With the way information has become more mainstream in the Singapore marketplace, it has become even more important for firms to stand out even more. This means you have to show your value to prospects. This is a challenge faced by SEO service providers, since there are a lot of firms competing in the country. So, how can you stand out on this? How will you be able to attract the attention of business prospects? This is where your understanding of the three C’s of value proposition come in. Your perception of value will depend largely on these three factors.
Capability – when conducting appointment setting work, SEO leads will often challenge your capacity to deliver the service. That is why you should have a clear concept of your own business. Knowing your strengths and limits will help you fend off attacks on your business.
Clientele – the kind of people you wish to serve will also determine the value of your firm, as well as the quality of your sales leads. You have to understand who exactly you wish to serve, since you do not want to waste your time and effort in chasing after prospects that will not become SEO leads.
Competitors – you also need to know who the other players are in the market. Identifying who might weaken your position in the business can help you head them off before they reach your prospects and steal them from you.
Once you know the details of your three C’s, your B2B lead generation work will be easier to do.