Conducting a good lead generation campaign requires that you have the most updated information available. And while you can get the needed details from the internet or other sources, time may not be to your advantage. That is why conducting telemarketing surveys seem to be very popular with business owners. You get to directly talk to your prospects, and if you get lucky, be able to glean important details that will help you generate more B2B leads. Of course, before your phone surveys begin, you need to answer three crucial questions:
- Do you have the resources to store data? Remember, the person handling your appointment setting process may not be the same person who will personally meet with clients. That is why data entry is important. It is the same principle with your telemarketing surveys. You need to be able to store and keep date easily and reliably.
- Can I handle management changes smoothly? This happens when the process to store and analyze data, the people handling it, as well as the skills needed, needed to be changed. This makes yearly comparisons difficult, not to mention forcing employees to learn new skills or spend more time entering new data, instead of analyzing it or using it already.
- How sure am I that the data is accurate? This is a question that a lot of marketers ask themselves. People can lie, data can be too outdated for your taste, duplicate content, not to mention failing to update the information due to other factors.
Once you can satisfactorily answer these questions, and if it all leans on the positive, then by all means go ahead with your lead generation and data profiling campaign.