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Advertising Lead Generation: The Top 5 Sales and Marketing Objections

Advertising Lead Generation: The Top 5 Sales and Marketing Objections

Advertising Lead Generation: The Top 5 Sales and Marketing Objections

‘You can’t please everyone’ is a common cliche which is true in almost every aspect of life, and even in Sales. No matter how good and of high quality your product is or how beneficial your services may be, there will always be objections that will arise that you would need to deal with.

 

Here are the top 5 sales and marketing objections and how you can deal with them.

 

#1 “Your product costs too much”

Price may not be the top reason why prospects object but one of the most important factors to consider when they do. When a prospect promptly tells you that your product or service costs too much, pacify him by breaking down the amount into pieces, starting with the basic package, then wait for the prospect to ask about add-ons or other services before you give him the total cost.

Related: How Much should Appointment Setting Services Cost?

 

#2 “We’re good at the moment, I don’t think we need an upgrade at the moment”

That’s a prudent reason next to cost. When a prospect tells you that their process or system is doing good, never think or look at it on a finish line. Instead, ask him probing questions that would make him realize the need to upgrade or change. Show him some data of colleagues in the industry who already made the change, as this will make him ponder on taking steps to keep up with competitors.

Related: 4 B2B Marketing Trends in Asia for 2019 (That Aren’t AI or Blockchain)

 

#3 “We already have a provider who has been with us for a while now”

If a prospect expresses a fear of change, present examples of change and its positive effects. Show the prospect some data on how the industry has changed over the years and how potential customers have adapted to that change.

 

#4 “We don’t easily deal with people we hardly know”

Trust is something that is built. When a prospect appears apprehensive to deal with you, you can’t easily convince him to buy your product or take your service by just positioning all the benefits he could get from it. Share with him testimonials, case studies, and references that would resolve his doubts.

 

#5 “We’re not looking into that right now, maybe in six months time”

Timing. Would you know when the prospect would need the change or upgrade? No, not unless you would be able to uncover the challenges they are experiencing. That would be the time you can build a proposal designed with the best solutions that would address their challenges. Make sure to note the benefits of your offer and the most convenient way they can get started with you.

Related: What the Great Singapore Sale’s Turnaround Can Teach B2B Marketers

 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

 

 

Do you want more Advertising leads?

Dial +65 3159.1112 | Chat on WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

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WhatsApp: Mobile tool for Lead Generation, Sales Prospecting, and Nurturing
Advertising Lead Generation: The Top 5 Sales and Marketing Objections

Advertising Lead Generation: The Top 5 Sales and Marketing Objections

Advertising Lead Generation: The Top 5 Sales and Marketing Objections

‘You can’t please everyone’ is a common cliche which is true in almost every aspect of life, and even in Sales. No matter how good and of high quality your product is or how beneficial your services may be, there will always be objections that will arise that you would need to deal with.

 

Here are the top 5 sales and marketing objections and how you can deal with them.

 

#1 “Your product costs too much”

Price may not be the top reason why prospects object but one of the most important factors to consider when they do. When a prospect promptly tells you that your product or service costs too much, pacify him by breaking down the amount into pieces, starting with the basic package, then wait for the prospect to ask about add-ons or other services before you give him the total cost.

Related: How Much should Appointment Setting Services Cost?

 

#2 “We’re good at the moment, I don’t think we need an upgrade at the moment”

That’s a prudent reason next to cost. When a prospect tells you that their process or system is doing good, never think or look at it on a finish line. Instead, ask him probing questions that would make him realize the need to upgrade or change. Show him some data of colleagues in the industry who already made the change, as this will make him ponder on taking steps to keep up with competitors.

Related: 4 B2B Marketing Trends in Asia for 2019 (That Aren’t AI or Blockchain)

 

#3 “We already have a provider who has been with us for a while now”

If a prospect expresses a fear of change, present examples of change and its positive effects. Show the prospect some data on how the industry has changed over the years and how potential customers have adapted to that change.

 

#4 “We don’t easily deal with people we hardly know”

Trust is something that is built. When a prospect appears apprehensive to deal with you, you can’t easily convince him to buy your product or take your service by just positioning all the benefits he could get from it. Share with him testimonials, case studies, and references that would resolve his doubts.

 

#5 “We’re not looking into that right now, maybe in six months time”

Timing. Would you know when the prospect would need the change or upgrade? No, not unless you would be able to uncover the challenges they are experiencing. That would be the time you can build a proposal designed with the best solutions that would address their challenges. Make sure to note the benefits of your offer and the most convenient way they can get started with you.

Related: What the Great Singapore Sale’s Turnaround Can Teach B2B Marketers

 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

 

 

Do you want more Advertising leads?

Dial +65 3159.1112 | Chat on WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

Tips-Thoughts-How-to-Engage-Event-Registrants-Non-registrants-Attendees-and-Absentees
Top-B2B-Lead-Generation-Strategies-for-the-Enterprise
WhatsApp: Mobile tool for Lead Generation, Sales Prospecting, and Nurturing
Why Ad Agencies Choose to Outsource their Lead Generation

Why Ad Agencies Choose to Outsource their Lead Generation

Why Ad Agencies Choose to Outsource their Lead Generation

For all its worth, advertising is not only about peddling messages or throwing as much PR ammo as you can upon a group of people, hoping you hit someone and make an ad sale. Actually, advertising needs a whole range of expertise specially catered towards crafting content that engages the right kind of audience.

In this day and age where social media rules as the prime channel for promoting products and services, companies are wise enough to pick advertising agencies that have all the creative tricks to pull off effective publicity.

For their part, ad agencies see themselves in a sort of dilemma about getting the right amount of leads. Not only the right amount but also the best kind. In essence, lead generation for advertising should always aim for quality, and this entails having the right capabilities to generate qualified ad leads.

Apparently, these are what outsourced lead generation offers and advertising has made the crucial steps in hiring third party marketing companies to handle their efforts. And this is because of the following reasons:

Cheaper costs

Having an in-house lead generation is good and all, but think about the hefty investments you have to make in setting everything up. Outsourcing relieves an ad company from the trouble of establishing all the needed facilities for acquiring leads without the pesky maintenance costs it entails. Once you have a lead generation package in your arsenal, it will be easier for you to allocate your resources and control your expenditures.

Related: Top Reasons why Singapore Businesses should invest in Lead Generation Campaigns


The biggest challenge for B2B marketers is “generating high-quality leads (61%) -B2B Technology Marketing Community


 Access to the proper tools

Another perk of having an outsourced lead generation is that it affords you access to the right marketing software and facilities. No longer will you have to set up your own marketing system. And having someone to build it for you does not only lessen costs, it also increases the volume of qualified ad leads. You do not have to undergo the hassle of qualifying and nurturing your leads. A system is already in place to do that for you. Read about Callbox lead nurture tool!


Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. – Forrester Research


 Well-managed campaigns

More than effective marketing systems, outsourced lead generation also provides a ready team to handle your marketing campaigns across multiple channels. E-mail, social media, telemarketing, you name it. Ad companies can acquire hefty benefits in gathering potential clients and engaging them until they are warm enough to make a sale. In any way, you will experience stress-free marketing that simultaneously ensures big gains for your bottom line.

Ad companies are not the only ones who can have all the fun. B2B brands can also gain a lot by outsourcing their lead generation and appointment setting to a reliable marketing firm. You will realize just how much you can gain from this decision.

 

Improve sales performance by having qualified advertising leads!

Read more tips on Lead Generation Tips

Learn more about our Lead Generation Services  Dial +65 3159.1112

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

New and Improved Ultimate Lead Generation Kit to Jumpstart your Business! for FREE

 

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