If you’re an SEO marketer, you’re more than likely inclined to give your content an extra push. You probably don’t want to settle with using great content that can be used for natural link-building. If B2B lead generation is in your blood, you would want to broaden your horizons a bit more.
To do that, you need to promote your content more effectively. Here are four simple tips:
1. Target the right audience
As a B2B lead generation marketer, you would want to create content that is attention-grabbing and relevant, but you also want to come up with something that will interest as wide an audience as possible within your target market. And it goes without saying that the broader the interest, the more links you can create. Of course, those links are likely to be good in quality if your content is relevant to your website and your business.
2. Publish it properly
One of the easiest opportunities is getting people who are already visiting and engaged with your website to share your content. Make sure you give your content the best ‘push’ possible by promoting and publishing it in the right places:
- Via your blog.
- Via an existing page the SEO performance of which you want to improve.
- Via a new page created specifically for it.
3. Use social media
Social media shouldn’t even be a discussion; it’s an essential tool if your objective is to gain a good amount of publicity and exposure. It’s as easy as tying up all your content efforts with all the popular social networking sites available, particularly the giants: Facebook, Twitter, LinkedIn and Google+. Don’t worry about measuring the ROI or getting a firm grasp on results; just focus on maintaining an active online presence and the fruits will bear itself.
4. Reach out to influencers
A business’s power to use influencers to reach its target market ties in with social media. All you need to do is identify who’s influential in your subject area (usually those with lots of followers and friends) and get in touch. If they share your content, you’ll be able to reach more people, simple as that.
The good thing about influencers is that once they ‘tag’ you along, you’ll be temporarily using their influence as a means to reach a wide market, but the credibility and trust that go along with it are permanent.
