Facebook and Twitter Metrics to Track in 2018 [INFOGRAPHIC]

The reaction button on Facebook is probably the most monitored by users, whether managing a personal account or running a business page. While other reaction buttons such as sad, haha, wow, love and angry get second attention along with the trailing comments. Twitter users, on the other hand, watch the number of retweets and followers they get. But do the number on social media platforms justify the success of your business? Let’s take some insights from experts.

Socialmediaexaminer lists some Facebook and Twitter metrics to track for 2018:

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Track your FOLLOWER growth

Facebook

Go to your page
Click the Insights tab
Click Like in the left navigation

Twitter

Visit Twitter Analytics
Click on your profile picture
Choose Analytics from the drop-down menu

Optimal Time For Engagement

Facebook

Insights page, click Posts in the left navigation
Select When Your Fans Are Online
Hover on the different days of the week

Twitter

Click Tweets tab at the top of the page

Track Likes and Reactions to your Posts

Facebook

Go to the Insights page
Click posts option in the left navigation
Scroll down to All Posts Published
Click on the right drop-down arrow to view Reactions, Comments, and Shares

Twitter

Click Tweets tab
Scroll down to view your tweets
Or Click Top Tweets to view most popular ones

Delve Into Audience Demographics

Facebook

Access audience information in your Insights under People
Click the You Fans section to see demographic data of your fan base

Twitter

Click Audiences to see a broad overview and specific demographic factors

Determine Reach

Facebook

Go to Insights tab
Click the Reach option
If you Scroll to the bottom of the page to find your total reach
In the Top Post Reach graphic, click on any given day to view posts that contributed to that day’s post reach count.

Twitter

Click the Tweets tab to display Impressions column

Review Replies and Comments

Facebook

Go to Insights tab
Click the Posts option
Scroll down to All Posts Published
Click the right drop-down arrow to view Reactions, Comments, and Shares

Twitter

Click Tweets tab
Choose either Tweets or Top Tweets
Click on individual tweets to view engagement levels

Track Referral Traffic

Find referral traffic data in Google Analytics
Click on the social top-level menu
Click Overview or Network Referrals

Examine click rates

Facebook & Twitter

Go to Posts in the Insights tab to find the number of post clicks for each individual posts
Go to Actions on Page
See click counts for various elements

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