How Can Enterprise Software Marketers Thrive in APAC


How Can Enterprise Software Marketers Thrive in APAC

Enterprise software marketers can find a great market in the Asia-Pacific, but sometimes it can seem a little daunting to start marketing in this region. Here are a few things that you can keep in mind before starting on your efforts.

Asia is a harvest field when it comes to groundbreaking digital services. In spite of the very advanced digital tools being used in Western countries, there are still businesses in Asia that have not fully embraced the benefits of marketing automation, digital analytics, and social media. Either they find it too complicated to manage or too trivial to spend on. The most that they will mostly allow their businesses to spend on is a company website that will display products and process purchases.

This simply means that there is a pressing need for enterprise software marketers in Asia. Some companies may not know it yet, but the new generation of entrepreneurs are realizing more and more that the way to survive and remain competitive is to go digital. Knowing this pressing need and open opportunity should embolden you enough to be more aggressive in selling your products and services in the Asian market.

Here are tips on how you can thrive in Asia as an enterprise software marketer:

Offer automation tools.


While there are strong IT services already established in Asia, it is always safe to assume there is always something new you can offer when it comes to automation. The beauty about digital tools is that they need to be constantly upgraded and marketers are always trying to discover new ways of making processes faster and their efforts easier.

Whether it’s an organization that has yet to embrace automation or one that already has but needs an upgrade, companies in Asia from schools, hospitals, factories, and retail businesses have so much to gain from automation. Ask an enterprise software company, continue to offer tools that will make their day-to-day operations more efficient and productive. The ever-changing digital landscape in Asia will always call for new and innovative products. How to convince organizations to trust you with what they need is the real challenge.

Related: How Marketing Automation can make an impact on Singapore B2B Marketing

 

Come up with relevant content


Your products should be something that organizations will look for. Beyond addressing a need is being able to come up with something that will add to their list of needs. Companies have the tendency to get easily complacent once the systems have been established. What most business leaders often do not understand is that advanced technologies are also constantly changing and along with these changes is the need to keep up and be competitive.

Provide relevant content that will help organizations take their businesses to the next level. Knowing that the competition for growing industries in Asia is very tough, offer something that will not only differentiate businesses but also propel them further than their competitors.

Related: Shocking Statistics in Content Marketing in Asia [INFOGRAPHIC]

 

Meet a need


Surviving and thriving in any type of business is always about meeting a need. Companies and groups will always be needing something most especially if they are gearing towards staying on top of the game. Those who want to be forerunners in the market need to be groundbreaking in terms of promoting content about their company, products, and services. You can meet that needs.

Other needs may be in the form of tools or applications that will streamline processes, make computing faster, data collection more accurate, and marketing more strategic. In the end, companies respond better to proposals that meet a need that has never been addressed before. Innovative ideas are always attractive even among traditional business practitioners.

Related: SaaS Marketing Insights: A Guide to Selling Software Plus Services

 

Stay ahead of the competition


Thrive in the Asia Pacific by making sure you are on top of the heap. Always stay ahead of your competitor by offering software products that are innovative, affordable, efficient, and reliable. Companies are willing to spend on something that will eventually translate to bigger sales and productivity. They will not hesitate to consider your product if they see its benefits, understand its functions and grasp its many benefits.

Staying ahead of the competition also means improving your communication processes, being clear about your goals, taking risks where it concerns new practices, and knowing the cultural landscape you belong in. Additionally, make time to listen to your clients. Generate feedback as part of a healthy practice of improving your products and services. This also guarantees that you will not fall into the trap of resting on your laurels when business is starting to look good.

Related: Finding and Reaching the Right Buyers for your ERP Software

 

Using these simple tips, you can definitely make strides with your marketing campaigns and succeed in delivering the message to your potential customers. Simple lead nurturing has to be done right in order for you to establish a foothold. So make sure you stay ahead of the competition today.

 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

 

 

Do you want more Software leads?

Dial +65 3159.1112 | Chat on WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

5 Ways to Optimize Your Last Quarter Marketing Approach (Blog Image)
The 6-Day Lead Management Bootcamp [Free Email Course]