Voice vs Text: A Comparison of Voice-based and Text-based Search [INFOGRAPHIC]


Understanding the evolution that our present-day technology undergoes is vital in order to have a clear grasp of the needs of future generations where it concerns the use of devices and online tools or applications. Year by year, devices and online programs are evolving making our day-to-day work more efficient and easier. Aside from the welcome changes in devices and programs, the behavior of users also varies significantly. Being able to predict these changes in the way users maximize modern devices and programs is helpful in understanding how the future will look like for your organization and strategies.

The infographic below gives you a clear and comprehensive picture of the future of voice and text search trends through well-researched statistics provided by various reliable media measurement and analytics companies. It gives you a grasp of the potential future of voice searches and how it will overtake text searches in a few years. Additionally, it is worthy to note how the voice recognition market will become a lucrative and worthy investment in the very near future.

 

 

If you are in the marketing, mobile phone production or software development industries, knowing these relevant and helpful data allows you to foresee what technology will most likely appeal to your target clients. Moreover, it is also advisable that you study the depth of your target market’s knowledge when it comes to existing office assistants or A.I. that offer the convenience of use. “‘Voice vs Text” will help you acquire a better understanding of these things.

The data included in the infographic also makes mention of statistics pertaining to the number of devices that highlight voice-first features. It will also help you realize an accurate percentage of present-day users who prefer the voice search feature more than the text search. Having this in mind, you may be able to come up with your own theories on the preferences and behavior of users related to voice and text search trends.

It might also interest you and your company to know how frequently people use voice search features on a day-to-day basis. Aside from Google, you would also need information on other AI’s developed by other telecommunications companies that are attracting users worldwide and how they are making an impact on the preferences of consumers.

Related: Take Your Business to The Next Level with Omnichannel Marketing

Voice-first features are not limited to voice search tasks. The infographic also includes statistics on audiobooks and how they are making waves in the market. Included in the list of data are also the percentages of users who enjoy listening to audiobooks and voice searches on other search engines.

The comparison is designed to help you and your team get ahead of your competitors by being a forward thinker – being aware of the inclinations and behavior of your target clients and banking on these details to help you strategize your marketing and sales campaigns. It is not enough that you are in the loop about the latest trends, it is important that you also have the capacity to create new trends.

Related: 4 B2B Marketing Trends in Asia for 2019 (That Aren’t AI or Blockchain)

 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

 

 

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