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Want More Quality Singapore Business Leads? You Only Need These Two Things

Want More Quality Singapore Business Leads - You Only Need These Two Things

Proper lead generation is what keeps a business alive, but it’s not the only thing that’s vital to your company’s success. To have a better chance of acquiring and converting your Singapore business leads, then you have to make sure that you have the right appointment setting team in addition to an amazing lead generation campaign. With both, you can always expect high quality Singapore business leads for your company.

A great lead generation strategy

Choosing which marketing strategy to use for lead generation should of course be your first concern. Your lead generation method must resonate well with your target market. Focus the larger percentage of your marketing efforts on the method where you have always had the best results in terms of getting qualified business leads. However, don’t forego other marketing methods as well because these can still serve as backup marketing, and anything that helps you market your business to the public has a good chance of helping you get leads.

A reliable appointment setting campaign

The next method is getting your business prospects to meet with your sales representatives, whether it’s in person or online. Doing business in any B2B market is tricky because you’re not just dealing with a single person, and you have to get your pitch heard by the right people if you want any purchasing decision to be made on your offer. With just emails, there is no assurance that your intended decision-maker will be the one to read your mail, and this is where the appointment setters come in. Professional appointment setters will help you get the appointments you need with the managers, supervisors, or executive officers who have the final say on how their company budget will be spent.

Furthermore, experienced appointment setters will make sure all your business appointments are always kept. Should your Singapore business leads need to postpone or reschedule your meeting, the appointment setting specialist will immediately find the next best time to schedule the appointment for you so that you never lose a sales opportunity with your leads.

Getting business to business appointment setting specialists to help with your lead generation will help give your business much better results, and a great lead generation and appointment setting campaign need not be expensive or frustrating. You can easily outsource both to a reliable BPO company for a reasonable price and still get your desired benefits, so don’t be afraid to look up BPO’s that offer this service.

The 5 Most Common Problems With Content Marketing For Lead Generation

Using content marketing to have a good b2b lead generation is clearly on the rise globally, with the increasing demand for more valuable content driven by the b2b sales leads themselves. B2B companies in Singapore are seeing the positive results of this method and are making the most of it. However, this great demand has also brought to light the common problems associated with the content marketing. Here they are, in no particular order:

  • Creating engaging content – with so many distractions to take the attention of your Singapore business leads away from you, creating truly engaging content becomes all the more important. When your b2b sales leads have hundreds of other sources on the internet, you need to be able to capture their attention completely to make your lead generation campaigns more successful.
  • Maintaining content quality – as your need for more content increases, there will surely be sacrifices in keeping up with this demand. The first to suffer is almost always content quality. This may be due to lack of talent, or the lack of marketing budget to hire additional talent.
  • Creating enough content for each campaign – your existing content creators can only produce so much content. This isn’t a matter of giving the right incentives; often, time and skills limit the amount of content your creators can produce, and unless you’re willing to add more talent, you’ll have to get used to feeding your business leads the same content over and over again.
  • Developing a content creation and distribution strategy – without an effective strategy for creating and distributing content, your content marketing campaign might end up as a complete waste of time and effort. However, without proper guidance and knowledge, creating your own content marketing strategy can be a daunting and complicated task. A professional BPO company with enough experience in content marketing lead generation for Singapore can help you create a solid strategy for your business.
  • Measuring campaign results – there are a lot of factors to consider when measuring the effectiveness of content marketing for lead generation purposes. Traffic, conversions, client feedback, inquiries, and such are among the most often measured.

5 SMART Appointment Setting Goals For Your Next Campaign

 

As with any campaign that your company that your company undertakes, your appointment setting campaigns need to have clear, SMART goals so that you can positive results. Setting up SMART appointments relies on proper coordination between sales and marketing people. The sales department need to keep the marketing team updated with news about the leads passed on to them, and the marketing people should inform the sales department whenever new effective lead generation strategies are used or when new market demographics are tapped. Otherwise these goals will remain ineffective.

Here are the 5 goal criterias to help you do a SMART appointment setting campaign.

  • Specific – Business appointments vary depending on which stage in the sales cycle your business leads are in. When b2b leads are not yet ready to purchase, sales people attending the meeting should be informed accordingly or else they might aggressively push for the  sale, and vice versa. Letting your sales reps know what to do before they get to the meeting will help them be more prepared and make your appointments more successful. Being specific also means setting appointments only with the people who can make the decision happen.
  • Manageable – Don’t send a new sales hire to close a potentially big deal or else you could lose a potential client. The selling skills of your sales people should always be taken into account when pairing sales representatives to b2b sales leads. Doing so will help them close more sales for your company.
  • Attainable – have your appointment setters schedule meetings only with business leads who have an obvious propensity to purchase. This means the potential clients should always be—as much as possible—high-quality b2b sales leads. Even if the need for your product is not yet apparent, as long as the business lead will truly benefit from your products and services, you can ask for an appointment. For example, a professional BPO company has a business lead who owns a fast-growing startup with ten employees. Although their prospect has not yet expressed a need for outsourced services, the BPO firm can have an appointment with them to discuss the benefits of outsourcing. So, when that business lead needs to outsource in the future, the BPO firm will have already established a relationship with them that they can advance forward.
  • Realistic Let’s say you hired a telemarketing company for their amazing b2b appointment setting campaign. As much as possible, your contract should require them to deliver only as much business appointments as your sales reps can cater too. Keep in mind their work and personal schedules so that neither of these two will overlap with the appointment of the new business lead.
  • Time-bound – When scheduling multiple meetings throughout the day, take into consideration the amount of time the sales representative would need for introductions, presentation, answering questions, and bargaining. Give your sales people enough time to spend on each client so that they can discuss matters more thoroughly. One more thing, unless you’ve hired professional b2b telesales representatives or some other online agent, allot enough time for the sales rep to travel to and from the meeting place.