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Must-have Qualities of Top Lead Generation Services Companies in Singapore (Featured Image)

Must-have Qualities of Top Lead Generation Services Companies in Singapore

Must-have Qualities of Top Lead Generation Services Companies in Singapore (Featured Image)

Long before social media networks discovered FOMO or fear of missing out, as a marketing strategy, Singapore had long been fixated by kiasu or the fear of losing out. It’s a survival instinct born of Singaporeans that embodies some kind of national character or pride, and not fear. To work harder to be ahead of others, that’s the kiasu mentality. It clearly explains how the Lion City became one of the primary business hubs and richest cities in the world. It’s a culture that top lead generation services companies in Singapore and APAC must possess, along with the following.

 

Author Best Practices

Best practice is finding and using a method that produces the best results in working to achieve business objectives.

B2B lead generation service providers must demonstrate the commitment to exceed their desired marketing and sales goals by creating targeted campaigns that deliver high converting leads and opportunities. 

By leveraging staff, tools and knowledge, they should be able to plan, execute and manage results-driven campaigns that will let you connect and engage with your target buyers, keep your sales funnel constantly filled with potential leads, fasten the sales cycle, increase both win rates and deal value, let you quickly adapt with developments and make you more informed with actionable intelligence. 

 

Be Credible

Before credibility is achieved, lead generation services providers must first gain the trust of their customers by adhering to quality standards. They must invest in sage tools and be well-adapted to the rapidly changing buying behaviours of your target customers. 

With the availability of sales and marketing platforms that can hone basic schemes into advanced, like the multi-touch, multi-channel program that includes voice, email, mobile, website, chat and social, lead generation services companies must be able to reach and engage your customers with the right message and at the right time. 

They should also remain objective to the breadth of the business from source to results. 

Data is the core of a lead generation workflow and plays an integral part in determining campaign results. And in order to achieve data integrity, your lead generation services provider must initiate data cleansing exercises such as cleansing/scrubbing, verification, deduplication, and data management. Once service quality and data integrity are worked out, you are ensured to benefit satisfied, as well as returning customers.

 

Is Highly Innovative

Innovation is a tool to drive businesses forward. Along the process through, failures may occur.

B2B lead generation companies must be consistently innovative. They should conjure an open mind to welcome challenges and at the same time allow new and fresh ideas to happen. To do this, they must solicit customer feedback through market research or surveys.

Customers have the first-hand experience of your product. They can tell whether your product has addressed their needs, made significant improvements to their process, or did not spring any change at all, and that makes them the most credible resource of answers to address challenges. 

And based on the data gathered, lead generation companies must be able to identify challenges and understand what’s important to your customers as well as keep up with the latest technological trends, to come up with innovative ideas for the business. 

 

The best lead generation service providers are those that possess the above attributes, and if you’re looking for one because you want new and proven effective strategies for your business, that’s good, you just want to be ahead of the game, you are being, kiasu.

 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

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Must-have Qualities of Top Lead Generation Services Companies in Singapore (Featured Image)

Must-have Qualities of Top Lead Generation Services Companies in Singapore

Must-have Qualities of Top Lead Generation Services Companies in Singapore (Featured Image)

Long before social media networks discovered FOMO or fear of missing out, as a marketing strategy, Singapore had long been fixated by kiasu or the fear of losing out. It’s a survival instinct born of Singaporeans that embodies some kind of national character or pride, and not fear. To work harder to be ahead of others, that’s the kiasu mentality. It clearly explains how the Lion City became one of the primary business hubs and richest cities in the world. It’s a culture that top lead generation services companies in Singapore and APAC must possess, along with the following.

 

Author Best Practices

Best practice is finding and using a method that produces the best results in working to achieve business objectives.

B2B lead generation service providers must demonstrate the commitment to exceed their desired marketing and sales goals by creating targeted campaigns that deliver high converting leads and opportunities. 

By leveraging staff, tools and knowledge, they should be able to plan, execute and manage results-driven campaigns that will let you connect and engage with your target buyers, keep your sales funnel constantly filled with potential leads, fasten the sales cycle, increase both win rates and deal value, let you quickly adapt with developments and make you more informed with actionable intelligence. 

 

Be Credible

Before credibility is achieved, lead generation services providers must first gain the trust of their customers by adhering to quality standards. They must invest in sage tools and be well-adapted to the rapidly changing buying behaviours of your target customers. 

With the availability of sales and marketing platforms that can hone basic schemes into advanced, like the multi-touch, multi-channel program that includes voice, email, mobile, website, chat and social, lead generation services companies must be able to reach and engage your customers with the right message and at the right time. 

They should also remain objective to the breadth of the business from source to results. 

Data is the core of a lead generation workflow and plays an integral part in determining campaign results. And in order to achieve data integrity, your lead generation services provider must initiate data cleansing exercises such as cleansing/scrubbing, verification, deduplication, and data management. Once service quality and data integrity are worked out, you are ensured to benefit satisfied, as well as returning customers.

 

Is Highly Innovative

Innovation is a tool to drive businesses forward. Along the process through, failures may occur.

B2B lead generation companies must be consistently innovative. They should conjure an open mind to welcome challenges and at the same time allow new and fresh ideas to happen. To do this, they must solicit customer feedback through market research or surveys.

Customers have the first-hand experience of your product. They can tell whether your product has addressed their needs, made significant improvements to their process, or did not spring any change at all, and that makes them the most credible resource of answers to address challenges. 

And based on the data gathered, lead generation companies must be able to identify challenges and understand what’s important to your customers as well as keep up with the latest technological trends, to come up with innovative ideas for the business. 

 

The best lead generation service providers are those that possess the above attributes, and if you’re looking for one because you want new and proven effective strategies for your business, that’s good, you just want to be ahead of the game, you are being, kiasu.

 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

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How Effective is Telemarketing in Singapore and APAC?

How Effective is Telemarketing in Singapore and APAC?

How Effective is Telemarketing in Singapore and APAC?

Like Singapore fashion where baggy fisherman pants aren’t a great look, but classic casual shirts, denim, and flip flops are still the way to go practically stylish, telemarketing has remained at its comfy personalized fashion.

 

Telemarketing in the Digital Stitch

Everyone seems to have gone digital. 

 

Brands lean on tech power of apps that help them retain customers and get new ones such as Salesforce, Nimble, and Zendesk. 

 

These tools allow businesses to manage all aspects of customer relationship by means of email, live web chats, social media, and all other customer-centric activities.

The telemarketing industry acknowledges the fact that these apps possess potentials for high productivity, but at some point may become impersonal, and still require a human touch. It’s given that today’s customer acquisition strategy starts with engaging target prospects using customer relationship tools before exercising any face-to-face presentation. However, B2B sales deals only happen, most of the time, after in-person meetings, which means that human interaction still plays a major role in building stronger connections with customers above any tech apps. 

 

Telemarketing is Data Woven

Data is a prime component of telemarketing, but clean data boost successful campaigns. However, data ages quickly due to job or post change, relocation, business close down, rebranding, etc. That is why it needs to be regularly profiled (cleansed, validated, deduped) in order to yield the best results from your telemarketing campaign.

There are much demand and spending on data and analytics in APAC. 

 

In fact, Singapore, China, India, Thailand, Japan, and Australia were the six APAC countries surveyed to be consistently increasing the use of digital apps

 

Example, 55% of APAC consumers are more likely to use an app to hire a transport service like Grab compared to other countries at only 44%. On the contrary, nearly half of APAC consumers (44%) took actions to reduce sharing data online and 77% cut deals with businesses that have misused their data. 

The paradox is an added challenge for telemarketing providers, but it’s not something that could hinder them from running an effective, data-driven telemarketing campaign.

 

Telemarketing’s Empowered Customer Experience Patchwork

When we talk about customer experience in today’s telemarketing, your manner of communicating via phone – tone, choice of words and rapport building, may still impress. But technology advancements like social media and real-time interaction swayed the course to engaging customers in digital ways – what apps do they use, which social platform do they hang out and their purchase behaviours. Such interactions are less invasive and more convenient for customers.

With empowered customer engagement, telemarketing goals shifted. Making a sale now only comes second to creating trust with a prospect and building relationships. 

 

Statistics showed that half of brands say they are planning to increase customer experience-related technology spending next year

 

20 tools under four categories were pronounced to enhance customer experience: 

  • Sensing which comprises Sensory, Biometric, and Sensor.
  • Deciding involves Episode Maps and Analytics, Experience Dashboards, AI, Predictive Analytics and Automated Decision Engines. 
  • Acting which is composed of Personalized Experience, One-to-one Sales and Marketing, Salesforce Automation, Omnichannel Customer Support, Next Generation Contact Centers, Augmented Reality and Delivery Drones.
  • Managing includes Net Promoter System, Episode Design, Episode Management, Privacy Management, and Blockchain.

 

Telemarketing Provides A Runway for Immediate Feedback

Customer feedback is the groundwork of customer loyalty. Without it, you will never know what drives customer satisfaction, what actions to take for product and services improvement, how to create a top customer experience, improve customer retention, and come up with wise business decisions. 

In order for you to be able to act on the data you have gathered, get the most accurate feedback from the right target, and follow up.

 

Despite the evolution of sophisticated tools which telemarketing adapted, Singapore and the whole APAC region cling to its classic ensemble of tools and strategies and winning customer-centric approach.

 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

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What-to-Look-for-in-a-Singapore-Lead-Generation-Services-Company

What to Look for in a Lead Generation Services Company

What-to-Look-for-in-a-Singapore-Lead-Generation-Services-Company
How do you find the perfect dessert for your coffee flavor? Here are some tips: espresso works well with chocolate cake, cappuccinos with ice cream desserts, lattes taste really good with cookies, cafe au lait pair best with coffee-flavored desserts, cortado with choco chip cookies, mocha with brownies, while black coffee becomes more flavorful with cheesecake. However, if your palate prefers another dessert apart from the above mentioned, go ahead and experiment. Just never do in finding the right lead generation services company for your business, otherwise, every dollar you invested will be jeopardized.

Here’s a list of what to look for in a lead generation services company:

 

About Us

If you are looking at a list of providers, peep into each of their website’s About Us page and look for:

  • what core services do they provide
  • briefings on their work processes.
  • you must find tenure or the number of years they have been in service
  • business expansion
  • number of employees
  • and the number of campaigns they have rolled out over the years.

 

Services

The next best button to click is the Services page. Make sure that you see lead generation service or appointment setting when you land on this page, and which of course must come with WIIFMs in bullets:

  • Provide you with qualified sales opportunities
  • Help you reach and engage potential customers
  • Boost your conversion and close rates

Be able to gauge the company’s work efficiency via their website. Check if they have links to industries they have served, special processes, contact information and other services, or CTAs like booking an appointment, consultation, chat and request for pricing box.

In the same page, you also must see infographics of their their core processes and tools

 

Clients

In the Clients page, you’ll be able to get to know the service provider better by:

  • checking which industries they serve to see their market reach
  • see a list of specific, and probably prominent brands they have served
  • case studies
  • ebooks
  • demos
  • slides
  • brochures
  • videos

 

Blogs

And yes, discover tips, tactics and best practices from the said provider by reading through their blogs. Look for someone who carries out different topics like:

  • what’s trending
  • lead generation tips and tactics
  • growth hacking articles
  • telemarketing tips
  • email marketing do’s and don’ts
  • social media
  • content marketing
  • news and updates

 

With the above checklist, you’ll certainly find the right lead generation services company for your business.

Now, settle down and enjoy some nice combo of a cup of irish coffee and apple pie!

 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

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