Software-as-a-Service (SaaS) is undeniably becoming a multi-billion dollar industry, playing a key role in every business, and to many different organizations. How does this cloud-based technology compete and thrive?
Josh Pigford, Founder of Baremetrics shared some sage insights on keys to effective SaaS selling.
Build For Yourself
Build a software that would first address your needs. This way, you would very well know your product’s selling points based on your experiences, and eventually would address actual customer pain points.
Create Strategically And Solve Individual Needs
Emphasize the strategic elements of your software, and be willing to assist individual customers with fine-tuning certain elements of their strategy as well, in order to stand out in the marketplace
As per Junaid Shams, founder of Rooam:
Charge Money To Get Better Feedback
Build your product for people who have the need for it and willing to purchase it, as this will give insights on building a successful SaaS business.
Build a social media presence. Post infographics or screenshots of how you do things as this will build interest in your target customers on your software.
Build A Strong Referral Model
Word of mouth is still the strongest tactic to grow your brand.
Arash Asli of the Forbes Technology Council shares:
Give out promotional discounts and incentives, this will make your referral program easy for your customers to do.