Are your sales reps spending more time chasing cold leads than closing deals?
Or maybe you’ve invested in outbound campaigns, such as emails, calls, and LinkedIn, but the meetings just aren’t converting the way you expected?
Many B2B companies in Singapore reach a point where scaling outbound sales becomes harder. Hiring and training in-house SDRs takes time. Managing follow-ups gets inconsistent. And despite running campaigns, the pipeline looks busy, but not productive.
This is where B2B lead generation Singapore strategies built around outsourced SDR teams start to make sense. By working with experienced SDR companies in Singapore, businesses can streamline outbound prospecting, improve lead qualification, and support appointment setting without overstretching internal sales teams.
That said, outsourcing SDRs isn’t a plug-and-play decision. Some providers focus on volume, while others are built to support long-term sales pipeline development services. So how do you know which outsourced SDR partner is right for your business?
Let’s walk through what to look for and who’s doing it well in Singapore.
Turn outbound SDR activity into qualified meetings and real pipeline impact.
What Does an Outsourced SDR Services Provider Do
An outsourced SDR services provider supplies trained sales development representatives (SDRs) who act as an extension of your sales team. Their primary role is to generate interest, qualify prospects, and book meetings for your closers.
In the Singapore B2B market, outsourced SDR providers typically support companies through:
- Outbound prospecting in Singapore across phone, email, LinkedIn, and messaging
- Lead qualification and scoring based on your ideal customer profile (ICP)
- Following up on MQLs from lead gen marketing campaigns
- Sales appointment booking with decision-makers
- SDR campaign management and performance tracking
Rather than focusing on raw activity, high-performing outsourced SDR companies prioritise outcomes—high-quality SQLs, booked meetings, and measurable pipeline contribution.
See how an outsourced SDR team helped an enterprise IT provider scale SAP appointments in 90 days.
Why Companies in Singapore Outsource Their SDR Function
Building an in-house SDR team may seem like the logical step, but it often comes with hidden challenges. Recruitment delays, high turnover, training costs, and inconsistent performance can slow pipeline momentum.
This is why many organisations choose to outsource SDR function instead.
Faster Time to Results
Outsourced SDR teams are ready to execute. With established processes and trained reps, campaigns can begin generating meetings within weeks, not months.
Predictable Costs and Lower Risk
Instead of fixed salaries and overhead, outsourced SDR services offer flexible, scalable engagement models—ideal for startups, SMEs, and enterprise teams alike.
Proven SDR Playbooks
Established SDR outsourcing companies bring tested scripts, outreach cadences, and qualification frameworks refined across industries.
Multi-Channel Outreach
Top providers run multi-channel SDR campaigns that combine outbound calling, email, LinkedIn, and follow-ups—essential for reaching modern B2B buyers.
For many teams, outsourcing SDRs isn’t about replacing sales—it’s about enabling sales to focus on closing.
What Services Should a Top Outsourced SDR Provider Offer
If you’re evaluating outsourced SDR companies, clarity around service scope is critical. A reliable provider in Singapore should offer more than just cold calls.
- ICP Development and Data Enrichment: Effective SDR campaigns start with precise targeting—clean data, defined ICPs, and accurate identification of decision-makers.
- Outbound SDR Services: This includes outbound calling, email sequences, LinkedIn outreach, and B2B outreach services designed to spark real conversations.
- Lead Qualification and SQL Delivery: The objective is not lead volume, but SDR lead qualification services in Singapore that deliver sales-ready prospects.
- Appointment Setting and Meeting Booking: A strong SDR partner ensures meetings are properly qualified and scheduled directly with your sales team.
- Reporting and SDR Performance Metrics: Look for transparency around SDR KPIs in Singapore, including meetings booked, show rates, SQL acceptance, and pipeline contribution.
These metrics indicate whether your SDR investment is actually paying off.
Get dedicated SDRs in Singapore built to support long-term sales pipeline development.
Top SDR Companies in Singapore for Outsourced SDR
Singapore has no shortage of SDR agencies—but not all are designed for scalable, outsourced SDR delivery. Below are some of the top SDR companies in Singapore commonly evaluated by B2B teams looking to outsource sales development. Rather than just listing names, it’s important to understand how each provider approaches outsourced SDR and who they are best suited for.
Callbox Singapore
Callbox Singapore is one of the most established outsourced SDR companies in the region, with over 20 years of go-to-market experience supporting B2B sales teams worldwide.
Its outsourced SDR model combines dedicated SDRs, data analysts, and client success managers to execute multi-channel SDR campaigns across voice, email, LinkedIn, and digital touchpoints. The focus is on delivering qualified sales leads in Singapore and building long-term pipeline value—not just booking meetings.
Best for: SaaS, IT services vendors, enterprise B2B tech firms, and B2B companies seeking scalable sales pipeline development services.
SDR.sg
SDR.sg focuses on providing localised SDR and appointment-setting services within Singapore. Their approach emphasises outbound prospecting with a strong understanding of the local business environment.
While less complex in execution, SDR.sg may be suitable for businesses prioritising market familiarity over large-scale campaigns.
Best for: SMEs and companies targeting Singapore-based accounts.
Konsyg
Konsyg specialises in outbound SDR services for B2B tech and SaaS companies. Their offering blends SDR outreach with sales intelligence and list-building capabilities.
They are often considered by teams looking for outbound-focused SDR execution tied to structured prospecting workflows.
Best for: B2B tech and SaaS organisations.
B2BCognition
B2BCognition positions itself as a B2B sales consultancy offering SDR-related services, including lead generation and appointment setting.
Their strength lies in combining strategy with execution, making them a potential fit for companies seeking guidance alongside SDR support.
Best for: Organisations that need advisory-led SDR and sales development assistance.
iSmart Communications
iSmart Communications provides traditional telemarketing and appointment setting services, with a stronger emphasis on outbound calling.
This model can work well for simpler sales motions but may be less effective for complex B2B sales engagements in Singapore, which often require multi-touch outreach.
Best for: Companies with straightforward outbound calling needs.
Explore top outbound telemarketing services in Singapore
How to Choose the Right SDR Company in Singapore
When evaluating providers, focus on these critical factors:
- Industry experience in SaaS, IT, or enterprise B2B
- A clearly defined SDR process and qualification framework
- Ability to execute multi-channel outreach, not single-channel campaigns
- Transparent reporting and measurable outcomes
- Strong alignment with your internal sales team
Asking the right questions upfront helps avoid mismatches and sets the foundation for long-term success.
Outsourced SDR Services vs In-House SDR Teams
Many decision-makers compare SDR outsourcing vs in-house SDR before committing.
- In-house teams offer control but require time, cost, and management effort
- Outsourced SDR services deliver speed, flexibility, and proven execution
For many Singapore-based B2B companies, outsourcing provides the fastest path to consistent outbound SDR services and pipeline growth.
Discover why the smartest B2B teams still bet on cold calling services
Final Thoughts
Choosing the right outsourced SDR services provider is less about finding the cheapest option and more about finding a partner that understands your buyers, your sales process, and your growth goals.
By focusing on experience, process, multi-channel execution, and outcome-driven metrics, you’ll be far better positioned to turn outbound efforts into meaningful revenue opportunities.
