Callbox Multi-Touch Multi-Channel Marketing
In marketing, you must be where your customers are. It’s a challenge, especially since customers today have much more control over the buying process than marketers do. Thanks to the proliferation of available channels, customers have more choices than ever when it comes to how they want to get information. But if customers today have more choices, there are also more ways to reach them than we could have imagined not so long ago. Callbox understands that. And that’s why we developed — and perfected — this Multi-Touch Multi-Channel Marketing Approach that turns prospects into qualified sales leads in half the time than it usually does.
1 Email
Callbox initiates contact through targeted email – that is, having attention-grabbing subject lines, brief but precise body text and compelling calls to action, which almost always guarantees better open and reply rates. Thousands of initial and follow-up emails are sent via Callbox’s email system — fully equipped with open and click tracking, and KPI reporting.
2 Voice
To generate conversations and responses from prospects, Callbox’s SMART Calling System facilitates outbound calls – by analyzing email open and response times and other online activity, SMART Calling makes sure prospects that are most reachable at any given moment are moved to the top of the calling list, resulting to higher conversion rates for your campaign.
3 Social
Callbox Pipeline’s social media feature allows the team to systematically scour the web for prospects whose profiles match those that are in the contact list. The client may also opt to have Callbox send out messages to all connections made to maximize chances of generating leads.
4 Chat
With HubSpot’s free live chat installed in your website, Callbox representatives are available for 24/7 live chat that will allow your web visitors to talk to your Callbox team in real-time, allowing for quicker conversion. Qualified prospects identified via chat sessions are entered into your Target List and appropriately tagged and nurtured via both manual and automated touchpoints.
5 Website
As a way to reinforce your branding, custom text and banner ads are uploaded to Google Adwords and displayed to your target prospects on Google-owned websites such as Gmail, YouTube, and Google Search, and Google network websites, such as popular news sites and blogs. Prospects that click on those ads and visit your website are identified and nurtured into leads via call and email.
Callbox also creates a dedicated landing page in conjunction with your campaign. Highlighting the main features and benefits of your product or service, the landing page is equipped with a web form to allow prospects to send in a contact request.
6 Webinar
Webinars are great for every business. With webinars, you can engage your audience in different ways such as educating them about a certain subject in your field, explain your complicated product/solution, sell without being too aggressive, generate new leads, or nurture your current or future customers.
You can choose to incorporate webinars in your Callbox campaign to complement the other channels and tactics that we use. Callbox helps you plan, promote, run, and manage online events. We take care of the end-to-end marketing of your webinar, from planning, all the way to the wrap-up.
