Customer Service? You Need That For Lead Generation


Customer Service - Still A Strong Tool For Lead Generation

As a company serving the Asian market, and probably even beyond that, it is your responsibility to know what will get potential B2B leads to come to you, to do business with you, to make your B2B lead generation campaign be more successful in the end. This may sound like a big challenge, but that is not the case at all. You see, this is all about knowing what strategy to use, what communication tools to employ, as well as good, old-fashioned, customer service. Yes, customer service. While you might think that this is an after-sales affair, this is not the case at all. If you want to convert more B2B leads into closed deals, then you have to do it right. And there are many ways to do that.

  1. Being present – when a business prospect calls you back, you should make sure that you answer that call. I mean, they actually made the effort to connect with you. You should show them your appreciation for the effort. Just imagine the lost opportunity in B2B appointment setting, if they call you and you are not there.
  2. Being focused – when you are talking to a business prospect, you need to focus your discussion with them. Whatever you discuss with them can be used to define what you need in the marketing game and enable you come up with a business solution that they will need. You cannot afford to let your mind wander at this time. You might miss something important in the discussion.
  3. Being alert – this is especially true when you are meeting prospects in person. They might have nonverbal cues or reactions to your talk that can help you determine their willingness to be with you. From there, you can plan out your next steps in convincing them to do business with you. There is a lot of things that you can learn just by actively observing.
  4. Being ready – it is all about being prepared when the prospect decides to close the deal with you. It will not do well with your business if, at the end of your discussion, you find out that you actually cannot deliver what you are offering your prospects. That would be a real embarrassment, plus, you will lose the confidence of your prospects. To tell you the truth, this is something that you should always keep in mind, no matter what other things you have to deal with.
  5. Being communicative – this can be best experienced when doing a transaction. You see, this is not just a pay-and-deliver setup. This is a two-way interaction where you have the opportunity to get a better relationship with your business prospects. If you can build that, through better communication (say, with professional telemarketing), then there is no stopping you from generating your sales leads successfully. You just have to talk with them. 

Customer service must be there right from the very start, from the moment you begin your B2B lead generation campaign, until even after your customers have left you. It is about being helpful and concerned about improving their lot.