Indeed, software companies are at their prime today. Industry demands are calling for fresher and more efficient software solutions. In fact, MarketLine says that the software market would grow 6% annually as B2B players are producing software products and services to meet market needs.
But despite this, many companies still run into difficulties with lead generation for software.
- Too many competition
- Not enough projects lined up
- Longer buying cycle
- Bigger projects (which takes time to finish)
- Hiring good developers (paying them and making sure they would stay)
These are just some of the challenges every software companies are facing today. Because of these challenges, many software companies are asking, “Can we still generate software leads?” Sure you can! Although, I can’t say it would be easy.
Many software companies strive to produce high quality solutions to offer to maximize sales performance and, eventually have higher ROI. B2B marketing is without a doubt a highly specialized field that requires a good hand at knowing the dynamics of the software industry. Oftentimes, business owners think lead generation is the solution to keep the company going.
If you don’t have an idea about lead generation, here’s what you need to have to know if everything would work out well and you can generate qualified software leads for your business, slowly but surely.
Marketing metrics.
Tracking down your stats lets you know which of your B2B marketing efforts are working and which one is not. By utilize efficient marketing metrics tools that centers around tracking qualified B2B partners and calculating revenue generation based on procured campaign data will help you measure the quality of your leads.
Related: B2B Prospecting at its Best: How to Find the Best Leads for your Pipeline
Lead management system.
Producing high-quality B2B software leads is possible with an efficient lead management system in place. From customer profiling to appointment setting, knowing when to call and how to follow up for better prospect engagements means better sales.
Demand generation.
What a good way to provide your business high amount of exposure it needs to saturate the market. Demand generation programs can help create buzz and promote your product or services, reach new market and re-engage with old and existing customers.
Related: How to Make Current Customers in Singapore Renew Their Contract with Your Company
Audience research.
Multi-channel business initiatives are good starting points to drive brand awareness, but you would have to know your audience well enough to make the most out of such efforts.
For every effort to acquire high profile software leads, a good deal of determining the right kind of people to feed your sales pipeline is required. Audience research helps you in audience targeting, consequently allowing you to focus your lead generation resources on the best possible software leads.
Lead generation would surely open up better opportunities for expansion for software companies. However, it takes time and money – not when you choose to hire a B2B lead generation firm that has all the resources needed to locate, engage and generate software leads for your business.
