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Richard Branson And Tips On Lead Generation

From airlines to music, Richard Branson is certainly one who knows how to make a name for himself. This is something that is integral to the character of the person, at the same time also the reason for his success. It is good that he shares his business know-how with others, since he is also an inspiring figure in the business world. So what can we learn from him for our own business lead generation campaign? Plenty. Actually, his marketing advice is meant for a twelve year-old entrepreneur, but his words echoes facts that can be used in almost all our marketing campaigns. If we really want to be able to generate a lot of qualified B2B leads, you should take a look at his marketing tips:

  1. “Is the pricing right?” – price, while it can be defended, might also be the reason why prospects will say no. This is a challenge faced by a lot of us, especially during our appointment setting campaign. He suggested using the Like a Virgin: offer your service for free, and if they are happy, they pay you whatever amount they think is right.
  2. “Is the equipment up to date?” – sometimes, the equipment you use may also affect the way prospects perceive your business. You might have to make a little extra investment, but if this will mean better sales leads coming your way, then it is a worthy expenditure. Besides, the additional costs might actually help you focus more on your business.
  3. “Do some research to find your most likely customers” – you might have to conduct a phone survey campaign or a telemarketing call, but your focus here is in isolating the market segment most likely to accept your business offer. There are times that the people who will buy from you may not actually be the ones you had in mind. So do your research well. You might be amazed at what you might find out.
  4. “Can you broaden the services you offer?” – diversification is also key to better business performance. It may be possible that a prospect needs a specific service that is not delivered by their current supplier. This is an opportunity that you should take advantage. Provided that you know how to deliver it, and that it can give you the edge, offering additional or alternative business solutions can help your marketing campaign become more successful.
  5. “Offer to donate some of your proceeds to a local charity” – the positive feeling that they are contributing something to the community is something that cannot be ignored by most business prospects. Also, this is a perfect way to boost your image in the market.

Of course, you should also focus on the people doing your lead generation work. In case you do not have a marketing team of your own, it might be a good idea to outsource it to a professional appointment setting team. This is a business investment that can give you good returns. Just make sure that you hire the right one.

The Need For Telemarketing In IT Managed Services

 

If you are an IT managed services provider in Singapore, and you want to get more clients to come in, you will need a way to grab their attention. This is the reason for you to conduct a lead generation campaign. But you have to be sure that you are choosing the right way to do it. Depending on whether you have a marketing team or not, perhaps an appointment setting service is your type. In this case, it will also be necessary look for ones that can use a variety of communication mediums, like social media or telemarketing. This is all for the sake of you generating sales leads.

Of course, the idea of outsourcing the work can raise the eyebrows of a few of you out there. Still, this is a necessity. As IT professionals, you may not be familiar with the intricacies of calling prospects on the phone, so you might not be able to handle the task. If we put this in the Singaporean perspective, it will be better to just leave the job to professionals who know how to generate B2B leads better. There are other factors to be considered, like cost and efficiency, but the important point here is that generating sales leads requires professional help. Of course, you still have to choose which B2B leads generation service provider you should be working with.

There are plenty of them around, but you can be sure that only a few of them will need what you have. Good appointment setters can help your IT managed services to grow.

Generating VoIP Leads For Singapore’s Businesses

The internet is truly defining the way business in Singapore is being done. From data storage to transfer, it has increased the flexibility and capabilities of the businesses to thrive. The internet also gave birth to VoIP (Voice over Internet Protocol). VOIP providers can provide businesses with a more affordable means to communicate. This is a great aid for business owners – if they know such a service exists. That is why a lot of lead generation for telecommunication companies is being conducted. The aim here is to convert prospects into VoIP leads. Getting such telecom leads is very important in marketing.

Conducting a lead generation campaign requires that you use all means of communication possible. This is important, since we need to maximize our ability to talk and negotiate with business prospects. This can be a bit challenging if the specific task is in appointment setting. The challenge here is in choosing which tool to use. There are a variety of them available. For example, we have social media marketing, telemarketing, email campaign, as well as print advertising.

All of these have its strengths and weaknesses, but since telemarketing can be a good choice, especially if we need to get results fast, as well as additional flexibility that talking on the phone brings. Besides, as a VoIP provider, you ought to show your prospects that your system is good. So what better way to do that than to give them a call, right?

Yes, there is a need for lead generation for VoIP providers. One just needs the best medium to make it work.

The Three C’s Of Value In Lead Generation

With the way information has become more mainstream in the Singapore marketplace, it has become even more important for firms to stand out even more. This means you have to show your value to prospects. This is a challenge faced by SEO service providers, since there are a lot of firms competing in the country. So, how can you stand out on this? How will you be able to attract the attention of business prospects? This is where your understanding of the three C’s of value proposition come in. Your perception of value will depend largely on these three factors.

Capability – when conducting appointment setting work, SEO leads will often challenge your capacity to deliver the service. That is why you should have a clear concept of your own business. Knowing your strengths and limits will help you fend off attacks on your business.

Clientele – the kind of people you wish to serve will also determine the value of your firm, as well as the quality of your sales leads. You have to understand who exactly you wish to serve, since you do not want to waste your time and effort in chasing after prospects that will not become SEO leads.

Competitors – you also need to know who the other players are in the market. Identifying who might weaken your position in the business can help you head them off before they reach your prospects and steal them from you.

Once you know the details of your three C’s, your B2B lead generation work will be easier to do.

Can Singapore’s SEO Providers Innovate Better With Lead Generation?

 

One reason why SEO providers in Singapore are somewhat slow in their innovation process (the standard measure of how good an SEO provider is in adapting) is probably due to the lack of sufficient clients that will fuel the demand for one. What is funny here is that business prospects often will not sign up if they do not see the firm as innovative. These disconnect is the reason for an increase need for lead generation providers specialized for SEO providers. They need professionals that can help SEO services providers with the SEO leads needed in order for their business to flourish.

Lead generation and appointment setting work is not new in the Singapore marketplace, what with the variety of mediums of communications used (like email, social media, and telemarketing) but what makes the situation unique will be the firms that need one. While SEO services can also market themselves, the fact that there are just too many of them in a country much smaller than London makes the competition somewhat intense. There is a need to get in the lead in order to survive, like getting telemarketers to aggressively advertise them. How one will be able to do that will depend on who the lead generation work was outsourced to.

Besides, SEO providers are the best in SEO marketing, and it is best that they stay that way. In terms of effectiveness, calling prospects on the phone has been proven to work in delivering more SEO leads in the fastest and most efficient time possible. So, maybe this should augment their overall marketing campaign.

Improve Your Lead Generation In Singapore By Improving Your Company Positioning

According to Brenda Bence’s post about making your brand irresistible in Singapore (Singapore Business Review), each brand—no matter how small—already has its positioning. What exactly is positioning? Well, it’s the perception of the general public about your company. It’s how your business leads view your business, and it’s important that the positioning of your brand in their mind is positive, otherwise you won’t be able to convert them into a sale.

Why is positioning important to have good lead generation and successful appointment setting campaigns?

If your company’s name is associated with a notorious reputation, no matter how large you are, it will be hard for your marketing people to get qualified business leads for your sales team. Your Singapore b2b leads will already be predisposed to avoid being associated with your company, and no matter how good your telemarketing scripts are, you will have a hard time changing this prejudice at this point.

While the general public is a particularly large segment to affect your positioning, your specific marketing niche will be a more manageable portion to influence. There is a tested and proven method you can use to bring your positioning to a more positive light.

If you want to get a positive positioning then make sure your corporate branding promotes this. You must never underestimate the ability of branding to improve your lead generation and appointment setting campaigns. It’s not just about a well-written slogan or an attractively designed logo. It carries the values, culture, and essentially your company’s entire identity. Identifying the gap between what you want your brand to represent and how your b2b sales leads perceive it and then bridging that gap is the secret to improving the positioning of your company. When you are united with your Singapore business leads in the positioning of your company, your telemarketing scripts will not only be better received leading to a more effective lead generation, but they will also be more willing to have appointments with your sales representatives.

Reasons Why Your Lead Generation Campaigns Are Not Working

When you run a business, a lot of things can get out of hand and you will need to find out the cause immediately or it could prove to be disastrous or costly for your business. While common culprits are easy to point out, sometimes, unexpected things happen which will require you to do a double take on the cause of the problem. Here are a few examples:

  • If your qualified business leads reject your offer, it doesn’t mean that your telemarketing script is to blame. It might be that your business leads simply aren’t willing to go through the process of implementing a new process or don’t want their employees to waste any time learning how to use a new product or service. You might also start blaming your telemarketers of not doing their work properly, as it is a common reason for such problems. It could just be the business sales leads who are the problem, so don’t immediately think its your telemarketing script or your b2b telemarketers.
  • If your appointment setting campaigns are not letting you convert as much business leads as they should, the problem might not be with your script or your appointment setting service provider. Your chosen b2b sales leads may just be experiencing an emergency, such as a low economy, or a disruption in their specific industry which is why they don’t have any budget to spend. If you identify these factors as the cause of your problem, then try contacting your business sales leads another time.
  • If your lead generation campaign isn’t working as you intended it to, don’t think your lead generation methods are not effective for your chosen market niche. Perhaps you just aren’t paying attention to the right datas or statistics, or your marketing people haven’t been implementing the method properly. A lot of good lead generation campaigns are not reaching their full potential because of a lot of factors, but they end up being replaced with another lead generation method without even the proper research.

Before you consider a process or operation in your business as ineffective and decide to scrap it for a newer method, consider all the possible angles first so that you don’t waste any more effort, time, and resources to implement a new system. Especially when the problem is with your sales and marketing department, take into account all possible factors before you choose to implement a new lead generation or telemarketing campaign.

Using Appointment Setting to Enhance Business Leads

Appointment setting is one of the important activities to generate quality results to serve the business aspirations conveniently. It is the main activity that boosts your business to a great extent. The concept of appointment setting service is to provide you potential candidates and set up face-to-face meetings with your sales representatives.

Meeting face to face with clients is actually a more productive method to get the real clients that will stay for a long period of time. It is more effective than talking over the phone. However, this is a time-consuming method and requires skills to convert potential into real ones. Here comes the role of appointment setting companies who conserve the valuable time of companies into activities like cold calling and others to choose the prospects to see if they’re good candidates or not. After they set up the meetings, your reps can focus on presenting the value proposition of the business.

Benefits of outsourcing appointment setting

Generally, it is a costly process of hiring, training, and managing a team of telemarketers to perform the desired results. Above all, it needs the amount of hardware, office space, and furniture to accommodate this new army of people. Appointment setting companies free you from those responsibilities. You get the full benefits of the service without the added expense of full-time employees.

To have the most economical deal of appointment setting services, you can easily outsource appointment setting service from a quality company and reap the benefits. You might be able to find new prospects through this additional help and increase your sales and profit.

Then look for these qualities to find the best fit:

  • Excellent communication skills
  • Experience of handling people from age groups and understanding their needs
  • Appointment setting focus: Select the firm that specializes in appointment setting so you know you’re getting the best.
  • Detailed reporting: Select the agency that provides you the detailed reporting on their calling activities.
  • Strong return on investment: Choose the company that provides you best return on investment.

Appointment Setting: Still The Best Method for Lead Generation

by: Synapse India

Thinking about the usability of b2b appointment setting activity that may transform your business drastically? In this article, you will find why appointment setting is considered to be an important process for your sales increment.

If you want to speed up your sales, you must focus on appointment setting activities to gear up businesses. The activity is regarded as the most effective Business-to-Business Communication tool. As a result, appointment setting has been a constant part of the lead generation activity for a company.

Usually, companies spend a fortune to decide their appointment setting activities. A well-designed appointment setting can be helpful in turning a person into a prospective client.
The process starts with convincing people by providing them all relevant information to the all possible manner. In this method, a person is provided with all aspects of a product or service to help him decide what is good or what is bad for him or her.

The process of b2b appointment setting is important also as people like to hear an expert opinion on many matters. The aspect of appointment setting will help a possible consumer to decide if the service which is being offered can be of high value for the person or not.

Business conversion from appointment setting services is really high. To get the desired results, a sales person has to be very good in communication. Also, a person has to be well aware of the current development of the product or the service. Moreover, a good sales person should be an expert in mind reading. He should possess the qualities which help to transform potential into reality. Above all, the person should be persistent and can tackle the potential customer correctly.

Therefore, a company needs to have a well-designed appointment setting service to bring desired results into the company.

The Truth about Appointment Setting

by: Vaibhav Aggarwal

Appointment setting is important…you may agree or you may not, but the truth is that you cannot survive without appointment setting. What is appointment setting? It is about identifying prospects and then setting an appointment with him where your sales or marketing professionals can meet him personally.

You can find plenty of organizations offering b2b appointment setting services. You would need to give them a list of prospects and they will set an appointment with them for your sales and marketing people to meet personally. However, the truth of the process is far from what is generally believed and before contracting a consultant offering appointment setting services, you probably need to evaluate, “does this process actually lead to better sales performance?”

A lot of times appointment setting has turned out to be a misnomer, because a lot of b2b appointment setting service providers would simply start calling up your prospects without even having a true knowledge of what your company is offering and why the prospect would be interested in setting up an appointment. It happens in plenty of occasions that prospects agree for your sales professionals to meet, but many of the meetings do not end up bearing any fruit…interestingly, and some prospects even may not recall setting the appointment in the first place. Such unqualified appointments definitely add cost.

To make the most out of, say, IT and Software services appointment setting, you should ideally contract a company to whom you do not simply outsource your appointment setting services but one who provides sales solutions. Such a company would fill client forecasts and set important appointments, not halfhearted meetings. You should also make sure that their expert sales and marketing professionals can deliver the opportunities you would need to increase sales leads, correctly cover client markets, and add predictability and surety to prospecting.

Sales Appointment Setting: In-house or Outsource?

by:  Brian Grinonneau

If you are running b2b appointment setting and lead generation services in-house, you may not be getting the full value from the money you spend on the effort.  That’s why some of the biggest companies in the world outsource some, or all of their call center functions to professional appointment setting firms. They help you make more money. Call center outsourcing vs. in-house call center activities:Great appointment setters usually want to work a full 40 hour week, and that is usually not affordable for most call centers. Performance suffers because of that either fewer appointments, or poor quality appointments. Appointment setting service companies pay full time professionals well enough to have great ones.

Appointment setters function much better when working on your project 2-4 hours a day, not 8. It becomes a case of diminishing returns.

Appointment setters talk to the right people at the right time. It isn’t about more calls its about meaningful conversations with qualified prospects, that turn into sales.

You need qualified sales appointments set for your staff not an unlimited number, but one that allows your sales professionals to present your offer, negotiate and close.

Provides a significant return on investment that is trackable.

Focuses on disqualifying poor prospects to maximize your closing ratio.

Allows you to do what you do best: close deals.

Drives new revenue without having to expand or provide additional office space, computers, telephones or employees.

Gives you the ability to have trained, skilled and experienced personnel to fulfill your call center needs with the ability to utilize appointment setting; phone sales; lead generation and lead qualifying; list and database scrubbing; database building; surveys; market research; seminar registration and fundraising.

If you have an in-house telemarketing department, you should run a test campaign with a sales appointment setting service. You will be pleasantly surprised with the outcome you’ll make more money in less time.

 

 

How To Choose An Appointment Setter For Your Business

When choosing an appointment setter for your business, it is important to that their services are compatible with your company goals to develop to provide excellent customer service.

We all know that lead generation is important for a business to grow. It is also important to have a good system for contacting the leads to establish good relationship with them. Appointment setting services can help you manage your contacts, call them, deal with them and to set up a meeting.

To find new clients from those leads is not an easy task. It is absolutely impossible for a business owner to manage time and manpower to contact all those leads and make deals with them to do business. With B2b appointment setting, you can do all the tasks up to rescheduling and dealing with clients confusions about the set meeting.

Cost-Reduction

Outsourcing appointment setting services will not only help your business increase sales but it is also for cost-reduction and increase revenue. It will be much expensive if you plan to have your own appointment setting company. Training people and building the infrastructure will cost you a lot.

Double the Sales

B2B appointment setting services works like they are within your own company. They know how every product and services that you offer. They know how everything works. These will double the force of your selling system and increase sales output. They are expert in this field and able to make strategies that will work for your business.

To be noticed

Working with an appointment setter will not only increase your sales but will make you to be noticed by your prospects. There are different mediums that can be use nowadays like radio, TV, and online ads but business owners cannot be contented with them. They know that using the phone and talking to the potential customers is still the best.

What Appointment setting company to look for.

When working with an appointment setting services it is important that you work with a company that is already experienced and have good reputation. Check the companies that they have worked before. Look if they are effective like they said they are. Do not hesitate to ask questions. You must know how their calls are made, time they call, how many shifts and more. You might also want to know what other services they offer that can help your business grow.