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Make Your Lead Generation Efforts Work This Year of the Monkey

Make Your Lead Generation Efforts Work This Year of the Monkey

Make Your Lead Generation Efforts Work This Year of the Monkey

In ancient times, major decisions in commerce were always made with the advice of seers, oracles, and horoscopes. Possibly, because of the world economic situation in the past decade, this practice has gained even more popularity. It is a tendency that comes from wanting to make sure that business will be conducted successfully. The number of businessmen who are interested in getting business horoscopes grows daily.

Philosophical Basis of Horoscopes in Business

The application of astrology and horoscopes to business is based on the belief that planets are the source of clear and well-balanced instructions based on the laws of nature laws, which determine what people are, how they live and move. Fire, air, earth, water, animals, humans are all subject to and can be aided by the movement of the planets – movements which cannot be estranged from anything that has life in it.

Studying the influence of planets is the key to knowing what a person and his dealings on earth will be worth; and what he can do to prepare for life’s occurrences. It follows therefore that the best way to reap maximum profit out of a man’s material business is to make it conform to the astrological laws.

Applying Horoscopes to Business

Both Chinese and Hindu horoscopes devote much attention to business. Hindu business astrology for example, makes recommendations as to what business is best suited to an individual. It also indicates the good and bad times for implementing effective business decisions.

Business horoscopes address questions such as when it is auspicious to set up a business, what business a person should set up, when a businessman shall see profit, when the business should go global, how capital can be built, enjoyed and preserved. These horoscopes deal with the concern of disciplining every function of business to ensure that it becomes a successful enterprise by providing guidance on how the business can be run in cooperation with the laws of nature.

The business horoscope is basically derived from calculating business prospects from a person’s horoscope. The combinations arising out of an individual’s horoscope are the basis for deciding which businesses are appropriate to pursue. Predictions are made after studying the important houses governing success in business in relation to the person’s chart.

Lead Generation and the Chinese New Year

Singaporeans are strongly entrenched in traditions, and using horoscopes to guide them in their business undertakings is common. If you were part of the marketing industry, specifically Internet marketing, you would be glad to know that the road to lead generation for 2016 seems straight and paved, making it easier for you to dabble on your efforts to rake in more profits for your business.

The year 2016 is the Year of the Monkey in the Chinese Zodiac. The monkey is said to be “smart, quick-witted, frank, optimistic, ambitious, and adventurous”. Hence, if you want to succeed in lead generation this year, you need to embody all of the previously mentioned attributes and more.

How can you apply those attributes in your business in order to generate leads?

Use Your Smarts to Analyze Data

You are probably already using analytics and data in your business. Nevertheless, for the Year of the Monkey, you’re going to have to use your smarts to analyze data in order for you to implement the best strategies in lead generation. You’ll never know when unexpected findings based on data could lead to profitable leads, so be like the monkey and use your brains in data analysis.

Be Adventurous, Cross the Mobile Chasm

Everyone’s going mobile now. It’s the most convenient and surefire way to reach people these days. If you’re bent on generating leads for your business, consider how your content works on mobile. This means reviewing your content, editing them to become shorter and more mobile-friendly.

Try boosting your events, promote better and get more customers!Events Telemarketing Services - Callbox Singapore

Ambitiously Use Visual Storytelling Tools

If you want to generate leads, make use of virtual storytelling tools like Instagram, Pinterest, and YouTube as a means to grab and keep the attention of prospective leads. Concentrate on creating more video, shorter texts, and better images to reach more potential leads. Use your quick wit to create humorous content that people would be interested in reading or watching. Don’t be afraid to venture into new territories.

Check out this post on marketing trends in Asia!

Optimism Will Help You Measure Metrics

Measuring metrics is something that’s still a source of confusion for most marketers, which is difficult considering it’s important in lead generation. However, don’t let it stop you from making use of marketing automation data flows, Google Analytics data, and SEO fluctuations to measure metrics. No matter how vague the truth about measurement is, keep a positive outlook and make do of what is available to measure the success of your lead generation efforts.

This Year of the Monkey could be promising for your lead generation efforts as long as you keep these simple tips in mind.

Try Multi Channel Marketing instead. An integration of different marketing avenues that reaches your prospects in any marketing platform. Learn how we effectively generate leads for Singapore!

Searching for a New Hope in Lead Generation- Take it from Star Wars Stormtroopers

Searching for a New Hope in Lead Generation? Take it from Star Wars Stormtroopers

Searching for a New Hope in Lead Generation- Take it from Star Wars Stormtroopers

If businesses can learn three important things about B2B lead generation, they should come from popular science fiction films.

Every movie within the genre often features an army hell-bent on taking over the world. In GI Joe, we have the Cobra organization. In Captain America, we have Hydra. Yet neither of these are as ambitious as the Imperial Stormtrooper Corps in the first Star Wars trilogy. Forget about a planet, these guys are all about keeping an entire galaxy in line.

Underneath the white armor and beyond the intimidating name though lies sheer incompetence. With inaccurate shooting skills, a penchant to mess up and a vulnerability to Jedi mind tricks, stormtroopers are not exactly the best the Empire has in its arsenal. But what are you going to do? Recruit Ewoks?

Ewok Star Wars

In the same manner, some businesses often struggle with inefficient lead generation processes that function like stormtroopers. Their client profiling and B2B telemarketing activities are not as precise in hitting appropriate targets and they are not as apt in tracking them either.

But since lead management is akin to organizing a galactic empire, managers should always think about how best to prospect for leads, improve their marketing campaigns and prevent their businesses from failing like the Death Star.

stormtroopers

Stay current and competent with technology.

Lacking an ability to shoot straight at a rebel smuggler, stormtroopers compensate for this weakness by having the latest tech galactic credits can buy: tracking devices and high-tech weaponry, the works.  However, marketers should know that having the latest in marketing automation software does not guarantee a 100 percent success rate. What counts the most in fact is how well you use such instruments in qualifying leads and aligning marketing with sales.

Monitor and nurture leads with Callbox Pipeline. Check out!

Know the terrain.

Whether sand, snow, or shrub, the Imperial Army can take missions just about anywhere. The only problem is that it often lacks a thorough knowledge of the places it comes to conquer. Remember Endor? Prior to a campaign, making full use of marketing intelligence can be a decisive factor in creating strategies as fruitful as the assault on Echo Base.

Find out: Marketing Trends in Asia That Will Still Work in 2016

Use the force… that your brand embodies.

What little respect we have for stormtroopers is due to their association with Jango Fett, the most feared bounty hunter at the time of the Galactic Republic and from whom the Imperial Army originated. We cannot discuss that at length, but it proves that having a strong reputation tells audiences a lot about your proficiency as a solutions provider. In this case, leverage your identity in the most efficient way possible through multi-channel marketing.

Let us give stormtroopers a break here. There is always room for improvement even for an army known more for its incompetence than its usefulness. Meanwhile, marketers can keep these tips in mind to create a lead generation program as effective as the Millennium Falcon.  

End of story.

 

But for your, it isn’t end yet. Improve your marketing campaign for Singapore, get some marketing and sales tips today! 

MayTheForce_Searching for a New Hope in Lead Generation? Take it from Star Wars Stormtroopers

 

 

Photo Credit: photobucket

 

Corporate Insurance Leads

The Corporate Insurance in Singapore: A Fruitful Landscape

Corporate Insurance Leads

Singapore. Such a small country but teeming with fruitful promise everyday. With the recent death of their beloved founder, Lee Kuan Yew, Singapore’s business discipline stems from his teachings that made Singapore the country that it is today.

With its established financial stature, Singapore continues to be at the forefront of businesses across the globe, making it the regional headquarters of global companies. This is so because of its competitive corporate tax at 17% as of 2013, making it one of the lowest in Asia Pacific. In addition, Singapore has a reputable friendly business environment and excellent infrastructure that is enticing to businesses.

With these, business is booming as usual in Singapore. On the life insurance industry, it maintains steady performance in the half of 2015 at S$1,352.7 million achieved in weighted new business premiums. According to the Life Insurance Association in Singapore, 19% are CPF-funded policies. On the other hand, investment-linked products are S$272 million, which is 20% of total weighted new premiums. PAR or participating products remain to be the biggest contributor to the pie at S$739 million in the 1st half of this year. Even with these numbers, LIA continues its campaign to promote aggressively amongst the Singaporeans, policy makers and its relevant stakeholders.

However, despite steady performance of the industry, it is not without its concerns. Singapore is known for strict policies, this is why the top concern for the industry players is keeping pace with the country’s regulations, according to a survey done in March and April by the Centre for the Study of Financial Innovation or CSFI with PwC.

Corporate insurance is a given. It provides added security to a business’ employees such as health, life or even retirement policies. Job seekers consider corporate insurance as an enticing package when considering employment in addition to base salary. At times, it is even the deciding factor. Companies now need to be more creative in their employee packages to entice and retain talent. Corporate insurance is one way to provide a differentiator for workers to choose your company. But other than concern for its employees’ welfare, it also reflects the business’ financial standing.

Still, Singapore is a hub for opportunities albeit with its small geographical space. Notes LIA, they are looking forward to the rest of 2015. Admittedly, there is a gap in the protection space especially in death coverage and also for long term care. Health insurance is also an area of opportunity for insurance providers as it needs continuous education on the benefits. Over all, industry players need to pay attention to these gaps and campaign for education. Through this, the industry will continue to be stable in Singapore.

Corporate insurance is a necessity for every business. As an insurance provider, it is your role to make them understand the importance of your service. Hiring a lead generation company will definitely boost the opportunity to generate more corporate insurance leads.

Lead Generation

Every Lead is Special (The Callbox Lead Nurturing Tool)

Lead Generation

I was never a fan of Hindi films until I was able to watch “Taare Zameen Par”. It’s a directorial Hindi movie by Bollywood star Aamir Khan which starred Darsheel Safary as Ishaan Awasthi, a child who had special learning needs. Ishaan’s parents misunderstood him for being a troublemaker and dumb, which resulted him being sent to a boarding school for boys to be disciplined. Ram Shankar Nikumbh (Amir Khan), a substitute Art teacher, discovered Ishaan’s special learning needs which were never known by any other faculty in the boarding school. Ram helped Ishaan discover his special skills, and nurtured him to understand his academic lessons through daily tutorials and mentoring.

Nurturing means to take care of something or someone to grow or develop or succeed. It requires continuous enrichment of knowledge and idea, and perpetual coaching on challenges met through the process.

Callbox just thought exactly the same for You.

The Callbox Pipeline’s Lead Nurturing Tool was created to ensure that the leads of your campaign are nurtured through all available channels – call, email, social, web, mobile, and postal mail – we leave no room for anything unattended. So let’s take a deeper look into how the Lead Nurturing Tool becomes your work-buddy:

1. It acts as an automated workforce that requires less supervision, giving you more productive hours to do other important tasks

At the start of your campaign, a Lead Nurturing tool is set up by the Team Leader to work simultaneously with the agent’s daily calling routine. The tool comprises of Actions & Triggers which is linked together to perform an automated action.

Once the agent updates a contact in the pipeline as “For Follow Up”, “Not Available” or “Requested for more Information”, the lead nurturing tool will immediately send out email information to the contact. When the prospect opens the email, the agent is alerted with a Call Priority notification. This will result to a higher chance of lead conversions.

Other Actions and Triggers options are to send SMS or Postal Mail, which is dependent on the campaign specifications and requirements.

With these tasks taken care of, you will have more time to focus on other important things.

2. It will broaden your avenue of communications to prospects through different media.

Parallel to the Team Leader’s set up of the Lead Nurturing Tool; the Email Marketing Staff will also create the following materials:

  • Custom email templates – drafting the content of the email information based on your product/service features and offerings.
  • Custom Landing Page – you can either choose from our designs or use your preferred form
  • Custom Postal Mail Content – we can send your custom postcard design or letter-size documents to your prospects in a scheduled manner
  • Custom SMS – a reminder sent to your prospects regarding your phone or office appointment with them at a scheduled date and time.

3. It will enhance efficiency and accuracy of your business processes by leveraging current resources for more profitable results.

Real-time Alerts and Detailed Reporting of the Lead Nurturing Tool are comprehensively integrated with the Pipeline CRM at which you are able to track all touch points, both of the calling and emailing activities.

Callbox aims to bring your business at its peak. For us, every Lead is special, and deserves nurturing until it reaches its full grown potentials of success. Just like the Hindi flick I mentioned earlier – “Taare Zameen Par” which means “Every Child is Special”, for us it’s Every Lead is Special.

Top Reasons why Lead Nurturing is a Pretty Big Deal for Singaporean B2B Companies

Top Reasons why Lead Nurturing is a Pretty Big Deal for Singaporean B2B Companies

 

Top Reasons why Lead Nurturing is a Pretty Big Deal for Singaporean B2B Companies

Nowadays, building relationship and establishing trust with your prospects takes time. Many B2B salespeople complain about facing a longer buying cycle. Because of this, there is a delay on the company’s ROI. Not to mention it also lessens the chances of completing the sale.

However, despite the longer sales cycle, many B2B companies in Singapore such as YuuZoo, B2B superbrands like SAP have managed to grow and continues to grow their brand value at par with global players.

Related: Turning Targets to Sales-Ready Leads With a 50% Shorter Lead Nurturing Cycle

Why?

One reason is that Singaporean B2B enterprises know the importance of having an effective lead generation technique and technology. According to Hubspot, 79% of leads don’t convert into a sale. In fact, a purchasing decision isn’t like a beanstalk that grows overnight (and without the application of some sort of special fertilizer!). Many successful B2B companies are aware that modern buyers require progressive nurturing before they make a decision to purchase.

Related: 5 Lead Nurture Tools to Turn Cold Singapore Prospects to Warm

The only problem is many sales reps fall short on lead nurturing and are doing at least 8 to 10 times of follow-ups before closing a deal.

That is why lead nurturing is important because it allows you to know the right time when to follow up. At the same time, it lets you understand which stage your prospects are on their buying journey so you exactly know what approach to use to convert the lead easily.

Here are the reasons why successful B2B companies use lead nurturing.

To build relationship

Selling is not just about letting your prospects know about your products or services. Progressive follow up and constantly communicating with your prospects allows you to build trust, create a connection and grow a positive relationship with your prospects.

Not all leads are ready to buy

As a salesperson, you should know that only 2% of sales happen during the first meeting. While 98% of the leads are not ready and they need nurturing. Through lead nurturing, you will eventually discover certain behaviors and attitudes upon which you can base your next strategies. That way, you’ll be able to prioritize and identify the right time when to keep in touch with your leads.

Related: How to make Prospect Realize They Need your Product or Services

Pinpoint ready buyers

Having too many B2B leads in your database, you are not sure how many will end up buying something from you. You will need to organize these leads into specific demographics (location, budget size, and job titles), target them for email blasts and cold-calling and gauge their “warmness” by scoring them based on their behavior and on their responses. This way, you’ll be able to identify buyers that fit your ideal client profile, thus, enabling you to focus your campaigns on them.

Related: Utilize Customer Profiling and Buyer Personas to Achieve Revenue Goals

Last but not the least…

Lead nurturing can get you more long-term deals

Sure B2B leads can take months to convert. However, having an effective lead nurturing strategy you are opening opportunities for more deals by maintaining communication, minimizing wasted leads because you know how to prioritize them and increase your revenue.

Related: AskCallbox: What makes an effective lead nurturing program?

With all these reasons considered, it will be right to say that lead nurturing carries positive results not worth overlooking: A Forrester study has noted that the tactic achieves 50% more sales-ready leads and 30% reduction in lead acquisition costs. When you want to make an impact in this island-nation (and perhaps, the global industry), these numbers alone say a lot.

 

Learn more how to increase leads with our lead nurturing program

Dial +65 3159.1112

 

 

Grab a copy of our FREE EBOOK, Why You Should Bet Your Money on Digital Marketing (And Win)! We brainstormed ideas, analyzed data, and interpreted recent developments vis-à-vis previous trends before coming up with a realistic view of this year’s marketing trends.Why You Should Bet Your Money on Digital Marketing (And Win)

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Make Your Lead Generation Efforts Work This Year of the Monkey

Make Your Lead Generation Efforts Work This Year of the Monkey

Make Your Lead Generation Efforts Work This Year of the Monkey

In ancient times, major decisions in commerce were always made with the advice of seers, oracles, and horoscopes. Possibly, because of the world economic situation in the past decade, this practice has gained even more popularity. It is a tendency that comes from wanting to make sure that business will be conducted successfully. The number of businessmen who are interested in getting business horoscopes grows daily.

Philosophical Basis of Horoscopes in Business

The application of astrology and horoscopes to business is based on the belief that planets are the source of clear and well-balanced instructions based on the laws of nature laws, which determine what people are, how they live and move. Fire, air, earth, water, animals, humans are all subject to and can be aided by the movement of the planets – movements which cannot be estranged from anything that has life in it.

Studying the influence of planets is the key to knowing what a person and his dealings on earth will be worth; and what he can do to prepare for life’s occurrences. It follows therefore that the best way to reap maximum profit out of a man’s material business is to make it conform to the astrological laws.

Applying Horoscopes to Business

Both Chinese and Hindu horoscopes devote much attention to business. Hindu business astrology for example, makes recommendations as to what business is best suited to an individual. It also indicates the good and bad times for implementing effective business decisions.

Business horoscopes address questions such as when it is auspicious to set up a business, what business a person should set up, when a businessman shall see profit, when the business should go global, how capital can be built, enjoyed and preserved. These horoscopes deal with the concern of disciplining every function of business to ensure that it becomes a successful enterprise by providing guidance on how the business can be run in cooperation with the laws of nature.

The business horoscope is basically derived from calculating business prospects from a person’s horoscope. The combinations arising out of an individual’s horoscope are the basis for deciding which businesses are appropriate to pursue. Predictions are made after studying the important houses governing success in business in relation to the person’s chart.

Lead Generation and the Chinese New Year

Singaporeans are strongly entrenched in traditions, and using horoscopes to guide them in their business undertakings is common. If you were part of the marketing industry, specifically Internet marketing, you would be glad to know that the road to lead generation for 2016 seems straight and paved, making it easier for you to dabble on your efforts to rake in more profits for your business.

The year 2016 is the Year of the Monkey in the Chinese Zodiac. The monkey is said to be “smart, quick-witted, frank, optimistic, ambitious, and adventurous”. Hence, if you want to succeed in lead generation this year, you need to embody all of the previously mentioned attributes and more.

How can you apply those attributes in your business in order to generate leads?

Use Your Smarts to Analyze Data

You are probably already using analytics and data in your business. Nevertheless, for the Year of the Monkey, you’re going to have to use your smarts to analyze data in order for you to implement the best strategies in lead generation. You’ll never know when unexpected findings based on data could lead to profitable leads, so be like the monkey and use your brains in data analysis.

Be Adventurous, Cross the Mobile Chasm

Everyone’s going mobile now. It’s the most convenient and surefire way to reach people these days. If you’re bent on generating leads for your business, consider how your content works on mobile. This means reviewing your content, editing them to become shorter and more mobile-friendly.

Try boosting your events, promote better and get more customers!Events Telemarketing Services - Callbox Singapore

Ambitiously Use Visual Storytelling Tools

If you want to generate leads, make use of virtual storytelling tools like Instagram, Pinterest, and YouTube as a means to grab and keep the attention of prospective leads. Concentrate on creating more video, shorter texts, and better images to reach more potential leads. Use your quick wit to create humorous content that people would be interested in reading or watching. Don’t be afraid to venture into new territories.

Check out this post on marketing trends in Asia!

Optimism Will Help You Measure Metrics

Measuring metrics is something that’s still a source of confusion for most marketers, which is difficult considering it’s important in lead generation. However, don’t let it stop you from making use of marketing automation data flows, Google Analytics data, and SEO fluctuations to measure metrics. No matter how vague the truth about measurement is, keep a positive outlook and make do of what is available to measure the success of your lead generation efforts.

This Year of the Monkey could be promising for your lead generation efforts as long as you keep these simple tips in mind.

Try Multi Channel Marketing instead. An integration of different marketing avenues that reaches your prospects in any marketing platform. Learn how we effectively generate leads for Singapore!

Searching for a New Hope in Lead Generation- Take it from Star Wars Stormtroopers

Searching for a New Hope in Lead Generation? Take it from Star Wars Stormtroopers

Searching for a New Hope in Lead Generation- Take it from Star Wars Stormtroopers

If businesses can learn three important things about B2B lead generation, they should come from popular science fiction films.

Every movie within the genre often features an army hell-bent on taking over the world. In GI Joe, we have the Cobra organization. In Captain America, we have Hydra. Yet neither of these are as ambitious as the Imperial Stormtrooper Corps in the first Star Wars trilogy. Forget about a planet, these guys are all about keeping an entire galaxy in line.

Underneath the white armor and beyond the intimidating name though lies sheer incompetence. With inaccurate shooting skills, a penchant to mess up and a vulnerability to Jedi mind tricks, stormtroopers are not exactly the best the Empire has in its arsenal. But what are you going to do? Recruit Ewoks?

Ewok Star Wars

In the same manner, some businesses often struggle with inefficient lead generation processes that function like stormtroopers. Their client profiling and B2B telemarketing activities are not as precise in hitting appropriate targets and they are not as apt in tracking them either.

But since lead management is akin to organizing a galactic empire, managers should always think about how best to prospect for leads, improve their marketing campaigns and prevent their businesses from failing like the Death Star.

stormtroopers

Stay current and competent with technology.

Lacking an ability to shoot straight at a rebel smuggler, stormtroopers compensate for this weakness by having the latest tech galactic credits can buy: tracking devices and high-tech weaponry, the works.  However, marketers should know that having the latest in marketing automation software does not guarantee a 100 percent success rate. What counts the most in fact is how well you use such instruments in qualifying leads and aligning marketing with sales.

Monitor and nurture leads with Callbox Pipeline. Check out!

Know the terrain.

Whether sand, snow, or shrub, the Imperial Army can take missions just about anywhere. The only problem is that it often lacks a thorough knowledge of the places it comes to conquer. Remember Endor? Prior to a campaign, making full use of marketing intelligence can be a decisive factor in creating strategies as fruitful as the assault on Echo Base.

Find out: Marketing Trends in Asia That Will Still Work in 2016

Use the force… that your brand embodies.

What little respect we have for stormtroopers is due to their association with Jango Fett, the most feared bounty hunter at the time of the Galactic Republic and from whom the Imperial Army originated. We cannot discuss that at length, but it proves that having a strong reputation tells audiences a lot about your proficiency as a solutions provider. In this case, leverage your identity in the most efficient way possible through multi-channel marketing.

Let us give stormtroopers a break here. There is always room for improvement even for an army known more for its incompetence than its usefulness. Meanwhile, marketers can keep these tips in mind to create a lead generation program as effective as the Millennium Falcon.  

End of story.

 

But for your, it isn’t end yet. Improve your marketing campaign for Singapore, get some marketing and sales tips today! 

MayTheForce_Searching for a New Hope in Lead Generation? Take it from Star Wars Stormtroopers

 

 

Photo Credit: photobucket

 

Corporate Insurance Leads

The Corporate Insurance in Singapore: A Fruitful Landscape

Corporate Insurance Leads

Singapore. Such a small country but teeming with fruitful promise everyday. With the recent death of their beloved founder, Lee Kuan Yew, Singapore’s business discipline stems from his teachings that made Singapore the country that it is today.

With its established financial stature, Singapore continues to be at the forefront of businesses across the globe, making it the regional headquarters of global companies. This is so because of its competitive corporate tax at 17% as of 2013, making it one of the lowest in Asia Pacific. In addition, Singapore has a reputable friendly business environment and excellent infrastructure that is enticing to businesses.

With these, business is booming as usual in Singapore. On the life insurance industry, it maintains steady performance in the half of 2015 at S$1,352.7 million achieved in weighted new business premiums. According to the Life Insurance Association in Singapore, 19% are CPF-funded policies. On the other hand, investment-linked products are S$272 million, which is 20% of total weighted new premiums. PAR or participating products remain to be the biggest contributor to the pie at S$739 million in the 1st half of this year. Even with these numbers, LIA continues its campaign to promote aggressively amongst the Singaporeans, policy makers and its relevant stakeholders.

However, despite steady performance of the industry, it is not without its concerns. Singapore is known for strict policies, this is why the top concern for the industry players is keeping pace with the country’s regulations, according to a survey done in March and April by the Centre for the Study of Financial Innovation or CSFI with PwC.

Corporate insurance is a given. It provides added security to a business’ employees such as health, life or even retirement policies. Job seekers consider corporate insurance as an enticing package when considering employment in addition to base salary. At times, it is even the deciding factor. Companies now need to be more creative in their employee packages to entice and retain talent. Corporate insurance is one way to provide a differentiator for workers to choose your company. But other than concern for its employees’ welfare, it also reflects the business’ financial standing.

Still, Singapore is a hub for opportunities albeit with its small geographical space. Notes LIA, they are looking forward to the rest of 2015. Admittedly, there is a gap in the protection space especially in death coverage and also for long term care. Health insurance is also an area of opportunity for insurance providers as it needs continuous education on the benefits. Over all, industry players need to pay attention to these gaps and campaign for education. Through this, the industry will continue to be stable in Singapore.

Corporate insurance is a necessity for every business. As an insurance provider, it is your role to make them understand the importance of your service. Hiring a lead generation company will definitely boost the opportunity to generate more corporate insurance leads.

Lead Generation

Every Lead is Special (The Callbox Lead Nurturing Tool)

Lead Generation

I was never a fan of Hindi films until I was able to watch “Taare Zameen Par”. It’s a directorial Hindi movie by Bollywood star Aamir Khan which starred Darsheel Safary as Ishaan Awasthi, a child who had special learning needs. Ishaan’s parents misunderstood him for being a troublemaker and dumb, which resulted him being sent to a boarding school for boys to be disciplined. Ram Shankar Nikumbh (Amir Khan), a substitute Art teacher, discovered Ishaan’s special learning needs which were never known by any other faculty in the boarding school. Ram helped Ishaan discover his special skills, and nurtured him to understand his academic lessons through daily tutorials and mentoring.

Nurturing means to take care of something or someone to grow or develop or succeed. It requires continuous enrichment of knowledge and idea, and perpetual coaching on challenges met through the process.

Callbox just thought exactly the same for You.

The Callbox Pipeline’s Lead Nurturing Tool was created to ensure that the leads of your campaign are nurtured through all available channels – call, email, social, web, mobile, and postal mail – we leave no room for anything unattended. So let’s take a deeper look into how the Lead Nurturing Tool becomes your work-buddy:

1. It acts as an automated workforce that requires less supervision, giving you more productive hours to do other important tasks

At the start of your campaign, a Lead Nurturing tool is set up by the Team Leader to work simultaneously with the agent’s daily calling routine. The tool comprises of Actions & Triggers which is linked together to perform an automated action.

Once the agent updates a contact in the pipeline as “For Follow Up”, “Not Available” or “Requested for more Information”, the lead nurturing tool will immediately send out email information to the contact. When the prospect opens the email, the agent is alerted with a Call Priority notification. This will result to a higher chance of lead conversions.

Other Actions and Triggers options are to send SMS or Postal Mail, which is dependent on the campaign specifications and requirements.

With these tasks taken care of, you will have more time to focus on other important things.

2. It will broaden your avenue of communications to prospects through different media.

Parallel to the Team Leader’s set up of the Lead Nurturing Tool; the Email Marketing Staff will also create the following materials:

  • Custom email templates – drafting the content of the email information based on your product/service features and offerings.
  • Custom Landing Page – you can either choose from our designs or use your preferred form
  • Custom Postal Mail Content – we can send your custom postcard design or letter-size documents to your prospects in a scheduled manner
  • Custom SMS – a reminder sent to your prospects regarding your phone or office appointment with them at a scheduled date and time.

3. It will enhance efficiency and accuracy of your business processes by leveraging current resources for more profitable results.

Real-time Alerts and Detailed Reporting of the Lead Nurturing Tool are comprehensively integrated with the Pipeline CRM at which you are able to track all touch points, both of the calling and emailing activities.

Callbox aims to bring your business at its peak. For us, every Lead is special, and deserves nurturing until it reaches its full grown potentials of success. Just like the Hindi flick I mentioned earlier – “Taare Zameen Par” which means “Every Child is Special”, for us it’s Every Lead is Special.

Top Reasons why Lead Nurturing is a Pretty Big Deal for Singaporean B2B Companies

Top Reasons why Lead Nurturing is a Pretty Big Deal for Singaporean B2B Companies

 

Top Reasons why Lead Nurturing is a Pretty Big Deal for Singaporean B2B Companies

Nowadays, building relationship and establishing trust with your prospects takes time. Many B2B salespeople complain about facing a longer buying cycle. Because of this, there is a delay on the company’s ROI. Not to mention it also lessens the chances of completing the sale.

However, despite the longer sales cycle, many B2B companies in Singapore such as YuuZoo, B2B superbrands like SAP have managed to grow and continues to grow their brand value at par with global players.

Related: Turning Targets to Sales-Ready Leads With a 50% Shorter Lead Nurturing Cycle

Why?

One reason is that Singaporean B2B enterprises know the importance of having an effective lead generation technique and technology. According to Hubspot, 79% of leads don’t convert into a sale. In fact, a purchasing decision isn’t like a beanstalk that grows overnight (and without the application of some sort of special fertilizer!). Many successful B2B companies are aware that modern buyers require progressive nurturing before they make a decision to purchase.

Related: 5 Lead Nurture Tools to Turn Cold Singapore Prospects to Warm

The only problem is many sales reps fall short on lead nurturing and are doing at least 8 to 10 times of follow-ups before closing a deal.

That is why lead nurturing is important because it allows you to know the right time when to follow up. At the same time, it lets you understand which stage your prospects are on their buying journey so you exactly know what approach to use to convert the lead easily.

Here are the reasons why successful B2B companies use lead nurturing.

To build relationship

Selling is not just about letting your prospects know about your products or services. Progressive follow up and constantly communicating with your prospects allows you to build trust, create a connection and grow a positive relationship with your prospects.

Not all leads are ready to buy

As a salesperson, you should know that only 2% of sales happen during the first meeting. While 98% of the leads are not ready and they need nurturing. Through lead nurturing, you will eventually discover certain behaviors and attitudes upon which you can base your next strategies. That way, you’ll be able to prioritize and identify the right time when to keep in touch with your leads.

Related: How to make Prospect Realize They Need your Product or Services

Pinpoint ready buyers

Having too many B2B leads in your database, you are not sure how many will end up buying something from you. You will need to organize these leads into specific demographics (location, budget size, and job titles), target them for email blasts and cold-calling and gauge their “warmness” by scoring them based on their behavior and on their responses. This way, you’ll be able to identify buyers that fit your ideal client profile, thus, enabling you to focus your campaigns on them.

Related: Utilize Customer Profiling and Buyer Personas to Achieve Revenue Goals

Last but not the least…

Lead nurturing can get you more long-term deals

Sure B2B leads can take months to convert. However, having an effective lead nurturing strategy you are opening opportunities for more deals by maintaining communication, minimizing wasted leads because you know how to prioritize them and increase your revenue.

Related: AskCallbox: What makes an effective lead nurturing program?

With all these reasons considered, it will be right to say that lead nurturing carries positive results not worth overlooking: A Forrester study has noted that the tactic achieves 50% more sales-ready leads and 30% reduction in lead acquisition costs. When you want to make an impact in this island-nation (and perhaps, the global industry), these numbers alone say a lot.

 

Learn more how to increase leads with our lead nurturing program

Dial +65 3159.1112

 

 

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Top-Lead-generating-Webinar-Tips-for-Software-Companies-in-Asia
6 Tips to Improve Post-Webinar Engagement
3 Reasons Why You're Not Converting Your Leads to Sales

Underperforming Lead Generation? Here are the Suspects

Underperforming Lead Generation- Here are the Suspects

Ensuring consistent gains in your B2B lead generation also means identifying certain scenarios that raise a red flag on your marketing efforts.

For Louis Foong, CEO of the ALTEA Group Incorporated, the main reasons for a failing lead generation strategy are as follows:

WEAK DEMAND GENERATION STRATEGY: If your demand generation strategy is on a shaky foundation, you have a host of problems on hand. Common issues include not following a regular list hygiene process, missing solid account mapping and lead scoring metrics, not being in touch with the dynamics of your market and not fully comprehending the issues your customers find most challenging. What can you do to ensure your strategy is well-defined and strategically aligned to deliver on your lead generation goals?

YOU HAVE NOT MAPPED THE B2B BUYING PROCESS: B2B procurement is not a simple process. Not only do you have to comprehend it generically, but you also need to map it for every B2B buyer you are targeting and working on to achieve a sale. Recognize that it is going to be a long and complex sales cycle with more than one ‘power buyer’ involved. In addition, the buying process within your client’s organization may be impacted by factors such as budget issues, growth patterns, debt situation, staffing and personal issues, economic factors, and more.

TOO MANY WALLS: Marketing is tossing ‘qualified’ leads over the wall to Sales. Sales is not picking up on those leads because they do not seem promising. Finance is breathing down the CMO’s neck questioning the purpose of all the lead generation activities and demanding ROI. The CEO is drinking from a fire hose with a desk that’s piled high with Big Data. All in all, everyone is functioning behind walls and in silos rather than in an environment where learning, resources and customer analytics flow freely between departments. This is a fairly typical scenario in large and medium-sized B2B companies. But it doesn’t have to be this way.

TOO MUCH CONTENT: Is there such a thing? Hard to believe since everyone is going nuts with social media and content marketing. The problem is, the buyer is experiencing too much noise. If your social media and content marketing activities are not grounded in buyer persona profiling, your time and resources are going to waste.

TOO MUCH RELIANCE ON EXTERNAL SOURCES: Marketing automation toys, fancy CRM software, trendy analytics tools and reports, paid social media channels, all of these are the flavour of the day. Unfortunately, a heavy reliance on these creates a situation where you now need ‘experts’ and ‘specialists’ to make sure you are getting results from your latest investments in B2B lead generation. You have to remember, though, that a specialist will pressure you to spend more time and money on activities within her or his field of specialization. That’s when the specialist can show your company some measurable results.

Lead Generation in Singapore: How Database Integration can Keep you in Profit

Lead Generation in Singapore- How Database Integration can Keep you in Profit

Photo Credit: Tom Raftery

It’s a data-driven world out there and B2B enterprises need to drift with the times. In the face of unpredictable market forces, it is important now for these companies to harness new technologies that can provide wide-ranging benefits to their lead generation and appointment setting campaigns.

As a way to effectively reach out to multiple audience touch points, database integration is becoming an important strategic answer to business needs in vibrant economies like Singapore.

Despite negative outlooks this year, the country continues to receive international capital. In recent developments, Britain-based business intelligence firm B2B International has expanded its reach in the Lion City. The firm believes that South Asia continues to be an important opportunity base for similar companies to harness.

For now, B2B suppliers such like you need to use cost-efficient and time-saving ways in order to stay in profit and provide the necessary services to current and potential clients.

Integrating your marketing and sales functions in this case should be the first thing in mind since it entails benefits to B2B lead generation like:

1. Savings

Economic uncertainties entail the need to become more conservative in terms of spending. In this sense, businesses need to make better and highly profitable strategies. Linking your CRM with your sales drives accuracy and proper revenue attribution. This provides you insights into how much you are spending and how much you are gaining back. Accordingly, this enables you to create more revenue-friendly strategies.

2. Lead generation proficiency

Quality is usually a pressing issue among B2B service providers due to the particular problem of setting up an effective lead prospecting and lead scoring database. Manpower proficiency has been the common culprit, but the problem usually demands investment in an efficient system that accurately gauges audience interests and undertakes interaction-based scoring.

3. Effective and timely deliveries

You cannot afford to send the wrong messages to the right person. It entails a waste of time and money. On the other hand, you can use marketing automation software to segment your audience and send them content in line with their needs, thus keeping in line with the need to prioritize audience interests.

4. Accurate reporting

Integrated CRM and sales are essential in providing you with up to date information about the implementation and progress of your campaigns. Letting you focus on the right metrics and KPIs, integrated software systems is advantageous in identifying the best actions to take for better profitability and survival of your business.

 

How to generate more traffic from your B2B Social Media Campaigns

How to generate more traffic from your B2B Social Media Campaigns

Social media is tricky. It can either give you an awful lot of traffic or it can cause long term damage to your reputation. While some marketers are still on the fence with regards to social media’s true power, it cannot be denied that it inherently possesses the potential to brand a business with almost unlimited reach.

And reach is what marketing is all about.

Nevertheless, it’s still a delicate process to carry out. All the elements – timing, consistency, targeting, and measuring – must be present to make the most out of this enormous power.

One of the tricks out there is to post a piece of content more than once, with just a few tweaks in the way it is shared. This strategy not only increases the likelihood of your content getting found, but it also manifests presence, which is very important in building a reputation as a ‘go-to’ entity for business wisdom and niche authority.

Kissmetrics offers a 4-step approach on how to double your traffic from your social media lead generation campaigns:

Step 1 – Develop a Sharing Schedule

To begin sharing your content over social media more than once, you need to develop a simple schedule that will provide some guidelines for how often you want to share your content on each network. With this schedule, you will be tackling questions like:

Step 2 – Never Share the Same Message Twice

For most of us, when we share a blog post on social media, we include the title of the post, a link, and a few hashtags. This is fine. Once! But, it can get pretty monotonous for your followers if you aren’t careful.

The better strategy is to add some simple variety by asking questions or including pull-quotes from the post itself.

Step 3 – Optimize Your Content for Each Network

We all know that each social network handles images and text differently, but how much do you take that into account when you are creating social messages? One way to add some variety and value to your posts is to take advantage of the strengths of each network.

Step 4 – Monitor Your Results

As always, it is important to monitor your results to make sure the changes you make to your social publishing schedule actually work. Here are a few of the things you want to watch out for:

  • A decrease or an increase in post activity.

  • Negative feedback from your audience.

  • A slowly fading interest in your content.

Read the full article at http://blog.kissmetrics.com/double-your-social-media-traffic/

Hunting for the Best SEO Agency to help you with B2B Lead Generation

Hunting for the Best SEO Agency to help you with B2B Lead Generation

Question #1: “What’s Your Approach to SEO?”

What It Tells You: This will tell you what year the agency is living in. Many SEO agencies hype up outdated concepts like meta tags, keyword density and web directories. A trustworthy agency will talk about keywords, outstanding content and white hat link building.

If you’re not sure what exactly you should be listening for, this guide by dubbed “The Ultimate Search Engine Optimization (SEO) Guide” is worth a read.

Question #2: “What Does Your Reporting Look Like?”

What It Tells You: This question is a barometer that gives you deep insights into their SEO approach. Shady agencies will send you reports with a list of links that they’ve mysteriously “acquired”. Someone worth hiring will focus on publishing and promoting epic content on your site. The reporting will zero-in on how it performed in terms of generating links.

Question #3: “How Will You Build Links For My Site?”

What It Tells You: You probably already know that the number (and quality) of the links pointing to your site is one of the most important ranking signals that Google uses. But if you attempt to manipulate the algorithm with phony links from mass article directory submissions or low quality guest blogging, you could find your site in the doghouse. Ideally you want a company that’s going to focus on producing amazing content and promoting that content via manual email outreach.

Question #4: “What Types of Results Should I Expect…And When?”

What It Tells You: It’s not unreasonable to expect tangible results from the people that you pay. However, many firms will dodge this question with vague statements like “SEO takes time” and “we don’t control what Google does”. While those statements are spot on, there’s an element of predictability that comes with quality SEO. Namely, a slow but steady increase in rankings and organic search engine traffic.

Question #5: “What Happens if My Rankings Drop?”

What It Tells You: It’s not uncommon for rankings to fluctuate over time. If it does, you can usually recover (even if it’s from a Google penalty). You want to hear things like, “If that happens, we’ll work with you to figure out a solution”. Red flag statements include “That’s never happened to us. Don’t worry about that” or “Hey, Google tends to do that. We don’t accept responsibility for what Google does.”

3 Email Tips for the Struggling B2B Lead Generation Marketer

3 Email Tips for the Struggling B2B Lead Generation Marketer

Not all marketers are successful at using email for lead generation.

While many books, articles, and blog posts have been written on how to effectively use this strategy to achieve marketing goals, little attention has been paid to the importance of being better at receiving and processing email.

Here are some tips to help you process email more competently, save precious marketing time, and lower the office hassle:

1. Don’t let email be in command of you

The inherent instant gratification of clearing your inbox provides a brief feeling of accomplishment, but it’s really not productive. Doing email is just one part of work. Determine how much time you want to spend in your inbox on a given day, and don’t exceed it.

When you first open your inbox in the morning, star/flag emails that must be dealt with today, but make sure to focus on your top priorities first before diving into your inbox.

Dedicate 30-minute blocks every two hours to staying on top of email. If you need more time, make it 45-minute blocks, but it’s critical to not let your Inbox control you.

2. Prioritize, prioritize, prioritize

When you do make it to your Inbox, it’s key to remember that not all emails are created equal. Most email clients give each email the same amount of real estate on the screen, making it hard for our brain to be discriminating, creating a tendency to give each email the same amount of attention upfront.

In reality, not all emails are created equal. Some need to be read and responded to right away (important and urgent priorities). Some can wait until later (important but not urgent priorities). Others should be archived or deleted in bulk.

Yes, some emails will never be responded to, and that’s OK in the world of limited time and resources. Start with your top opportunities, and make sure you dedicate enough time to them. Even if you don’t get to the smaller stuff, you’ll feel great that you went after your top leads and gave them your best.

3. Be decisive

When checking your email, decide what to do with each email immediately:

  • Respond if it’s absolutely necessary or takes less than two minutes.
  • Delete it.
  • Archive it.
  • Defer it and respond later.

Tips On Answering B2B Lead Generation Queries In Singapore

Tips On Answering B2B Lead Generation Queries In Singapore

That customer callback may be the most anticipated call of B2B lead generation specialists, but answering those odd or unique queries that potential sales leads give out can be a tricky task. You do not want to offend, that is the truth, but you might find yourself puzzled at how to best answer these questions. Too bad, there are no fast or clear-cut solutions for this. Each question or concern requires a unique reply. So, how will you deal with this? Well, there are several ways to do that, most which leans on the negative. But mind you, if you can follow the best practices that are given below, then you have very little to worry about in your B2B appointment setting process.

  1. Listen carefully – this rarely happens, but some business prospects intentionally sound stupid just to check if you are actually listening. Usually, these people know what they need already and what you can provide them. They just wanted to know if your B2B telemarketing team is involved in the conversation.
  2. Apologize properly – in those rare instances where you are called back by a prospect that have been an unhappy customer, you should immediately apologize for whatever poor service you have provided in the past. Fib it up, like selling immediately, will only rub more salt in the wounds.
  3. Consider the question seriously – there are times that the funny question a prospect posted to you may not actually be a funny question to them. Remember, each business is unique, and they may really have issues that may look odd for your people. Even so, make an effort to solve the issue. You might have just the answer they are looking for.
  4. Keep calm and stay on – while this usually applies in customer service, there is a chance that you receive an occasional irate, frustrated, or just plain angry caller. When that happens, stay calm. Apologize for the inconvenience and, if possible, transfer the call to the right department.
  5. Give your best answer – the success of your B2B lead generation efforts will depend on just how good is the solution you are offering your prospects. The reason why some marketers fail in their campaigns is because they fail to consider what their prospects is looking for, which leads to the wrong solution being provided.
  6. Be ready to accept all calls – okay, you do not have to be manning the phones twenty-four hours a day, but you can set up a system where your prospects in Singapore can get the answers they need even without calling, for example, your company website, blogs, even your pages on Twitter or Facebook.
  7. Stay honest – there will be questions that you will not be able to answer, or is simply just too weird for you to handle. In those cases, just be honest with your B2B leads prospects. Tell them that you have your limit. You can also offer to look up their questions so that you can call them back with the answer.

Do these tips, and rarely will you get problems in answering B2B lead generation queries of prospects in Singapore.

A Pre-Campaign Questionnaire for B2B Lead Generation

A Pre-Campaign Questionnaire for B2B Lead Generation

When there’s too much going on, sometimes marketers tend to overlook important things during the course of a B2B lead generation campaign, causing them to struggle in making adjustments. Once the campaign has already kicked off, focus should be allotted on maintaining the marketing momentum, instead of controlling the damage caused by an oversight that could have been prevented in the first place.

Three Ways To Waste Money In Your Lead Generation Campaign

That is why preparation is very crucial before the start of a campaign. When everything is laid out clearly and systematically, the operation would be smooth-sailing and achieving the desired results would be much easier.

Before embarking on a lead generation campaign, gather your team and go for a rundown of these pivotal questions:

Is your campaign anchored from an in-depth understanding of your target market?

Understanding the audience should be the heart of lead generation above everything else. Plans and activities are easily executed if they are based on how prospects behave when they do research, interact with sales people, choose their products/services, or make the deal/purchase.

Do you have an accurate and updated data pipeline?

The information in your sales pipeline is like your map as you go out into the wild jungle of the B2B industry. Not making sure it’s reliable only slows down the progress of the campaign.

Have you selected which key success indicators you will be measuring?

The sign of a successful campaign isn’t always based on actual ROI figures. You could also gauge your success by looking at certain points, i.e. click-throughs, shares, sign-ups or web traffic – whichever you decide to be an important factor for your team.

Are you satisfied with the content you will be offering to your audience?

If you have faith that your content pieces are engaging enough to elicit a desired response from its readers, then you’re ready to put it out there. You will only need to know how.

Do you have a holistic, integrated marketing strategy in place?

To carry out multiple, unrelated minor tasks within the campaign can be counter-productive; you need to have a system that puts all your efforts complementing each other to reach a common goal.

How would you nurture your leads?

Although every lead is more or less unique, you should still have a standard lead nurturing scheme to make sure all your prospects are well taken care of. The campaign should not stop at just merely generating leads; it should carry them through the end of the sales process.