Love her or hate her, Lady Gaga is still a force to be reckoned with. And the way she has captured the minds and hearts of people around the world is incredible. How she did that is a real achievement, the type that many marketing and lead generation companies to learn a lesson from. Really, what is the secret to this success? How can that translate to more sales leads for your business? In Lady Gaga’s case, she did that by appealing to one customer trait: identity.
To get inside the hearts and minds of your audience, you need to create a personal identity that they themselves will embrace. Lady Gaga does that by calling her fans her ‘little monsters’. Her message here is that, no matter what your flaws are, she will accept them all. That is the reason a lot of people flock to her. In your case, if you can create an effective identity, your appointment setting or telemarketing efforts will be much easier.
Receptive B2B leads will flock to your banner – as long as you hoist the right one.
To do that, you need to carefully examine what your business is. Maybe take a look back into the reason you came into business in the first place. Look at your strengths, the type of people you work with, as well as the people who buy your products or services.
Once you have considered all these, it will be easy for you to come up with a winning business identity. Just like Lady Gaga.