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Three Ways To Grow Your Sales Leads In Singapore

Three Ways To Grow Your Sales Leads In Singapore_DONE

Singapore is certainly a country with an unlimited business potential, and a lot of investors and entrepreneurs are interested in it. Think of the various selling possibilities that you can take advantage of. Still, there is the challenge of actually getting your firm a business deal or two. That is the reason why an outsourced lead generation agency is needed. After all, generating B2B leads requires some marketing skills that only a handful of entrepreneurs have. Think about appointment setting, a more involved form of generating sales leads. You need to take note of some important pointers to grow B2B leads:

  1. Look at your current customers – remember, your previous customers can become your new customers, so make it a point to include them. It is especially helpful if you are using telemarketing, since you can communicate better.
  2. Use the referral system – you will be surprised to know how many opportunities you can get for your campaign when you ask for referrals from your current customers. After all, they would be the first to know if anyone needed something.
  3. Make your offer clear – this is one common fault for many marketers. Too often, they would tell prospects about business offers that may not sound to have any value at all. That is why it comes as no surprise how difficult it is to generate B2B leads.

Yes, you can grow your business in Singapore. Even if you do not have the skills or experience to follow the three marketing pointers, you can always outsource the work to a good lead generation firm.

The Need For Telemarketing In IT Managed Services

 

If you are an IT managed services provider in Singapore, and you want to get more clients to come in, you will need a way to grab their attention. This is the reason for you to conduct a lead generation campaign. But you have to be sure that you are choosing the right way to do it. Depending on whether you have a marketing team or not, perhaps an appointment setting service is your type. In this case, it will also be necessary look for ones that can use a variety of communication mediums, like social media or telemarketing. This is all for the sake of you generating sales leads.

Of course, the idea of outsourcing the work can raise the eyebrows of a few of you out there. Still, this is a necessity. As IT professionals, you may not be familiar with the intricacies of calling prospects on the phone, so you might not be able to handle the task. If we put this in the Singaporean perspective, it will be better to just leave the job to professionals who know how to generate B2B leads better. There are other factors to be considered, like cost and efficiency, but the important point here is that generating sales leads requires professional help. Of course, you still have to choose which B2B leads generation service provider you should be working with.

There are plenty of them around, but you can be sure that only a few of them will need what you have. Good appointment setters can help your IT managed services to grow.

5 SMART Appointment Setting Goals For Your Next Campaign

 

As with any campaign that your company that your company undertakes, your appointment setting campaigns need to have clear, SMART goals so that you can positive results. Setting up SMART appointments relies on proper coordination between sales and marketing people. The sales department need to keep the marketing team updated with news about the leads passed on to them, and the marketing people should inform the sales department whenever new effective lead generation strategies are used or when new market demographics are tapped. Otherwise these goals will remain ineffective.

Here are the 5 goal criterias to help you do a SMART appointment setting campaign.

  • Specific – Business appointments vary depending on which stage in the sales cycle your business leads are in. When b2b leads are not yet ready to purchase, sales people attending the meeting should be informed accordingly or else they might aggressively push for the  sale, and vice versa. Letting your sales reps know what to do before they get to the meeting will help them be more prepared and make your appointments more successful. Being specific also means setting appointments only with the people who can make the decision happen.
  • Manageable – Don’t send a new sales hire to close a potentially big deal or else you could lose a potential client. The selling skills of your sales people should always be taken into account when pairing sales representatives to b2b sales leads. Doing so will help them close more sales for your company.
  • Attainable – have your appointment setters schedule meetings only with business leads who have an obvious propensity to purchase. This means the potential clients should always be—as much as possible—high-quality b2b sales leads. Even if the need for your product is not yet apparent, as long as the business lead will truly benefit from your products and services, you can ask for an appointment. For example, a professional BPO company has a business lead who owns a fast-growing startup with ten employees. Although their prospect has not yet expressed a need for outsourced services, the BPO firm can have an appointment with them to discuss the benefits of outsourcing. So, when that business lead needs to outsource in the future, the BPO firm will have already established a relationship with them that they can advance forward.
  • Realistic Let’s say you hired a telemarketing company for their amazing b2b appointment setting campaign. As much as possible, your contract should require them to deliver only as much business appointments as your sales reps can cater too. Keep in mind their work and personal schedules so that neither of these two will overlap with the appointment of the new business lead.
  • Time-bound – When scheduling multiple meetings throughout the day, take into consideration the amount of time the sales representative would need for introductions, presentation, answering questions, and bargaining. Give your sales people enough time to spend on each client so that they can discuss matters more thoroughly. One more thing, unless you’ve hired professional b2b telesales representatives or some other online agent, allot enough time for the sales rep to travel to and from the meeting place.