Database Solutions for Improving and Managing your Marketing List

Database Solutions for Improving and Managing your Marketing List

Fortune 50, Global 2000, and even medium-sized companies are all aware that data drives business transformation. That is why, it is no surprise that even the biggest players in the field, Delphix and Datical, are taking their partnership to the next higher level to bring new data solutions to the digital world. (

Data Profiling

A process of analyzing data for accuracy which helps organizations manage data quality. Leveraging data profiling tools and human skills combined, data profiling will help you achieve: (Experian)

  • Identify data anomalies right from the very source
  • Discover data quality problems which need to be addressed upon migration from one system to another
  • Highlight critical areas  
  • Uncover issues such as invalid values, misspellings, missed and duplicates
  • Help you identify where and which data problems exist in your system

Data Cleansing

Data cleansing, aka data scrubbing, is a step by step process of detecting and correcting inaccurate records from a list to: (Invensis)

  • Increase efficiency on customer acquisition activities
  • Better decision-making process
  • Streamline business practices
  • Increase productivity
  • Increase revenue

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Data Segmentation

Data segmentation is a process of creating classes or categories for groups (demographic, psychographic) to understand their behavior and establish commercial values for each group, and achieve the following results: (CAS)

  • Scale up profitability
  • Refine resource management
  • Better communication

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Data Deduplication

Data deduplication is a process of eliminating redundant copies of data and reducing storage overhead, ensuring a unique instance of data is retained on storage to: (WebWorks)

  • Clear storage space, this allows organizations to save far more data on the same system and extends disk purchase intervals automatically.
  • Adept replication, the deduplication process writes only unique data on the disk and thus, there’s a need to replicate only these set of blocks. Depending on the type of application, the traffic for data replication can be reduced by 90%.
  • Effective use of network bandwidth
  • Cost effective, fewer disks are required, storage cost is reduced significantly. More so, tends to improve disaster recovery as a lesser amount of data is transferred.

Data Expansion

Data Expansion is a process reproducing data from its original form that has undergone data compression. With the fast innovation of marketing tools and processes, big data is one which can never be undervalued with its first-rate benefits: (Datameer)

  • The ability to ask and answer complex questions more robustly in a short period of time, from months or weeks to maybe just days, hours or minutes
  • Gives you confidence by providing an accurate and complete view of your data gathered from a huge number of resources
  • Can empower a new generation of employees. With a powerful BI platform, companies are able to achieve cognitive improvement in the question-answer process, thus creating an environment in the workplace that encourages creativity, outside-the-box thinking and analytic analyses

Improve the quality of your marketing list with the help of this checklist and start driving more qualified potential customers into your sales pipeline.

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Author Bio:

Callbox Singapore Marketing Manager - Katrina ChuaKatrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

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