Engaging B2B Leads – Lady Gaga Style


Love her or hate her, Lady Gaga is still a force to be reckoned with. And the way she has captured the minds and hearts of people around the world is incredible. How she did that is a real achievement, the type that many marketing and lead generation companies to learn a lesson from. Really, what is the secret to this success? How can that translate to more sales leads for your business? In Lady Gaga’s case, she did that by appealing to one customer trait: identity.

To get inside the hearts and minds of your audience, you need to create a personal identity that they themselves will embrace. Lady Gaga does that by calling her fans her ‘little monsters’. Her message here is that, no matter what your flaws are, she will accept them all. That is the reason a lot of people flock to her. In your case, if you can create an effective identity, your appointment setting or telemarketing efforts will be much easier.

Receptive B2B leads will flock to your banner – as long as you hoist the right one.

To do that, you need to carefully examine what your business is. Maybe take a look back into the reason you came into business in the first place. Look at your strengths, the type of people you work with, as well as the people who buy your products or services.

Once you have considered all these, it will be easy for you to come up with a winning business identity. Just like Lady Gaga.


Surviving A Competitive Lead Generation Campaign in Singapore

Surviving A Competitive Lead Generation Campaign in Singapore_DONE

Singapore, the fast-paced nation known for incredible growth and industry, is always a favorite of many investors. Now, for an entrepreneur like you, that can be a challenge in itself, since the competition would be intense. Generating viable B2B leads is very important, if you want to get more customers coming to your firm. How you handle your lead generation campaign will depend on your capacity to lead your company, as well as inspire your people, to explore possibilities and potential sales leads. To be successful, there are at least three things that you must observe:


One, you must be aware of yourself. If you fear change, if you become confrontational during work, ask yourself what is wrong. Is it in the telemarketing team you organized? Is it your loss of confidence over an issue? Are you afraid to make the decision? These are just samples of questions you can ask yourself about.

Second, believe that you can learn. Challenges you face in the appointment setting game varies all the time. You need to be ready to adapt in order to stay ahead of the competition. Believe in yourself. Believe that you can do it.

Lastly, be ready to reinvent. Is your company image no longer in sync with the current times? Are your products and services still relevant in the market? What do you need to change? When will you make the change? Knowing these answers will help you in meeting the challenges ahead.


These are just some of the things that you need to know for a successful lead generation campaign in Singapore.


Richard Branson on How To Effectively Generate B2B Leads


Whenever we find a potentially good business idea, or perhaps a strategy that could help improve our lead generation process, there will always be some people who will discourage us about it. The question here is this: will we let them do it?

This is where the words of Sir Richard Branson, owner of the Virgin Group, make some sense: “Screw it. Just do it.” No phrase emphasizes the importance of just going ahead with your plans or goals as what he said. Truly, this is an inspiring piece for many telemarketing representatives who are looking for better b2b sales leads.

Often, a lot of enterprising businesses fail to generate B2B leads using new marketing tactics due to discouragement from many quarters. Sure, naysayers and critics may have a point in what they say, but that should never be your reason why you should stop your plans. Rather, this is your chance to prove them wrong, to show them that you really are in the right track.

Besides, even if you are wrong, starting from scratch meant you really have nothing much to lose. You can always do better next time. Now, if you succeed on your new appointment setting strategies, then it is your big win. It is all about willingness to take risks, as well as ingenuity in making your venture successful. Richard Branson did it. Look at where he is now.

That is all there is to it, apart from outsourcing your work to professional lead generation services. That would be a different story.


Communicate Well And Start Generating Qualified B2B Leads


One of the nice things about our current business environment are the availability of ready information, both on the customer and the provider sides. With the explosion of social media and other information sites, information is right at your fingertips. While this can be a great help for your lead generation campaign, this can also act as a double-edged sword. Too much information can turn away potential B2B leads, but too little can also cause them to look for other sources. How will you achieve your B2B appointment setting aims, then? The key here would be context. You have to properly set up the expectations of your prospects.

Using shock tactics can be a good idea, but you must remember to keep things under control. By no means should you employ tactics that might offend them, put a stain on your image, or ruin your credibility. There are many ways to get the attention of your prospects. For example, you can use B2B telemarketing services. This can help you identify potential sales leads and help you be more effective in reaching out to them. Still, the main point here would be your communication skills. You need to know what to say, when to say it, and for whom your message is for. That will be the most crucial point that you should consider when planning your lead generation campaign.

It is all about you and your message. So, if you want to be effective in your B2B lead generation efforts, you might want to take a look at your sales pitch.


Generating B2B Leads? You Ought To Delight And Entertain

Generating B2B Leads_You Ought To Delight And Entertain

While some pundits will say that this is just what selling is all about, I would like to point out the fact that there is a difference between selling and selling right. Selling is just that, selling. There is no concern on whether you want to generate qualified sales leads or not. You can lie, deceive or misinform, just to get results. Of course, if you want to be effective, you need to be honest and factual. Now this is where the problem with B2B lead generation comes in. You ought to show your business prospects the facts, but number and figures alone will not get you those B2B leads at all. You need to take care of presentation as well. And this is how you do it:

  1. Surprise them – give them an ‘Aha!’ moment. Give them a familiar situation, but one where your insight is fresh and innovative. That can help your B2B telemarketing team.
  2. Tell them a story – stories can be an incredible way to keep their attention. A well-paced narrative will keep your prospects spell-bound until the last chapter of your presentation. Pepper it with trivia and other relevant facts that they can use.
  3. Make it fun – this will also liven up the conversation, as well as help grease the wheels of your appointment setting process. This can aid you greatly in relationship-building.

There are other tactics that you can use to delight your prospects, but these three would be a good place to start. You can succeed in your lead generation campaign better this way.


Winning B2B Leads Relationship In Singapore: Strategic Alliances

Winning B2B Leads Relationship In Singapore_Strategic Alliances

Generating sales leads in Singapore is not that hard to do. What is important here is that you have the people skilled enough in handling lead generation campaigns, as well as patient enough to handle the drudgeries of the work. Aside from that, you need to know just who you need to get in touch with. Unless you have established quite the presence in the local market, you will find it hard to promote your products or services. In cases like these, it is best that you seek help from others as well. For example, you enter into a strategic alliance with another company.

Having a strategic alliance with another firm can play an important role in your appointment setting plans. Co-marketing with another firm can help increase your presence in the market. Take for example, Intel and computer manufacturers. The chip maker can gain access to the otherwise resistant market, while computer manufacturers gain the processing prowess that Intel is known for. This win-win relationship can also be used by other firms. A telemarketing agency can partner with a social media firm in order to complement each other. The inherent weaknesses of both marketing tools can then be augmented by each other.

Of course, you need to be sure that you have the right business partners in Singapore. Co-marketing can be a double edged sword. While it can vastly improve your lead generation capabilities, it can also damage your campaign if your business are totally unrelated with each other. So choose your partner properly.

The Three Decision Makers In Singapore Lead Generation

The Three Decision Makers In Singapore Lead Generation_DONE

Conducting a lead generation campaign in Singapore can be a big problem, especially if you fail to get in touch with the right business prospects or, more exactly, the right decision makers. Each organization has may have different decision makers but, generally speaking, there are three people that you should reach. This can affect your ability to generate qualified sales leads. Knowing who these people are will be the key to ensure success in your appointment setting process. Now, who are they?


  1. The access person – basically, he is the first person that your telemarketing representative should gain in favor. They are the ones who can provide you with inside information, as well as  entry to the organization. Your credibility rests entirely on the trust the access person will give you, so you should do your best to impress.
  2. The problem person – he is the next person you should contact, since they will be the ones deciding whether what you offer is something they need or not. This is where your product knowledge and expertise is needed. If you can impress them, then you are two steps closer to turning such B2B leads into an actual sale or deal.
  3. The budget person – the last, but definitely the most important of all decision makers.  They are the ones who decide whether your offer is within the restraints of company finances. You will need to be a little bit flexible and skilled in negotiations, since the aim of this person is to reduce company costs.

Once you get the approval of all three decision makers, success in your lead generation campaign is assured.


Lead Generation For Singapore Tactics To Change In 2013

Lead Generation For Singapore Tactics To Change In 2013_DONE

Marketing trends and tactics change every year in Singapore, and your company should be ready for it. How you do that will determine whether you get to generate enough qualified sales leads or not. But that is up to you and what you need to achieve. Each marketing goal requires a different strategy to reach it. Aside from choosing a specific lead generation tactic, you also need to know improve the way you present yourself to business prospects. Only then will you be able to realize a better chance of attracting more B2B leads. So, what should you be improving this year?


  1. Think in strategic terms – in all the lead generation tactics you employ, you need to make sure that everything is consistent with the message you bring. When sending emails to prospects, do you include your company name? When conducting telemarketing campaigns, do your people provide a level of service consistent to what you are advertising? When talking to potential sales leads, do you adjust your pitch according to what they need? These are just some questions you need to answer.
  2. Think more content – yes, content is still the king! People and businesses still give a premium for websites that remain consistent in the quality of content that they add. The better and fresher the content, the better your chances of turning prospects into real sales leads. You have to invest well in this part of your marketing process.
  3. Think of giving – we are often too focused on a give and take relationship that we forget the value of simply giving. Either new business information or tips about the market, giving something without anything in return is a good way to improve market impression (ultimately making your appointment setting campaign easier to do).
  4. Think of better rapport – nothing beats the advantages that good customer rapport brings to your business. Sending out personalizes emails, acknowledging customer messages, interacting some more in social circles like Twitter and Facebook, etc. can bring you into a deeper relationship with customers. It might not bring the B2B leads you want, but at least it makes the job easier.
  5. Think about more promotions – advertising your business is also an important part of your appointment setting campaign. You need to improve your presence in the internet, in the community, as well as in industries that may be in need of you services. To start with, how will business prospects trust you if they have not heard of your company at the beginning? You will need an effective marketing strategy to do it right.


There are other things that you ought to change or do better for this year, but these five would be a good start. Conducting a lead generation campaign in Singapore is not that hard, contrary to popular belief. You just need to be ready to adjust and meet the demands of the changing market. Once you do that, it will be an easier thing to generate the sales leads that your business will need.­


Stuck On Lead Generation Ideas? Here Is How To Move On

Stuck On Lead Generation Ideas In Singapore_Here Is How To Move On_DONE

A lot of things would certainly be floating around in your head when doing business in Singapore, so it is only natural that you end up in a creative rut. But that is something that you should solve, and solve fast, especially where lead generation is concerned. Being able to generate sufficient B2B leads is very important in ensuring the success of your firm. Now, in case it happens and you are stuck in your campaign, you might want to consider a few things:

  1. Be honest to your weakness – we all aim to exceed our limits. That is the basis of success in our appointment setting. And it is entirely possible that you have exceeded it. Now that is where the problem comes in. You need to examine yourself, try to identify where you are now weak in, and then proceed to improve on it.
  2. Look for critics – you have enough encouragement already. Now is the time for you to ask others where you went wrong. A little taste of bitter medicine can help jump-start your lead generation process, providing you with essential knowledge on how to improve your statistics, like using other marketing tools like telemarketing.
  3. Try an objective approach – facts still count, and if you can create an objective plan on what you should be doing to improve performance, then do it.

These will certainly help you improve your lead generation performance in Singapore. Despite the rut, you can still be productive, if you put some effort on it.


When Not To Solve Problems During Lead Generation

Solving problems is only natural when we are conducting lead generation campaigns. After all, if we do not solve problems, how can we turn prospects into qualified B2B leads? That is why we need to offer the right business solutions to your prospects. There are a lot of things you would want to say to your prospects, offer answer to their problems. But have you ever thought of those rare moment where you do not need to solve problems? Sometimes, not solving a business issue can get you the sales leads you wanted. The idea behind it is actually sound.

To begin with, you must first understand that some of your prospects may be aware of their problems already. They might just want to have a sounding board, or probably a second opinion on whether this is their real concern. Also, it is possible that they know the solution already. Your telemarketing team may not need to talk much. Your team will just have to listen, and the answer will present itself on its own. And would it not be a much better appointment setting tactic. At least you will get the full cooperation of your business leads. All you need to do is to be sharp at the details.

While it is possible that you have a lead generation team ready for the task, it may not be economically feasible to have a large one for a seasonal campaign. Perhaps outsourcing the work will do you good. There are a lot of telemarketing, advertising, and other agencies that can do the job for you.


Winning B2B Leads Relationship: The Industry Movers


When you generate B2B leads, you are not doing it alone. Everything you do affects everyone around you. What you say, what you do, what you look for, it influences the actions of others as well. Lead generation is not a lonesome activity. In fact, if you know just who you need to work with, finding and qualifying more sales leads is even more involved and rewarding. But just who should you be working with then? What are their qualities that makes them ideal to your campaign? Will they be able to give you good results?

One key relationship that you should invest in would towards what we as the ‘industry movers’. They are the people who are known and respected in their respective industries.  What they say or do is closely heeded by their followers. These are the people who command the highest respect, since they are the masters of their industry, and may perhaps know more about it than you will ever learn. If you want to increase your presence in the market, you should gain the attention of these influencers. Provide them with inside information that you do not readily share with others. Giving them valuable insights about your company will provide them topics that they can share with others. This will increase your visibility, as well as make your telemarketing campaign easier to execute.

Working with industry movers are an important investment in your appointment setting plans. Once you get their attention, you can be sure to garner the attention of business prospects as well.


Make Your Lead Generation Campaign Flu-Free

This is the time of the year that would most certainly bring worries for many business owners (correction, worries for everyone). It is inevitable, and everyone is needed to handle it – the flu season. And this can have a negative impact on your lead generation campaign. If the situation becomes worst (where key appointment setting personnel becomes absent due to sickness), then you really will have a hard time to generate the needed sales leads in your campaign. You will need a contingency plan in place. Considering the various methods that you need can employ, which ones are the most important? You will find these below:

  1. Plan specific employee roles – to prepare your company during the flu season, you need to come up with a plan that includes the specific roles of each employee. Study your critical operations (like those in telemarketing), find out the people necessary in those parts, and discuss with them what plans to make in the event some calls in sick.
  2. Conduct a flu awareness campaign – nothing beats an aggressive information drive. Not that your employees are anywhere dense in head, but a little reminder about sneezing and cough etiquette can go a long way in preventing the spread of flu in your workplace. This is also a good time to inform everyone about medical services and, if available, flu vaccination to prevent flu infection.
  3. Invest in more technology – the nice thing about technology in the work place is how it can contribute to overall B2B leads productivity of everyone (without the requisite close physical contact with each other). If this is possible in your office, have your employees work from their homes. Working remotely from their homes is also a contingency plan that extends beyond that of the flu season. It can provide you and your people added flexibility on how they go about their work. Just make sure that you have the equipment for this arrangement.
  4. Test your systems – this is related to point number three. You need to ensure that the communication and work tools installed in your employees’ homes are in good working condition. Conduct a test run of your system and see if there are any bugs that you need to take care of. Try picking a date, and then send at least a quarter of your employees home to use the system. See if they connect with your production floor.

Of course, this arrangement will work perfectly for companies that does not handle that much sensitive data. This is a different story if you handle data processing and retrieval tasks. In cases like these, you really have to keep your personnel reporting to the office. Still, as long as you keep everything clean (and remind your people to wash their hands after using the washroom), then you can still prevent the spread of the flu. It may border on the obsessive, but a little cautiousness can be a great help in maintaining the health of your company. In this way, your lead generation campaign can be flu-free.