Everyday there are more than 2 million blog posts published, 294 Billion emails sent, 250 million photos uploaded, and 860,000 hours of YouTube videos uploaded. Think of these godlike statistics of interactions happening in the Web everyday as you write down your own blog or upload a picture and video, probably you’ll start wondering how people will ever notice your web contents.
How to make people click? This question is perhaps buzzing in your head. In a congested E-market where everyone has the equal ability to create their own content, it is extremely difficult to get an edge in lead generation and conversion. Here are some tips to make people click:
Don’t write because someone else told you to do so. Write because it interests you, not because you think it’s going to be interesting for others. The content becomes even more effective if the writer knows what he is talking about.
On the average, readers take 45 seconds or less before they give up reading certain content. They will not read more than two paragraphs unless they will find it really interesting. Establish the focal point of the content and don’t go beyond it. Keep it short but direct.
Give exclusive scoop
People will always want to be the first in every exclusive scoop. Give people information they can’t get anywhere else.
Connect to the reader
No one will ever want to read an article they can’t relate to, even it’s very informative. Yield with an idea that will connect the article to the needs of the reader. Make the context of the connection broad so that it can cater more diverse readers.
Avoid industry jargon
In marketing, it is very important to understand your target audience. Never try to use words or phrases the readers might not recognize. Take the perspective of the content where the reader can immediately understand the idea imposed by the content.
Add pictures and illustrations
Pictures will not only make the content attractive, it can also help tell the story to the reader. It adds credibility to articles and retains interest of the readers.
Give the convenience of contacting you
Add contact information everywhere so it’s easy to find. It should be just a click away otherwise, they might not bother to contact you anymore.
The Web is information-saturated making users impatient. They are skeptical about web contents that are focused too much on advertising. Use this not as a disadvantage but as an opportunity by making your web content relatively interesting and striking.