Being one of the most popular global messaging apps in the world, WhatsApp has approximately 1.6 billion active users daily.
Together with other top messaging platforms for business, marketers take full advantage of it for lead generation campaigns.
By getting real-time responses from prospects, marketers have a better reach to the right contacts and decision-makers at all times.
To properly qualify a lead, you have to remember that communication is key.
Establish a relationship with them, and once they’re fully engaged, you’ll be able to get all their information to convert them into leads.
Since not all qualified leads are sales-ready just yet, which means you have to keep nurturing them until they are.
The WhatsApp platform alone is loaded with features that any business can leverage from.
Choosing the right messaging platform, such as WhatsApp, for your platform will greatly impact and further your lead generation campaign.