact us or Dial +65 3159.1112

Add us on WhatsApp: +65 8232.2417

 

 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

The-Ultimate-Lead-Generation-Kit-to-Jumpstart-Your-Business-2018-Edition

4 Sales Call Rapport-Building Techniques That AI Can't Yet Do [VIDEO]
Why Telemarketing Brings In More Qualified Leads
A Visual Guide to Telemarketing Performance Metrics [INFOGRAPHIC]
4 Ways to Get Past Gatekeepers and Reach Prospects Every Time [VIDEO]

4 Ways to Get Past Gatekeepers and Reach Prospects Every Time [VIDEO]

 

 

On average, seasoned reps get past gatekeepers only 13% of the time.
For newcomers, that number goes down to 1%.

With the 4 proven sales call best practices in this video,
you’ll be able to reach prospects every time you dial.

But first, let’s understand what gatekeepers really do.

When gatekeepers screen out calls,
they’re really just doing two things:

  1. Keeping the wrong person away from the boss
  2. Letting the right person reach the boss

Clearly, you want to find yourself in the second scenario.

Here are 4 ways to make this happen…

 

#1 Get yourself referred

The top 2 reasons why executives meet with sales reps are:

  1. Referrals from people in their companies
  2. Referrals from trusted external sources

So, leverage your network and ask for an introduction.

#2 Connect with the prospect before calling

Avoid gatekeepers by making prospects expect your call

  • Send a short intro email
  • Ask for industry-specific advice via LinkedIn or Twitter

The point is to build a relationship well before dialing.

Related: The Follow-up Strategies in Cold Calling to Counter the Five “NOs”

#3 Mention something you learned about the prospect

Show gatekeepers you’re someone who knows about the prospect

  • Point out a recent award, published post, or announcement by the decision-maker
  • Explain how your call relates to the prospect’s role

The idea is to avoid sounding like you just called out of nowhere.

Related: Utilize Customer Profiling and Buyer Personas to Achieve Revenue Goals

#4 Stay in charge but be diplomatic

Keep in mind that the person who asks the questions controls the call

  • Always redirect with a question
  • Resist the itch to pitch

Gatekeepers don’t have the authority to approve your offer, so stay firmly in control.

 

Now, try these 4 ideas out on your next sales call.

Related: Telemarketing: Why Singaporean Prospects Turn You Down

 

 

Read the latest updates on The Savvy Marketer’s Blog

Get a targeted sales leads or a sample sales and telemarketing script

Contact us or Dial +65 3159.1112

Add us on WhatsApp: +65 8232.2417

 

 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

The-Ultimate-Lead-Generation-Kit-to-Jumpstart-Your-Business-2018-Edition

4 Sales Call Rapport-Building Techniques That AI Can't Yet Do [VIDEO]
Why Telemarketing Brings In More Qualified Leads
A Visual Guide to Telemarketing Performance Metrics [INFOGRAPHIC]
Telemarketing: Why Singaporean Prospects Turn You Down

Telemarketing: Why Singaporean Prospects Turn You Down

Telemarketing: Why Singaporean Prospects Turn You Down

For a lot of B2B companies in Singapore, telemarketing is still a strategy that enjoys mass appeal among solutions providers across different industries in the city-state. The reason for this is that a lot of Singaporean companies believe in the fact that humanized interactions are important in business outreach. You simply can’t win hearts and minds if you just settle for communication channels where there are limits to how you can influence your audience.

Which leads us to the question of how to make telemarketing calls even more effective in terms of generating quality sales leads.

First, however, we have to know what makes a truly effective telemarketing call. Every company has its own notion of what makes an engaging talking point. But when it comes down to the actual application, not many of these companies could hit the right notes.

For sure, success rates vary depending on the type of people handling a telemarketing campaign. But beyond that, there are other factors that influence the success of a cold call for the purpose of generating a lead.

It is also essential to focus on crafting conversations that strum the right chords and keep prospects within the sales cycle. Most of the time, gaining a new client relies on how well you construct the information you want them to hear. It also involves identifying talking points that can instantly turn a prospect off.

If anything, there are reasons why prospects get turned off. And if you want to improve your lead generation efforts, you need to avoid these pitfalls.

1.) The prospect didn’t understand you

Especially for the IT, software and the financial crowd, we just can’t help ourselves from being too technical when we talk about our product and services.

But often, it is these technicalities that cause ambiguity. Assuming that the prospect already knows what you are talking about will, in fact, give your prospect all the more reason to reject you. They are, in fact, more concerned about results than the mechanics involved.

 

A word of advice: Don’t keep your prospect in the dark by using a language they have to decode themselves. Go beyond this barrier and just communicate in their own terms by telling what results you can right off the bat. Learn how to counter your prospect’s rejection.

 

2.) The prospect is already eyeing another vendor

Sometimes, the reason why prospects decline your telemarketing calls is that they already have legitimate reasons to do so.

One of these reasons is that a competitor has already grabbed their attention. There’s little you can do at this point – except of course you give a pitch that will eventually change the prospect’s mind.

Situations such as this should be addressed appropriately because these offer opportunities to make better offers. With this, you have emphasized the high points of your product and make a perfect case for showing them how different you are from the competition.

Related: How to make Prospect Realize They Need your Product or Services

3.) The prospect is on a tight budget

So, you feel that you’re prospect’s interest is at its peak and it is high time to make a pitch. But the moment you talk about price, the prospect will suddenly have a change in tone.

“We are not ready to purchase yet” is probably the safest reply a B2B telemarketer could get but it speaks volumes about a prospect’s potential to purchase.

But even if that were the case, it will be a waste to sever your ties with the prospect right then and there. Instead of taking the road of defeat, give your prospect some time to think about the details of your offer and make ask if you can make another call in the future to discuss an opportunity to scale the price tag down.

Related: How Prospects Really Want You to Follow Up

The prospect is unimpressed

Like it or not, you just can’t force your prospects to like you. But it all depends on how you present your brand actually.

There is, after all, no magic spell that will draw prospects in, but this doesn’t mean the end of your engagement. You only need to retreat and try again. Tell the prospect that you appreciate their feedback. After that, ask if you can make a follow-up call in a week or two. It will be enough time to think through your initial conversation and create better-talking points that suit their demands and finally impress them.

 

Get our FREE sample telemarketing scripts for All Industry types. This includes scripts for appointment setting, event telemarketing, and data profiling:

 

 

Combine Effective Calling script and S.M.A.R.T Calling!

Learn how to get qualified telemarketing leads today!

Dial +65 3159.1112

 

 

This ebook walks you through some key questions and tips to help you get started on using a predictive lead scoring system for ranking and classifying leads. Grab our kit NOW!

Weeding Out Junk Leads With Predictive Lead Scoring

8 Factors that Influence Payroll & Accounting Software Buyers
5 Hyperlocal Marketing Tips for Singaporean Businesses
Targeted B2B Marketing: Guide, Checklists and Worksheets [Free eBook]
How to make Prospect Realize They Need your Product or Services

How to make Prospect Realize They Need your Product or Services

How to make Prospect Realize They Need your Product or Services

When I was new in the sales industry, I feel the need to tell my prospects that my product is “the best in the market”. However, I found out that you don’t need to rush into talking about your product or service. In order to sell effectively, you would want to make your prospects feel comfortable when talking to you. Why? Because people often talk to or buy from someone they know and trust.

With that being said, here are the 5 psychological triggers that would make prospects want your product and services.

  • Tell a different story, every time.

Customize your approach. Most sales reps research about their prospects (check on their social media profiles) before calling them. As a salesperson, you should know prospects are different. They are going through different problems and have different needs. So having the same sales pitch may work to some but won’t be applicable to others.

For example, a prospect with problems on their accounting software would want to hear you can help them with their accounting needs. While a prospect who is looking for a payroll solution is willing to talk to you if you can offer them a payroll solution.

But how do you identify your prospects’ needs? Ask about their current setup. Focus on their pain and be happy to offer a solution.

Related: Show Customer Care with Inbound Lead Qualification

  • Associate pain with pleasure.

Focus on your prospects rather than telling more about your products and services. Identify their pain and empathize.

How to identify their pain? Ask about their current setup.

For example: You’re selling software over the phone. You can ask questions such as;

“What software are you currently using? For how long?”

“How is it working for you?”

“Do you have any issues or challenges with your current software?”

“Are there any areas that you wish to improve?”

By asking these questions, you are trying to find out what do they need and what solution you can offer that can help them solve their problems.

How to empathize? Use lines such as;

“I understand where you’re coming from.”

“I see what you’re going through.”

However, most of the time, the main issue is that many prospects don’t know they have a problem until you pointed it out to them. So dig in and make them realize they have a problem with their organization. Upon knowing their pain and making them feel you understand what they’re going through, be happy to offer a solution to their problems. Make it sound like you’re the only one who can help them.

Related: The Three-Step Guide to Better Customer Retention in Singapore

  • Inspire curiosity.

When talking to prospects over the phone, don’t tell everything about your product. Prospects who are curious are more likely to listen to what you are about to say – whether they need it or not.

How to trigger curiosity?

Related: Use These Phrases to Impress Singaporean Prospects When Calling

  • Build anticipation for the introduction.

Tell them what they’re going to get when they listen to you.

For example:

I’m calling about your software and I’d like to find out how we can help you improve your business operations.

  • Tell a story but don’t finish it.

For example:

You’re probably wondering how ABC Co. and XYZ Company (mention any clients that you might have) became number 1 in their industry? You’ll be surprised how they managed to grow big and stay ahead of their competitors.

Also, participating in events is a good way to use curiosity, why? Prospects can see your product at the same time, you can Demonstrate how your product or service could be the only solution they’ll need. Whether you do it in-house or would consider outsourcing, the whole point of lead generation is making prospects realize they have a problem with their organization and your product or service is the solution.

Related: Gain New Market Opportunities in Singapore with Outsourced Telemarketing Service

Very seldom you’ll find prospects that are really interested. So if I were you, just pick up that phone and talk to them. They might say no, for now, but if you nurture and build a relationship with them they’ll eventually say yes when they’re ready to do business with you.

 

 

Combine Effective Calling script and S.M.A.R.T Calling!

Learn how to get qualified telemarketing leads today!

Dial +65 3159.1112

 

 

This ebook walks you through some key questions and tips to help you get started on using a predictive lead scoring system for ranking and classifying leads. Grab our kit NOW!

Weeding Out Junk Leads With Predictive Lead Scoring

8 Factors that Influence Payroll & Accounting Software Buyers

8 Factors that Influence Payroll and Accounting Software Buyers

/
The most popular payroll software for 2018 have been named but the stars and reviews attached to these names won’t guarantee a 100% effectiveness on your business. End users have specific needs and that’s what you need to find out in order to attract or influence payroll and accounting software buyers.
5 Hyperlocal Marketing Tips for Singaporean Businesses

5 Hyperlocal Marketing Tips for Singaporean Businesses

/
Hyperlocal marketing is an approach that Singaporean businesses with long-term goals should adopt. For one, it allows them to cater towards the interests of certain groups, thereby enabling their messages to be disseminated faster within a single location.
Targeted B2B Marketing: Guide, Checklists and Worksheets [Free eBook]

Targeted B2B Marketing: Guide, Checklists and Worksheets [Free eBook]

/
Everybody claims to be doing targeted marketing, but few…
Tips in Finding Assistance for Telecalling Campaign in Singapore

Tips in Finding Assistance for Telecalling Campaign in Singapore

Planning a perfect vacation is not solely finding a virgin island with a white sand beach in the Bahamas and staying in the comfiest bed of a 5-star hotel, but starts off with a checklist of stuff you need to take note of before, during and after vacation. Deciding where you want to go, booking a flight and hotel and finding the best restos are just part and parcel of the whole trip. Little things like double-checking plane tickets, passport and visa details and setting the proper expectation in the office before you leave may have to be necessarily considered before you pack your bags.

Setting a telecalling campaign would require you to find assistance from people and tools in order to cope with campaign requirements. Having a goal and employing staff to set appointments on your behalf is not enough to hit your targets for the business. You’ve got to have the right people in place and use the right tools. Here’s a simple checklist on finding assistance for telecalling campaign.

First…

Find A Telemarketing Team

Choose the one that has been in the business for at least 10 years and could provide collaterals to prove their services effectiveness. A referral from someone who has worked with a certain telemarketing provider may work well rather than those you just researched.

Second…

Look Closer On The Necessary Marketing Tools

This could possibly be provided by the telecalling company but you have to take a closer look on the the kind of tools and processes they use. Make sure that the tools are capable of the providing the needs of your campaign like email marketing, nurturing and smart calling. Check out 5 Lead Nurture Tools to Turn Cold Singapore Prospects to Warm

Third…

Set Call Metrics

Track call metrics or key performance indicators with your telecalling provider in order to gauge success. Getting many numbers of appointments in a day will not guarantee solid appointments but needs to be capped by quality in terms of speaking with the right prospects, uncovering business needs and gaining trust and commitment to ensure work quality.

Related: How Outsourced Appointment Setting Team help Accelerate Growth

Fourth…

Leverage On Multi-Channel Programs

Technology has taken its toll on business and you’d eat dust if you don’t keep up. People think, talk and move fast through all sorts of communication: web, mobile, email etc. These are intertwining communication avenues that most businesses utilize. Reach the right prospect and get your message to them at the right time via the different communication channels. Choose the one that could best connect and let you clearly communicate with target contacts.     

Related: The Increasing Importance of Multi-Channel Marketing in Asia

Lastly…  

Gather feedback on how the last campaign went. Seek suggestions from both your staff and the telecalling provider team to filter the most effective strategies that you may continue to use. Come up with action plans that focus more on process improvement and quality.

Find the best assistance for your telecalling campaign using the checklist above and get that “vacationing-in-Bahamas” feeling after your successful telecalling campaign.

Reference: www.activecampaign.com, www.sales-initiative.com, www.marketing-schools.org, www.idea2result.com

 

 

Combine Effective Calling script and S.M.A.R.T Calling!

Learn how to get qualified telemarketing leads today!

Dial +65 3159.1112

 

 

This ebook walks you through some key questions and tips to help you get started on using a predictive lead scoring system for ranking and classifying leads. Grab our kit NOW!

Weeding Out Junk Leads With Predictive Lead Scoring

8 Factors that Influence Payroll & Accounting Software Buyers
5 Hyperlocal Marketing Tips for Singaporean Businesses
Targeted B2B Marketing: Guide, Checklists and Worksheets [Free eBook]
Gain New Market Opportunities in Singapore Through Outsourced Telemarketing Services

Gain New Market Opportunities in Singapore with Outsourced Telemarketing Service

Gain New Market Opportunities in Singapore Through Outsourced Telemarketing Services

Been in the business for over 10 years? Can you still keep up with your competitors?

After 10 years of being in the business, I realized that the market is also changing. In order for my business to keep up with its competitors, I need to implement changes in strategy.

This year, I wanted to become aggressive in getting new customers for my business. After doing some research and planning, I decided to pursue my decision to consider outsourcing.

Let me tell you why…

I noticed that our sales are consistently dropping these past few months.  As a business owner, I can’t just sit and wait for my business to go down. In a corporate world where change is constant, every business should expand in order to improve their operations and compete in the market.

But why did I choose to outsource telemarketing?

To increase our sales, of course.

Here’s how we’ve increased our sales through outsourced telemarketing.

Meeting the team for the first time, lay out my plan, inform them our target market – who to look for, the type of industry that we are looking for, the size of the company, etc makes me feel nervous and excited at the same time.

There are a lot of things needed before we can officially start the campaign.

  • From their own database, they pulled out a list (based on my target market) for the sales rep to call and send it to me for approval. 

Related: Lead Generation Outsourcing Industry, What’s the Chance of Surviving?

  • They asked me to conduct product knowledge training for their team to understand and become familiar with my products and services.
  • They even drafted a script and send it to me so I can provide feedback and offer suggestions as well. Get your own script here!
  • Did some role play with the sales rep.

You may also want to read How to Work with Offshore Lead Generation Team.

Finally, my most awaited part. They started calling for my campaign.

The first 6 months, I’m very impressed with the result. I’m getting 12-15 appointments per week. The appointments are warm prospects who are interested to look and know more about my product. The appointments are good opportunities for us because my sales team managed to turn half of these appointments into customers.

However, on our 7th month of running the campaign, the leads that we’re getting started to drop. We’re only getting 5 appointments in a week. Again, I started to worry. Good thing is, this time I’m working with professional telemarketers. At the end of my campaign, they sent me a report and we found out that most of the companies within my target market are already saturated. We need to make another change in our strategy. This time, we’ve decided to expand my target market to reach out to a wider market.

Read on How does Multi National Company Expand their Business in Asia.

My business is located in Pulau Ujong, the largest and the most populated island in Singapore. We’ve decided to start expanding my target market – location and target contacts. Eventually, we’re not just targeting Singaporeans but looking for new customers in Malaysia and all across Asia Pacific.  

My decision to outsource telemarketing is the biggest and the smartest decision I’ve ever made. My goal for my business grew because of the new opportunities found with the help of my outsourced telemarketing team.

– Amanda Lee, Marketing Manager

 

This is one of the success stories of our clients in Asia Pacific, Read more successful lead generation campaigns here.

 

 

Combine Effective Calling script and S.M.A.R.T Calling!

Learn how to get qualified telemarketing leads today!

Dial +65 3159.1112

 

 

This ebook walks you through some key questions and tips to help you get started on using a predictive lead scoring system for ranking and classifying leads. Grab our kit NOW!

Weeding Out Junk Leads With Predictive Lead Scoring

8 Factors that Influence Payroll & Accounting Software Buyers
5 Hyperlocal Marketing Tips for Singaporean Businesses
Targeted B2B Marketing: Guide, Checklists and Worksheets [Free eBook]
The Follow-up Strategies in Cold Calling to Counter the Five "NOs"

The Follow-up Strategies in Cold Calling to Counter the Five “NOs”

The Follow-up Strategies in Cold Calling to Counter the Five "NOs"

“No”, “Not right now”, “Not yet”, “It’s not a priority”, “Maybe some other time”, “Just send me information for now”. These are the common responses I usually get from my prospects every time I make calls.

In order for me to think of a solution on how to handle these objections, I’ve identified the reasons behind.


The 5 main factors why prospects object


  • Need

They just don’t need it! It’s as simple as that. You have to accept the fact that not all people are in need of what you’re offering. The good news is, it might not be right now. But, these prospects might need your product or service in the future.

  • Price

Companies have allocated budget per department per year. The truth is, every department is not allowed to exceed their budget. You can’t do anything about it if they find your product and service expensive.

  • Feature

Every prospect is different. Which means, not all of them are in need of the same thing.

  • Time

I hear this all the time with my prospects. You have to take note that you’re calling them during office hours. If you are busy making calls and talking to your prospects on the phone, they are busy too with their responsibilities at work. So don’t feel bad if they try to dismiss the call right away. Know the perfect timing in calling your Singaporean prospects.

  • Sales rep

Prospects hate telemarketer. To them, time is valuable. Prospects would only allow you to interrupt them in what they’re doing if you have something to say that makes sense to them. 

My main goal whenever I make calls is to close the deal. However, I only want leads that I can find an opportunity. Someone who has issues and problems within their organization and they can find solutions from my product or service.


Here are my 5 follow up strategies on these 5 “NOs” from your prospects


#1) A “Not right now” from prospect because he doesn’t need it.

This is only temporary. Time will come that these prospects will encounter problems or issues within their organization and they can see the benefit they can get when they purchase your product. What to do?

Respect that they don’t need your product or service for now. Instead, offer information for future reference and ask for a timeframe,

“When is the best time for me to call you back and check if this is something you might be interested in?”  or “When do you plan to consider this kind of product or service?”

Call them back on the time that they are ready to discuss it.  

Related: How to Spot a “Requested More Information” in Every Sales Objection

#2) A “No” from prospects who think your product or service is too expensive.

Don’t regret it if prospects can’t afford your product or service. It only means one thing – they’re not the right prospect for you. Have confidence in your product or service. If you know you only provide quality products and services there’s no point of pushing through if they’re not willing to invest in your product or service.  What to do?

Focus on the benefits of your product and service and highlight the benefits that they can get from you – high-quality tools and services.

Related: How Much should Appointment Setting Services Cost?

3) An “It’s not a priority for now” from prospects who happen to be working on a different project at this time.

Ask your prospect, “What projects are they currently working on?”

For example, you are offering a disaster recovery solution and your prospect has recently added new employees and is currently working on purchasing new laptops.

Know every product or service that your company is offering. Even if you were asked to market a disaster recovery solution and encounter a prospect that is looking for a different product or service, you can definitely bring in new sales for the company if you push through with what your prospect needs as of the moment.

Related: How to Handle like a Boss: “We’ve worked with you before and we’re not satisfied”

4) A “Just send me information for now” from prospects who don’t have time to talk when you call.

Respect your prospect’s time and they are more likely to listen to you the next time you call. When you encounter prospects who say they’re busy or is in a hurry to end up a call, for reasons such as, he’s in the middle of something or is on his way to a meeting, never continue with your spiel. Instead, hurry and end the call.

However, before thanking the prospect and end the call, don’t hesitate to ask, “When is the best time for me to call back?”

This line allows you to call your prospect when he is available to listen to you.

Related: 5 Lead Nurture Tools to Turn Cold Singapore Prospects to Warm

5) A “Not interested” from prospects who encountered a disrespectful sales rep.

Sales rep usually get this kind of objection from prospects if; They talk too much.

Only provide information needed by your prospect. Less talk, less mistake. If you talk too much, he might end up asking questions you can’t answer. Get Started: Effective Telemarketing Scripts for All Industries [FREE TEMPLATES]

And when sales reps don’t ask questions properly.

When asking questions, remember the 4 Ws. What, Who, Where, When. For example;

  • “When is your next software evaluation?”
  • “Who’s the best person to speak with regarding your phone system?”
  • “When is the best time for me to callback?”
  • “What solution are you currently using?”

These questions allow your prospects to answer you directly and you’ll get what you’re aiming for. When your prospect asks a question, never disregard it and proceed with your spiel. Instead, address it right away. But what if you don’t know the answer to your prospect’s question?

Still, that doesn’t give you the right to disrespect your prospect. If you don’t know the answer, inform your prospect;

“I don’t have that information with me right now. What I can do is  I’ll look into it after this call and I’ll get back with you. When is the best time for me to call back to inform you about it?”

I understand you’re excited to tell your prospects about how good your products and services. However, in sales, the focus should be on the needs and wants of your prospect.

Don’t feel bad whenever you hear a word “No” from your prospects. Find out the reasons why and use the follow-up strategy mentioned above on how to nurture your prospects until such time that they are ready to purchase and do business with you.

 

 

Combine Effective Calling script and S.M.A.R.T Calling!

Learn how to get qualified telemarketing leads today!

Dial +65 3159.1112

 

 

This ebook walks you through some key questions and tips to help you get started on using a predictive lead scoring system for ranking and classifying leads. Grab our kit NOW!

Weeding Out Junk Leads With Predictive Lead Scoring

8 Factors that Influence Payroll & Accounting Software Buyers
5 Hyperlocal Marketing Tips for Singaporean Businesses
Targeted B2B Marketing: Guide, Checklists and Worksheets [Free eBook]
Get Started: Effective Telemarketing Scripts for All Industries [FREE TEMPLATES]

Get Started: Effective Telemarketing Scripts for All Industries [FREE TEMPLATES]

Get Started: Effective Telemarketing Scripts for All Industries [FREE TEMPLATES]

Korean and Taiwanese Drama, Local movies, TV series and game shows – all actors in the show need scripts to portray their roles well and be one with their characters. Same goes in telemarketing.

I’ve been a sales rep for more than 10 years. Whenever I do outbound calls, I use scripts as my guide to effectively deliver the message to my prospects. A structured call flow is important and scripts allow the sales reps (especially the inexperienced once) to say the right words and overcome objections.

There are 3 parts of the script.

Opening

It includes:

1.) Greeting

2.) Introduction

  • Introduce yourself
  • Introduce your company

3.) State the purpose of your call

Body

It includes:

  1. Pre-qualify your prospects (Ask qualifying questions)
  2. Present your product and services
  3. Probe (if necessary)
  4. Set the date of the appointment
  5. Verify/gather prospect’s contact information

Closing

It includes:

  1. Summary of the appointment date
  2. Closing spiel

Here are some proven Appointment Setting, Call-to-invite and Data profiling scripts that I use when making calls for the following industries.


IT Services


Appointment Setting Script

Company Name: XYZ Consulting

Location: Raffles Quay, Singapore

Website: www.xyzcompany.com.sg

Phone Number: 1234567890

Target Contacts: IT Manager, IT Director, CIO and CTO

Hi Andrew, good morning. My name is Amanda and I’m calling from XYZ Consulting.

We are an IT solutions provider. We provide computer support, network services, backup and disaster recovery, IT consulting, VoIP and phone solutions. I’d like to propose a quick conversation between you and one of our Executives to see how we can assist in reducing your operating costs.

Our colleagues would appreciate the opportunity to meet with you and discuss further this. Would you be free on (offer day, date and time of appointment)?

(If not, ask for prospect’s preferred date)

If I may ask, 

  1. How many computers do you have? (should be 10 and up)
  2. Who do you call whenever you have computer problems?
  3. What challenges are you currently facing with your existing setup?
  4. Is there any area where you wish think might need improvements on?

Note: Jot down the answers.

We will send you information as well as a calendar invite. May I have your email address, please?

(Gather/Verify complete name, Job title, phone number, direct line, mobile, company name, website  and fax number)

One of our executives will call you on (date of the appointment). Thank you so much for your time. Have a great day!

 

Call-to-Invite Script

Company Name: XYZ Consulting

Location: Raffles Quay, Singapore

Website: www.xyzcompany.com.sg

Phone Number: 1234567890

Target Contacts: IT Manager, IT Director, CIO and CTO

Hi Andrew, good morning. My name is Amanda and I’m calling from XYZ Consulting.

We are an IT consulting company and we will be doing one on one online conference for the whole month of August on how you can reduce your operating cost. I called because we would like to invite you or anyone from your team. Would you be available on be available on (offer day, date and time of the appointment).  

(If not, ask for prospect’s preferred date)

In order for us to prepare on what to discuss during the conference. I would like to ask,

  1. How many computers do you have? (should be 10 and up)
  2. Who do you call whenever you have computer problems?
  3. What challenges are you currently facing with your existing setup?
  4. Is there any area where you wish think might need improvements on?

Note: Jot down the answers.

We would like to send you information as well as email invite, may I please have your email address? 

(Gather/Verify complete name, Job title, phone number, direct line, mobile, company name, website  and fax number)

We will send you information as well as the calendar invite. Again, the online conference will be on (date of appointment). Thank you so much for your time. Have a great day!

 

Data Profiling Script

Company Name: XYZ Consulting

Location: Raffles Quay, Singapore

Website: www.xyzcompany.com.sg

Phone Number: 1234567890

Target Contacts: IT Manager, IT Director, CIO and CTO

Hi, good morning. This is Amanda with XYZ Consulting. Can you please transfer my call to your IT Manager?

(When asked about the purpose of the call)

We would like to send information to your IT manager about XYZ Consulting and how we can help reduce your operating cost. Can you transfer my call to him, please? Thank you.

(If not available, ask contact information of the IT Manager with the Receptionist)

Transferred to the IT Manager.

Hi, good morning. This is Amanda with XYZ Consulting. Am I speaking with the IT Manager?

(If yes, proceed)

Great! I’m with XYZ Consulting. We are an IT solutions and consulting company. I called because we would like to send information about our company and how we can help reduce your operating cost. May I please have your email address?

What’s your first and last name? So I can address the email properly.

What’s your specific job title for me to address you properly in the email?

Do you have a direct line or ext number?

Also, in order to know what information to send to you, if I may ask;

  1. How many computers do you have? (should be 10 and up)
  2. Who do you call whenever you have computer problems?
  3. What challenges are you currently facing with your existing setup?
  4. Is there any area where you wish think might need improvements on?

We will send the information to your email address. Thank you so much for your time. Have a great day!

 

 

Download our sample scripts with rebuttals for IT telemarketing campaignsample scripts with rebuttals for IT telemarketing campaign


Financial Services (Insurance, Securities, and Investment)


Appointment Setting

Company Name: XYZ Company

Location: Raffles Quay, Singapore

Website: www.xyzcompany.com.sg

Phone Number: 1234567890

Target Contacts: CFO, Credit Manager, Financial Controller, Owners, Finance Directors

Hi Andrew, good morning! This is Amanda with XYZ Company. I understand you are the best person to speak with regarding your working capital requirements accounts receivable?

(If no, ask)

Who’s the best person to speak with regarding your company’s working capital requirements accounts receivable?

(Take note of the information of the person in charge)

(If YES, proceed)

That’s great! You see, we’re a financial company and we specialize in trade finance for small to medium size businesses here in Singapore. We have helped companies improve their working capital position by providing early settlement of receivables enabling companies to generate cash quickly.

I’m calling to see if we could arrange a short meeting with our colleagues to discuss with you about this and how you could benefit from it?

(If YES, proceed)

Our colleagues would appreciate the opportunity of dropping by your office to discuss further your receivable financing. Would you be free on (offer day, date and time of appointment)?

(If not, ask for prospect’s preferred date)

If I may ask,

  1. Do you provide credit terms to your customers? If yes, how long does it take for you to get paid?
  2. Does the late payment of your receivables put a strain on your company’s finances?
  3. Is your growth hampered by your working capital requirements?

Note: Jot down the answers.

(Verify/gather all contact details: Contact Person’s Name, Job Title, Company Address, Contact Number, Direct Line or Mobile Number)

Thanks for your time. We’ll see you on (mention the date of appointment). Have a nice day!

 

Call-to-Invite Script

Company Name: XYZ Company

Location: Raffles Quay, Singapore

Website: www.xyzcompany.com.sg

Phone Number: 1234567890

Target Contacts: CFO, Credit Manager, Financial Controller, Owners, Finance Directors

Hi Andrew, good morning! This is Amanda with XYZ Company. I understand you are the best person to speak with regarding your working capital requirements accounts receivable?

(If no, ask)

Who’s the best person to speak with regarding your company’s working capital requirements accounts receivable?

(Take note of the information of the person in charge)

(If YES, proceed)

That’s great! You see, we’re a financial company and we specialize in trade finance for small to medium size businesses here in Singapore.

I called because we would like to invite you to our upcoming online conference about how to improve your working capital position by providing receivables financing to help your company generate cash quickly.

(If YES, proceed)

That’s great. Would you be free on (offer day, date and time of appointment)?

(If not, ask for prospect’s preferred date for a one on one presentation)

In order for us to prepare for the presentation, I’d like to know more about your company first.  If I may ask,

  1. Do you provide credit terms to your customers? If yes, how long does it take for you to get paid?
  2. Does the late payment of your receivables put a strain on your company’s finances?
  3. Is your growth hampered by your working capital requirements?

(Verify/gather all contact details: Contact Person’s Name, Job Title, Company Address, Contact Number, Direct Line or Mobile Number)

We will send you a calendar invite before the conference. Thank you for your time. Talk to you on (mention the date of appointment). Have a nice day!

 

Data Profiling Script

Company Name: XYZ Company

Location: Raffles Quay, Singapore

Website: www.xyzcompany.com.sg

Phone Number: 1234567890

Target Contacts: CFO, Credit Manager, Financial Controller, Owners, Finance Directors

Hi, good morning! This is Amanda with XYZ Company. I understand you are the best person to speak with regarding your working capital requirements accounts receivable?

(If no, ask)

Who’s the best person to speak with regarding your company’s working capital requirements accounts receivable?

(Take note of the information of the person in charge)

(If YES, proceed)

That’s great! You see, we’re a financial company and we specialize in trade finance for small to medium size businesses here in Singapore.

I called because we would like to send you information about how to help improve your working capital position by providing receivables financing for your company to generate cash quickly.

(If YES, proceed)

That’s great.

May I have your email address, please?

What’s your first and last name? So I can address the email properly.

What’s your specific job title for me to address you properly in the email?

Do you have a direct line or ext number?

In order for us to know what information to send you, I’d like to ask, (take note of the answer)

  1. Do you provide credit terms to your customers? If yes, how long does it take for you to get paid?
  2. Does the late payment of your receivables put a strain on your company’s finances?
  3. Is your growth hampered by your working capital requirements?

We will send you information. Thank you for your time. Have a nice day!

Download our sample scripts with rebuttals for financial telemarketing campaignsample scripts with rebuttals for financial telemarketing campaign


Advertising Services


Appointment Setting Script

Company Name: XYZ Company

Location: Raffles Quay, Singapore

Website: www.xyzcompany.com.sg

Phone Number: 1234567890

Target Contacts: Marketing/Branding Head, Marketing Manager, Marketing Director, CMO

Hi Andrew, good morning. This is Amanda and I’m calling on behalf of XYZ Company. I understand you are the best person to speak with about branding and marketing strategy?

If yes, proceed.

I was hoping that you might have heard of our company before?

We are a global brand consultancy and we help companies create, grow and disrupt markets by integrating research, brand strategy, creative and digital. We have worked with companies such as Airbnb, Unilever, Alibaba Group, etc.

If I may ask,

  1. Do you know if your digital marketing is working or not?
  2. Do you have difficulties in measuring the effectiveness of your digital marketing?
  3. Do you think your brand needs a boost in one of your markets but don’t know where the issue is or how to go about improving it?

My Director would appreciate an opportunity for a brief meeting with you for a further discussion about our branding solution and how we can help improve your branding and marketing scheme. 

Would you be available on (day, date and time of appointment)?

(If not, ask for prospect’s preferred date for a one on one presentation)

(If yes, proceed)

We would like to send information about our company, may I have your email address, please?

(Verify/gather all contact details: Contact Person’s Name, Job Title, Company Address, Contact Number, Direct Line or Mobile Number)

Please mark your calendar for our Director to visit you on (date of the appointment). Thank you for your time. Have a nice day!

 

Call-to-Invite Script

Company Name: XYZ Company

Location: Raffles Quay, Singapore

Website: www.xyzcompany.com.sg

Phone Number: 1234567890

Target Contacts: Marketing/Branding Head, Marketing Manager, Marketing Director, CMO

Hi Andrew, good morning. This is Amanda and I’m calling on behalf of XYZ Company, an advertising agency. I called because we would like to invite you to a free online conference about branding strategy that we will be hosting on July 27, 2017. We have 1 in the morning at 9AM and another 1 at 2PM. Would you be available?

(If yes, proceed)

Great! What time would you prefer? In the morning or in the afternoon? (Take note)

We will be sending you a calendar invite, may I have your email address, please?

(Verify/gather all contact details: Contact Person’s Name, Job Title, Company Address, Contact Number, Direct Line or Mobile Number)

Again, the online conference will be on July 27at 9AM. We will send you a calendar with the login details. Thank you so much for your time. Have a great day!

 

Data Profiling Script

Company Name: XYZ Company

Location: Raffles Quay, Singapore

Website: www.xyzcompany.com.sg

Phone Number: 1234567890

Target Contacts: Marketing/Branding Head, Marketing Manager, Marketing Director, CMO

Hi, good morning! This is Amanda with XYZ Company. I’d like to speak with your Marketing Manager, please.

What is this regarding?

I’m calling about your branding and marketing strategy, is he available right now? Can you transfer my call please? Thank you.

With the Marketing Manager.

Hi Andrew, good morning. This is Amanda with XYZ Company. We are an advertising agency and we would like to send information to your email on how you can improve your digital and branding strategy. May I have your email address please? (Take note)

What’s your first and last name? So I can address the email properly.

What’s your specific job title for me to address you properly in the email?

Do you have a direct line or ext number?

By the way, if I may ask;

  1. Do you know if your digital marketing is working or not?
  2. Do you have difficulties in measuring the effectiveness of your digital marketing?
  3. Do you think your brand needs a boost in one of your markets but don’t know where the issue is or how to go about improving it?

We will send you information. Thank you so much for your time. Have a great day.

Download our special sample scripts with rebuttals for advertising calling campaignsample scripts with rebuttals for advertising telemarketing campaign


Business Consulting Services (Strategic and Planning)


Appointment Setting Script

Company Name: ABC Company

Location: Raffles Quay, Singapore

Website: www.abcsolutions.com.sg

Phone Number: 1234567890

Target Contacts: Owner, President, CEO

Hi Andrew, good morning. This is Amanda and I’m calling on behalf of ABC Company. I was hoping that you might have heard of our company before?

We are a global business consultancy and we offer free assessment for every startup companies. We have worked with different companies all over Singapore (you can mentioned some of your clients here) take better actions, make better decisions and produce greater outcome with less time and effort for our clients. Would you like to have a free assessment of your company?

(If yes, proceed)

Great! If I may ask,

What problems and challenges are you experiencing right now within your organization?

One of our consultants would appreciate an opportunity for a brief meeting to discuss how we can help your company solve these issues.

Would you be available on (day, date and time of appointment)?

(If not, ask for prospect’s preferred date for a one on one presentation)

(If yes, proceed)

We would like to send information about our company, may I have your email address, please?

(Verify/gather all contact details: Contact Person’s Name, Job Title, Company Address, Contact Number, Direct Line or Mobile Number)

Please mark your calendar for our Consultant to visit you on (date of the appointment). Thank you for your time. Have a nice day!

 

Call-to-Invite Script

Company Name: ABC Company

Location: Raffles Quay, Singapore

Website: www.abcsolutions.com.sg

Phone Number: 1234567890

Target Contacts: Owner, President, CEO

Hi Andrew, good morning. This is Amanda and I’m calling on behalf of ABC Company. I was hoping that you might have heard of our company before?

We are a global business consultancy. We have worked with different companies all over Singapore (you can mentioned some of your clients here) take better actions, make better decisions and produce greater outcome with less time and effort for our clients. I called because we will be hosting a free online conference on how we can help your company grow and solve any challenges and issues that you might have within your organization. Would you be available on (day, date and time of appointment)

(If not, ask for prospect’s preferred date for a one on one presentation)

(If yes, proceed)

In order for us to know your company better and provide better solutions, I’d like to ask;

What problems and challenges are you experiencing right now within your organization? 

We would like to send you information together with a calendar invite, may I have your email address, please?

(Verify/gather all contact details: Contact Person’s Name, Job Title, Company Address, Contact Number, Direct Line or Mobile Number)

Again, the online conference will be on (date of the appointment). Thank you for your time. Have a nice day!

 

Data Profiling Script

Company Name: ABC Company

Location: Raffles Quay, Singapore

Website: www.abcsolutions.com.sg

Phone Number: 1234567890

Target Contacts: Owner, President, CEO

Hi Andrew, good morning. This is Amanda and I’m calling on behalf of ABC Company. I was wondering if you’ve heard of our company before?

We are a global business consultancy. We have worked with different companies all over Singapore (you can mention some of your clients here) take better actions, make better decisions and produce a greater outcome with less time and effort for our clients. I called because we will like to send information about our company and the services that we offer.

  1. May I have your email address, please? (Take note)
  2. What’s your first and last name? So I can address the email properly.
  3. What’s your specific job title for me to address you properly in the email?
  4. Do you have a direct line or ext number?

In order for me to send the right information to send you, I’d like to ask;

What problems and challenges are you experiencing right now within your organization?

We will send you the information. Thank you for your time. Have a nice day!

Download our sample scripts with rebuttals for consulting telemarketing campaignsample scripts with rebuttals for consulting telemarketing campaign


Software Services


Appointment Setting Script

Company Name: ABC Solutions

Location: Raffles Quay, Singapore

Website: www.abcsolutions.com.sg

Phone Number: 1234567890

Target Contacts: IT Manager, IT Director, Financial Manager/Director, Accounting Manager

Hi Andrew, good morning! This is Amanda with ABC Solutions. I understand you are the best person to speak with regarding your accounting?

(If no, ask)

Who’s the best person to speak with regarding your accounting software? (Take note of the information of the person in charge)

(If yes, proceed.)

That’s great! We are currently running a free upgrade for Quickbooks. Are you currently using Quickbooks?

IF THEY’RE USING QUICKBOOKS:

  • What year and version are you currently using?
  • Also, does your company also accept credit cards? (Take note of response)

IF NOT USING QUICKBOOKS:

What accounting or ERP software are you currently using? (Take note. Thank the person and end the call)

I’m calling to see if we could arrange a short meeting with our colleagues to run the free upgrade for your Quickbooks.

(If YES, proceed)

Our colleagues would appreciate the opportunity of dropping by your office to do this. Would you be free on (offer day, date and time of appointment)?

(If not, ask for prospect’s preferred date)

(Verify/gather all contact details: Contact Person’s Name, Job Title, Company Address, Email address, Contact Number, Direct Line or Mobile Number)

Thanks for your time. We’ll see you on (mention the date of appointment). Have a nice day!

 

Call-to-Invite Script

Company Name: ABC Solutions

Location: Raffles Quay, Singapore

Website: www.abcsolutions.com.sg

Phone Number: 1234567890

Target Contacts: IT Manager, IT Director, Financial Manager/Director, Accounting Manager

Hi Andrew, good morning! This is Amanda with ABC Solutions. I understand you are the best person to speak with regarding your accounting?

(If no, ask)

Who’s the best person to speak with regarding your accounting software? (Take note of the information of the person in charge)

(If yes, proceed.)

That’s great! We are currently running a free upgrade for Quickbooks. Are you currently using Quickbooks?

IF THEY’RE USING QUICKBOOKS:

  • What year and version are you currently using?
  • Also, does your company also accept credit cards? (Take note of response)

IF NOT USING QUICKBOOKS:

What accounting or ERP software are you currently using? (Take note. Thank the person and end the call)

I’m calling to invite you for a one on one online conference on how to run a free upgrade for your Quickbooks.

(If YES, proceed)

Would you be free on (offer day, date and time of appointment)?

(If not, ask for prospect’s preferred date)

(Verify/gather all contact details: Contact Person’s Name, Job Title, Company Address, Email address, Contact Number, Direct Line or Mobile Number)

We will send you a calendar invite before the conference. Thank you for your time. Talk to you on (mention the date of appointment). Have a nice day!

 

Data Profiling Script

Company Name: ABC Solutions

Location: Raffles Quay, Singapore

Website: www.abcsolutions.com.sg

Phone Number: 1234567890

Target Contacts: IT Manager, IT Director, Financial Manager/Director, Accounting Manager

With the Receptionist:

Hi, good morning. This is Amanda from ABC Solutions. I’d like to speak with your IT Manager, please.

IF NOT AVAILABLE: Who’s the best person to speak with regarding your accounting? (take note)

NO ONE IS AVAILABLE: That’s okay. When is the best time for me to callback for your IT Manager? (Take note)

With the Target Contact:

Hi, good morning. This is Amanda from ABC Solutions. Am I speaking with the IT Manager?

(If yes, proceed)

Great! We are currently running a free upgrade for Quickbooks. Are you currently using Quickbooks?

IF THEY’RE USING QUICKBOOKS:

  • What year and version are you currently using?
  • Also, does your company also accept credit cards? (Take note of response)

IF NOT USING QUICKBOOKS:

What accounting or ERP software are you currently using? (Take note. Thank the person and end the call)

We would like to send the details to your email, may I have your email address, please?

What’s your first and last name? So we can address the email properly?

What’s your specific job title for me to address you properly in the email?

Do you have a direct line or ext number?

We will send you the information. Thank you for your time and have a great day.

Download our sample scripts with rebuttals for software telemarketing campaignsample scripts with rebuttals for software telemarketing campaign


Medical Industry


Appointment Setting Script

Company Name: XYZ Company

Location: Raffles Quay, Singapore

Website: www.xyzcompany.com.sg

Phone Number: 1234567890

Target Contacts: Neurologist (Doctors/ Consultants/ Neuro Nurses)

Hi Andrew, good morning. This is Amanda and I’m calling on behalf of XYZ Company.

We are a group of professionals and researchers who developed an advanced neurological disorder assessment tool, specifically for dementia. I understand you are the best person to speak with about this?

If yes, proceed. (If no, look for the best person to speak with)

Great! We have been in service for more than a decade now. Our memory assessment software is used by many clinicians to test and analyze a dementia patient’s memory. It also provides recommendation and further medical steps to take based on results.

If I may ask,

Are you currently using any neuro-assessment tool?

Great! My Director would appreciate an opportunity for a brief meeting with you for a further discussion about our neuro-assessment software and how we can help you with you assessing your patients.

Would you be available on (day, date and time of appointment) (If not, ask for prospect’s preferred date for a one on one presentation)

(Verify/gather all contact details: Contact Person’s Name, Job Title, Company Address, Contact Number, Direct Line or Mobile Number)

Please mark your calendar for our Director to visit you on (date of the appointment). Thank you for your time. Have a nice day!

 

Call-to-Invite Script

Company Name: XYZ Company

Location: Raffles Quay, Singapore

Website: www.xyzcompany.com.sg

Phone Number: 1234567890

Target Contacts: Neurologist (Doctors/ Consultants/ Neuro Nurses)

Hi Andrew, good morning. This is Amanda and I’m calling on behalf of XYZ Company. We are a group of professionals and researchers who developed an advanced neurological disorder assessment tool, specifically for dementia. I called because we’ve currently updated our memory assessment software . Would you be available on (Day and Date of appointment)? (If not, ask for prospect’s preferred date for a one on one presentation)

(If yes, proceed)

Great! We will be sending you a calendar invite, may I have your email address, please?

(Verify/gather all contact details: Contact Person’s Name, Job Title, Company Address, Contact Number, Direct Line or Mobile Number)

Again, the online conference will be on (Day, date and time of appointment). We will send you a calendar with the login details. Thank you so much for your time. Have a great day!

 

Data Profiling Script

Company Name: XYZ Company

Location: Raffles Quay, Singapore

Website: www.xyzcompany.com.sg

Phone Number: 1234567890

Target Contacts: Neurologist (Doctors/ Consultants/ Neuro Nurses)

Hi, good morning! This is Amanda with XYZ Company. I’d like to speak with the Neurologist, please.

With the Marketing Manager.

Hi Andrew, good morning. This is Amanda with XYZ Company. We are a group of professionals and researchers who developed an advanced neurological disorder assessment tool, specifically for dementia.

We would like to send information to your email on how we can help you improve on how you assess your patients. May I have your email address, please? (Take note)

What’s your first and last name? So I can address the email properly.

What’s your specific job title for me to address you properly in the email?

Do you have a direct line or ext number?

By the way, if I may ask;

  • Are you currently using a neuro-assessment tool?
  • How long have you been using it?
  • How is it working for you so far?
  • Do you have any issues or problems with it?

(Take note of the answers)

That would be all. We will send you information. Thank you so much for your time. Have a great day.

Download our sample scripts with rebuttals for medical telemarketing campaignsample scripts with rebuttals for medical telemarketing campaign

 

Not all scripts are the same. But if you are having a hard time creating one for your team, you can use these scripts to help your sales rep start making great telemarketing calls.

 

 

Combine Effective Calling script and S.M.A.R.T Calling!

Learn how to get qualified telemarketing leads today!

Dial +65 3159.1112

 

 

This ebook walks you through some key questions and tips to help you get started on using a predictive lead scoring system for ranking and classifying leads. Grab our kit NOW!

Weeding Out Junk Leads With Predictive Lead Scoring

8 Factors that Influence Payroll & Accounting Software Buyers
5 Hyperlocal Marketing Tips for Singaporean Businesses
Targeted B2B Marketing: Guide, Checklists and Worksheets [Free eBook]