Online visibility is a powerful asset that a business could possess. It opens up endless possibilities for prospects to stumble upon a company that could solve their problems and provide their needs. Unfortunately, Google exists to make sure that every business would have a fair share of searchability and advertising reach.
Lead generation through search engine optimization may sound like a techie’s dream job, but even small businesses with just enough resources can tap this channel to increase their sales opportunities. All they need to do is to listen to experts.
On that note, featured below is an excerpt from an article by Brandon Gaille, CEO of the internet marketing company ByReputation.com, which specializes in SEO, social media, reputation management, video production, and web design. According to his website, BrandonGaille.com, Brandon is a serial entrepreneur that has founded five multi-million dollar companies. He is widely known as one of the top marketing minds in the United States.
5 SEO Tips
1. Linking Strategies
First is to use linking strategies that work today. There are so many existing linking strategies nowadays that can be used to improve its performance. However, it is very important to follow the three steps in securing the best linking strategy for SEO operation. Step number one, build high quality links. Having one high quality link is much better than possessing thousands of poor quality links. This step will help websites improve their rankings. Step number two, diversify the links. Diversifying links is very important in maintaining a strong bond with a powerful search engine.
2. Domain Authority
Second tip for effective search engine optimization is to acquire an aged domain or authority website. Top performing sites nowadays in the SEO landscape are those that are connected to authority websites existing in search engine for several years. It will be better for web developers to invest in authority websites while planning to start a new site to ensure a good start in the middle of the competition.
3. Use the Right Keywords
Third secret advanced information to apply in search engine optimization operations is the proper use of keywords. Keywords are considered as building blocks for SEO. Keywords should always appear in the titles and subheadings of a certain page. Meta descriptions for each keyword are also important for SEO.
It is also good if SEO will always use keyword variations, but be careful, overused keywords are not attractive to use in a website.
4. Give Great Content
Fourth tip is to make sure that the products of SEO will provide great content for a website. In order to achieve this, there must be originality in the whole content. Have some important links coming from authority websites and provide contents for the product that are very relevant to the assigned topic.
5. Watch Your Competition
The last tip is to keep an eye on the competition. Try to evaluate the SEO strategies of other competitors and learn from them. Securing regular updates about SEO is very useful in gaining higher quality of services and rankings.
Read the full article plus a great infographic at Brandon Gaille Small Business & Marketing Advice