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Using Big Data To Power Lead Generation Campaigns

Using Big Data To Power Lead Generation Campaigns

When promoting your business to a specific market segment, you need to be sure that you have sufficient information to help your lead generation efforts. After all, when it comes to looking for new B2B leads, you ought to have the most accurate information as possible, one that can give you an in-depth idea on what you need. To do that, you will need to use big data.

A lot of our marketing efforts have become dependent on the availability of pertinent business data. You cannot just conduct an appointment setting campaign without first checking who are the decision-makers of the company, what their problems seem to be, what solution you can offer them, as well as their capacity to make payments. While these questions could be answered during a telemarketing call, it would be better if you could use this data to first identify the potential sales leads that you should be talking to in the first place.

In case data management is not your strongest points, you can also opt to work with a business database management agency. Such firms can provide you with a clean and updated calling list with all the details you need for the job. You do not have to spend a lot of time trying to analyze or manage all the big data you have collected. Your business database provider will do it.  The only thing you need to do now is to actually use it in your marketing campaign. It will be to your advantage when you do it.

Creativity Vs. Big Data – Which Brings In More Sales Leads?

It seems that these days, lead generation specialists are divided between two aspects of marketing: big data and creativity. And while you might say that this is a moot point, you did not hear advertising veteran John Hagerty, founder of Bartle, Bogle, and Hegarty; argue with Bob Greenberg, founder and CEO of R/VGA during a recent “Wired Global Conversation” panel discussion. Both sides have valid points, but it seems like a divide is being made, which spells bad for sales leads generation.

To talk about creativity, we should refer to the likes of Steve Jobs, Walt Disney, and probably Zig Ziglar. These people have this innate or intuitive talent in getting the attention of people, and cashing in on the attention bestowed upon them. And they do that in the most beautiful and presentable manner, something that borders on genius. But they seem to be lacking, no?

When we talk about big data, hands down it is Mark Zuckerberg. This man used the sheer volume of data they collected in their websites, convert that into buying patterns and provide these patterns to companies who wish to get a sizable market share or substantial B2B leads. The results are, well, still in need of refining. Facebook’s targeted marketing efforts seem to be a bit disappointing for its users.

Personally, both are needed to function. You need someone creative to handle appointment setting efforts since it needs to attract the attention of prospects. You also need to use big data, in order to identify the right business prospects and craft the right marketing message to them – plain and simple.

 

 

Sign up for The Savvy Marketer

and get more Singapore B2B Marketing Tips & Strategies

Get qualified B2B leads today!

 Dial +65 3159.1112

 

 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

The-Ultimate-Lead-Generation-Kit-to-Jumpstart-Your-Business-2018-Edition

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Using Big Data To Power Lead Generation Campaigns

Using Big Data To Power Lead Generation Campaigns

When promoting your business to a specific market segment, you need to be sure that you have sufficient information to help your lead generation efforts. After all, when it comes to looking for new B2B leads, you ought to have the most accurate information as possible, one that can give you an in-depth idea on what you need. To do that, you will need to use big data.

A lot of our marketing efforts have become dependent on the availability of pertinent business data. You cannot just conduct an appointment setting campaign without first checking who are the decision-makers of the company, what their problems seem to be, what solution you can offer them, as well as their capacity to make payments. While these questions could be answered during a telemarketing call, it would be better if you could use this data to first identify the potential sales leads that you should be talking to in the first place.

In case data management is not your strongest points, you can also opt to work with a business database management agency. Such firms can provide you with a clean and updated calling list with all the details you need for the job. You do not have to spend a lot of time trying to analyze or manage all the big data you have collected. Your business database provider will do it.  The only thing you need to do now is to actually use it in your marketing campaign. It will be to your advantage when you do it.

Creativity Vs. Big Data – Which Brings In More Sales Leads?

It seems that these days, lead generation specialists are divided between two aspects of marketing: big data and creativity. And while you might say that this is a moot point, you did not hear advertising veteran John Hagerty, founder of Bartle, Bogle, and Hegarty; argue with Bob Greenberg, founder and CEO of R/VGA during a recent “Wired Global Conversation” panel discussion. Both sides have valid points, but it seems like a divide is being made, which spells bad for sales leads generation.

To talk about creativity, we should refer to the likes of Steve Jobs, Walt Disney, and probably Zig Ziglar. These people have this innate or intuitive talent in getting the attention of people, and cashing in on the attention bestowed upon them. And they do that in the most beautiful and presentable manner, something that borders on genius. But they seem to be lacking, no?

When we talk about big data, hands down it is Mark Zuckerberg. This man used the sheer volume of data they collected in their websites, convert that into buying patterns and provide these patterns to companies who wish to get a sizable market share or substantial B2B leads. The results are, well, still in need of refining. Facebook’s targeted marketing efforts seem to be a bit disappointing for its users.

Personally, both are needed to function. You need someone creative to handle appointment setting efforts since it needs to attract the attention of prospects. You also need to use big data, in order to identify the right business prospects and craft the right marketing message to them – plain and simple.

 

 

Sign up for The Savvy Marketer

and get more Singapore B2B Marketing Tips & Strategies

Get qualified B2B leads today!

 Dial +65 3159.1112

 

 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

The-Ultimate-Lead-Generation-Kit-to-Jumpstart-Your-Business-2018-Edition

Influencer Marketing for B2B- Tips and Tricks
Myths About Marketing and Sales Outsourcing in Singapore (Featured Image)
Event Marketing in Singapore: Trends to Expect by 2020