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Call To Invite Singapore

How To Make Your Call-To-Invite Campaign In Singapore Work

Call To Invite Singapore

 

All right, you have to admit that call-to-invite campaigns is a necessity for your business, especially if you are organizing some big event or occasion that either your customers or sales leads prospects should be taking attending. The problem here is ensuring that what you do is really working, that what you are aiming for is really met, that everything you have planned and prepared for can be used to the optimum. That is the challenge of many B2B lead generation specialists, something that you have to face as well. Anyway, since we are discussing preparations, here are some tips that you should remember before you start calling to invite prospects in:

  1. Hire warriors – not the sword-wielding types, mind you, but those who are not afraid to rise up to the challenge, the kind of people that you would want to have in your B2B appointment setting efforts. Veterans are a good choice, but they might be geared to use only one tactic. The younger generations may have something more to offer, plus they are very trainable.
  2. Be a realist – no matter how you think of it, generating more B2B leads is tough. This especially true if you are meeting business prospects for the first time. Also, you might have to make a lot of calls before you actually get the chance to meet your prospects, and that is a really bummer for some. Just keep grounded. Always remember to keep going, to never give up until you reach your mark. The mindset is very important.
  3. Invest in trainingcall-to-invite campaigns are different from the usual B2B telemarketing campaign, since you are not exactly selling anything. If ever, you are simply promoting a business. Now, for the success of your marketing efforts, you will have to ensure that the people you have are prepared for the job. And if personnel capabilities are the issue, then you might want to consider outsourcing the job to those in the know.
  4. Employ the right metrics – for you to gauge the success of your promotions, you have to know what metrics exactly you should be using. The problem with some marketing campaigns in Singapore is that the people involved just do their thing, without any real tool to measure the success of their efforts. And that, mind you, is a real waste of time and resources. You should know better than to do that.
  5. Think of your campaign in monetary terms – this is the normal mindset in telemarketing, but this is also the same thinking that disappears when transferred to call-to-invite campaigns. Really, if you want to be effective in your sales leads efforts, you have to think that every call you successfully close is the key to your success. That is the most important thing to remember. Without it, you might just be doing things in a daze, now that is not a good sign.

Seriously, do your call-to-invites right. This is essential to for the success of whatever you are planning for your business.

How To Make Your Events Telemarketing Campaign A Success

How To Make Your Events Telemarketing campaign a success

 

 

 

 

 

 

 

 

 

 

 

Be it for a private occasions or a business symposium, holding such events require that you get in touch with your prospective audience. To do this, you will need to conduct a good events telemarketing campaign. But here is the problem: how do you organize a successful campaign? There are just too many details that you should consider, and you might end up overlooking one of those that actually matter the most, in terms of potential B2B leads that you may have been able to collect. Still, this is something that should not give you problems from the start. As long as you have a strategy, you will be able to pull this off. So here is where you should start:

  1. Be ready for the waiting game – when performing such B2B appointment setting task, you need to have all the information in your hands. Getting these will take some time, so a little patience would be good in order to get your business of the ground better. Besides, if you hurry your pacing too much, you would often forget the small details about your prospects that can ruin your campaign and force you to go back to square one.
  2. Make a plan – a good marketing campaign calls for you to make a good marketing plan. This may take a lot of your time and effort, but if you want to be more productive come production time, then you will need to check on your calling list, assign the people and tools, as well as arrange for other facilities to be made available to the marketer.
  3. Know your budget – no marketing campaign can go without sufficient budget, so you need to ensure that funds are sufficient to sustain your campaign. A lot of lead generation campaigns fail because the person organizing such events fails to prepare enough money to keep their promoters going. Try not do the same mistake on your own, please?
  4. Always opt for measurability – to ensure that all your telemarketing efforts are in the right track, it pays that you know what metrics or measuring tools will be used. The right marketing metrics can help reveal interesting details that can help your operations better. Just make sure that the metrics you choose best represents the kind of business that you have.
  5. Optimization matters – when it comes to marketing and lead generation, this is an ever evolving art and science. You need to make sure that whatever process you have in place can be easily improved on or replaced by a better one. Legacy technologies and strategies never do well for a business in the long term, so it pays to keep things easy to optimize.

It is not that hard to promote your special events. As long as you know the proper events telemarketing strategies, then you would be in a better spot. Just be ready to adapt to any situation and any challenge that gets thrown your way. It is for your own good.

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Choosing Callbox for Sage Lead Generation Proven to be Wise Decision [CASE STUDY]

Choosing Callbox for Sage Lead Generation Proven to be Wise Decision


CASE STUDY



Choosing Callbox for Sage Lead Generation Proven to be Wise Decision


THE CLIENT



ABOUT
The Client is the IT services arm of its mother company which is one of the largest global accounting and consulting network in Asia and in other 120 countries.


THE CHALLENGE



The rapid growth in number of IT companies and the seemingly similar products and services offered tend to cause confusion among business owners on which IT service provider would best fit to address their IT needs, and the Client was not spared from such.

The conventional “WIIFM” (what’s in it for me) would not make any difference at all, the IT expert thought. So the “what” was replaced with “why” as (why is it for me) for their campaign to make target customers understand why they should choose the Client as their IT provider instead of simply knowing what they offer. The campaign was successfully carried out with Callbox.

HIGHLIGHTS
RESULTS WITHIN TWELVE WEEKS

• Validated contact details via Customer Profiling campaign

• Filtered most active contacts via the Pipeline Lead Nurture Tool

• Ensured solid appointments via the Smart Calling system


THE CALLBOX SOLUTION



Customer-Profiling

1. Though the Client had tried their best to keep their database in top condition, they still opted to have it validated by the Callbox team.

2. Using the Pipeline Lead Nurture tool, the Callbox team sent an initial single-page email that contained an overview of the Client’s products and services with very limited information but included teasers of a current customer’s success story to pique the prospect’s interest.

3. Active responses like opened emails, website visits, clicked links, and queries were tracked and saved for follow-up calls.

4. Invalid emails (bounces) and contact details were updated upon speaking with the prospect.

1. Callbox utilized its SMART Calling system in order to reach the right prospects at the time they are most available to talk.

2. The probing questions were not the usual that would simply draw the prospect’s needs but rather carry out realization in them what the previous strategy/provider has done to achieve their goals. Thus most prospects admitted results were below expectations.

3. Upon reaching this point of conversation, agent proposed to set appointment with the Client’s IT consultants and invite prospects to an IT seminar.

4. In order to ensure a solid appointment, Callbox agents sent a calendar invite along with a short but specific email containing information about the Client’s products and services that are probable answers to the prospect’s identified issues.


RESULTS



The first month of the campaign generated 12 appointments and 4 registrations, but as the Calbox team got more familiar with the the target market and customer profiles, appointments delivered almost tripled in the second month with 34.

In the third month, another 12 appointments were generated with 6 registrations; 16 for the fourth month and 12 on the fifth month of the campaign.

The numbers escalated once again in the sixth month with 22 appointments and decreased a bit in the seventh month with 13 appointments and 8 registrations. While the eighth month took a bit of a hit with 3 appointments. The ninth month made up for the dip in numbers with 20 appointments and the tenth month closed out with 5.

The 10-month campaign generated a total of 149 appointments and 18 registrations. It is worth noting, however, that the Client is still counting more appointments and registrations as they go into the eleventh month, or technically, the first month following the end of the 10-month campaign.



Callbox Confirmed 600 Attendees for Events Leader [CASE STUDY]

Callbox Confirmed 600 Attendees for Events Leader


CASE STUDY



Callbox Confirmed 600 Attendees for Events Leader


THE CLIENT



Callbox-Confirmed-600-Attendees-for-Events-Leader-client

ABOUT
The Client is an events specialist and one of the many fast-expanding companies in its industry that could provide resources both in and out of the APAC region.


THE CHALLENGE



The Client is a decade old events services leader in Singapore that caters to varied corporate industries by providing the target attendees for trade fairs, forums and brand launches. The successes they earned for being a strong leader in the industry were drawn out of their stringent task implementation, tip-top customer service and dedication. So when the time came that they needed manpower for an event and decided to look for a partner to finish the job, they chose no one else but the equally competitive global lead generation company, Callbox.
HIGHLIGHTS
RESULTS WITHIN TWELVE WEEKS

• Validated and profiled contacts via Customer Profiling campaign

• Well-targeted reminder calls achieved via Callbox’s SMART Calling

• Accurately tracked active responses via the Pipeline Lead Nurture Tool


THE CALLBOX SOLUTION



Customer-Profiling

1. The database records needed to be validated so a customer profiling campaign was implemented.

2. Company and business names, addresses, phone numbers, email addresses, social media accounts and all other contact details were updated to ensure list accuracy.

3. To further validate the contact information, the Callbox team sent initial copies of the Client’s reminder featuring the upcoming and past events with links to their website and query boxes.

4. Active responses like opened emails, website visits, clicked links, and queries were tracked via the Pipeline Lead Nurture Tool and saved for follow-up.

5. Invalid emails (bounces) and contact details were updated upon speaking with the decision maker.

Appointment-Setting

1. Through Callbox’s SMART Calling process, active contacts that were filtered from the Customer Profiling campaign were called to remind prospects of the event and to confirm their attendance.

2. For prospects who were still on the fence with their decisions, drip email reminders were sent to them via the Pipeline Lead Nurture Tool.

3. Prospects who confirmed attendance were sent calendar invites.

4. A day before the event, a final confirmation call to all each one who confirmed was made to keep an accurate number of expected attendees for the event.



Thrice in a Row: Callbox Boosts Event Attendance Rates for CRM Market Leader


CASE STUDY



Thrice in a Row: Callbox Boosts Event
Attendance Rates for CRM Market Leader


THE CLIENT



ABOUT
The Client is the Asia-Pacific unit of a USA-based cloud computing company that provides CRM solutions to business and enterprise customers. Its main product line is its suite of on-demand, cloud-based CRM platform available to users on a subscription basis. The Client also offers a number of other cloud-enabled tools for customer service and support as well as for sales team collaboration.



TARGET DECISION MAKERS
Marketing Manager, Sales Manager, Operations Manager, Managing Director, Owner, CEO, COO, IT Manager, IT Director


THE CHALLENGE



With its reputation as a key mover in the CRM software space, the Client regularly organizes a number of annual conferences and events aimed at customers, vendors, developers, IT professionals, and industry thought leaders throughout various locations around the world. These are typically high-profile events that generate attendance figures that average in the thousands, as well as receive considerable media coverage particularly from the tech press.

While many of the Client’s conferences fulfill both branding and PR objectives, there is also a more tangible marketing (and overall business) goal that underlies most of the company’s events: to attract more people into its far-reaching ecosystem.

Among the events lined up for 2017 are three sets of conferences scheduled for January, April, and July. All three events are set to take place in Hong Kong and Singapore, showcasing insights on Asian business innovation and customer experience.

The three events’ target audience consists primarily of decision-makers who deal with marketing technology in some way at small- to medium-sized Hong Kong- and Singapore-based companies. The target attendees mostly come from technology-intensive industries such as manufacturing, financial services, professional services, retail, and healthcare.

Although it already possesses considerable brand equity and can easily leverage its extensive network of connections in the region, the Client determined that it needed to outsource part of the event registration activities in order to meet two key objectives:

• to ensure that relevant attendees from the specified verticals are identified and targeted
• to maximize registration and attendance rates through prompt outreach and follow-up

The Client chose Callbox after evaluating a list of event marketing companies, pointing out that Callbox’s substantial experience in the Hong Kong and Singapore markets was a clear differentiator.

HIGHLIGHTS
RESULTS WITHIN TWELVE WEEKS

• Launched three successful call-to-invite campaigns for CRM market leader
• Exceeded targets consistently in all three campaigns
• Improved event attendance rates and potential conversions


THE CALLBOX SOLUTION



Callbox’s Call-to-Invite package was a good fit to help the Client meet its event marketing objectives for a number of reasons.

• Since the Client wanted to ramp up registrations a month prior to each event, it allowed the Client to obtain immediate response from its target attendees and gain additional information to help improve preparations.
• Call-to-invite campaigns provided a way to quickly and accurately qualify likely attendees based on the parameters set by the Client, especially given the tight timetables associated with the events.
• This also enabled multiple outreach opportunities, such as follow-up and confirmation calls.

The call-to-invite campaigns included the following main activities:

• Callbox put together the list of target attendees to be contacted based on the Client’s specifications, as well as prepared the campaign’s call scripts. These were reviewed and approved by the Client.
• Contacts who expressed interest to attend the event and completed the registration via the registration link were tagged as qualified
attendees (RSVP). These were forwarded to the Client’s team on a daily basis.

• In addition to outbound phone-based qualification, Callbox also helped other interested prospects complete the registration process by assisting them through the submission procedure. Agents also managed the information send-outs for prospects who want to first receive the invites.

Although it already possesses considerable brand equity and can easily leverage its extensive network of connections in the region, the Client determined that it needed to outsource part of the event registration activities in order to meet two key objectives:

• to ensure that relevant attendees from the specified verticals are identified and targeted
• to maximize registration and attendance rates through prompt outreach and follow-up

The Client chose Callbox after evaluating a list of event marketing companies, pointing out that Callbox’s substantial experience in the Hong Kong and Singapore markets was a clear differentiator.


RESULTS



Callbox’s Call-to-Invite package was a good fit to help the Client meet its event marketing objectives for a number of reasons.Each of the three call-to-invite campaigns ran for 22 days and was aunched a month prior to the respective event. Hong Kong and Singapore prospects were simultaneously contacted in all three campaigns. The below table summarizes the results from each campaign:

table

Taken together, the three call-to-invite campaigns were able to produce a total of 353 confirmed RSVPs for the three sets of events. Using a benchmark conversion rate of 11% to 20% (based on industry averages), the Client can potentially generate between 39 to 71 new customers from attendees at the three events that registered via the call-to-invite campaigns.