This article comes right after the heels of this Mashable article on Taco Bell that has been circulating around the Internet since last Tuesday. I will skip the details, since it is too gross for me to write about it, but here is the undeniable fact: Taco Bell’s reputation is in the gutter – again. For a company that relies on social media to generate more sales from its customers, this is a problem that will not go away easily (but then again, Taco Bell sure had some history with that). It can be a real nightmare for a company’s lead generation campaign, and you ought to find some way to deal with it.
Frankly speaking, social media can be a really powerful appointment setting tool. It can reach a lot of people, engage the most prospects, and you can do it in a very affordable way. The problem here is that it is also the best medium to display even the stupidest act someone could make. And if that someone happens to do that in company property or whatever, well, you can imagine the huge backlash in the online community that will reverberate around the world. Your marketing team can pretty much kiss whatever B2B leads they were trying to generate goodbye.
You can say that this is a good lesson for your company’s marketing efforts. To avoid gaffes like these, it pays to educate your employees on what they can or cannot post, tweet, like, or share to the audience. And this is not just in social media. Be it on email, search engine optimization, telemarketing, or whatever marketing method you use, everyone in your company must put their best foot forward. If not, then you can expect big marketing fails as you go along. Believe me, it can happen.