The Six Telemarketing Prospects You Meet

The Six Telemarketing Prospects You Meet

The thing about telemarketing is the challenge of actually getting in touch with the right business prospects. Consider the amount of effort that you have to invest in converting sales leads prospects into actual business deals, then you have to make sure that you know how to handle the conversation. The nice thing about your business prospects is that, despite their varied personalities, they all fall under one of the six main appointment setting personalities. Once you know what these six are, it would be easier to market your products to them. You just have to be prepared. If not, well, you job will just get harder.

  1. The skeptics – these are the customers who have made a purchase but were not happy with what was delivered to them. While the disappointment can serve as a good appointment setting opportunity, the skeptics can also be the most difficult people to convince.
  2. The undecided – there are B2B leads prospects that have a good idea about their problems and what they need to solve them. Perhaps the only reason they might bring you in is to help them how to proceed. Whatever that is you could have offered them can wait. Just go for what you were asked to do for now.
  3. The lonely – they might be the people who are afraid of solving problems on their own, or they believe that their problem is one in the world. Really, you can deal with this by assuring that you are there to solve their problems. Tell them what kind of problems that you have dealt with, as well as show them that you can solve it.
  4. The sales-averse – all right, these people are the last people you would want to meet in your telemarketing campaigns for the simple reason that they are not happy dealing with pushy telemarketers. When that happens, you have to show them that you are not just there to sell but to also offer solutions. Give them working tips or advice on how to improve their business, and that interest will soar. Just nurture the relationship first.
  5. The preoccupied – simply put, your marketing message does not stand out in the minds of your prospects. Maybe the methods you used and the competition are all the same, or you could have copied just the style from another firm. But you can solve that. You just have to be more creative and innovative. Customize your business messages. Make sure it fits with the thinking of your prospects.
  6. The fearful – the unknown is always a scary place, and even entrepreneurs can be overtaken by that fear. This is the feeling that you might get when talking to prospects who are about to embark on a new process or anything. Most of these business prospects are unsure of your ability. In that case, you should assure them of your expertise. Show them proof of your ability. It also helps you can get a testimonial from a current customer. That can be a big help in convincing these prospects that you are the real deal. 

Just a tip here: be yourself. That is one part about you that will help you generate more sales leads in your appointment setting campaign.

Reason Why You Cannot Sell Software Services Effectively? Communication

Reason Why You Cannot Sell Software Services Effectively Communication

Software companies are wondering why it’s getting harder and harder to sell software services to businesses. In order for a software company to stand out in the B2B appointment setting game, they need to gain the trust of their sales leads prospects.

Easy for us to say, “You must have faith in what you offer” or “Have a referral program and ask your customers to promote your business to those they know”. Whatever your advice is, you will never understand unless you sell software yourself. In my 10 years of experience in sales, I know how hard it is to market software products and services.  What is the reason for this?

The answer is simple: communication.

The main culprit in failed B2B software lead generation campaigns is poor communication. Here are some of these errors.

You talk while you think

A lot of marketers are guilty of this, especially those involved in B2B telemarketing. While it is true that you need to think of the possible objections or questions from your prospect in order to provide solutions. However, you must do that before you make calls. Talking while thinking can cause you to lose focus on your discussion with your prospect. A simple solution is to prepare beforehand and just think a bit before answering.

Related: How to Spot a “Requested More Information” in Every Sales Objection

You do not follow through

I once spoke with a telemarketer selling internet services. I’m driving at the moment and asked him to call me back. She promised to call me back in ten minutes. Problem is, he did not. 2 weeks after someone else called me back. Whenever your prospect asked you to call back, follow through what you said. That person on the other end of the line is probably waiting for you. Here’s How Prospects Really Want You to Follow Up

You never listen

Rebuttals are necessary for a call, but never should it become an avenue for you to argue with your prospects. A good salesperson should probe and ask questions even if the prospect is not interested. Rebuttals are there to give your B2B leads prospects more reason to do business with you. However, having a debate with your prospect won’t do you any good. You should avoid that as much as possible.

Related: Use These Phrases to Impress Singaporean Prospects When Calling

You are too defensive 

Many telemarketers tend to provide solutions to non-existent problems. In order to handle your call effectively, you must only say important information needed by your prospect. This trait is a typical ‘pushy salesman’ image that you should avoid. Keep in mind that your business exists solely to satisfy your prospects’ needs, and to ensure that the people receiving them are actually in need of the service. Selling your prospects something they do not need is unprofessional. It will ruin your chance to close the deal. So, when you’re selling something, make sure the other party is actually in need of it. Get Started with these Effective Telemarketing Scripts for All Industries [FREE TEMPLATES].

Communication will always be a part of the business. After all, doing business is all about interacting with your prospects. What a better way to interact with them is to communicate, right? Your ability to generate more B2B software leads will depend on your skills in communicating. It may be hard at the start, but at least you have something good to work on. Just take your time and practice, and you will polish your communication skills.

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A Reflection of Outbound Telemarketing through Classic Love Songs of the 70’s and 80’s

A Reflection of Outbound Telemarketing through Classic Love Songs of the 70’s and 80’s-done

There are reasons why people never forget songs from the past. First of all, they were written back when songwriters really wrote from the heart, when they used faithful words and metaphors of how they felt at that time. It is also because old songs are universal – although they may tell particular love stories, they may also be applied to almost anything in life.

Say, Outbound Telemarketing and Lead Generation?

Like a typical cycle of human emotions, Outbound Telemarketing and Lead Generation also follow a path where every action matters and could either be helpful or detrimental to the goal. It’s easy to understand how the Telemarketing process works by relating them to timeless songs:

Hello (Lionel Richie, 1984)

  • Of course, everything starts with a greeting. This initial contact is one of the most crucial parts of a Telemarketing call. If not done right, a professional telemarketer may not even get to proceed to anything at all.

Getting to Know Each Other (Gerard Kenny, 1980) –

  • Also a make or break stage, this is when the telemarketer tells something about his company and at the same time asks the prospect about certain details relevant to Lead Generation. Although it is not the actual sales pitch yet, asking the wrong questions or introducing impertinent points may ruin the conversation.

Words (Bee Gees, 1977) –

  • Words are all telemarketers have to take a prospect’s heart away. This is it – this is where the real stuff happens. The telemarketer discusses specific information on the goods or services or potential contract details. As expected, the telemarketer would also have to answer the prospect’s curious questions and clarifications.

It Might Be You (Stephen Bishop, 1983) –

  • Depending on the outcome of the product discussion, the prospect may now realize the benefits and likelihood of the proposal. He may give hints that he is interested and may be now ready to take things a step further.

I’d Really Love to See You Tonight (England Dan & John Ford Coley, 1976) –

  • Well, not tonight, but definitely in the future. This is when Appointment Setting is done, usually an in-person meeting with a Sales Executive or a phone call during the prospect’s preferred schedule.

The Search is Over (Survivor, 1985) –

  • The prospect’s meeting with the Sales Executive may seal the deal, and the Telemarketer’s mission is completed, unless otherwise if the deal was not made.

Don’t Throw it All Away (Bee Gees, 1978) –

  • If the prospect declined a business partnership, it’s still considered a lead, but one that has to be recycled and followed-up in the future. It goes back to the Telemarketers work list and may not be touched in the near future until a new need has developed.

Somewhere Down the Road (Barry Manilow, 1981) –

  • A sales call may not always turn out productive, but the good thing about it is that in this industry, “no” is not absolute. As long as Outbound Telemarketing services providers keep records of target information, there will always be opportunities and needs somewhere down the road, and when that time comes, the mission is reborn.

Critical Telemarketing Practices That Can Potentially Harm an Appointment

Critical Telemarketing Practices That Can Potentially Harm an Appointment

When professional telemarketers get caught up in the fundamental norms of outbound telemarketing, they tend to forget how to distinguish which aspects of their style are beneficial and which are detrimental to their goals. It is important to assess whether a certain action – whether part of a routine or an experimental move – can fulfill its purpose, otherwise it must be unlearned.

In appointment setting, especially in business-to-business (B2B) campaigns, telemarketers face the challenge of A: penetrating a target company and its gatekeepers, and B: getting a true Decision-Maker to agree to an appointment. With these goals at hand, it is crucial to appraise the plan of attack so that no wrong move could put all efforts to waste.

Here are some critical practices that need particular evaluation:

Reading off a Script. While newcomers to the telemarketing profession may be pardoned from this mortal sin, seasoned telemarketers should know better. This very act not only negatively impacts a prospect’s initial impression towards the company being represented, but also, and most importantly, towards the telemarketer itself. No one wants to talk to someone who sounds like a recording and stutters whenever caught with off-guarding questions. It pays to be mentally equipped and familiar with a product or service and not rely on suggested spiels or responses.

Voicemails. It has become part of the telemarketing culture, yet the rationale behind this practice is becoming feeble. Yes, it becomes useful when a telemarketer needs to follow-up on a prospect regarding a future appointment or some missed details. But during the “cold calling” stage of the campaign, leaving voicemails may actually do more harm than good. Prospects hardly ever return calls off a voicemail, especially once they’ve realized that it’s from someone who’s selling something. The more they keep getting voicemails, the more they keep hearing the name of the company being represented. It allows them to consciously “block” any likelihood of communication and it destroys the chances of an appointment or sales lead. Leaving messages with a secretary is still preferred whenever possible – it’s more professional and usually more productive.

Talking to the wrong person. It wastes time, energy, resources and opportunities. Nothing could be more damaging to a campaign than spending precious minutes on the phone with someone who doesn’t make choices for the company. It may be reasonable to do so during lead generation, but definitely a no-no when it comes to appointment setting. There is no point in discussing things over with a non-decision maker only to find out in the end that there is someone else who needs to hear everything all over again. One other mistake is when a telemarketer talks to someone from the target company whose job might be compromised should they acquire services from the outside. It’s illogical and nothing short of rude.

Every opportunity to make contact and create a good initial impression should not be wasted by meaningless practices that could have been avoided in the first place. Professional telemarketers should make it a habit to “run a scan” of their common practices to see which ones are to be capitalized on and which ones are corrupted and need eliminating.

The Psychology of Outbound Telemarketing: Assessing Prospects’ Personalities

Talking to another person is part of human’s basic natures. It’s not supposed to be a complex system or an art to be perfected. However, in instances where the manner of conversation would determine how a certain goal is reached, it is very important to know various types of personalities. In the commerce of b2b outbound telemarketing and lead generation, talk is money. And conversations run the business.

Sales leads are generated prospective clients are contacted by professional telemarketers and attempt to engage them into a meaningful, information-oriented discussion of a potential business partnership. But because each person is so dynamic – and sometimes erratic – there should be a structure of profiling and assessment for telemarketers to craft the best approach towards each personality type.


There are four established social styles that customers may employ:

The Driver
Drivers are talkers. They like to run the show. They don’t want to be dictated on what they need to do, and they don’t want to be told what they already know. They want telemarketers to get to the point in the least amount of time, and then they throw a lot of unrelated questions simultaneously. Some of those questions need not be answered, and the challenge is to have them listen – which could be a difficult task especially if they’re not interested by default. It is very uncommon for Drivers to admit that they are interested with the product, but once they do, it’s genuine. The rule is to never interrupt them in their streak of monologues.Wait for that rare, miniscule window of opportunity.

The Analytic
The term itself can be intimidating, and indeed, this social style is a no non-sense type. Analytic ones dwell on the most specific of specifics, and unlike Drivers, they only throw questions which are relevant. They actually like to be drawn into a thorough discussion of the goods or services, and they don’t mind if the telemarketer does all the talking. Are they interested? One can never tell. They just like to gather as many information as they could and analyze them in a discreet, swift manner. These are common in software and IT products and services companies where most decision-makers are experts in their field and are usually subtly technical in the way they converse.

The Amiable
Talking to Amiable ones is a walk in the park, but usually unproductive. These are people who have absolutely no problem with spending precious time on the phone with telemarketers who may or may not present benefits to them or their company. They are not necessarily talkative; they just enjoy the “act” of talking to people. They would answer any reasonable questions, agree to appointments if they have the time, and even respond to surveys, emails and follow-ups. The quality of their interest can be dodgy and tentative,therefore, this level or receptiveness doesn’t automatically equate to sales leads.

The Expressive
Expressive ones have all four social styles rolled into one. They like to talk, analyze and make friends. While Drivers may bombard telemarketers with all the questions and objections, Expressive ones would blab about how their business is going, what’s happening with their current provider, or how they indeed require such external services, etc. They’re the type who knows what’s going on with their business; they are open to ideas and services and would consider every one of them as much as they can. They can be very accurate on describing their business needs, and with the right questions, they may turn into solid sales leads.

Every unique individual deserves a distinctive approach to telemarketing, and it all comes down to having the right knowledge and skills to “assess” common behavior. The last thing a telemarketer wants is to employ a style that would “clash” with the prospective client’s personality, thus reducing chances of a potential business opportunity.


Telephone Survey


Information and feedback are two very important sources by which business moves are based. Telephone surveys are done if businesses need immediate knowledge on their customers’ thoughts on the company, its product and/or services. Market research surveys done via the telephone is an indispensable tool for information gathering.

A telephone survey is a direct research tool which is reasonably reliable and inexpensive. It is wise and practical for businesses to launch a customer satisfaction survey or customer service phone survey and use the data gathered to plane more effective sales and marketing campaigns. But the question is “Does your team have the time to do interviews?”.

Phone survey companies offer a variety of phone survey services — phone market research, customer survey services, and customer service satisfaction surveys. Callbox’s highly trained agents do surveys over the phone to determine a company’s current market standing. Through a telephone survey, Callbox representatives interview the client’s customers and ask them the right questions to provide the market information that applies to the client’s business and/or industry. Our agents are trained to effectively collect as much valuable information as possible. Quality assurance analysts monitor all agents to ensure call quality. Our agents will follow a script which the client provides, or one which was created for the client by our sales and marketing experts. Additionally, the progress of the campaign may be viewed through Callbox’s proprietary software PipelineCRM.

What are the Benefits of Telemarketing?

What are the Benefits of Telemarketing_DONE

It has been established that telemarketing is one of the most effective tools in marketing. Telemarketing is the process of advertising and selling a product or a service over the telephone. What makes it mainly effective is that the sales person can communicate directly to the targeted customers and consumers hence creating a solid foundation for an effective relationship with customers and consumers.

So what are the amazing benefits of telemarketing?

Instant Sales
The chief and important reason why telemarketing is effective because it yields immediate results. The sales person can create a sale during a call.  This is because the representative has the enough time to concisely explain the details of the product and services and other offers that could make the sale easier.  If customers have inquiries about the services and the products the representative can also immediately answer them thereby building trust that oftentimes lead to sales.

Builds a Strong Customer Relationship
Telemarketing is done through direct communication, between two participants. Customers often want to have the response to their questions answered directly and in a manner that they can understand. When the sales person talks to the customer, they get to have a peak at their personality giving them an understanding on how to approach the question of the customer. Sometimes although he customers ask the same questions, the answers should be right-sized to the customer. In telemarketing the relationship between a business organization and its customers becomes interactive thus promoting the customers loyalty to the business organization.

Immediate Interest
Everyone is a customer and based on observation, sales calls are rarely ignored.  A sales person has the power to grab a customer’s attention at the instance of the call, because a sales call is directed towards the individual customer unlike in mediums such as radio promotion and TV advertisement that goes broadly towards a general audience.

Round the Clock Support
Customers absolutely love a service that is available 24/7.  Some customers have inquiries popping out of their minds in wee hours or during weekends, and telemarketing call centers mostly operate every day of the week. This also gives the customers the liberty to call whenever they want. Being there when your customers need you adds to the factors that attract their loyalty.

If you evaluate telemarketing in details, there are so many benefits to it as long as its best practices are properly executed by the sales person or by the people handling the calls. In telemarketing, whoever represents your business, organization or your company, they must have the perfect knowledge to answer wide ranging questions of the customers.  They must also represent the company well and accurately. For all the good results to be reaped, you must sow the techniques properly.

What To Look For In A Telemarketing Team

Recruiting a good telemarketing team is crucial for a successful lead generation campaign. For one, they are the people who will stand on the frontlines, getting in touch with business prospects and turning them into qualified B2B leads. The problem here, so far, is the actual recruitment of your telemarketers. While it might sound easy, putting things in motion can be quite complicated. You can interview them on the phone, or maybe do a demonstration, but these pale in comparison to more intangible qualities that truly differentiate excellent telemarketers.


  1. A positive attitude – generating sales leads is no joke, with stress and rejections rates on the phone pretty high. If you can find a telemarketer with a natural sense of humor, or lives with a positive attitude, you should give them a second look.
  2. Enthusiasm – the work can be draining, especially if this is a long-term campaign. Excellent telemarketing representatives are buoyed with an enthusiastic outlook, keeping them going despite the drudgery.
  3. They worked hard, and they have something to show for – this is where past job experiences come in. No matter how promising a potential hire is, if they have shown a lackluster performance, this might make you think twice. It is your call to hire them or not.
  4. Self-motivated – you cannot give your team pep talk every day. You have a lot of things on your plate. It would be a great help for you if you simply hire someone that can motivate themselves, and get things done.
  5. They have a clear and friendly voice on the phone – in telemarketing, voice quality is important. You need someone who has this quality if you want to be effective in appointment setting tasks.
  6. Willing to go on an incentives scheme – a commission-based payment system can be a win-win arrangement. If your agent does not perform well, you minimize your losses. If they exceed expectations, they earn a larger paycheck. It is a risk, but the rewards are worth it.
  7. Can work with a team – lone wolves may be good, depending on the account, but you will need team players in a campaign that can might go through several stages before getting qualified as business leads.
  8. Confident – these people are sure of themselves and their capacity to excel in their work. Such people are rarely the type to sulk or get depressed after a bad day. Hire them astelemarketers and you will save yourself from performance headaches later.
  9. Empathetic – someone who can put himself on another man’s shoes is someone will be able to build rapport with prospects. And in lead generation terms, rapport is a big deal.
  10. Persistent – not taking ‘no’ for an answer is a quality that defines an effective marketer. They will keep on going until they finally get what they want.


See? If you can find someone who embodies most of these qualities, then your telemarketing campaign will be successful. What more if you can find one who has them all, right?


Why Patient Telemarketers Win Out in Telemarketing-And How to be Like Them

Patience is important in B2B telemarketing since results won’t just happen as soon as we would like them to.  Imagine you are a professional telemarketer very eager to make a sale yet your prospect says “NO” or “NOT NOW.”  You become disappointed.  What you must realize is that your success or failure is a choice.  There is nothing you can do to push these people to buy from you at that very moment.  Sit back and wait it out.  Give your prospects a week or two to decide.  You can make a follow up call or send them an email.  The point here is, you can learn the art of patience and you can be successful if you choose to.

One of the most admirable characteristics of the most successful telemarketers today is patience. This simply means, these marketers learn to work hard and do things over and over again until they get the results they want.  In this blog, I will share just a few ways to help you be like them.  Understand them and see if you qualify.

  • Patient telemarketers stick with all their goals yet they don’t expect them to happen overnight. They know that time is their best asset and that all their goals can be achieved as long as they give themselves a realistic time frame.
  • Patient telemarketers are not easily discouraged by momentary delays. They make use of this idle time to reevaluate themselves and to work on other important tasks.  For example, they try to nurture the relationships they have with their prospects through social media or email.  They do more in research and improve their calling scripts to be more effective.
  • Patient telemarketers are not “pushy”. They don’t urge prospects to decide right away.
  • Patient telemarketers plan their calls. They think well before they act, listen well before they speak and research well before they cold call.  Consequently, they make wise and sound decisions.

Practicing patience is important not only in telemarketing, but also in B2B lead generation and B2B appointment setting.  Remember business is a process and it takes time (sometimes longer time).  Hang back and wait patiently. And when the perfect day comes your way, just grab it.


2 Valuable Reminders For Hiring A Telemarketing Services Provider

To have the best telemarketing campaigns that will yield high quality b2b sales leads for your business, you have to make sure that you’ve secured the important factors that make up a good telemarketing campaign. Aside from having a compelling, well-written telemarketing script, you need to have experienced professionals to do your cold calling for you. When choosing your telemarketers, you have the option of hiring a freelance telemarketer, or hiring one from a professional b2b telemarketing company. Whatever you choose and before you sign that contract, think about these two simple reminders to make sure you’re making the right choice for your company.

1. Never go for the cheapest option.

Cheap is as cheap gets. If you base your decisions simply on how much you will be able to save upfront, then you’re making your decisions all wrong. That “bargain” you thought you were privileged to get would sooner than later turn into a nightmare as you start dealing with incompetent telemarketers who cold call at their leisure, play games on your business prospects, and generally cause a failure of a telemarketing campaign. Yes, it was very much a “steal”. Those untrained freelancing telemarketers just took your money after you sealed the deal by paying half of the agreed sum; and you’ll probably never hear of them again. If you really want quality telemarketing services, remember that nothing comes for free. Though you may need to pay a considerable amount for the best service, you can rest assured that you will get the equal value of your payment through professionally trained b2b telemarketers, a responsible and capable team leader, strict quality analysts, a binding contract, and years of authentic industry experience.

2. Never hire when you’re in a rush.

Doing anything when pressed for time never results to anything more than satisfactory. As a business owner, you need to do proper research on anything before you finalize a deal. When looking to hire a business to business telemarketer for your campaigns, researching the experience of your applicants is really important to ensure the success of your telemarketing lead generation campaign. Even a reliable b2b telemarketing services provider needs to be questioned about their experience. You’ll know you’ve found a good one if the company is not shy to share their portfolio with you, or maybe give you a list of clients you can call. If you hire in a rush (which is never a good idea), there is a large chance that you will end up with a business scam, a freelancer who will disappear halfway through your campaign, or an amateur company whose telemarketers are still trying to figure out what VoIP actually means.

Three Handy Tools For Niche Telemarketing

For a lot of companies, niche marketing can be a very effective tool in getting more business coming into your firm. It has a lot of applications in various industries, including those in the lead generation business. Think about it, regardless of what marketing medium you use, be it social media or telemarketing, you will need to know whether you are reaching out to the right audience. Being able to tailor your products or service to potential clients can make all the difference in your campaign to generate B2B leads. But really, how can you be sure that what you are doing is right? Luckily, there are three easy tips to remember when you try niche marketing:

  1. Address the needs of the market – yes, this is the first rule that you must remember. Being able to tailor your lead generation service to a specific industry can help improve your chances of getting potential clients. For example, you can offer lead generation services to companies that have marketing teams of their own, while you can also offer appointment setting services to those who have none. Such level of personalization maximizes your company’s ability to capture more clients. It will also help you save on costs since what you do can use more localized, and usually, cheaper, marketing mediums to get your customers. For example, you can hire a local telemarketing team to do the job for you.
  2. Know the language – you need to know what is the language spoken in the niche you wish to enter. Remember, you need to sound and be part of the community. Failure to consider the nuances of the locality may bring negative, if not hilarious results. Remember Electrolux? One of the biggest makers of vacuum cleaners in Europe tried to enter the US market with the tagline “Nothing sucks like Electrolux”. Innocent enough, but caused a complete fiasco with the Americans. You also need to be careful when translating into another language, lest you make the same “finger-lickin’ good” mistake of KFC in China – the Chinese characters read “eat your fingers off”.
  3. Test the waters – even if you see no competitors in the market, it does not mean that you have just found a gold mine. More likely than not, many of your competition have tried entering the market but were unable to penetrate. It does not mean that you should just give up. Who knows, you might have something that the market is looking for. Try examining your competition. See how they tried to market their products and services.  What you learn from them can help you craft a better marketing plan. And always try testing the market before you fully roll-out, tweaking out any areas of improvement. This is an essential precautionary step.

These are just a few of the many tips that you can use when you want to try entering a niche market. As long as you follow them carefully, you will be able to work in this market better. Who knows, this might be the best investment you can make in marketing.

How NOT To Manage Your Telemarketers

How NOT To Manage Your Telemarketers

How NOT To Manage Your Telemarketers

Have you noticed something in your room that sits in a corner or hidden in a box for maybe over a year now and seems to occupy a space for supposedly more valuable things? Clutter and that needs to be purged out of your room.

But did you know that there are also clutter in the office? Not merely papers, staple wires nor aged receipts but telemarketers who just sit there, make calls, take a break and leave for home on the dot. Can you purge them out of the office, too? Not too soon.

Being so stringent on your telemarketers during the whole shift, noticing every action they make will not guarantee you a leadership award nor grant your team a company-paid vacation in the Bahamas as top performers, but most likely result in a fast turn-over in your staffing. This means that you should give your telemarketers a room for growth and manage independence.

So learn team management best practices that you may implement among your staff that are less stressful and do not require much stringency. Below are tips on how not to manage your telemarketers.  

Set Proper Expectations

Give your telemarketers the big picture of how their responsibilities would impact the whole team’s performance and the company as well. Regardless of how small or large their tasks are, make them understand that everything, done right or otherwise, would contribute to the end results. One telemarketer with failed statistics will definitely push the team’s statistics down.

Related: Drive for Sales: B2B Telemarketing Tips That Help Close the Deal

Perk Up Interest

Leaders are being looked up to by his subordinates at all times so walk your talk and show templates of performance which your telemarketers can use in order to improve their skills and enhance their knowledge. Create and innovate strategies that would draw their interest to perform at their best and exceed expectations. Like when a new calling tool is introduced, take the time to learn and utilize the tool before sharing knowledge with your telemarketers.

Related: Gain New Market Opportunities in Singapore with Outsourced Telemarketing Service

Entrust and Trust   

Assign them additional tasks that would mold them into better telemarketers and eventually contribute to their growth like having them update systems and spreadsheets and assigning them tasks during team meetings like keeping attendance and contribute ideas. Let them do, discover and recreate on these tasks by themselves, thus will merit them self-confidence and hone their leadership potentialities.


As a leader, you have to continuously nurture your telemarketers’ knowledge and skills for them to become consistently effective in their jobs. Also, shape their characters to draw self-motivation to keep them success-driven. Team and individual coachings should be available not only b schedule but anytime your agent needs it.     

Related: 5 Lead Nurture Tools to Turn Cold Singapore Prospects to Warm

Drive Them Through The Right Track

Leaders are role models and have the weighty task to do only the right thing at the right time for the good of all. If you commit mistakes, take the courage to correct it at the soonest time to avoid complication. Draw lessons from mistakes and craft actions steps with the whole team on how to handle similar cases in the future.   

Related: How Outsourced Appointment Setting Team help Accelerate Growth

Note that not everything that sits idle should be deemed valueless, instead contemplate on options on which can be improved, revised or reused. Not all clutter deserves to be purged; some may just need to be free from rust and dust to uncover their worth and possibly become more valuable in the future.



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