Technical buyers, like engineers and other industrial professionals, hold a huge influence over the purchase process in the manufacturing space. That’s why converting manufacturing leads into customers requires the right messaging approach tailored for a technical audience.
But today’s buyers control much of the purchase process and determine which path to follow toward a buying decision. This makes it absolutely crucial to ask: How do manufacturing leads search and evaluate potential solutions?
The below infographic helps answer this question by highlighting the latest research on technical professionals’ content consumption and behavior. Many of these findings are based on IEEE GlobalSpec’s 2017 Smart Marketing for Engineers report.