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Outsourcing Marketing Activities: 4 Key Areas Best Left to Experts

Outsourcing Marketing Activities: 4 Key Areas Best Left to Experts

Outsourcing Marketing Activities: 4 Key Areas Best Left to Experts

If you have solid reasons to outsource your marketing needs like struggling to find qualified advertising employees or lacking the funds to hire full-time staff, then it’s time to decide. Below are 4 marketing activities your business should consider outsourcing:

 

1. Event Marketing (Pre-event and/or Post-event)

There is so much to do before, during and even after a marketing event, but getting everything checked on time is sure success.

  • Know who your attendees should be
  • Roll out a press release with members of the media to widely spread your message
  • Get social by utilizing social media networks to post updates and information about your event
  • Go Live. Aside from going live during the main event, they may conduct a live update on what’s been accomplished so far and to hype your audience’s excitement.
  • Create pop-ups and landing pages for easy tracking of who has received your message and who may have queries regarding the event.
  • Send message through email
  • Create FOMO (fear of missing out) via a very good content to get your audience more interested to attend

This visual guide lists down 25 must-track event marketing KPIs to make your event count

 

2. Data Profiling and Lead generation

An effective data profiling and lead generation program must utilize the following channels in order to reach out to prospective customers:

  • Email
  • Voice
  • Mobile
  • Social
  • Chat
  • Website

 

3. Appointment Setting

If you think you are less skilled on getting prospects to say YES to a meeting , hire a provider who has the knowledge, right skill set and confidence to do the job on your behalf.

  • An appointment setting campaign must kick off with a customer profiling to ensure list of contacts is accurate and updated before being called
  • Multi-channel marketing process will help reach the right prospects at the right time
  • Offline tasks like reports and feedback about campaign status will provide you a clear picture of your campaign status
  • An open communication line between you and your provider will help keep a  smooth campaign flow
  • Service providers have ready options and alternatives which could easily address campaign challenges challenges, but would always take your decision as final.

 

4. Phone Surveys

Data is an integral part of a business. You will never know how you fare in the industry if you do not have the right information on your hands on who uses your product and who doesn’t, and why. Data gathering is done in different ways, but phone survey is the most utilized.

  • Phone survey is less expensive than face-to-face
  • Employs trained interviewers
  • Data gathered is more insightful as moderators can easily probe on respondent’s answers
  • Easy to conduct

 

Merely outsourcing your marketing activities would not guarantee best results, but having the right one in place will do.

 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

Drive your sales with more leads, meetings and data




Grab a copy of our FREE EBOOKBy the Numbers: Marketing Stats that Drive Top B2B Industries in 2019! Get an in-depth look at marketing trends in nine (9) key B2B industries.

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Outsourcing Marketing Activities: 4 Key Areas Best Left to Experts

Outsourcing Marketing Activities: 4 Key Areas Best Left to Experts

Outsourcing Marketing Activities: 4 Key Areas Best Left to Experts

If you have solid reasons to outsource your marketing needs like struggling to find qualified advertising employees or lacking the funds to hire full-time staff, then it’s time to decide. Below are 4 marketing activities your business should consider outsourcing:

 

1. Event Marketing (Pre-event and/or Post-event)

There is so much to do before, during and even after a marketing event, but getting everything checked on time is sure success.

  • Know who your attendees should be
  • Roll out a press release with members of the media to widely spread your message
  • Get social by utilizing social media networks to post updates and information about your event
  • Go Live. Aside from going live during the main event, they may conduct a live update on what’s been accomplished so far and to hype your audience’s excitement.
  • Create pop-ups and landing pages for easy tracking of who has received your message and who may have queries regarding the event.
  • Send message through email
  • Create FOMO (fear of missing out) via a very good content to get your audience more interested to attend

This visual guide lists down 25 must-track event marketing KPIs to make your event count

 

2. Data Profiling and Lead generation

An effective data profiling and lead generation program must utilize the following channels in order to reach out to prospective customers:

  • Email
  • Voice
  • Mobile
  • Social
  • Chat
  • Website

 

3. Appointment Setting

If you think you are less skilled on getting prospects to say YES to a meeting , hire a provider who has the knowledge, right skill set and confidence to do the job on your behalf.

  • An appointment setting campaign must kick off with a customer profiling to ensure list of contacts is accurate and updated before being called
  • Multi-channel marketing process will help reach the right prospects at the right time
  • Offline tasks like reports and feedback about campaign status will provide you a clear picture of your campaign status
  • An open communication line between you and your provider will help keep a  smooth campaign flow
  • Service providers have ready options and alternatives which could easily address campaign challenges challenges, but would always take your decision as final.

 

4. Phone Surveys

Data is an integral part of a business. You will never know how you fare in the industry if you do not have the right information on your hands on who uses your product and who doesn’t, and why. Data gathering is done in different ways, but phone survey is the most utilized.

  • Phone survey is less expensive than face-to-face
  • Employs trained interviewers
  • Data gathered is more insightful as moderators can easily probe on respondent’s answers
  • Easy to conduct

 

Merely outsourcing your marketing activities would not guarantee best results, but having the right one in place will do.

 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

Drive your sales with more leads, meetings and data




Grab a copy of our FREE EBOOKBy the Numbers: Marketing Stats that Drive Top B2B Industries in 2019! Get an in-depth look at marketing trends in nine (9) key B2B industries.

Myths About Marketing and Sales Outsourcing in Singapore (Featured Image)
Event Marketing in Singapore: Trends to Expect by 2020
The Little Red Dot With A Big Mark In The Global Market
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What Telemarketing Has Taught Me and How It Improved My Sales Approach

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Telemarketing is not a mere job, it’s a profession. It requires knowledge and skills and a lot of work values in order for one to survive and succeed in it. Along with the daily tasks, sales, leads, appointments, call volume and rejection from prospects are what completes a telemarketer’s day in the office.

Having been a telemarketer myself, I can say that this profession has taught me many lessons from sources I never expected.

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Learn about the important telemarketing performance metrics to keep track of and find out how to make informed decisions based on the numbers.

 

The Data List

Most people who go the grocery keep a list of their needs either on a paper or on their phone memo, teachers refer to a class record to keep track of their students’ performances and the billions of mobile users treat their phone, the contact list in particular, as one of the most important things which they can’t leave home without. However, discrepancies in these data list can negatively impact tasks, systems and processes. Like if you go pick groceries without a list, chances are you’d miss some items like toilet paper, a teacher can never gauge a student’s progress without keeping track of his scores and miss a call from a client who intends to close the deal today due to a phone left at home.

A database should be organized and must contain the most accurate data which is viable in achieving goals. This tells us that we have to continuously learn new skills and acquire knowledge to keep ourselves with the most accurate information in order to become consistently valuable and integral in the field we serve.

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Learn about the various database solutions for improving and managing your marketing list and find out how you can optimize your database for better results.

 

Lead Nurture Tool

When a prospect says “call me back on…”, a telemarketer may suggest a schedule to the prospect but must prioritize the prospect’s decision or his most convenient time. The lead nurture tool will be your best assistant in keeping track of time and constant communication with the prospect.

This teaches patience – knowing how to wait for the right time until the lead matures or the prospect is ready to move forward, and respect – adhering to the agreed schedule.

Proper utilization of the lead nurture tool in your daily telemarketing tasks will bring about effective communication by allowing you to send the right message to the right person at the right time, at the same time build a partnership between you and your prospect.

And from the subject itself, I have learned that getting your prospect to say YES to products and services you offer is just part of the process, but educating them about the benefits and how these can help their business grow is tip-top.

Lead

Learn how to manage your lapsed leads by utilizing these tricks to make sure that no previous or potential customer is ever left behind!

 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

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