The average B2B buyer now interacts with at least six different marketing channels when researching a solution, and it now takes 6 to 8 touches for marketers to generate a valid lead.
That means, to capture and convert today’s B2B customers, you need to reach them where they’re actually looking and stay top-of-mind throughout their buying journey. That’s what Callbox’s multi-touch, multi-channel marketing capabilities let you achieve.
Callbox designs and deploys targeted marketing campaigns that combine the right mix of channels to maximize engagement. In each campaign, we carry out as many conversations and touches as needed to connect with your target prospects.
We use emails to warm up and nurture prospects. Emails provide a way to deliver personalized touches at scale, and we make sure that each email we send is optimized for maximum deliverability and response.
In Callbox campaigns, social media activities enhance the touches made in other channels. We primarily leverage LinkedIn to connect with leads, collect additional prospect information, and expand your company’s online presence.
We build and optimize custom landing pages and lead capture pages as part of your campaign. These additional touch points offer more opportunities to convert your target prospects.
One-on-one conversations with decision makers remain the core of Callbox campaigns. Targeted sales calls allow us to qualify and convert the right prospects at the right times in the lead nurturing cycle.
Callbox campaigns also come bundled with 24/7 chat support via our browser-based app SalesChat 365. With SalesChat 365 running on your website, your campaign captures more leads and converts more opportunities.
Last but not least, Callbox also integrates mobile marketing into your campaign mix. With this channel, you and your prospects are kept in sync and in the loop with real-time alerts and notifications.
Banner Ads and PPC
Callbox also integrates paid online channels including PPC ads, banner ads, and remarketing to complement the other components in your campaign.
Find out how our multi-touch, multi-channel marketing approach can boost your marketing results. Talk to us today.
Founded in 2004, Callbox has evolved into a specialist provider of Multi-Touch Multi-Channel Marketing solutions for businesses and organizations worldwide. Its core competencies include Lead Generation, Appointment Setting, Lead Nurturing and Database Services, delivered through its proprietary marketing automation platform, the Callbox Pipeline.
Callbox enables companies gain a foothold in their priority markets by initiating conversations with prospects through the efficient and intelligent use of targeted touchpoints over six channels: voice, email, social, chat, website and mobile.
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