Infographic originally posted on www.callboxinc.com.
In your B2B marketing campaigns, what lead generation channel do you use?
Today, there are a couple of marketing channels that we could choose from. These lead generation strategies include:
- Content Marketing
- SEO
- Social Media Marketing
- and the old fashion but still-kicking telemarketing
But among these options, is EMAIL MARKETING the BEST strategy to invest in? Let me tell you why it may still be the most reliable channel. Browse over the stats in this infographic and you’ll end up agreeing.
Infographic Transcript:
Email marketing has an ROI of 4,300%
Source: Direct Marketing Association
Revenue from email has increased by 28% from 2013-2014
Source: Email Marketing Industry Census 2014
60% of marketers believe email marketing produces positive ROI
Source: Marketing Sherpa
40% of qualified leads discover sites via email
Source: Marketing Land
64% of decision-makers read emails via mobile devices
Source: SalesForce
Adding social sharing buttons to email messages increases click-through rates by more than 150%
Source: SocialTimes
56% of businesses plan to increase their email marketing efforts this year
Source: CustomerMinds
Explore More on Email Marketing:
- Email Lead Generation: How to Fashion Messages with High Response Rates
- When are the Best (and Worst) Times to Send an Email?
