Shaken, Not Stirred: The World of Telemarketing According to James Bond


Laser beams, high-tech cars, bad guys with accents, and strange women. These are the things that James Bond lives for.

What else has he not done? He’s battled terrorism and injustice, pledged services to the British monarchy and to his government agency (which always seems to depend on just one of their employees, perhaps due to staff shortage) while implanting a culture of fusing martial arts with good looks.

But there is more to this “international man of mystery” than meets the eye. He embodies the qualities of a strong-willed, purpose-driven individual with traits that ought to be emulated if you want to succeed in your marketing goals. You don’t have to beat up people with your bare hands, though.

Here are some telemarketing tips in retrospect to Bond style:

  • Know exactly what you want. Bond is known for being meticulous in every detail, right down to his vodka martini. Likewise, telemarketers should have a clear idea of their goals before they start calling people.
  • Be adaptive. Since 1962, Bond has been to over 50 countries around the world. But his travels seem as if he just drove to a local suburb. That’s because he easily blends with a new culture. Telemarketers can manifest this by being flexible to all types of personalities, race and status.
  • Dress to impress. You can almost immediately recognize Bond because of his trademark tuxedos. And although people obviously don’t see telemarketers, they can create their own “trademark” of class, articulation and oozing charisma.
  • Always have a backup plan. As Bond is no mediocre spy, he doesn’t go into a mission without possible alternatives. In the same light, telemarketers should see the value of foreseeing a potential setback and finding a quick fix real time.
  • Be a techie. Bond doesn’t manufacture his own gadgets, but he embraces them and accepts that his skill and physical strength are not sufficient for his line of work. Technology is also a huge part of telemarketing, as it aids in accomplishing tasks more efficiently. One who has difficulty in grasping technology is likely doomed to be obsolete.
  • Don’t panic. Despite of countless life-threatening situations Bond had been in, you never see him lose his cool (at least on the outside). Telemarketing is by no means life-threatening, so there shouldn’t be any reason to panic. Develop a mechanism of responding to stress with grace, elegance, and, in Bond’s case, resolute charm.