Marketers may not directly correlate excellent web design with conversion rates, but it doesn’t take a business analyst to conclude that when people find a website pleasant to use, the chances of acquiring a lead becomes greater.
But more often than not, our definition of “good” web design is limited to aesthetics. We think that as long as a website is nice to look at, all is well. However, it is also essential to take into account the quality of how a web site functions.
A fully-functioning website is a marketer’s avenue in connecting with its audience, because when their process of exchanging information is made pleasant, they would feel that your business cares for them.
In a post at CopyBlogger.com, there are 3 ways in which web design can be used to connect with audiences:
1. Design for humans
Your website’s design creates a first impression with your users, and you want to make their interaction with your site as human-friendly as possible. Nobody wants to be greeted and instructed by a robot.
Making your website human-centered means making it easy to use and not making people guess what they are supposed to do next. It means that you focus your design around people’s actions and how your visitors expect your website to work for them.
You can improve user experience on your site by easily solving common problems that would otherwise take your visitors’ time to figure out.
2. Design for emotions
Emotions have a big influence on most of our decisions. Therefore, we can’t ignore emotions when designing websites. It all matters when it comes to people’s feelings. By using specific fonts, shapes, icons, photos, or colors we can affect the way people feel about our products, services, or brand.
You can see big brands playing with our emotions all the time. Just look at companies like Apple, Target, or Starbucks.
Product design is definitely one of the main factors in Apple’s success. Apple spends a lot of time and money making sure their products look sleek, sexy, and modern.
3. Design to tell a story
The age of making home pages look like airplane dashboards is over. We avoid overusing buttons, calls to action, and all the other distractions these days.
The new role of website design is to tell a story.
Your website can tell a story too: Design a layout that enhances exploring. Try to keep your page content in a proper narrative and progressive order. Use a simple vertical design for easy visual eye movement and flow.
You may want to start with a good eye-catching headline and a simple description above the fold. Then, tell the visitor about your best features, show your clients’ stories, list people who are using your services or products, and finally lead to one — and only one — call to action.
Read the full post at Copy Blogger