Are there ideal numbers to shape up a perfect lead generation figure?
Lead generation has greatly evolved over the years where innovation on processes and tools intertwine to bring about desirable campaign results.
Setting campaign objectives, tracking and monitoring leads, prospecting processes and gauging key performance indicators, are number- driven elements that build your lead generation program. And how you build it up depends on how well you know your lead generation statistical data.
Below are reasons why statistical data is important in a lead generation program:
#1 Help you decide which action is best to take
How much budget should be spent for the project? Will social media help in generating more leads? Who will be your target decision-makers?
Before, during and after the lead generation campaign, you will be bombarded with matters that require decision-making that will either bring improvement or impairment to the business. So, carefully take one step at a time and be keen on results to quickly, and wisely address any arising issues.
#2 Know your prospects better
Which system do your prospects need in order to integrate multiple business operations in a single system, how soon can they purchase, or which is the best time of the day or week are they most available for a meeting?
Understand your prospects’ need and preferences with regard to product type, financial capabilities, and buying behavior. A profiling campaign or survey may help generate data for these type of questions. Do your market research!
#3 Track performance and quality
How many qualified leads are generated over number of calls made per day? Does your CRM have accurate lead-scoring process to determine sales-ready leads? Are the contents compelling enough to drive web traffic?
Tracking key performance indicators and managing lead frequency and quality are peak factors to consider to declare success or failure of a lead generation campaign. Close monitoring is required to adhere to quality. These lead qualification steps are the best in scoring leads if they are sales ready or not.
#4 Improve technique
How many contacts does your database have? Which service channel is able to reach more prospects? Does your marketing automation tool enhance lead nurturing process to deliver sales-ready leads?
If your current marketing system is unable to scale up your sales numbers, then it’s high time for you to open your doors to smart marketing technology like a lead generation program that runs through multiple marketing channels that deliver highly closable leads.
Below are lead generation stats that may help you improve your current lead generation campaign and assess process efficiency:
(Direct Marketing News)
Statistical data plays an outstanding role in your business – making wise decisions, learning and understanding your prospects’ behaviors, and taking careful steps in process and technology advancement.