Infographic originally posted on www.callboxinc.com.
In your B2B marketing campaigns, what lead generation channel do you use?
Today, there are a couple of marketing channels that we could choose from. These lead generation strategies include:
- Content Marketing
- Social Media Marketing
- and the old fashion but still-kicking telemarketing
But among these options, is EMAIL MARKETING the BEST strategy to invest in? Let me tell you why it may still be the most reliable channel. Browse over the stats in this infographic and you’ll end up agreeing.
Source: Direct Marketing Association
Source: Email Marketing Industry Census 2014
Source: Marketing Sherpa
Source: Marketing Land
Explore More on Email Marketing:
- Email Lead Generation: How to Fashion Messages with High Response Rates
- When are the Best (and Worst) Times to Send an Email?