7 Stats that Says Email Marketing is the BEST Among Other Channels [INFOGRAPHIC]

Infographic originally posted on www.callboxinc.com.

In your B2B marketing campaigns, what lead generation channel do you use?

Today, there are a couple of marketing channels that we could choose from. These lead generation strategies include:

• Content Marketing
• SEO
• Social Media Marketing
• and the old fashion but still-kicking telemarketing

But among these options, is EMAIL MARKETING the BEST strategy to invest in? Let me tell you why it may still be the most reliable channel. Browse over the stats in this infographic and you’ll end up agreeing.

Infographic Transcript:

Email marketing has an ROI of 4,300%

Source: Direct Marketing Association

Revenue from email has increased by 28% from 2013-2014

Source: Email Marketing Industry Census 2014

60% of marketers believe email marketing produces positive ROI

Source: Marketing Sherpa

40% of qualified leads discover sites via email

Source: Marketing Land

64% of decision-makers read emails via mobile devices

Source: SalesForce

Adding social sharing buttons to email messages increases click-through rates by more than 150%

Source: SocialTimes

56% of businesses plan to increase their email marketing efforts this year

Source: CustomerMinds

Explore More on Email Marketing:

• When are the Best (and Worst) Times to Send an Email?