Are there ideal numbers to shape a perfect lead generation figure?
Lead generation has greatly evolved over the years where innovation in processes and tools intertwines to bring about desirable campaign results.
Setting campaign objectives, tracking and monitoring leads, prospecting processes, and gauging key performance indicators, are number-driven elements that build your lead generation program. And how you build it up depends on how well you know your lead generation statistical data.
Below are reasons why statistical data is important in a lead generation program:
#1 Help you decide which action is best to take
How much budget should be spent on the project? Will social media help in generating more leads? Who will be your target decision-makers?
Before, during, and after the lead generation campaign, you will be bombarded with matters that require decision-making that will either bring improvement or impairment to the business. So, carefully take one step at a time and be keen on results to quickly, and wisely address any arising issues.
#2 Know your prospects better
Which system do your prospects need in order to integrate multiple business operations in a single system, how soon can they purchase, or which is the best time of the day or week are they most available for a meeting?
Understand your prospects’ needs and preferences with regard to product type, financial capabilities, and buying behavior. A profiling campaign or survey may help generate data for these type of questions. Do your market research!
#3 Track performance and quality
How many qualified leads are generated over the number of calls made per day? Does your CRM have an accurate lead-scoring process to determine sales-ready leads? Are the contents compelling enough to drive web traffic?
Tracking key performance indicators and managing lead frequency and quality are peak factors to consider to declare the success or failure of a lead generation campaign. Close monitoring is required to adhere to quality. These lead qualification steps are the best in scoring leads if they are sales-ready or not.
#4 Improve technique
How many contacts does your database have? Which service channel is able to reach more prospects? Does your marketing automation tool enhance the lead nurturing process to deliver sales-ready leads?
If your current marketing system is unable to scale up your sales numbers, then it’s high time for you to open your doors to smart marketing technology like a lead generation program that runs through multiple marketing channels that deliver highly closable leads.
Below are lead generation stats that may help you improve your current lead generation campaign and assess process efficiency:
- 68% of B2B businesses use landing pages to garner a new sales lead for future conversion. (MarketingSherpa)
- The biggest challenge B2B marketers face in regard to lead generation is generating high-quality leads (61%).(B2B Technology Marketing Community)
- 84% of companies that have a CRM have a lead scoring process in place to determine the quality of leads. (Direct Marketing News)
- Content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less. (Demand Metric)
- 37% of B2B marketers are using marketing automation to generate leads. (MarketingProfs)
- 44% of B2B marketers have generated leads via LinkedIn, whereas only 39% have generated leads through Facebook and just 30% through Twitter. (ReachForce)
- 71% of B2B marketers use content marketing to generate leads. (MarketingProfs)
- B2B marketers say that their greatest barriers to lead generation success are the lack of resources in staffing, budgeting, or time. (B2B Technology Marketing Community)
- 73% of all B2B leads are not sales-ready. (Source:MarketingSherpa).
Statistical data plays an outstanding role in your business – making wise decisions, learning and understanding your prospects’ behaviors, and taking careful steps in process and technology advancement.