Even though email can be considered “ancient” in internet terms, it still remains one of the most effective means to find business sales leads online. You would be missing out on a lot of potential customers if you haven’t been utilizing this lead generation tool enough. So why is email marketing so enduring and successful, compared to other online marketing tools that have risen and fallen out of favor with marketers?
- Email is rudimentary. Every single person who uses the internet has an email address, and it is most likely the online communication tool used daily and comfortably by your Singapore business leads. Even technologically-challenged business owners make it a point to know how to send and receive an email.
- Email is more about business. More so than any other social media platform available today. If you want to be taken seriously by your prospects, sending them an official email is the way to go.
- Emails marketing is not constrained by the boundaries of branding. No matter what email service provider you have, sending an email to your prospects is basically the same process.
- Email carries with it the expectation of a product or service offer. This means that your sales leads know that you’re selling them something with your mail, and if they open it, then it means they’re interested in making a purchase!
Businesses that need more Singapore sales leads should start to seriously focus on their email marketing, and if your marketing team are already preoccupied with a different lead generation campaign, then you might want to consider outsourcing to a BPO company to oversee your email blast campaigns for you. Having this marketing tool in conjunction with other marketing plans such as telemarketing or social media marketing will surely provide your Singapore business with a steady source of quality business to business leads.