The Financial Services industry of most companies has been complacent and over-reliant on events, old-school business development strategies, and obsolete CMS and CRM systems for far too long. It’s time to make a change.
As the world becomes advanced with the advent of new technologies, the game has changed for business transactions as sales and marketing styles have been strategically inclined to be digitally engaging. Thus, Fintech companies are now in the phase of continuous developments in today’s era as they operate digitally-driven strategies.
For many ambitious FinTech organizations wanting to build visibility, create leads, and bring on new clients, FinTech content marketing is swiftly becoming the go-to digital marketing technique.
When it comes to promoting your technology-enhanced financial solution and developing trust, whether you have a consumer- or business-facing product, a robust, multi-faceted FinTech lead generation plan is crucial. And if you are one of the Fintech companies that want to drive leads and convert potential prospects, here are six strategies you should consider.
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In the twenty-first century, everything is mobile, and if you’re not focusing your marketing efforts on these valuable portable devices, you’re missing out on one of the most successful methods to engage with customers.
First and foremost, make sure your website is mobile-friendly. You’ll not only rank better and higher in Google search results, but you’ll also be more likely to convert visitors into customers. With smartphones accounting for 52 percent of all internet searches, you can’t afford to have a subpar digital experience.
So make sure your site copy is succinct and to the point; incorporate visual components like infographics, icons, and pictures; and utilize large fonts and non-intrusive animations on the responsive side. As a result, before you waste money on ads, traffic, SEO efforts, and other things, you should put in the time and effort to make sure your website looks and operates beautifully on mobile.
Go Social Media Driven
Social Media is now the primary tool for communication for almost everyone in the world. When it comes to Fintech marketing, you’ll need to first choose which market segment you’re targeting; this will have a direct impact on how you use social media and where you should focus your efforts.
In utilizing social media sites such as LinkedIn, Instagram, Facebook, Twitter, Snapchat, Pinterest, Tumblr, Digg, Reddit, TikTok, or YouTube to communicate your message, you’ll need to decide which platform is ideal for you and develop a plan for each.
You can actually target your ideal customer on most social media advertising sites. So first figure out who your ideal target audience is, and then look into which social media networks they use. Then, based on where your audience hangs out, what they do, and what they like, generate customized content. You’ll be miles ahead of your competitors if you do that.
Go Step-up your SEO
The most cost-effective FinTech lead-generating strategy is to drive leads to your website organically. Organic leads who find your important content are more likely to be high quality (if your content is optimized/user-focused) because they’re looking for answers to problems that your content should address.
Regularly monitor your SEO performance and keyword rankings, perform keyword gap research, and map your content to the key terms you want to target. The most relevant internet or voice searches should lead your personas (ideal consumers) to your important content and website pages.
Developing content pillars and topic clusters that feed into these pillars is becoming a more popular strategy for driving organic lead generation.
Go be a Thought Leader
It’s more important than ever to establish yourself as a thought leader in your field, especially for high-value products or software as a service (SaaS ) that drives your Fintech lead strategy. Developing your brand as a thinking leader can help you earn customer trust, establish authority, and facilitate decision-making.
Make use of your company’s experts and collaborate with peers, partners, and industry leaders. Publishing thought-provoking articles or raising your brand’s visibility through guest blogs or industry reports are also excellent approaches to gaining your target audience’s confidence.
For FinTech companies, social listening is a smart way to get leads. Active participation across diverse social media channels opens opportunities for significant industry discussions. Furthermore, for those operating in the APAC region, strategic collaborations with local platforms provide an efficient avenue for quality lead generation and heightened brand visibility. One effective strategy is securing a strong presence on reputable business platforms that showcase the industry’s top fintech businesses.
Engage and engage
One of the most crucial components in your long-term strategy for marketing efforts is engagement with your target audience. Engagement should be the top focus for marketing the brand on social media, whether it’s in the comments area of an Instagram or Facebook post, a reply to an email or tweet, or a LinkedIn chat.
Having someone ready to man the social fort, keep speaking, and feedback to the comments section, tag photos, or specific tweets is indisputably effective in spreading the company’s message and personality.
You should create a personal experience for your consumers and prospective customers by adhering to a well-defined engagement strategy, remaining active on social media, and interacting with your customers (phone, email, chat). And before you know it, more prospects will be interested in interacting with your brand.
The strategies described above are digitally-driven and modern trends for successful lead generation for FinTech organizations, which will give it new life and help you build a healthy lead pipeline.
That’s why now is the time to act: go enhance lead generation by developing solid FinTech lead generation methods to drive clients and convert potential leads.