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What-to-Look-for-in-a-Singapore-Lead-Generation-Services-Company

What to Look for in a Lead Generation Services Company

What-to-Look-for-in-a-Singapore-Lead-Generation-Services-Company
How do you find the perfect dessert for your coffee flavor? Here are some tips: espresso works well with chocolate cake, cappuccinos with ice cream desserts, lattes taste really good with cookies, cafe au lait pair best with coffee-flavored desserts, cortado with choco chip cookies, mocha with brownies, while black coffee becomes more flavorful with cheesecake. However, if your palate prefers another dessert apart from the above mentioned, go ahead and experiment. Just never do in finding the right lead generation services company for your business, otherwise, every dollar you invested will be jeopardized.

Here’s a list of what to look for in a lead generation services company:

 

About Us

If you are looking at a list of providers, peep into each of their website’s About Us page and look for:

  • what core services do they provide
  • briefings on their work processes.
  • you must find tenure or the number of years they have been in service
  • business expansion
  • number of employees
  • and the number of campaigns they have rolled out over the years.

 

Services

The next best button to click is the Services page. Make sure that you see lead generation service or appointment setting when you land on this page, and which of course must come with WIIFMs in bullets:

  • Provide you with qualified sales opportunities
  • Help you reach and engage potential customers
  • Boost your conversion and close rates

Be able to gauge the company’s work efficiency via their website. Check if they have links to industries they have served, special processes, contact information and other services, or CTAs like booking an appointment, consultation, chat and request for pricing box.

In the same page, you also must see infographics of their their core processes and tools

 

Clients

In the Clients page, you’ll be able to get to know the service provider better by:

  • checking which industries they serve to see their market reach
  • see a list of specific, and probably prominent brands they have served
  • case studies
  • ebooks
  • demos
  • slides
  • brochures
  • videos

 

Blogs

And yes, discover tips, tactics and best practices from the said provider by reading through their blogs. Look for someone who carries out different topics like:

  • what’s trending
  • lead generation tips and tactics
  • growth hacking articles
  • telemarketing tips
  • email marketing do’s and don’ts
  • social media
  • content marketing
  • news and updates

 

With the above checklist, you’ll certainly find the right lead generation services company for your business.

Now, settle down and enjoy some nice combo of a cup of irish coffee and apple pie!

 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

Drive your sales with more leads, meetings and data




Grab a copy of our FREE EBOOKBy the Numbers: Marketing Stats that Drive Top B2B Industries in 2019! Get an in-depth look at marketing trends in nine (9) key B2B industries.

Myths About Marketing and Sales Outsourcing in Singapore (Featured Image)
Event Marketing in Singapore: Trends to Expect by 2020
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What-to-Look-for-in-a-Singapore-Lead-Generation-Services-Company

What to Look for in a Lead Generation Services Company

What-to-Look-for-in-a-Singapore-Lead-Generation-Services-Company
How do you find the perfect dessert for your coffee flavor? Here are some tips: espresso works well with chocolate cake, cappuccinos with ice cream desserts, lattes taste really good with cookies, cafe au lait pair best with coffee-flavored desserts, cortado with choco chip cookies, mocha with brownies, while black coffee becomes more flavorful with cheesecake. However, if your palate prefers another dessert apart from the above mentioned, go ahead and experiment. Just never do in finding the right lead generation services company for your business, otherwise, every dollar you invested will be jeopardized.

Here’s a list of what to look for in a lead generation services company:

 

About Us

If you are looking at a list of providers, peep into each of their website’s About Us page and look for:

  • what core services do they provide
  • briefings on their work processes.
  • you must find tenure or the number of years they have been in service
  • business expansion
  • number of employees
  • and the number of campaigns they have rolled out over the years.

 

Services

The next best button to click is the Services page. Make sure that you see lead generation service or appointment setting when you land on this page, and which of course must come with WIIFMs in bullets:

  • Provide you with qualified sales opportunities
  • Help you reach and engage potential customers
  • Boost your conversion and close rates

Be able to gauge the company’s work efficiency via their website. Check if they have links to industries they have served, special processes, contact information and other services, or CTAs like booking an appointment, consultation, chat and request for pricing box.

In the same page, you also must see infographics of their their core processes and tools

 

Clients

In the Clients page, you’ll be able to get to know the service provider better by:

  • checking which industries they serve to see their market reach
  • see a list of specific, and probably prominent brands they have served
  • case studies
  • ebooks
  • demos
  • slides
  • brochures
  • videos

 

Blogs

And yes, discover tips, tactics and best practices from the said provider by reading through their blogs. Look for someone who carries out different topics like:

  • what’s trending
  • lead generation tips and tactics
  • growth hacking articles
  • telemarketing tips
  • email marketing do’s and don’ts
  • social media
  • content marketing
  • news and updates

 

With the above checklist, you’ll certainly find the right lead generation services company for your business.

Now, settle down and enjoy some nice combo of a cup of irish coffee and apple pie!

 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

Drive your sales with more leads, meetings and data




Grab a copy of our FREE EBOOKBy the Numbers: Marketing Stats that Drive Top B2B Industries in 2019! Get an in-depth look at marketing trends in nine (9) key B2B industries.

Myths About Marketing and Sales Outsourcing in Singapore (Featured Image)
Event Marketing in Singapore: Trends to Expect by 2020
The Little Red Dot With A Big Mark In The Global Market
Outsourcing Marketing Activities: 4 Key Areas Best Left to Experts

Outsourcing Marketing Activities: 4 Key Areas Best Left to Experts

Outsourcing Marketing Activities: 4 Key Areas Best Left to Experts

If you have solid reasons to outsource your marketing needs like struggling to find qualified advertising employees or lacking the funds to hire full-time staff, then it’s time to decide. Below are 4 marketing activities your business should consider outsourcing:

 

1. Event Marketing (Pre-event and/or Post-event)

There is so much to do before, during and even after a marketing event, but getting everything checked on time is sure success.

  • Know who your attendees should be
  • Roll out a press release with members of the media to widely spread your message
  • Get social by utilizing social media networks to post updates and information about your event
  • Go Live. Aside from going live during the main event, they may conduct a live update on what’s been accomplished so far and to hype your audience’s excitement.
  • Create pop-ups and landing pages for easy tracking of who has received your message and who may have queries regarding the event.
  • Send message through email
  • Create FOMO (fear of missing out) via a very good content to get your audience more interested to attend

This visual guide lists down 25 must-track event marketing KPIs to make your event count

 

2. Data Profiling and Lead generation

An effective data profiling and lead generation program must utilize the following channels in order to reach out to prospective customers:

  • Email
  • Voice
  • Mobile
  • Social
  • Chat
  • Website

 

3. Appointment Setting

If you think you are less skilled on getting prospects to say YES to a meeting , hire a provider who has the knowledge, right skill set and confidence to do the job on your behalf.

  • An appointment setting campaign must kick off with a customer profiling to ensure list of contacts is accurate and updated before being called
  • Multi-channel marketing process will help reach the right prospects at the right time
  • Offline tasks like reports and feedback about campaign status will provide you a clear picture of your campaign status
  • An open communication line between you and your provider will help keep a  smooth campaign flow
  • Service providers have ready options and alternatives which could easily address campaign challenges challenges, but would always take your decision as final.

 

4. Phone Surveys

Data is an integral part of a business. You will never know how you fare in the industry if you do not have the right information on your hands on who uses your product and who doesn’t, and why. Data gathering is done in different ways, but phone survey is the most utilized.

  • Phone survey is less expensive than face-to-face
  • Employs trained interviewers
  • Data gathered is more insightful as moderators can easily probe on respondent’s answers
  • Easy to conduct

 

Merely outsourcing your marketing activities would not guarantee best results, but having the right one in place will do.

 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

Drive your sales with more leads, meetings and data




Grab a copy of our FREE EBOOKBy the Numbers: Marketing Stats that Drive Top B2B Industries in 2019! Get an in-depth look at marketing trends in nine (9) key B2B industries.

Event Marketing in Singapore: Trends to Expect by 2020
The Little Red Dot With A Big Mark In The Global Market
The Greatest Challenges Facing B2B Sales in Singapore (Featured Image)
Lead-Generation-Strategies-for-Accounting-and-Tax-Consulting-in-Singapore

Lead Generation Strategies for Accounting and Tax Consulting in Singapore

Lead-Generation-Strategies-for-Accounting-and-Tax-Consulting-in-Singapore

Engaging prospects on a personal level is essential to any business, whether startup or stabled, big or small, business to consumer or business to business, to build lasting and trustful relationships and grow sales. This is why lead generation, despite its foes’ press releasing its death, continue to thrive and is still regarded to be one of the many ultra practical marketing tools in growing a business by most industries like accounting and tax consulting.

 

Lead Generating Websites

Alibaba.com, eWorldTrade, Manufacturers & Suppliers Directory, manta.com, DHgate.com are some of the top b2b websites. Although these are not fully designed to generate leads but are the best go-to online help for your clients to better understand your value proposition, download collaterals, and request information.

 

Pay Per Click

This tool is proven to drive traffic to your website, giving you the opportunity to choose your audience based on demographics (location, language, and device). PPC campaigns are cost effective as you only pay when a user actually clicks your link and can be set up to measure effectiveness to determine returns on your PPC efforts.

 

Search Engine Optimization

‘Google it’ would be the answer to someone who asks a question, and as long as clients are on their computer or have their smartphones handy, SEO tools are there to help. Search Engine Optimization tools let you perform keyword search, competitor analysis, backlink research, content research, page rank tracking, and backlink tracking.

 

Online Networking

Online networking can produce the reputation and referrals associated with traditional business networking. Expect to get results in proportion to the level of your investment of time and attention.

 

Webinars

Long, expensive and time-consuming travels are off the agenda. A computer, internet, and substantial information about your products and services will get your message to your target audience free of charge.

 

Industry Research Reports

IRRs let you gain a better perspective and understanding of your market, identify potential threats and get you into your competitor’s world, as well as discover their strengths and weaknesses.

 

E-Newsletter

E-newsletters can get you significant number of leads and could be a great way to nurture existing leads in your database. It’s also a medium to disseminate information and offers for some firms. You’ll be able to build a subscribers list if you have quality content that would make readers look forward to your content, and not set them as spam messages.

 

Blogging

People blog to express ideas or share information, but some do it to make money, build their network or gain exposure. Although blogging doesn’t generate direct leads, it is still considered by marketers as an essential tool in directing traffic to websites.

 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

Drive your sales with more leads, meetings and data




Grab a copy of our FREE EBOOKBy the Numbers: Marketing Stats that Drive Top B2B Industries in 2019! Get an in-depth look at marketing trends in nine (9) key B2B industries.

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How-to-Leverage-Multiple-Channels-for-your-B2B-Events-in-Singapore
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Sales Prospecting and Lead Generation for SAP ERP Solutions

Sales Prospecting and Lead Generation for SAP ERP Solutions

Sales Prospecting and Lead Generation for SAP ERP Solutions

They say that SAP ERP buyers are the hardest to close a sale with. Well that may be true since an ERP is a business’ major investment, and it’s but proper for top-level executives to be cautious in choosing and implementing the best ERP for the business. Here is a short list of tips to help you go through generating leads for SAP ERP solutions.

 

First, Hear Your Client

Know what they need, what they want, then create the best project proposal that would address their concerns. Remember, you are not just selling a household appliance to the client, but an investment that would eventually become an integral part of a business. Focus on long-term impact.

 

Profile Your Target Customers

Find, profile and reach the right customers for your ERP by interacting with potential buyers. Research and back yourself up with substantial data as this will provide you with considerable insights into the ERP market and trends. Get to know the prospect’s buying behaviour.

 

Exemplify The Risks

The benefits are given, and no matter how often they hear and see the same positioning, they would always expect you to present what’s in it for them from your product. Share the possible risks of not implementing an ERP like utilizing staff to spend extra time on routine administrative tasks, persistent problem of wrong data entry and confining in disadvantage behind competitors.

 

Emphasize Cost Savings

Cut costs, maximize revenue, is what every top-level management wants to happen in a business. Highlight the cost aspect by giving sample data to your client; and that an ERP allows staff to work efficiently which results in higher productivity, leading to more profit for the business.

 

Show Streamlined Process

Not all the big bosses have the idea of how tortuous your existing financing, accounting and inventory process is. It is best to demonstrate how all these repetitive tasks put lots of time and money to waste, and how an ERP would change and improve the process once in place.

 

Describe The Implementation Process

Not everyone in the pack of executives is tech-savvy so explain the step by step process of the project implementation from start to finish, and even the after work routines, in case you need to do so. Usually, they would be concerned about the disruption of operations during the implementation process.

(Digitalist)

 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

Drive your sales with more leads, meetings and data




Grab a copy of our FREE EBOOKBy the Numbers: Marketing Stats that Drive Top B2B Industries in 2019! Get an in-depth look at marketing trends in nine (9) key B2B industries.

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Sample Cold Calling Scripts for Key Buyer Personas in Managed IT (Featured Image)
What-to-Look-for-in-a-Singapore-Lead-Generation-Services-Company
3 Lead Magnet Ideas to Grow Your Sales Pipeline

3 Lead Magnet Ideas to Grow Your Sales Pipeline

3 Lead Magnet Ideas to Grow Your Sales Pipeline

Driving tons of leads into your sales pipeline will not guarantee expansion and growth to your business, but filling it up with high-quality leads that were filtered using the right tools and strategies and profiled and nurtured by the right representative, is a sure win.

 

The Lead – Acquire high quality leads thru predictive analytics

The quality of leads generated and the effectiveness of the marketing message are two important factors that affect conversion rates. Each lead must be viewed differently, and this is where lead scoring helps out in the process. It enables businesses to identify which leads convert quickly and which are not, minimizes conversion decay during the early stages of lead generation process and lets you determine the best converting demographic to create a more holistic messaging for your target customers; more so, giving you granular insights into customer behaviour.

(Innovation Enterprise)

 

The Rep – Consider outsourcing B2B lead generation options

If you have not done it yet, you might ask “why would I let other people look for customers for me’? That’s fine, but if you think you have too much on your plate or feel like running out of fresh ideas and strategies, then consider outsourcing your B2B lead generation campaign.

However, make sure to consider someone who has expertise in your specific market (with case studies to back their credentials up), sets smart expectation (how many leads in a week, month), with well-trained representatives and utilizes multi-channel solution toolkit. Outsourcing b2b campaigns will save you time, increase efficiency and expand your marketing horizons.

(Forbes)

 

The Tool – Engage in content marketing

There are many different lead generation tools in the market that you can employ. Each of these tools claims effectiveness and promises success to your business. However, you have to take one at a time to gauge what wonders such a tool could do to boost your sales pipeline.

Content marketing for one can deliver your brand by way of educating your audience and not pitching a sale. As most customers now read labels and brochures before they buy a product, it is imperative that you are able to distribute content via all available channels accessible to your target customers like email, blogs (Tumblr), videos (youtube), photos (Instagram), and podcasts. Create contents that would get your target audience to engage with your brand instead of boring PDFs with lame reasons why they should purchase.

 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

Drive your sales with more leads, meetings and data




Grab a copy of our FREE EBOOKBy the Numbers: Marketing Stats that Drive Top B2B Industries in 2019! Get an in-depth look at marketing trends in nine (9) key B2B industries.

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Actionable-Competitive-Analysis-Tips-for-your-Sales-Prospecting-Campaign

Actionable Competitive Analysis Tips for your Sales Prospecting Campaign

Actionable-Competitive-Analysis-Tips-for-your-Sales-Prospecting-Campaign

There are a lot of ways to win some leads and clients from your competitors. In fact, by just by being around them can keep you head-to-head in the competition or even get you ahead of the track.

However, the game requires more than just having an afternoon coffee or watching ball games with your competitors – secretly watch their webinars, browse their website, follow their blogs and do a competitive analysis are some of the further steps you need to take. These semi-stalking tactics may look very striking, however, still, may not guarantee success with every lead you poach. So here are some key competitive analysis tips to help you get new leads and clients.

 

Follow Them

You’ll surely cross paths with your competitors in events or trade fairs and or even randomly bump into them in some restaurants, but such won’t make an impact on your goals. Following their trace, strategically, is what will help you out.

Convince&Convert suggests:

  • Uncover the keywords your competitors are targeting for paid and organic search, and use this information to identify any keyword they are currently missing
  • Analyze their ranking against keywords using tools that can track your progress against them  
  • Research their most shared content
  • Stay alert for new content and track the traffic for each
  • Track new links as these might lead you to some more important information
  • Monitor their social activity
  • Read their blogs and newsletters

 

Be in the places they frequent

While Inc says get involved with the things your competitors engage with.

  • Gather both online and offline research and studies from reports like Gartner about your competitors and see which tactics are doing well for them
  • Pick interesting facts about your competitors via social media
  • Speak to new customers and find out which or who they used before and maybe probe on why they switched to you
  • Learn deeper about your competitors by joining industry associations, trade shows, and conferences
  • Get some information from your suppliers
  • Hire people from your competitor or better yet hire your competitor
  • Watch who they hire and profile the potentials
  • Conduct a survey to get comprehensive reports of all industry players
  • Call them and talk to them directly. Know how to play “who” in the game

 

Tie up with them

There’s no better way to know your competitors than working with them.

  • Join them in a charity work
  • Collaborate business potentials with and enter a new market
  • Work together to cross up-sell – your core product and your competitors’ accessories may set a new trend in the industry

 

And as the Godfather said: “keep your friends close, but your enemies closer”, now how’s that for a business strategy?

 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

Drive your sales with more leads, meetings and data




Grab a copy of our FREE EBOOKBy the Numbers: Marketing Stats that Drive Top B2B Industries in 2019! Get an in-depth look at marketing trends in nine (9) key B2B industries.

How-to-Leverage-Multiple-Channels-for-your-B2B-Events-in-Singapore
Must-have Qualities of Top Lead Generation Services Companies in Singapore (Featured Image)
5 Lead Generation Strategies That Work for Singapore Businesses (Featured Image)
5 Ways to Optimize Your Last Quarter Marketing Approach (Blog Image)

5 Ways to Optimize Your Last Quarter Marketing Approach

5 Ways to Optimize Your Last Quarter Marketing Approach (Blog Image)

Forbes cited five trends shaping the future of marketing: better data hygiene, successful content marketing, deeper AI integration, building brand loyalty, and the blurring effectiveness of display ads. This is a good reference for marketers in crafting a good last quarter marketing approach.

 

#1 Better Data Hygiene

Marketers must conduct data hygiene process to ensure cleanliness of data that is free from duplicate records, incomplete or outdated data, and rid of improper parsing of record fields from disparate systems. These problems must be addressed to avoid bad results like sending emails to the wrong address or the same customer multiple times, talking to the wrong prospect or business and contaminating the system with negative results like no answer, not interested or wrong number.

The 5 F’s of Data Hygiene for Deeper Sales Conversations (Video Thumbnail)

Check out our video on how to drive more leads into your sales pipeline using the 5 F’s of data hygiene best practices

 

#2 Successful Content Marketing

Content marketing has become one of the essentials of business strategies across industries, but not everyone who runs a content marketing strategy gains favorable results. Content marketers must incorporate these key components in the process: understand and profile your audience, keyword search and integration, identifying effective content for your audience, choosing the channel to place your content, developing a brand ‘personality’, consistency, analyze results and trying out other or new technologies.

Understanding How Audience Consume Content and How to Turn Them Into Leads (Blog Thumbnail)

Learn how to convert your audience into leads by analyzing and understanding their content consumption (and engagement) behaviour.

 

#3 Deeper AI Integration

AI key features streamline workforce strategies with business strategies, enables businesses to keep up with multidimensional pieces of training to prep for new technologies and embed optionality, lets HR and the workforce help to define the problem, solution options and workforce adjustments, and interrelate workforce strategy development building on worker engagement. AI can take on human tasks and may work even better in areas where there are a greater number of events or data points.

 

#4 Build Brand Loyalty

Marketers must be creative in building brand loyalty. There are various ways to be competitive at this but the top-tier includes maintaining your product quality high to keep your customers coming back, frequently and consistently engaging your target market via information and setting expectation, giving your customers the reason to choose you over competitors by giving out incentives and good deals, being keen on your competitors, adding value to customer purchases via complimentary shipping or discounts and showing appreciation through staging events and season greetings.

 

#5 Display Ads Effectiveness

Display ads are not that effective anymore as some marketing experts observe, but there is a number who believe that display ads are still an essential strategy to business. Setting precise campaign goals that include raising brand awareness, increasing email subscribers, traffic and sales; reaching out to the target audience by creating ads that impact their interest, choosing the right tools for campaign execution, creating compelling banners and optimizing your landing page are the winning display ads strategies for businesses.

4 B2B Marketing Trends in Asia for 2019 (That Aren’t AI or Blockchain) (Blog Thumbnail)

Take a look at the 4 key marketing trends in Asia and start future-proofing your 2019 marketing strategy.

 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

 

 

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How-to-Leverage-Multiple-Channels-for-your-B2B-Events-in-Singapore
Must-have Qualities of Top Lead Generation Services Companies in Singapore (Featured Image)
5 Lead Generation Strategies That Work for Singapore Businesses (Featured Image)
B2B Prospecting: Top-of-funnel Marketing Activities to Attract Prospects

B2B Prospecting: Top-of-funnel Marketing Activities to Attract Prospects

B2B Prospecting: Top-of-funnel Marketing Activities to Attract Prospects

We read many different contents about marketing strategies every day, but what do these writings tell us? Do they even contribute to us in making a sage approach to apply to our business? What’s the point of researching more data and acquiring more knowledge when all our posts on social media have already reached more than a thousand likes and shares?

From the data provided by Hubspot below, check which marketing strategy you are currently using and see its sustainability powers to keep your business thrive.

 

Content Strategy

  • Content marketing gets three times more leads than paid search advertising (Content Marketing Strategy)
  • 97% of marketers are using prescriptive content (Curata)
  • 96% of B2B buyers want content with more input from industry thought leaders (Demand Gen Report)

Check back:

  • Are you using content strategy?
  • If yes, what is the percentage difference from when you were not using it yet?
  • Do you feature inputs from industry leaders to your content?

Related: Understanding How Audience Consume Content and How to Turn Them Into Leads

 

Social Media

  • As of June 2018, Facebook daily active users reached 1.47 billion, and 2.23 billion monthly active users (Facebook)
  • As of January 2018, the age group with the most Instagram users worldwide is 18-24, followed by 25-34-year-olds (Statista)
  • 80% of millennial Pinterest users say the Platform help them decide what they should buy (CoSchedule Blog)

Check back:

  • Which social media platform do you use the most, and which one gives you ROI?
  • Are you using the right social media platform to cater to your target market?
  • Do you monitor and have data of your social media followers?

Related: Facebook and Twitter Metrics to Track in 2018 [INFOGRAPHIC]

 

Video Marketing

  • Product videos can increase purchases by 144%, as per Neil Patel.
  • 64% of consumers say watching a marketing video on Facebook has influenced their purchase decision in the last month (Animoto 2017)
  • About 5 billion Youtube videos are viewed on average every day, said Omnicore.

Check back:

  • Are you using product videos for promotion? If you do, has it increased customer purchase?
  • Have you ever done a survey on how many of your customers have viewed your marketing video, and if this has influenced their buying reasons?
  • Is your video one of those 5 billion Youtube viewers every day?

 

Email Marketing

  • 56% of brands using an emoji in their subject line had a higher open rate than those who did not, as per Statista
  • Recipients are 75% more likely to click in emails from segmented campaigns than non-segmented campaigns (Statista)
  • IT, B2B, and wholesale companies have the weakest mobile opens, while TV/radio/film, events, and real estate, have the strongest (Campaign Monitor)

Check back:

  • What’s your subject line approach?
  • Is campaign segmentation well optimized as your marketing strategy?
  • If mobile opens is not making a track, what are other, best options?

Related: Quick Telemarketing and Email Campaign Fixes You Need to Know

You may just be looking into the current results, but how long can your strategy sustain positive output for the business? Is your marketing tactic up for a long-term goal, or just good for a short-term success?

 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

 

 

Do you want more leads?

Dial +65 3159.1112 | Chat on WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

How-to-Leverage-Multiple-Channels-for-your-B2B-Events-in-Singapore
Must-have Qualities of Top Lead Generation Services Companies in Singapore (Featured Image)
5 Lead Generation Strategies That Work for Singapore Businesses (Featured Image)

Maximizing Your B2B Prospecting Campaign Using B2C Marketing Tactics

Maximizing Your B2B Propsecting Campaign Using B2C Marketing Tactics

Organisations need to stay ahead of the key B2B prospecting and marketing trends in order to thrive in the tough world of business. It is imperative that business operators learn how to create engaging content that is geared toward their target buying audience, and at the same time be able to bridge the gap between or among target markets from different generations. That’s a thought advice from Chris Quiocho, CEO and Founder of  www.offland.com, and here’s more.

 

Create Engaging Content For Mobile Devices

Currently, there are 4.41 million smartphone users in Singapore and that number is predicted to increase to 4.82 million in 2022. Take advantage of this statistics by putting out content that could easily grab the reader’s attention. Make sure that your content is engaging enough to keep the readers hooked and understand your message.

Switch Focus

Marketing experts develop strategies that focus on making products and services appealing. However, no matter how good your product is, but don’t have the right audience to sell to, will put all your efforts to waste. Reach the right consumers for your product by profiling your customers based on demographics, and from there you’ll be able to create a sage content and run a successful product campaign.

B2B Prospecting and Lead Generation

Gain solid sales results with Callbox’s B2B Prospecting and Lead Generation services:

  • Get 79% more meeting with prospects
  • 250% increase in won deals
  • 33% shorter time to close

Profile Your Audience

You have to know who your target customers are and their buying behaviours before you can design a buying process for them, which would eventually lead them to realize the ‘need’ for your product. Put them into segments based on growing sectors, consumer behaviour, consumer profile and purchasing power, and consumer recourse to credit

Related: Utilize Customer Profiling and Buyer Personas to Achieve Revenue Goals

Appealing Content to Your Audience’s Buying Preferences

Once you have fully and properly identified your target consumers, it’s time to create an appealing content for your audience that would convey the message of your product or service. Be guided on creating the great content that speaks to your target audience, fits a specific place in the buying cycle, tells your story with customer-centric examples, uses meaningful images, can be used in interesting, varied media, employes a clear call-to-action, and can be parsed into additional pieces for optimum use and visibility.

Also, add these B2C lead generation reminders to boost your B2B prospecting content:

  • Create a user-friendly content
  • Choose the right marketing channel
  • Utilize proper tools
  • Create attractive landing pages
  • Wrap up your message

Add these to the key B2C tactics listed above and you will definitely achieve a successful B2B prospecting campaign.

Related: Understanding How Audience Consume Content and How to Turn Them Into Leads

 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

 

 

Do you want more leads?

Dial +65 3159.1112 | Chat on WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

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Must-have Qualities of Top Lead Generation Services Companies in Singapore (Featured Image)
5 Lead Generation Strategies That Work for Singapore Businesses (Featured Image)
Understanding How Audience Consume Content and How to Turn Them Into Leads

Understanding How Audience Consume Content and How to Turn Them Into Leads

Understanding How Audience Consume Content and How to Turn Them Into Leads

Content has always been king and it is not about to step down the throne anytime soon. There is a reason why so many digital marketers have been so eager to try out new techniques that work in garnering better engagement on content.

When we talk about buyer content consumption it simply means the steps that your potential customer undertakes before making a decision to buy a product such as researching, checking out reviews, going over comments regarding the item, or asking pertinent questions. Consuming content or information for a buyer may also mean listening to a testimony, interacting with other buyers in a forum or going over a case study included in a printed material.

Customers normally go through 5 stages when they are seriously considering buying something. These stages include:

  1. Problem or need recognition
  2. Information search
  3. Evaluation of alternatives
  4. Purchase
  5. Post-purchase behavior

Being mindful of these stages helps you to better understand the behavior of consumers and the effectiveness of your marketing content. If they immediately proceeded to press the “buy” button and complete the transaction within the same day, you must have surely done something right with your campaign. If you have abandoned carts or if potential customers are taking too long to complete the transaction, there may be a need to clarify some aspects of your campaign or rethink the whole thing for that matter.

In this highly digital age, here are a few important things you need to consider where it concerns varied consumer responses to content:

 

#1 Consumers possibly go over them using their mobile phones while they are on the go.

Having this in mind, your content must be designed and sequenced in such a way that it is easy to read even when the reader is mobile. Whether your potential client is on a train on his way to work or walking the street on his way to get his daily caffeine fix, you would still want to have the ability to catch the person’s attention.

Getting a customer’s attention does not end with a catchy phrase offering a valuable product that is within the person’s budget. The challenge also lies in presenting all the important details the person needs to know about your product or service in just a short read. You would want the reader to be satisfied with your content. It should be written in such a way that it leaves no room for grey areas, leaving your potential buyer wondering about something you cannot readily answer unless he sends you a message.

Related: Voice vs Text: A Comparison of Voice-based and Text-based Search [INFOGRAPHIC]

 

#2 They mostly want you to get down to business right away.

Long marketing campaigns or sales letters worked in the past. Up to some degree, they can still work in this present generation most especially if you are trying to sell something that requires a lengthy explanation. However, knowing the short attention span of your readers must compel you to be more creative. This means, present what you are trying to sell to the reader sooner than expected without really sounding like you are trying to do so.

Modern day online shoppers want to be able to make easy decisions right away. Naturally, they will ask themselves, “Do I really need this.” What you would want, however, is the kind of content that makes them say, “Hey! I Need this!”

Consumers easily get bored. Most people do not want to spend so much time reading historical accounts and the like unless really necessary. Keep your words simple and clear. Some online shoppers have mastered the unique ability to scan content and make a decision after a few minutes of viewing the campaign.

Related: 4 B2B Marketing Trends in Asia for 2019 (That Aren’t AI or Blockchain)

 

#3 Your content must be something they can easily read on their smartphones.

Design your content in such a way that it suits the standard size of a smartphone. Do not inconvenience your reader by requiring them to open another site in order for them to read all the details they need to know. Prepare your content in such a way that it provides them the ease of simply scrolling up or down and then end by clicking the “buy” button.

 

#4 They use popular search engines such as Google.

Knowing that Google is such a popular place to look for reliable data, it is very helpful for your business of you have a high ranking. This is made possible with the help of an SEO specialist.

 

#5 Buyers always check other sources of the product.

Okay, so your content is fine. But then again, there will be those who would opt to check other potential sources of the product to see if they can get it for a lesser price. Make sure that your prices are competitive and reasonable.

Related: What the Great Singapore Sale’s Turnaround Can Teach B2B Marketers

Strategize and rethink the way you use content with your marketing tactics and strategies today!

 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

 

 

Do you want more leads?

Dial +65 3159.1112 | Chat on WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

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Must-have Qualities of Top Lead Generation Services Companies in Singapore (Featured Image)
5 Lead Generation Strategies That Work for Singapore Businesses (Featured Image)
Build a Solid Marketing Foothold For Your Overseas Business in Singapore

Build a Solid Marketing Foothold For Your Overseas Business in Singapore

Build a Solid Marketing Foothold For Your Overseas Business in Singapore

Singapore is a great place for both business and pleasure. If you are thinking of marketing your business in the beautiful island state, then it’s fine time to find out how you can do it effectively. Here are a few tips to help you!

The World Bank considers Singapore the second easiest place to do business in. It is considered the gateway to the Asian region by so many business operators and private organizations alike. It is considered the 18th largest trading partner of the United States. In 2017 alone, the U.S. exported $29.8 billion worth of goods to Singapore. It is 11.3% higher than the value of exported goods in 2016.

Simply put, you have the potential of growing your business exponentially in Singapore. Hard work and creative thinking have to be put into your work in order to make sure that your business will soar.

Here are a few things to consider when you want to market your business in Singapore:

 

#1 Come up with a well thought out marketing strategy.


Of course, just like any other business strategy, your marketing plan has to be sold and well planned. When attempting to market your business in Singapore, however, the level of commitment to make it work must be higher than what you are normally willing to give. Singapore is a city where anything can happen. You can grow your business there with a lot of help from fail-proof marketing strategies.

Related: 4 B2B Marketing Trends in Asia for 2019 (That Aren’t AI or Blockchain)

 

#2 Promote something that is innovative.


Being a major ICT, logistics and distribution hub in Southeast Asia and home to various advanced engineering and biomedical companies, Singaporeans are used to seeing very innovative products come to life in their city. Understandably, you can expect consumers to not only be very particular about the makeup of a product but also responsive when they see it as groundbreaking work.

Related: 5 Out-of-the-Box Lead Generation Tactics

 

#3 Tap on the powerful influence of social media.


One of the surest ways to grow your business in Singapore is to use social media to your advantage. A big percentage of potential buyers in Singapore have internet connection. In 2015, it was recorded that 4 million people living in Singapore had broadband Internet. That number was expected to increase by at least 20% this year. Additionally, studies show that 74% of Singaporeans check their social media accounts on a daily basis. Just imagine how vast your market is and how easy the tool is in order to reach them.

Related: Your Guide to a Successful International Social Media Campaign

 

#4 Consider using radio, TV and print advertising


Radio, TV and print media have played a very powerful role in helping businesses grow themselves in Singapore. Even with the advent of digital advertising, these three still remain very powerful tools in advertising products and services. Statistics show that 47% of people consider radio as a very reliable source of information. While considered to be quite costly, radio, TV and print advertising continue to flourish just the same. This simply means that marketers and advertisers still consider them a priority platform.

 

#5 Use telemarketing.


Numerous businesses have succeeded in Singapore by using telemarketing to promote products. This simply involves calling the target customers and informing them about the items and services you are selling. Mostly, businesses that are involved in cable services, charitable work, finance management services, Internet, and home security systems are the most aggressive users of telemarketing in Singapore.

Related: Why Telemarketing Brings In More Qualified Leads

 

#6 Do lead generation in advance for your sales emails.


A lot of business in Singapore use email marketing to promote their products, services or events. As a new player coming in for the first time, this can be tricky as you still need to build your network. However, the best solution to this is tapping the services of local marketing firms and do lead generation for your business.

Related: 5 B2B Email Marketing Goals that Make or Break Results [VIDEO]

 

#7 Support charities and do sponsorships.


Consumers in Singapore are known to respond very well to marketing initiatives of companies who are known to support local causes and advocacies the help locals directly. In fact, one poll showed that 90% of consumers expect the companies they patronize to be able to extend some form of help to members of society. Having this in mind, it is best to promote your business side-by-side with a unique initiative that illustrates how much you care about the community.

It may be in the form of an awareness campaign, a fund-raising or a drive to alleviate the lives of specific groups of people. However, way you wish to show consumers in the city that you are committed to helping them further improve the lives of its residents, remembers to always make it simple, sincere and doable.

 

Needless to say, Singapore is a thriving market that can help propel your business further. Make sure you take advantage of proper pipelines and establish a repertoire earlier on.

 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

 

 

Do you want more leads?

Dial +65 3159.1112 | Chat on WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

How-to-Leverage-Multiple-Channels-for-your-B2B-Events-in-Singapore
Must-have Qualities of Top Lead Generation Services Companies in Singapore (Featured Image)
5 Lead Generation Strategies That Work for Singapore Businesses (Featured Image)