• Ucommune Suntec
    9 Temasek Boulevard, #07-00
    Suntec Tower 2, Singapore
  • November 06, 2019
    2 PM – 4 PM

Increase your revenue in 2020 by focusing your sales on win-ready opportunities.

Learn about the modern ABM sales prospecting approach and how it can drive more profitable customers for ICT, financial, consulting and other B2B firms in Singapore.

Top-performing reps can turn 52% of their target contacts into sales meetings, while average reps convert only 19%. How well do you stack up? That’s what we’ll help you with in this free masterclass.

For B2B Marketing and Sales Leaders

  • Managing a team or department of salespeople
  • Looking to build a sales process or upgrade an existing one
  • Selling B2B products / services with long and complex sales cycles

Core Benefits

  • Gain a solid understanding of the modern account-based lead generation process through an end-to-end practical guide
  • Master each component in the B2B sales cycle with in-depth lessons
  • Find out how to integrate ABM sales tactics and technology through hands-on walk-throughs
  • Learn actual, proven lead generation and prospecting strategies from case studies and references

Why Join This Workshop?

As account-based marketing strategies increasingly become part of the marketing mainstream, many sales and marketing professionals still haven’t fully grasped how targeted sales prospecting activities exactly fit in a modern ABM process.

In this workshop, Callbox’s Creative Director, Charmaine Española, along with the company’s Client Services Manager, Mitos Aguadera, will give you an in-depth, hands-on guide to effective account-based sales prospecting for B2B companies, covering key areas such as:

  1. Selecting Ideal Accounts
  2. Identifying Contact Personas
  3. Capturing Prospect Information
  4. Scoring Qualified Prospects
  5. Nurturing and Converting Prospects
  6. Measuring Success with ABM Metrics

In short, the course gives you an end-to-end, practical walkthrough of every step and every component in an ABM sales prospecting process that generates results. At the end of the masterclass, you’ll have the tools and techniques needed to create or improve your strategy for turning potential buyers into actual customers.

The duration was just right and the speakers were well-informed on what they were talking about.”
— FACT Software International Pte Ltd

About the Speakers

Charmaine Española

Charmaine is Callbox’s Creative Director. She has more than 14 years of experience in B2B marketing, specializing in content marketing, graphic design, SEO, digital marketing, and brand strategy.

Charmaine oversees Callbox’s content production operations and digital marketing campaigns. She leads the planning and execution of branding initiatives and creative strategy. Charmaine also consults with Callbox’s clients on improving their outbound and inbound sales prospecting strategies.

As Callbox’s Creative Director, Charmaine has implemented a number of programs and campaigns that expanded the company’s reach, enhanced Callbox’s brand, and established the agency’s reputation in the B2B industry.

Mitos Aguadera

Mitos Aguadera is a Client Services Manager at Callbox. She has been with the company for more than a decade and has kept the same drive for excellence since her first day until now.

Mitos handles accounts for B2B APAC and B2C North American clients. She maintains good rapport with key business executives and stakeholders by sharing campaign improvement initiatives as well as addressing account-specific concerns.

Aside from her impressive performance on account management, Mitos liaises with cross-functional internal teams to ensure key performance indicators execution and achievement and improve the entire customer experience.

Grab the opportunity to grow your company better.
Register below to reserve your seat now.

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