![Facebook and Twitter Metrics to Track in 2018 [INFOGRAPHIC]](https://www.callbox.com.sg/wp-content/uploads/2018/03/Facebook-and-Twitter-Metrics-to-Track-in-2018-INFOGRAPHIC-0.jpg)
The 
reaction button on Facebook is probably the most monitored by users, whether managing a personal account or running a business page. While other reaction buttons such as sad, haha, wow, love and angry get second attention along with the trailing comments. Twitter users, on the other hand, watch the number of retweets and followers they get. But do the number on social media platforms justify the success of your business? Let’s take some insights from experts.
Socialmediaexaminer lists some Facebook and Twitter metrics to track for 2018:
Transcript:
Track your FOLLOWER growth
Optimal Time For Engagement
Track Likes and Reactions to your Posts
Delve Into Audience Demographics
Determine Reach
Review Replies and Comments
Track Referral Traffic
- Find referral traffic data in Google Analytics
- Click on the social top-level menu
- Click Overview or Network Referrals
Examine click rates
Facebook & Twitter
- Go to Posts in the Insights tab to find the number of post clicks for each individual posts
- Go to Actions on Page
- See click counts for various elements
Check out our latest Client Success Story
![Telecom Firm’s Campaign Enters Next Phase, Grows Reach in New Segments [CASE STUDY]](https://www.callbox.com.sg/wp-content/uploads/2018/03/results-1.png "Telecom Firm’s Campaign Enters Next Phase, Grows Reach in New Segments [CASE STUDY]")
