Fuel Your Sales Engine: Why You Need to Invest Heavily in Lead Generation

Why you need to invest heavily in lead generation

Every B2B organization depends on a steady stream of qualified leads to thrive. The increasingly competitive nature of these marketplaces makes it difficult for brands to stand out on the surface. The key to acquiring customers and achieving business success? Strategic lead generation.

Brands today are adept at crafting engaging content and leveraging a multi-channel marketing approach to grab their target audience’s attention. But the journey doesn’t end there. While building brand recognition and awareness is crucial, converting that attention into qualified leads is the real challenge. 

Lead generation remains a significant hurdle for most B2B companies in Singapore. While a staggering 85% of B2B marketers say it is their most important goal, 61% believe that they struggle to generate high-quality leads.

Here are some other relevant statistics related to lead generation: 

In 2021, the global lead generation solutions market equaled $3.1 billion in revenue and is predicted to grow to $15.5 billion by 2031. This represents an impressive 17.48% compound annual growth. This growth highlights the increasing value of optimized lead gen campaigns for reaching revenue goals.

53% of marketers spend at least half of their budget on lead generation. A large chunk of B2B company budgets go towards investing in strategies that help drive business leads. 

Lead generation solutions are projected to triple in value by 2028. The global market, valued at $3,103.8 million in 2021, is expected to reach an impressive $9,589.1 million by 2028. This growth corresponds to an anticipated CAGR of 17.5% from 2021 to 2028.

Nearly a third (29%) of marketing budgets are now directed towards account-based marketing (ABM) strategies. This significant allocation underscores ABM’s growing prominence within the marketing landscape, reflecting its effectiveness in driving high-value B2B engagements.

40% of marketers recognize the power of accurate data as the key to unlocking marketing success. This shift from quantity to quality in data collection reflects a growing understanding that high-quality data fuels smarter decisions, laser-focused campaigns, and a stronger pipeline of qualified leads.

The B2B landscape is dramatically transforming, with effective lead generation emerging as the lifeblood of success.  This surge is evident in several ways, as summarized from the salient points above:

  • The skyrocketing growth of the lead generation solutions market highlights the increasing demand for specialized strategies.
  • The high percentage of marketing budgets allocated to lead generation reflects the growing recognition of its importance.
  • The increasing focus on data-driven, targeted campaigns emphasizes the shift from quantity to quality.

This shift underscores a crucial point: simply generating a high volume of leads is no longer enough.  Businesses must prioritize quality over quantity, focusing on attracting prospects whose needs align with their offerings.  By prioritizing high-quality leads, companies can ensure they’re investing their resources wisely and fueling sustainable growth.

Companies traditionally built dedicated internal teams for lead generation. While this approach may seem like a direct path to customization and control, managing an in-house team can be time-consuming and expensive;  given that maintaining an in-house team requires continuous training, management, and overhead costs. This typically strains resources and diverts focus from core business activities.

Forward-thinking businesses tackle these challenges through partnerships with specialized providers. While the initial investment might be higher, the long-term benefits outweigh the upfront lead generation cost.

Reasons to invest in high-cost lead generation service pricing models

In common practice, the goal has been to maximize leads while minimizing cost. Today’s competitive Singaporean B2B landscape, however, demands a major shift. Let’s explore why investing in higher-cost, high-quality lead generation can deliver superior value in the long run.

  • A Long-Term Investment

    Consistent sales success hinges on a steady influx of qualified prospects, and lead gen is the lifeblood of this process. Continuously replenishing and nurturing the sales pipeline with promising leads toward purchase decisions enables businesses to reach their target revenue and goals.

Investing in lead generation—whether through internal education, software, personnel, or specialized companies—is somewhat like an investment that builds a robust pipeline, supporting sustained growth and profitability.

The ROI from lead generation can be substantial as it boosts the sales process effectiveness and efficiency. While higher-cost lead generation companies provide expertise and diverse tactics, weighing these costs against the potential ROI and resource requirements to make the best investment decision is a must.

  • More Precise Prospect Targeting

Cost-effective lead generation often results in unqualified prospects, wasting valuable resources. Investing in targeted and somehow pricier approaches, however, attracts leads predisposed to your offerings, saving time and boosting lead conversion rates.

Understanding your ideal customer is key; leverage data to create a buyer persona—a detailed profile outlining their needs, preferences, and location. This enables you to tailor marketing materials that resonate deeply, resulting in qualified leads and sustainable growth.

  • Increased Brand Awareness, Revenue, and ROI

    Providing potential clients with the details they need to trust your brand can significantly increase conversion rates. The best lead generation practices enhance your brand’s ability to reach target customers by focusing on consistent messaging, enticing offers, addressing potential client’s needs and pain points, and delivering valuable content.

    This approach boosts their interest in your brand, leading to more qualified leads that the sales team can easily convert. Improved lead generation not only increases your business’s revenue but also enhances profitability. 

By prioritizing quality leads, you ensure your time and resources are directed toward genuinely interested prospects. This targeted approach optimizes your return on investment (ROI). Marketing efforts become more efficient as budget allocation focuses on qualified leads, minimizing wasted expenditure.

  • Scalability and Flexibility:

Expensive lead generation companies often have the infrastructure to handle large-scale campaigns. This can be crucial for businesses experiencing rapid growth or needing to quickly ramp up sales efforts. Additionally, they may offer flexible pricing models that adapt to your specific needs.

Invest in quality lead generation and reach your best potential clients with Callbox Singapore!

General marketing and lead generation budgets

The average cost of lead generation typically ranges from 2% to 5%, and these are allocated between lead generation and brand awareness initiatives. For a company aiming for $10 million in revenue, this translates to a budget of $200,000 to $500,000 in total on marketing activities. Most B2B companies start in this 2% to 5% range, then adjust based on the following factors: 

  1. Industry

Companies in industries like software or design typically spend a significant portion on lead generation (15% or more of gross target revenue). In contrast, companies in commoditized industries with narrow profit margins spend much less (1-3%).

Check your industry association’s website for reports on cost per lead by industry expenditures. These organizations often conduct studies among their members to determine spending on various business functions, including marketing and lead generation.

  1. Revenue

Your marketing spend heavily depends on your business model. Here’s a breakdown to help you estimate your lead generation agency pricing budget:

Revenue-based approach: Small and medium businesses typically allocate 5-10% of revenue for marketing, with a more aggressive plan pushing towards 10%.

Sales team factor: Having a dedicated sales team can increase marketing spend to 13-15% of revenue.

B2B vs. B2C: B2C companies tend to spend more on marketing, with an average of 15.6% of revenue compared to B2B companies at 8.6%.

  1. Brand Awareness

Consumers trust established brands more, leading to higher perceived quality. This is why giants like Amazon dedicate a large portion (42% in Q3 2019) of their ad spend on brand awareness.

New companies, however, face a steeper climb. Building trust and educating your audience requires a higher initial investment in marketing to overcome the lack of brand recognition.

Established brands, boasting loyal customer bases, enjoy a distinct advantage. Existing brand recognition allows them to optimize their marketing spend by focusing on nurturing brand loyalty rather than the arduous task of building it from scratch.

  1. Audience Reach

Targeting your marketing efforts is a crucial factor in optimizing your budget. Local campaigns, in terms of cost, differ vastly from global ones. Furthermore, demographic factors like age, income, and location influence the most effective marketing techniques, impacting your budget. Clearly defining your target market’s scope allows you to choose cost-effective strategies to succeed.

5. Company’s Market Position
Your market position dictates your marketing budget strategy. New entrants, lacking brand awareness, require a higher initial investment (30-40%) to establish themselves. This focuses on building recognition and gaining traction. Conversely, established players with a stronger market position can optimize their budget to 10-20%. Here, the focus shifts to maintaining brand presence and driving targeted campaigns.

Related: Top 5 Business Leads Providers in Singapore

Addressing budget concerns: Cost-Effectiveness vs. Wasted Spend


While cheap leads can be alluring, they often result in wasted resources – and that’s what savvy marketers want to avoid. Investing in high-cost, high-quality lead gen is crucial for fueling your sales engine effectively.

Cheap leads often result in unqualified prospects with little genuine interest in your offerings, wasting valuable time for your teams as they lead to low conversion rates. This hampers your sales team’s ability to close deals and gain revenue. Additionally, blanket marketing tactics utilized in cheap leads can harm your brand’s reputation.

Investing in high-quality leads brings significant, contrarily, brims with benefits. These leads are genuinely interested in your solutions, resulting in a more efficient sales process as they have higher conversion rates.

High-quality leads also enhance your brand image through targeted messaging that resonates with your ideal customers, positioning your company as an industry leader.  Although the initial investment is higher, the returns in investing in this kind of lead can be much greater as it maximizes your marketing and sales resources’ effectiveness.

Data-driven targeting is crucial for acquiring high-value leads, allowing you to create compelling content, optimize marketing channels, and personalize communication. All in all, high-cost lead generation should be seen as an investment in your sales pipeline as it ensures long-term growth and profitability.

Moreover, it provides access to advanced technologies, proven strategies, and scalability to meet evolving business and telemarketing needs in diverse Singapore markets. Despite the higher initial investment, high-quality lead generation offers superior value by attracting qualified leads, maximizing ROI, and fostering sustainable business growth.

Invest in quality lead generation that offers value for your money

Establishing and scaling your B2B business in Singapore can be challenging due to its dynamic market. However, promoting your products and services to the right customers becomes much more efficient when you partner with a lead generation service provider that has a strong foothold in the said city-state, such as Callbox.

Our expertise and deep understanding of the local market make telemarketing less daunting as our comprehensive services maximize your market potential and boost your revenue. We empower you to:

Target the Right Audience: We identify your ideal customers and the optimal times to reach them using our multi-channel approach, ensuring your marketing efforts are focused and effective.

Scale with Confidence: Our robust and flexible pricing plans adapt to your evolving business needs, whether you’re a startup or looking to accelerate customer acquisition, allowing you to grow your business with ease and confidence.

Callbox’s in-depth knowledge of the Singapore B2B landscape, combined with our proven strategies, positions your business for success. We handle the complexities of lead generation, enabling you to focus on running and growing your business at a price that gives you value for money.

Don’t just survive—thrive. Request a customized plan and speak with a Callbox specialist today to unlock your business’s full potential.