A sip of Lead Generation
(Before the big gulp of Appointment Setting)
Would you quickly drink a cup of freshly brewed coffee without sipping on it first?
What if I ask you, is your brand ready for sales and marketing launch? If your answer is not a sure YES, then let’s discuss about Lead Generation for now and parking lot on Appointment Setting.
Lead Generation is basically the generation of a prospect’s interest into a product or service of a business. Common purposes for running a lead generation campaign maybe for list building, contact acquisition or sales leads. Below are some tips that will help you determine the readiness of your product or service for market consumers before you push for client meetings:
Gauge Interest Level
You know who your target consumers are but would you know how many of them would be interested in your product or service? How many of them are on the buying stage or maybe just evaluating? How much would they spend for the purchase or do they have the budget? How soon would they switch or upgrade?
But why do we have to comply with such pre-requisite action? Can’t we just go ahead and directly sell or offer to consumers? Such question makes sense, as the main objective of each business is to do so.
Collect the Data
Who are your target consumers? What product or system are they currently using or engaged with? Where or which target location would you prioritize to cater to? When are your prospects planning to buy – today, next quarter or 6 months from now? These question sets maybe are a few basic start points when getting information from your target consumers whom you would consider as possible buyers.
You should acquire accurate statistical data as this should be a strong point of your comparison with the competitors’ brands. Get a full knowledge of their market scope, solution edge, and sales strategies as these are essential factors to consider before you do an official market launch.
Roll out a survey
Survey is asking people, one or maybe series of questions in order to gather information. You may use tools and procedures via different media like telemarketing (profiling), the web (social media) or face to face interview in conducting a survey. The conclusion of the survey process will determine the readiness of your product or service to go live in the market or take further profiling activities.
Regardless which industry you are engaged with, the competence and readiness of your brand will impact the business’ marketing and advertising effectiveness, sales cycle, and cash investment returns. This means that your brand’s features and benefits should cater the needs of your target consumers to guarantee customer satisfaction. What they see and hear about your business offering must translate into a worthwhile experience. Media advertising may stir your prospect’s interest, but the proven experience that is testified by your consumers through word of mouth would be the most effective promotional medium.
So before you set appointments to present your brand’s features and benefits with your prospects make sure that you have accurate data on hand about your target consumers.
Take a sip of lead generation before the big gulp of appointment setting. I bet you wouldn’t want burnt lips and tongue, would you?