The Digital Age
Ever since early 2014, smartphone purchases in Singapore have experienced a spike to 35%. According to the DigitasLBi’s Global Survey conducted in April 2014, social media heavily influences purchases and 80% of such consumers are from Singapore.
This phenomenon is now witnessed globally, where 9 out of 10 people in 11 of 12 countries are using the internet to improve their shopping experience. Here’s more:
Infographic via Vulcanpost.com
As such, business lead generation strategies are starting to take precedence over traditional marketing techniques in this 21st century. As activities are gradually migrated to the internet, business lead generation helps to capture a buyer’s interest to a specific service or product by tracking their behaviour online, such as the social media sites visited. The data collected can be used to establish an appropriate sales pipeline.
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Accurate Customer Profiling
As the future generation become internet dwellers, they develop stronger preference to communicate online rather than face-to-face. In terms of gathering information, visiting websites seems to be the way to go, which decreases point-to-point contact time for businesses to consumers. Buying behaviour has changed and so has consumer preferences today; lead generation campaigns are vital to understand current buyers’ interests in certain products and services to formulate a more accurate customer profile and to have a quality marketing list. Here’s how to get targeted business list in Singapore with the help of outsourced lead gen company.
This can help in adopting effective marketing techniques and enticing product ranges that excite the customers’ palettes. With more attractive products and services, retaining consumer loyalty would not be too much of a daunting task. Just follow these tips to improve customer retention:
- The Three-Step Guide to Better Customer Retention in Singapore
- How to Make Current Customers in Singapore Renew Their Contract with Your Company
Cut Cost, Increase Exposure
Investing in lead generation campaigns can act as a dual function-marketing tool to capture client’s information but also a cost-saving marketing platform to spread awareness of your products and services. By making use of industry relevant listed directories, people are able to find information of your product readily even with their smartphones. Having an interest in the company’s product is a prerequisite and thus, lowering the need to do product penetration. This would help businesses to cut a decent amount of marketing cost, but yet attaining effective advertising exposure.
For instance, if 1 out of 100 people calls up the company to enquire about their services, 700 visitors are needed to visit the corporate website to have 7 people to call up without email lead generation marketing. If advertising cost per visitor amounts to approximately $100, the company would need to fork out at least $700 per lead.
Making use of email lead generation, 100 visitors to the website is needed to obtain 7 leads, amounting to only $100 per lead. This also increases the potential of referrals through word-of-mouth leading to secondary sales.
Effective lead generation attracts right prospects to get in touch with you. Even when customers leave the website, companies can still keep in contact with them. If businesses want to have an edge over competitors, it is time to consider this option especially in this digital era.