You called Shengya Company today but a nice robotic voice on the other line said…
“The number you called is now disconnected.”
“Disconnected huh! How can that be uncontactable, this is the same database I used two years ago!”
Savvy Marketer: Wait, did you just say two years? Hey, that’s a lifetime of wasted time and effort on dead contacts.
Did you know that 35% of business data becomes obsolete every year? And if you’ve been using the same database a year or more ago, you’re more likely to be calling invalid or the worse, dead contacts.
Get your database some life man!
Let me share with you some secrets on how to increase your database with qualified contacts.
Run a customer profiling campaign!
If you’re not equipped to do the job, outsource an expert who has thought processes and tools to do the following jobs on your behalf.
- Verification of Data
- Data Scrubbing
- Database Management
Caller: “Are these four different from one another? Can I just pick one process instead?”
Savvy Marketer: Different, yes, but they are linking processes that work as one. Take a look at how it’s done.
Your service provider will send Initial Email copies to their email addresses to test the accuracy level of your database. “Delivered” emails, which return replies and show actions signify the activeness of the contacts.
Data Verification: they telephone the contacts to verify all details like, business name, contact name, business address, phone numbers, emails, social media accounts and other important information.
Data Scrubbing: missing details and goneaways are replaced.
Deduplication: duplicates are deleted to give room for fresh, active contacts.
Remember to keep your database well-managed, updated and fully locked and loaded with qualified contacts. Once that’s done, you’ll discover embedded knowledge that would result to a productive, successful campaign.
Caller: “Will I get someone to answer my call if I follow your tips?”
Savvy Marketer: Go on and call.
“Hi, thank you for calling Shengya Company, this is Mulan how may I help you”