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How-Manufacturing-Leads-Find-and-Research-Solutions

How Manufacturing Leads Find and Research Solutions [INFOGRAPHIC]

Technical buyers, like engineers and other industrial professionals, hold a huge influence over the purchase process in the manufacturing space. That’s why converting manufacturing leads into customers requires the right messaging approach tailored for a technical audience.

But today’s buyers control much of the purchase process and determine which path to follow toward a buying decision. This makes it absolutely crucial to ask: How do manufacturing leads search and evaluate potential solutions?

The below infographic helps answer this question by highlighting the latest research on technical professionals’ content consumption and behavior. Many of these findings are based on IEEE GlobalSpec’s 2017 Smart Marketing for Engineers report.

 

Infographics-How-Manufacturing-Leads-Find-and-Research-Solutions-1

How-Manufacturing-Leads-Find-and-Research-Solutions-2

 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

Drive your sales with more leads, meetings and data




Grab a copy of our FREE EBOOKBy the Numbers: Marketing Stats that Drive Top B2B Industries in 2019! Get an in-depth look at marketing trends in nine (9) key B2B industries.

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How-Manufacturing-Leads-Find-and-Research-Solutions
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How-Manufacturing-Leads-Find-and-Research-Solutions

How Manufacturing Leads Find and Research Solutions [INFOGRAPHIC]

Technical buyers, like engineers and other industrial professionals, hold a huge influence over the purchase process in the manufacturing space. That’s why converting manufacturing leads into customers requires the right messaging approach tailored for a technical audience.

But today’s buyers control much of the purchase process and determine which path to follow toward a buying decision. This makes it absolutely crucial to ask: How do manufacturing leads search and evaluate potential solutions?

The below infographic helps answer this question by highlighting the latest research on technical professionals’ content consumption and behavior. Many of these findings are based on IEEE GlobalSpec’s 2017 Smart Marketing for Engineers report.

 

Infographics-How-Manufacturing-Leads-Find-and-Research-Solutions-1

How-Manufacturing-Leads-Find-and-Research-Solutions-2

 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

Drive your sales with more leads, meetings and data




Grab a copy of our FREE EBOOKBy the Numbers: Marketing Stats that Drive Top B2B Industries in 2019! Get an in-depth look at marketing trends in nine (9) key B2B industries.

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A Comparison of Voice-based and a Text-based Search [INFOGRAPHIC]

Voice vs Text: A Comparison of Voice-based and Text-based Search [INFOGRAPHIC]

Understanding the evolution that our present-day technology undergoes is vital in order to have a clear grasp of the needs of future generations where it concerns the use of devices and online tools or applications. Year by year, devices and online programs are evolving making our day-to-day work more efficient and easier. Aside from the welcome changes in devices and programs, the behavior of users also varies significantly. Being able to predict these changes in the way users maximize modern devices and programs is helpful in understanding how the future will look like for your organization and strategies.

The infographic below gives you a clear and comprehensive picture of the future of voice and text search trends through well-researched statistics provided by various reliable media measurement and analytics companies. It gives you a grasp of the potential future of voice searches and how it will overtake text searches in a few years. Additionally, it is worthy to note how the voice recognition market will become a lucrative and worthy investment in the very near future.

 

 

If you are in the marketing, mobile phone production or software development industries, knowing these relevant and helpful data allows you to foresee what technology will most likely appeal to your target clients. Moreover, it is also advisable that you study the depth of your target market’s knowledge when it comes to existing office assistants or A.I. that offer the convenience of use. “‘Voice vs Text” will help you acquire a better understanding of these things.

The data included in the infographic also makes mention of statistics pertaining to the number of devices that highlight voice-first features. It will also help you realize an accurate percentage of present-day users who prefer the voice search feature more than the text search. Having this in mind, you may be able to come up with your own theories on the preferences and behavior of users related to voice and text search trends.

It might also interest you and your company to know how frequently people use voice search features on a day-to-day basis. Aside from Google, you would also need information on other AI’s developed by other telecommunications companies that are attracting users worldwide and how they are making an impact on the preferences of consumers.

Related: Take Your Business to The Next Level with Omnichannel Marketing

Voice-first features are not limited to voice search tasks. The infographic also includes statistics on audiobooks and how they are making waves in the market. Included in the list of data are also the percentages of users who enjoy listening to audiobooks and voice searches on other search engines.

The comparison is designed to help you and your team get ahead of your competitors by being a forward thinker – being aware of the inclinations and behavior of your target clients and banking on these details to help you strategize your marketing and sales campaigns. It is not enough that you are in the loop about the latest trends, it is important that you also have the capacity to create new trends.

Related: 4 B2B Marketing Trends in Asia for 2019 (That Aren’t AI or Blockchain)

 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

 

 

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Facebook and Twitter Metrics to Track in 2018 [INFOGRAPHIC]

Facebook and Twitter Metrics to Track in 2018 [INFOGRAPHIC]

The Facebook Like  reaction button on Facebook is probably the most monitored by users, whether managing a personal account or running a business page. While other reaction buttons such as sad, haha, wow, love and angry get second attention along with the trailing comments. Twitter users, on the other hand, watch the number of retweets and followers they get. But do the number on social media platforms justify the success of your business? Let’s take some insights from experts.

Socialmediaexaminer lists some Facebook and Twitter metrics to track for 2018:

 

Facebook and Twitter Metrics to Track in 2018

 

Transcript:

 


Track your FOLLOWER growth


Facebook

  1. Go to your page
  2. Click the Insights tab
  3. Click Like in the left navigation

Twitter

  1. Visit Twitter Analytics
  2. Click on your profile picture
  3. Choose Analytics from the drop-down menu

Optimal Time For Engagement


Facebook

  1. Insights page, click Posts in the left navigation
  2. Select When Your Fans Are Online
  3. Hover on the different days of the week

Twitter

  1. Click Tweets tab at the top of the page

Track Likes and Reactions to your Posts


Facebook

  1. Go to the Insights page
  2. Click posts option in the left navigation
  3. Scroll down to All Posts Published
  4. Click on the right drop-down arrow to view Reactions, Comments, and Shares

Twitter

  1. Click Tweets tab
  2. Scroll down to view your tweets
  3. Or Click Top Tweets to view most popular ones

Delve Into Audience Demographics


Facebook

  1. Access audience information in your Insights under People
  2. Click the You Fans section to see demographic data of your fan base

Twitter

  1. Click Audiences to see a broad overview and specific demographic factors

Determine Reach


Facebook

  1. Go to Insights tab
  2. Click the Reach option
  3. If you Scroll to the bottom of the page to find your total reach
  4. In the Top Post Reach graphic, click on any given day to view posts that contributed to that day’s post reach count.

Twitter

  1. Click the Tweets tab to display Impressions column

Review Replies and Comments


Facebook

  1. Go to Insights tab
  2. Click the Posts option
  3. Scroll down to All Posts Published
  4. Click the right drop-down arrow to view Reactions, Comments, and Shares

Twitter

  1. Click Tweets tab
  2. Choose either Tweets or Top Tweets
  3. Click on individual tweets to view engagement levels

 


Track Referral Traffic


  1. Find referral traffic data in Google Analytics
  2. Click on the social top-level menu
  3. Click Overview or Network Referrals

Examine click rates


Facebook & Twitter

  1. Go to Posts in the Insights tab to find the number of post clicks for each individual posts
  2. Go to Actions on Page
  3. See click counts for various elements

 

 

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A Visual Guide to Telemarketing Performance Metrics [INFOGRAPHIC]

A Visual Guide to Telemarketing Performance Metrics [INFOGRAPHIC]

Telemarketing boosts marketers’ performance by delivering leads at scale and producing results in real-time. Given this channel’s current function, the success of today’s telemarketing campaigns, argues Robert Howells of the Global Marketing Associates, hinges on better use of data.

One crucial data-related aspect that needs a major rethink is telemarketing performance metrics. As the channel evolves, so do the yardsticks used to measure performance. Today’s marketers rely on a dizzying array of metrics and indicators to gauge how well each component of their strategy is working, including telemarketing. Modern telemarketing performance metrics help marketers answer five key questions about their campaigns:

  • Database Quality – Is your database accurate and relevant?
  • Activity and Volume – Are you making the right number of calls?
  • Reach Rate – Are you talking to the right people?
  • Conversions – Are calls driving the desired action?
  • Costs, Revenues, and ROI – Is your campaign making or losing money?

These are the five areas to look at when evaluating telemarketing performance—whether you’re running campaigns in-house or outsourcing to an agency. In this post, we’ll go over the important telemarketing performance metrics to keep track of under each category and find out how to make informed decisions based on the numbers.

 

A Visual Guide to Telemarketing Performance Metrics

 

Transcript:

 


Database Quality – Is your database accurate and relevant?


Overall List Health

The ratio of known errors to the number of records. These errors include missing values, duplicates, invalid contacts, data entry errors, etc.

Segmentation Fields

The level of segmentation a list allows. Does your list contain valid industry codes, job titles, etc.? How well do the segments match your target buyer profiles or personas?

List Penetration Rates

The number of positive contacts, conversations with decision makers, and the number of conversions your campaign generates.

New Information Gathered

The amount of new information obtained or verified through phone calls. How many new records were you able to add? How many fields did you update or verify?

Related: The Secrets to Increase your Database with Qualified Contacts [VIDEO]

 


Activity and Volume – Are you making the right number of calls?


Calls per Hour

This metric indicates the average rate at which an agent or rep places calls. While high calls-per-hour figures are generally a good sign, the quality of each call matters more than quantity alone.

Average Call length (Average Talk Time)

This is the average amount of time an agent or rep spends on each call. To make meaningful comparisons, make sure you take factors like the length of the call script and admin work required.

Occupancy Rate

This metric refers to the time an agent or rep spends on calls versus the time spent between calls. Occupancy rates tell you how productively agents allocate their time.

Calls per Record

According to data cited by HubSpot, It takes 18 calls on average to actually reach a B2B buyer.

 


Reach Rates – Are you talking to the right people?


Positive Contact Ratio

The percentage of dialed records where agents are able to speak with the target contact.

Related: 4 Ways to Get Past Gatekeepers and Reach Prospects Every Time [VIDEO]

Abandonment Rate

The percentage of calls which aren’t picked up by the target contact.

Unique Decision Maker Conversations

This metric gives insight into data quality as well as lets you compare initial contact versus callbacks and follow-ups.

Requests for Information (RFIs)

This metric looks at how many positive contacts asked for materials about the offer or company.

Not Interested

A very high number of not interested prospects can mean you’re targeting the wrong audience, but it can also indicate that agents are doing a good job filtering unqualified leads.

Related: How to Handle Early Sales Objections, According to Science [VIDEO]

 


Conversions – Are calls driving the desired action?


Lead Conversion Rates

This is the percentage of decision makers reached that qualify as leads(schedule a face-to-face meeting, sign up for a free trial, verify some information, etc.).

Call-to-Close Ratio

This is the percentage of telemarketing-generated leads that actually convert into paying customers.

Calls per Outcome

This metric tells you how many calls it takes to get a result (conversion). Calls per outcome measures how efficiently a campaign generates results and you largely want to minimize this metric.

 


Costs and ROI – Is your campaign making or losing money?


Cost per Lead and Cost per Opportunity

This is the total costs incurred in the campaign divided by the total telemarketing-generated leads (or opportunities).

ROI

The revenues attributable to the channel divided by the total telemarketing costs. This is usually estimated through attribution models such as first touch, last touch, weighted, time decay, linear, and position-based attribution.

Related: Get Started: Effective Telemarketing Scripts for All Industries [FREE TEMPLATES]

 

 

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