How to generate more traffic from your B2B Social Media Campaigns

How to generate more traffic from your B2B Social Media Campaigns

Social media is tricky. It can either give you an awful lot of traffic or it can cause long term damage to your reputation. While some marketers are still on the fence with regards to social media’s true power, it cannot be denied that it inherently possesses the potential to brand a business with almost unlimited reach.

And reach is what marketing is all about.

Nevertheless, it’s still a delicate process to carry out. All the elements – timing, consistency, targeting, and measuring – must be present to make the most out of this enormous power.

One of the tricks out there is to post a piece of content more than once, with just a few tweaks in the way it is shared. This strategy not only increases the likelihood of your content getting found, but it also manifests presence, which is very important in building a reputation as a ‘go-to’ entity for business wisdom and niche authority.

Kissmetrics offers a 4-step approach on how to double your traffic from your social media lead generation campaigns:

Step 1 – Develop a Sharing Schedule

To begin sharing your content over social media more than once, you need to develop a simple schedule that will provide some guidelines for how often you want to share your content on each network. With this schedule, you will be tackling questions like:

Step 2 – Never Share the Same Message Twice

For most of us, when we share a blog post on social media, we include the title of the post, a link, and a few hashtags. This is fine. Once! But, it can get pretty monotonous for your followers if you aren’t careful.

The better strategy is to add some simple variety by asking questions or including pull-quotes from the post itself.

Step 3 – Optimize Your Content for Each Network

We all know that each social network handles images and text differently, but how much do you take that into account when you are creating social messages? One way to add some variety and value to your posts is to take advantage of the strengths of each network.

Step 4 – Monitor Your Results

As always, it is important to monitor your results to make sure the changes you make to your social publishing schedule actually work. Here are a few of the things you want to watch out for:

  • A decrease or an increase in post activity.

  • Negative feedback from your audience.

  • A slowly fading interest in your content.

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B2B Social Media: Don’t Ask if it Works, See if it Fits

Who would have thought that even after nearly a decade of internet dominance, social media as a tool for B2B lead generation is still a “cyber myth”? People say it cannot be measured. Some say it doesn’t define a clear ROI. Others say there is no universal system for social media marketing. The rest? They’re getting all the benefits they could ask for. For a business that’s still in the stage of deciding whether or not to join the social media army, the question that lingers would be: does it really work?

But you see, that’s the wrong question to ask.

It’s like asking if Lady Gaga’s music is good or not. If you ask that question to a 50-year old pastor, you will most likely get a very different answer as compared to asking it to a 16-year old cheerleader. Social media marketing’s effectiveness is on a case-to-case basis, and therefore you can never really generalize whether or not it “works”.

An All-inclusive Catalog in choosing your Social Media Weapon this 2013

The more appropriate question would be: Will it suit my business? Or is it the right marketing strategy for my business to use?

B2B lead generation can take many forms, and if you choose to bank on social media, you might want to perform “tests” first before you give your full commitment. You see, while social media can be so powerful when used compatibly with your business, it also has the potential to ruin it if you don’t put enough thinking into it.

Because social media is not a one-size-fits-all piece of clothing, you’ll have to “try it on for size” to see if it is “right-fitted” for your business. Evaluate your capabilities and resources. Do you know how it works? Do you know the rules that govern it? Is the nature of your business fit to have a presence on sites like Facebook, Twitter or Pinterest? Do you have enough people to execute this campaign?

Then there are technical questions, ones that concern the lead generation aspect of social media marketing. Do you know how to measure your social media efforts? Do you know how your social media supporters would be converted to leads? Do you know what type of content you need to produce for your prospects?

Supposed you’re able to provide the answers to these questions and you’re able to assess your capacity to carry out the tasks, that’s the time you could reasonably tell whether or not social media marketing will work for your business. Don’t just ask if it works – you’ve got to see it yourself.