Singapore will always be the model city-state. With great focus anchored on progressive ideals, Singapore has become an example for countries to strive for, citing the efficiency of its institutions and with the way its government is handling the day to day lives of its citizens.
To be sure, Singapore sets the standards when it comes to securing the best for the people of this tiny yet significant part of Southeast Asia. At the same time, it has cultivated a climate of progressivism that allows various industries to thrive in. On the surface, Singapore may seem like the disciplinarian state that a lot of people seem to believe. But, when it comes down to entrepreneurship, business owners will show nothing but optimism in saying that the country takes care of every player, big and small.
More importantly, the country enjoys a high level of prosperity spurned by heavy investments in education as well as a thriving economy where opportunities abound on all sectors of the Singaporean business spectrum.
The telecommunications industry, in particular, benefits from the fact that Singapore has a robust base for communications technology. This has been indicated by high numbers in mobile subscriptions as well as household penetration rates, arguably the highest in this part of Asia.
According to a report by the Infocomm Media Development Authority of Singapore, there are at least 2,013,200 fixed line subscriptions with a penetration rate of at least 94.1% as of June 2016. During the same period, the report showed that there are at least 8 million people who currently have mobile (2G,3G and 4G) subscriptions.
Not surprising enough, the telecom industry thrives on a penetration rate of at least 148.2% of the total mobile population. Added to that is the fact that there are at least 12 million broadband subscriptions, making the Singaporean telecom one of the most competitive in the world.
With that said, telecom companies are afforded ample opportunities to expand and tap a larger share of the market as possible. But the issue remains for these companies to identify how well to promote their products and services and ensure a better position to rise above the competition.
Applying the Right Methods
At any rate, telecom companies need to realize they are in a jungle where idleness leads to instant failure. One thing’s for sure, these companies should apply the right strategies that will get them to generate as much qualified telecom leads as possible. This, of course, involves knowing which techniques can work out for the best.
Singaporean telecom companies should follow these simple rules for acquiring a good share of their market.
- Adopt a multi-channel marketing campaign.
Telecom companies must consider using multiple marketing platforms in order to extend their outreach towards their target audience. In any case, engagement lies at the heart of any successful telecom marketing campaign and companies should know better than to ignore this fact. After all, establishing a multi-channel marketing campaign is unavoidable and companies have no other choice than to blend their telemarketing with a dash of social media and email. Read The Increasing Importance of Multi-Channel Marketing in Asia
- Focus on the quality of your messages.
Getting your message across is one thing, but crafting the message in a way that stirs the interest of your audience is another. In fact, effective messaging is everything and marketers in the telecom industry should spend time knowing which talking points to use in order to capture their audience’s attention. With this, we can say that the quantity of messages is irrelevant. What matters the most is the idea that your messages jibe well with the needs of your prospects.
- Streamline your marketing and sales.
When we are talking about B2B, we need to set our minds on making it easier for marketing and sales to work together and come across viable solutions that will keep the sales pipeline fed with quality telecom leads. It might sound complex, but there is no other way for telecom companies to close more leads than to allow these two important departments to help each other out in terms of improving the lead nurturing as well as streamlining the qualification process so that the right leads are allocated the right amount of resources and attention.
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