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How To Make Your Call-To-Invite Campaign In Singapore Work

How To Make Your Call-To-Invite Campaign In Singapore Work

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All right, you have to admit that call-to-invite campaigns is a necessity for your business, especially if you are organizing some big event or occasion that either your customers or sales leads prospects should be taking attending. The problem here is ensuring that what you do is really working, that what you are aiming for is really met, that everything you have planned and prepared for can be used to the optimum. That is the challenge of many B2B lead generation specialists, something that you have to face as well. Anyway, since we are discussing preparations, here are some tips that you should remember before you start calling to invite prospects in:

  1. Hire warriors – not the sword-wielding types, mind you, but those who are not afraid to rise up to the challenge, the kind of people that you would want to have in your B2B appointment setting efforts. Veterans are a good choice, but they might be geared to use only one tactic. The younger generations may have something more to offer, plus they are very trainable.
  2. Be a realist – no matter how you think of it, generating more B2B leads is tough. This especially true if you are meeting business prospects for the first time. Also, you might have to make a lot of calls before you actually get the chance to meet your prospects, and that is a really bummer for some. Just keep grounded. Always remember to keep going, to never give up until you reach your mark. The mindset is very important.
  3. Invest in training – call-to-invite campaigns are different from the usual B2B telemarketing campaign, since you are not exactly selling anything. If ever, you are simply promoting a business. Now, for the success of your marketing efforts, you will have to ensure that the people you have are prepared for the job. And if personnel capabilities are the issue, then you might want to consider outsourcing the job to those in the know.
  4. Employ the right metrics – for you to gauge the success of your promotions, you have to know what metrics exactly you should be using. The problem with some marketing campaigns in Singapore is that the people involved just do their thing, without any real tool to measure the success of their efforts. And that, mind you, is a real waste of time and resources. You should know better than to do that.
  5. Think of your campaign in monetary terms – this is the normal mindset in telemarketing, but this is also the same thinking that disappears when transferred to call-to-invite campaigns. Really, if you want to be effective in your sales leads efforts, you have to think that every call you successfully close is the key to your success. That is the most important thing to remember. Without it, you might just be doing things in a daze, now that is not a good sign.

Seriously, do your call-to-invites right. This is essential to for the success of whatever you are planning for your business.

How To Make Your Events Telemarketing Campaign A Success

How To Make Your Events Telemarketing Campaign A Success

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Be it for a private occasions or a business symposium, holding such events require that you get in touch with your prospective audience. To do this, you will need to conduct a good events telemarketing campaign. But here is the problem: how do you organize a successful campaign? There are just too many details that you should consider, and you might end up overlooking one of those that actually matter the most, in terms of potential B2B leads that you may have been able to collect. Still, this is something that should not give you problems from the start. As long as you have a strategy, you will be able to pull this off. So here is where you should start:

  1. Be ready for the waiting game – when performing such B2B appointment setting task, you need to have all the information in your hands. Getting these will take some time, so a little patience would be good in order to get your business of the ground better. Besides, if you hurry your pacing too much, you would often forget the small details about your prospects that can ruin your campaign and force you to go back to square one.
  2. Make a plan – a good marketing campaign calls for you to make a good marketing plan. This may take a lot of your time and effort, but if you want to be more productive come production time, then you will need to check on your calling list, assign the people and tools, as well as arrange for other facilities to be made available to the marketer.
  3. Know your budget – no marketing campaign can go without sufficient budget, so you need to ensure that funds are sufficient to sustain your campaign. A lot of lead generation campaigns fail because the person organizing such events fails to prepare enough money to keep their promoters going. Try not do the same mistake on your own, please?
  4. Always opt for measurability – to ensure that all your telemarketing efforts are in the right track, it pays that you know what metrics or measuring tools will be used. The right marketing metrics can help reveal interesting details that can help your operations better. Just make sure that the metrics you choose best represents the kind of business that you have.
  5. Optimization matters – when it comes to marketing and lead generation, this is an ever evolving art and science. You need to make sure that whatever process you have in place can be easily improved on or replaced by a better one. Legacy technologies and strategies never do well for a business in the long term, so it pays to keep things easy to optimize.

It is not that hard to promote your special events. As long as you know the proper events telemarketing strategies, then you would be in a better spot. Just be ready to adapt to any situation and any challenge that gets thrown your way. It is for your own good.

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Callbox Confirmed 600 Attendees for Events Leader [CASE STUDY]

Callbox Confirmed 600 Attendees for Events Leader

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The Client

The Client is an events specialist and one of the many fast-expanding companies in its industry that could provide resources both in and out of the APAC region.

The Challenge

The Client is a decade old events services leader in Singapore that caters to varied corporate industries by providing the target attendees for trade fairs, forums and brand launches. The successes they earned for being a strong leader in the industry were drawn out of their stringent task implementation, tip-top customer service and dedication. So when the time came that they needed manpower for an event and decided to look for a partner to finish the job, they chose no one else but the equally competitive global lead generation company, Callbox.

The Callbox Solution

Customer Profiling

1. The database records needed to be validated so a customer profiling campaign was implemented.

2. Company and business names, addresses, phone numbers, email addresses, social media accounts and all other contact details were updated to ensure list accuracy.

3. To further validate the contact information, the Callbox team sent initial copies of the Client’s reminder featuring the upcoming and past events with links to their website and query boxes.

4. Active responses like opened emails, website visits, clicked links, and queries were tracked via the Pipeline Lead Nurture Tool and saved for follow-up.

5. Invalid emails (bounces) and contact details were updated upon speaking with the decision maker.

Appointment Setting

1. Through Callbox’s SMART Calling process, active contacts that were filtered from the Customer Profiling campaign were called to remind prospects of the event and to confirm their attendance.

2. For prospects who were still on the fence with their decisions, drip email reminders were sent to them via the Pipeline Lead Nurture Tool.

3. Prospects who confirmed attendance were sent calendar invites.

4. A day before the event, a final confirmation call to all each one who confirmed was made to keep an accurate number of expected attendees for the event.

Callbox ABM: A Quantum Success for Global Data Solutions Provider

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The Client

The Client is a global leader in data backup, data recovery, and archiving solutions, providing expert advice and integrated solutions for reliable and cost-effective data storage management to customers worldwide.

The Challenge

The Client previously hired a lead generation company, but needed additional support for other marketing initiatives that they wanted to work out for the current year. So they looked for a reliable telemarketing provider with significant regional experience and robust resources to augment their current activities. After searching and comparing several service providers online, the Client was impressed by Callbox’s long track record in the B2B lead generation industry, and immediately penned a deal.

The Callbox Solution

Being a data expert itself, the Client did a thorough analysis of which marketing tools and strategies would best work for their needs.

Callbox designed an Account-Based Marketing Lead Generation and Appointment Setting campaign which consisted of:

  • Account-Based Multi-Channel Lead Management via Voice, Email, Chat, Web, and Social Media.
  • Sales Enablement & Support done via Staff Training, Account Setup, and Back Office Sales Support.
  • Tools & Subscriptions to the Callbox Pipeline and HubSpot CRM.
  • Account Management with Strategy Building, Reporting, and Product Knowledge.

The Goals

  • The Callbox team was to invite participants to its open house events in Australia
  • Profile its database and generate market feedback to improve its sales lead generation campaign
  • Connect with prospects via social media

Below is the two-step campaign process:

Account Research and Selection

  1. The Client specified their target industries, locations, and decision makers.
  2. Callbox refined the Client’s ideal customer profile (ICP) which served as a basis for identifying qualified accounts.
  3. Callbox came up with a list of potential contacts to target which was reviewed and approved by the Client.

Account and Prospect Profiling

  1. The Client provided buyer persona profiles of the prospects that they wanted the outbound campaign to target. The profiles consisted of detailed demographic and firmographic segmentations.
  2. Both the Client and the Callbox team Identified two sets of target personas for the campaign.
  3. The master contact list was segmented based on these personas, and was further grouped according to industry type.

Results

The Events Marketing campaign gathered a total of 61 RSVPs. The ABM campaign which ran for a total of 9 months produced a total of 165 Sales Qualified Leads, 291 Marketing Qualified Leads, and 468 Social Media Connections.

Software Company Won Thousands of Registrations Thru Callbox Webinar Event Campaign

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The Client

The Client is a provider of remote monitoring and management software products and services for managed service providers, IT service providers and value added resellers that offer IT support services to small to medium businesses.

The Challenge

The Client was to launch a series of webinars in US and Canada, and needed a marketing partner to help generate registrations. The campaign required hundreds of calling activities everyday which they saw to be a major challenge for their in-house marketing staff. 

Trying to outsource for the first time, the Client took careful steps in searching for the right telemarketing partner, and eventually chose Callbox from a list of B2B firms because of the latter’s extensive experience in running lead generation campaigns.

The Callbox Solution

Callbox designed an end-to-end Multi-Touch, Multi-Channel Webinar & Virtual Event Marketing campaign which utilized Voice, Email, Mobile, Web, and Social Media to target attendees from the US and Canada.

The Callbox team was to manage the whole webinar campaign starting from promotion, actual or live event, and onto post-event tasks which consisted of: 

Pre-Webinar Promotion:

  • Email Templates
  • Call Scripts
  • Landing Pages Form
  • Promotional Materials

Webinar Facilitation: 

  • Practice Session
  • Speaker(s) Introduction
  • Attendee Engagement
  • Q&A Moderation

Webinar Report:

  • Video Recording
  • Audience Feedback
  • Q&A Reports
  • Pre & Post Event Metrics

The Campaign Goals

The webinar campaign focused on contacting key prospects to introduce them to the potentials of increased sales and lowered business costs through managed services. 

Prospects who expressed interest in the Client’s services were booked for appointments with the Client’s lead development team, and were registered for the webinar.

Results

The US and Canada webinar events did very well which brought the Client to decide on signing another contract with Callbox for a 20-seat campaign to target the UK and New Zealand markets.

Overall, the Webinar Event campaigns ran for 3 years, and generated a total of 35,793 registrations.

Client Feedback

I am pleased to recommend Callbox. They have consistently worked with a collaborative attitude to ensure all processes are current and achieve all set key performance indicators. Whenever an issue did arise we worked through the issue in a timely and efficient manner so goals remained on target. They have a positive, easy to work with demeanor and strive to exceed performance expectations. I highly recommend their services.