Much has been said about how a blog must have credible content, responsive design, easy navigation, appropriate colors, and social media links. These are the basic stuff, and they’re no longer a secret to a regular business blogger.
But there are still several other aspects of a blog that have become crucial to its success, and most of these are elements that are found right smack in the middle of the landing page, yet overlooked. Why marketers are oblivious to these things is quite a mystery, but the truth remains that they’re as important as the “basic stuff”, too.
Here are the 10 imperatives if you want your blog to be at par with the best:
- Your own domain name. A lot of business blogs flourish on Blogger, WordPress and Tumblr, but if you really want to make a name for yourself, you’ve got to spend a little and have your own site put up. It’s the first logical step to professional integrity.
- A meaningful “About Us” page. When prospects visit your blog, it’s like they’re interviewing a job applicant. And your résumé is the “About Us” page. Enough said.
- A fully-functional mailing list. Being “fully-functioning” doesn’t mean you have to send them every darned update every single day. It means subscribers are free to choose what information they’d receive, how, and when.
- Professional photos. What do awkward and poorly-shot photos and profile pictures tell your visitors? Incompetence, lack of taste, and mediocrity. Epic fail.
- A killer brand logo. While you’re at it, might as well check your blog logo (if you have one, that is). Make sure it’s not easily forgettable, and must be fine-tuned to your blog “personality”. And please, have a professional artist do it.
- A clean sidebar. Most blogs seem to have been infected with a disease of purposely cramming their sidebars with millions of menus and links, as if doing that makes their blogs look “busy”. Umm, no. It’s confusing, messy, and to be honest, unprofessional. Drop the archives and only display recent and/or popular posts.
- Mobile version 2.0. It’s more than the usual mobile version where all you can see are the texts and the main logo. If you’re going to maintain a mobile site, think of how it will look on tablets and humongous smartphones. It has to be as functional as the desktop counterpart, or else what’s the point?
- Relevant writers. Evaluate your blog posts and see if it’s high time to replace your Shakespearean writers with contemporary bloggers, the ones who know what the words “troll” and “meme” mean nowadays.
- Pages that load faster. On a more technical aspect of things, you should also beef up your page loading speeds. With technology raising the standards of all things digital, you don’t wanna be left behind.
- Something that’s unique to your blog. It could be the structure, how menus move, how the buttons react, or how pages transition to another. Anything that you could stick to permanently and gives your blog its identity.